Session 1-3 - Managing Change
Session 1-3 - Managing Change
Change
Session 1, 2 & 3
People –Key to Successful HR Transformation
1
Agenda
2
The way we do shopping
3
Time Square
4
Growth Curve
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Triggers of Organization Change Management
•Outsourcing/Co-sourcing
•Cultural Transformation
•IT transformation-ERP
•Digital Transformation
Many More…..
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Why
Organization Change
Change Management -Research
Management-Business Case Indicates---
Source : Gartner
25 40
75
60
Enterprises that fail to prepare and support their workforces for major and continuing
organizational change will miss business objectives by at least 30% and will experience
turnover rates of at least 20% annually for their key knowledge and leadership workers.
Leadership Change Communication Effective Training & Governance Structure & Fall in
Buy in Alignment & Team Challenges Performance. Roles efficacy Productivity
Collaboration support
Vendors
• Change in mindsets
Power to Influence
Decision-making • Cultural diversity
Executive External
• Performance parameters and
User Community IT Organization
Leadership Stakeholders
expectations
Key impacted stakeholders
* This map is based on our understanding of change elements in the perspective of transformation
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10
Change Challenge - Iceberg Paradox
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Change Cycle – Valley of Despair
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Different Strokes for Different Folks
Change in itself may be simple, but the reaction to change varies and needs to be managed in a
systematic manner to achieve stated business objectives.
Vision & Sponsorship - Case for Transformation
Walk the Talk – Participate & Lead
Create Success Stories
Celebrate & Sustain the Transformation
Communication (To Drive & Monitor)
Buy-in, Commit and Drive
Align Business Processes to Strategic Objectives
Loss of Control / Authority
Capability Development
Communication (To Involve & Support)
Involvement & Engagement
Organization Structure & Role Clarity
Capability Development
Performance Management / Reward & Recognition
Communication (What’s in it for me?)
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13
Agenda
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OrganizationChange
Change Management
Mgt. -Benefits
•Smooth Transition
Any business/Digital transformation Buy-in all stakeholders through Sponsorship, Identify all relevant stakeholders and involve
effects organization core business, with Leadership Engagement & Stakeholder them, Leverage Leadership to drive the
everyone being affected across the board. Involvement change
Ability to adapt quickly to the new ways of Change in roles and responsibilities - Organization Redesign to ensure the
working without affecting business-as-usual effective re-profiling and redeployment organization is able to adapt quickly
Availability of centralized information - Availability of appropriate tools and Ensure availability of appropriate knowledge
change in mind-set to use information for necessary training & support to be given to support, to enable organization to adapt to the
better decision-making employees changes
Decision-making in the new environment - Effective training to ensure employees are Identify focused training needs and enable
real-time and highly analysis-dependent able to optimize available opportunities through focused training programs
Employees would need to be nursed and Dedicated training to increase Technology - Different users would have different learning
supported through this transition from literacy and support post-production to curves, recognize and plan training
their existing legacy / manual environment reduce the impact of dip in productivity accordingly
All events will be online / real-time, Effective Communication Communication for right people at the right
ensuring all employees are on the same time, specific message, communication is the
page key to ensure buy-in from all
Higher data visibility – empowered employees Major behavioral change - Employees would Ensure Employee feedback is taken, and
who can self-analyze their performance for transition through effective mentoring by the specific adaptability needs / risks are
continuous improvement senior leadership addressed
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Critical Success Factors
Key Factors
for User Continuous Communication
Adoption
Burning Platform
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Agenda
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Managing Human Aspects of Change- Framework
The
TheChange Journey
Change Journey
Create Awareness
Create Enhance Understanding
Enhance Engage to Implement
Engage to Reinforce the Change
Reinforce Change
Awareness Understanding Implement
The Change
The ChangeManagement Cycle
Management Cycle
Understanding
Understanding the Leadership
Leadership Competency Sustenance
Communication
Communication Competency Building Sustenance
Organization
the Organization Buy-in
buy in Building
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Managing Human aspects of Change – Waterfall
Methodology
Establish Training
Identify and Analyze Conduct Change Develop and Deliver Celebrate Milestone
Strategy and
Stakeholders Charter Workshops Communications Achievements
Approach
Assess Organization Track and Monitor Assess Behavioral Design and Roll-out
Develop Leadership
Culture and Change Communication and Managerial Reward and
Engagement Plan
Readiness Effectiveness Training Needs Recognition
This is the basket of Change Management Interventions that we recommend in Facilitate Institutionalize
any large scale Business Transf ormation. Based on the current readiness state Organizational Change through
.
of the organization and context of transf ormation, specif ic interventions would be Realignment Change Team
f inalized f or implementation.
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8
Rollout strategy would be focused on user experience to drive sustainable
adoption-Agile Way
A Product Roadmap: Dates indicated are product go live dates
2017 2018
DEC Feb May SEP DEC
Timelines
Continuous Users feedback & enhancement
LEGEND
DISCOVER
FUTURE IDEATE
MVP RELEASE RELEASE RELEASE RELEASE PROTOTYPE
Users Users Users Users Users RELEASES
experience 1 experience 2 experience 3 experienc 4 experience
feedback feedback feedback e feedback feedback TEST
IMPLEMENT
B Roll out Strategy : IMPLEMENT Roll out approach indicated here is for the pilot group.
Create awareness and buy-in with all impacted stakeholders, identify roles
Engage stakeholders and support users and responsibilities, create celebration strategy to support users
performance to ensure adoption motivation`
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Adoption Approach: Agile Way
A ADOPTION AND DEPLOYMENT APPROACH:
Phase of enablement &
Detailed activity of each stage of users enablement & adoption
adoption
1. Plan Stakeholder analysis & Enablement assessment- Platform enablement Leadership engagement plan Continuous feedback from
mapping risk & mitigation strategy & plan & cascade impacted users and
incorporate
2. Lead Platform champions team Communication Performance support Performance Support: Users Mapping roles with
selection & alignment Approach and Plan Approach & plan Guide, FAQ, Videos etc. individual
3. Deploy Training delivery to Feedback & realignment Enhance users Communication feedback and Users perception &
Powers Users motivation: design & realignment experience feedback
roll out of R & R
4. Sustain Facilitate handholding Reinforce leadership Address issues and Continuous performance Institutionalization and
(peer to peer) & adoption commitment & mobilize concerns of users support: on line help desk rollout to other
support adoption business/function
VERSION 0
Roll out 1 Pilot User group
Identified Business /
VERSION 1
Roll out 2 Function
VERSION 2
Identified Business /
Roll out 2 Function VERSION 3
Identified Business /
Roll out (n) Function
VERSION 4
Decision Points: 1.Roll out strategy to other business/function across RIL
2. Team Ramp up for Pilot and other roll out
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Platform Rollout Roadmap: Agile Way
VERSION 0
Roll out 1 Pilot User group
VERSION
1
Identified Business /
Roll out 2 Function
VERSION
2
Identified Business /
Roll out 2 Function
VERSION
3
Identified Business /
Roll out (n) Function
VERSION
4
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Managing Human Aspects of Change- Framework
The
TheChange Journey
Change Journey
Create Awareness
Create Enhance Understanding
Enhance Engage to Implement
Engage to Reinforce the Change
Reinforce Change
Awareness Understanding Implement
The Change
The ChangeManagement Cycle
Management Cycle
Understanding
Understanding the Leadership
Leadership Competency Sustenance
Communication
Communication Competency Building Sustenance
Organization
the Organization Buy-in
buy in Building
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Organizational Change Management – Plan the Change
Sustenance Track
Understanding the Leadership Communication
Competency Building
Organization Track
buy in
Stakeholder
Analysis
Change Readiness
Assessment
Change Charter,
Change Team
Specification &
Constitution
Change team
Orientation Training
Sustenance Track
Understanding the Leadership Communication Track
Competency Building
Organization
buy in
Business Blueprint Phase - Get invo lved in Pro ject - Identify co rrect Stakeho lders & - Inco rrect identificatio n of
- Ensure Sustenance o f fo ster a sense o f o wnership Transitio n Leadership –
credibility in the Pro ject co mmitment Stakeho lders
by exhibiting appro priate - Co mmunicate Pro gress and - No n-sustenance o f
Change Charter Workshop Leadership characteristics
- Co ntinuously reinfo rce
maintain pro ject mo mentum
- Suppo rt Organizational Change
co mmunication may lead
to sagging mo mentum
and Cascade benefits Readiness and Risk Assessment
- Co ach and Pro vide Feedback to
- Inco rrect / Inadequate
Risk Assessment
Stakeho lders and Organization - Lack o f Invo lvement o f
- Finalize & Sign-o ff Business all Stakeho lders / Failure
Blueprint Do cument to co mmit reso urces o r
make key decisio ns
Leadership Engagement
Workshop and Cascade
Line
Project Organization
Leadership Leadership
Joint Responsibilities:
• Set and inspire others around compelling project vision
• Communicate change and impacts to organization and individual Stakeholders
• Receive and incorporate feedback from organization Stakeholders about project issues and progress
• Allocate resources
• Determines strategic direction, challenge and input to process design
• Reach decisions around major deliverables
• Coach and counsel individuals through transition
Communication Track
Sustenance Track
Understanding the Leadership Competency Building
Organization
buy in
Communication Strategy
Workshop
Communication Action
Plan
Communication
Effectiveness
Measurement
Organization Risk
Assessment
Sustenance Track
Understanding the Leadership Communication Track
Competency Building
Organization
buy in
Facilitation of Training
Delivery Phase I & II
Deployment Comptroller
Director of Administration and Budget (DAF)
HQ - Highest level of authority for financial issues in organization.
RO - Highest level of authority for financial issue in the Regional Offices.
1.1.2 SO to OWERs
1.1.2.1
1.1.2.2
Develop Regional and HQ contributions (develop draft RER/HQERs)
Formulate OWERs
Dir, PRP
PRP
PRP
1.1.2.3 Define indicators, baselines and 6 year targets for OWERs PRP
Responsible for FIN, BUD, HR, Procurement, Security
1.2 Plan to Budget Dir, PRP
Chief Accountant HQ - Develops policy on accounting and finance issues. Overall responsibility for 1.2.1 6 year OWERs to 2-year targets Dir, PRP
integrity of accounting database. Official signature for certified financial reports 1.2.1.1 Develop 2 year indicator target PRP
and WHO financial report. 1.2.2 OWER 2 year target to costed OWER Dir, PRP
1.2.2.1 Estimate cost of OWERs at each office per department PRP
Chief Treasury HQ - Develops policy on accounting and finance issues. Overall responsibility for 1.2.2.2 Aggregate costs of OWERs at organisation-wide level PRP
integrity of accounting database. Official signature for certified financial reports 1.2.3 OWERs to forecast income Dir, PRP
and WHO financial report. 1.2.3.1 Estimate resources to be mobilized at office level PRP
1.2.3.2 Aggregate resources to be mobilized organisation-wide PRP
Budget and Finance Officers (BFOs) - Regions RO - Responsible for budget, finance and payroll issues in the regional offices
Training Impact General Ledger Manager Core Area of responsibility is the management of General Ledger and of the
accounting function:
1.2.4 Costed OWERs to consolidated PB
1.2.4.1
1.2.4.2
Consolidate costed OWERs by SO
Peer review
Dir, PRP
PRP
PRP
· Chart of Accounts 1.2.5 Consolidated PB to Approved PB Dir, PRP
Commercial -II
Commercial -I
Certifier Responsible for the clearance of the obligating documents within the limits given
BU Head
PROCESS
People
of the delegated authority Sr. No. PROCESSES FLOWCHART Overview of Process Remarks
Approver Responsible for verifying that the use of funds are appropriate and it is within the REFERENCE
budget allotments. One individual with confirmed responsibilities to approve
· Journal vouchers, general ledger accounting, accounts reconciliations Carry out all the activities
· Closure and Management Reporting preparation, detailing financial results related to issuance of RM
· Establishment of accounting practices to ensure accurate and reliable data against the requirement
given by planning as per
necessary for business operations technical standards and
- Manages monthly/yearly consolidations departmental
3 Issuance BCOM.04-CF.01 Y Y
- Supports Chief Accountant in maintaining integrity of the accounting database standards.+Carry out all
activities related to despatch
and global financial reporting. of raw materials for
The role could include the management of the Asset Accounting conversion as per schedule
received from HO and
maintain records.
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Sustenance
Center of Excellence
Help Desk
A Help desk is carefully designed and set up. These Help Desks are populated by Change
Agents, Trainers, Subject Matter Experts and Consultants. A detailed Survival Guide is
prepared with telephone numbers of the 24/7 Help Desk members
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Organizational Change Management – Sustain The Change
Design of Reward
and Recognition
Scheme
Reward and
Recognition
Scheme roll out
Effective Feedback
System & Helpdesk
Change Analysis
Create Customer Master in the current process when the
customer master data is created only limited master data is
maintained i.e. customer name, customer address 1,
customer address 2, customer address 3, and the territory
number, finance and sales do not share customer master
data as each maintains the customer data separately in
their own respective systems. The customer payment terms
is maintained in the creation of the sales order and not in
Process Change – What is different? the customer master. No ship to party master data is
maintained as this data is entered in the creation of the
sales order here the ship to party address etc is maintained,
in the SAP environment all of the above plus a lot more
customer master data will be maintained in the customer
master.
The customer will be assigned a system generated number
CHANGE 1
Target Audience
Project team &
Leadership Platform Leads
Users
Expectation
benefits champions, best concerns
Reinforce Platform users Leverage informal
Awareness Understanding Participation Involvement Commitment
adoption Act as evangelist network
Change Change in creating in Change to the success communication:
Program value active program of Change and support change
Objectives, proposition support activities, and to the self adoption cross peer to peer
overall /WIIFM and helping in by alignment functionally
benefits, associated positive disseminat to the new or Recognize early
expected for attitudes ion of the altered ways adaptors
schedule & managers, towards informatio of working
outcomes employees, the n and
IT etc. Change performan
program ce support
throughout
C Communication objectives
Clear & concise message to target audience on changes, new ways of
working-process, culture
Above outlined communication approach will be used for educating
Educate & reinforce benefits – to all Stakeholders
identified target audience (Leadership, Managers and Users) to Relevant and targeted communication
ensure early commitment and adoption to the change. Adequate and timely communication to target audience
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Communication is the key to engaging stakeholders & obtaining buy-in & support
Media / Community
Managing Directors
Internal Clients
All Employees
Change Team
Transitioned
Gl oba l Communi ca ti on
Gl oba l X X X X X Project Kick-off Program Manager Once, 11/17/2008 Proj ect Ma na ger 11/17
Tea m
Employment status
Gl oba l X X X Communication to HR, IT Unit Head Week of 12/22 onwards Kel l y I T Uni t Hea d, Todd 12/22
affected employees
Benefit / Retirement
Gl oba l X X X HR Week of 12/22 onwards Kel l y Todd 12/22
Information
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Sample communications we have created during OCM engagement
What is a Team?
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Agenda
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Case 1-2 Stakeholders Analysis and
Change Readiness Assessment
Slide No. 39
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Case 3 Change Readiness Assessment-
Case Study- Copenhagen -Denmark
Slide No. 40
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Change Readiness Assessment-Objectives
1 Work Orientation 3
2 Quality of Work Life 3
3 Leadership 3
4 Empowerment 4
5 Problem Solving & Decision Making 3
6 Conflict Management 3
7 Creativity and Innovation 3
8 Communication 3
9 Role Efficacy 3
10 Goal Setting and appraisal 3
11 Training/Education 3
12 Teamwork 3
13 Perception of Employees about the IT initiative 10
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Findings of Change Readiness
Assessment
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Change Readiness Assessment- Overall Findings-Mangers & Staffs
0,30
0,18
0,20
Score
0,10
0,01 0,00
0,00
A B C D E F G H I J K L M
-0,10
0,00 -0,04 -0,04 -0,03
-0,20 -0,15
-0,30 -0,23
-0,27 -0,27
Areas of Concern
-0,40
Slide No. 44
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Overall Change Readiness and Best Practice
Resistance to
2,10
change
2,05 2,05
2,00 Baseline
1,95 1,94
1,90
1,85 1,84
1,80
1,75
Change 1,70
readiness Managers Staff Overall change
Readiness
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Case 4:Organization Communication Plan-TJX
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Case 5-Capability Building-Automobile Industry
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Managing Human Aspects of Change-Framework
TheChange
The Change Journey
Journey
TheChange
The ChangeManagement
Management Cycle
Cycle
Understanding
Understanding Leadership
Leadership Competency
Competency
Communication Sustenance
the Organization
the Organization Buy-in
buy in Building
a.
a. Identify the
Identify the b.
b. Engage
Engage c. Institutionalize
transformation
transformation pieces stakeholders
Stakeholders and and c. Institutionalize
change and
build organization’s
build organizational change and ensure
ensure sustenance
pieces and themes
and themes
sustenance
capabilities totoadapt
capabilities adapt
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Objectives of Training Strategy and Plan
49
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Siebel CRM Training Program Guiding Principles
50
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Mapping Associates to Training Modules
To Be Business Process
Mapping
Siebel
Skill Gap
CRMTraining
Training Users Acceptance (UAT)
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Comprehensive Competency Building Plan
Division Roles No of Users Business Champion Key Users End Users Role based Training Module & Train the Trainers Training Duration UAT
date for TOT Date
Group 1 Group 2
Trainer: Ahmed Mohammad Trainer: Khalid Kamal Module:Siebel
Abdul Mahmoud Alarabi Marketing and
Module:Siebel Marketing Siebel
and Siebel Automotive, Automotive,
Khalid Kamal Fares Ibraheim O. Awni Siebel CTI Siebel CTI
Godwin Enerio Odai Salama Date: Godwin Enerio Fares Ibraheim O. Awni Date:
Campaign Executive, Fahad Al Sionbi Mohammed Salem Elmousifiry Duration : One day Fahad Al Sionbi Odai Salama
Campaign Admin, Marketing Ahmed Al Tawbah Ahmed Al Arabi Abdullah Ali K. Alshamranei Resource Manager Ahmed Al Arabi Mohammed Salem Elmousifiry
UIS Executive, Marketing 16 Ahmed Mohammad Duration: 1-day
Manager, Tele marketing Abdul Mahmoud Alarabi - Classroom
Agent UAT session
Ali Saleh Zharni Mohammad Shukri M. Butish Siebel Campaign Ali Saleh Zharni Abdullah Ali K. Alshamranei
Jalal Al Amri Mohammed Kano Siebel Event Management Jalal Al Amri Mohammad Shukri M. Butish
Muhammed Saad H Al Zahrani
Muhammed Saad H Al Zahrani Mohammed Kano
Note: Some of the roles may change in the implementation and post implementaion phase
Key Users and end names for training may change in the later part
Dates for training to Key users and end Users may likely to Change based on
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Case 6-Reward and Recognition Scheme
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Managing Human Aspects of Change Framework
TheChange
The Change Journey
Journey
TheChange
The ChangeManagement
Management Cycle
Cycle
Understanding
Understanding Leadership
Leadership Competency
Competency
Communication Sustenance
the Organization
the Organization Buy-in
buy in Building
a.
a. Identify the
Identify the b.
b. Engage
Engage c. Institutionalize
transformation
transformation pieces stakeholders
Stakeholders and and c. Institutionalize
change and
build organization’s
build organizational change and ensure
ensure sustenance
pieces and themes
and themes
sustenance
capabilities totoadapt
capabilities adapt
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Objectives of Reward and Recognition Scheme
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Features of Reward and Recognition Scheme
Motivation to
Benefits of Individual
Recognition & Rewards & Teams
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What will be rewarded - Performance Indicators
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Performance Indicators
B Training
Non IT
Infrastruct
C ure TBD - Timeline
Identify and make
available space for
server room TBD - Timeline
2. Achievers Award
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Employee of the Month
Periodicity: Monthly
Award:
•Letter of Appreciation
•Cash Reward
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Achievers Award
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Organization Risk Assessment & Mitigation Plan - Objectives
65
The Assessment Instrument & Response Profile
66
Organization Risk Assessment-Findings
67
Total Risk Score
Siebel CRM
Total Risk Score Project
ORI = 78
Scale Used
0-40 High Risk Siebel CRM Change program needs to
focus on key negative perceptions
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The Risk Parameters
Credibility
80
79
78
77
76
75
Organization
overall score 74
Impact
Overall Score - 78
Credibility - 79
Organization Impact-80
Individual Impact Individual Impact - 76
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Findings: Overall –Top 5 Risks
Individual Readiness To what extent do you think the Organization has prepared 3.4
you for the Siebel CRM implementation?
Individual Support Do you think managers will provide adequate support 3.4
required by the organization during the Seibel CRM
implementation
Individual Skill Changes To what extent are you concerned that "the skills needed to 3.7
succeed" will change as a result of the Siebel CRM
implementation?
Individual Information To what extent have you heard consistent messages about 3.7
the Siebel CRM implementation?
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Mitigation Action Plan
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Risk Mitigation Action Plan-Template
Preventive
OCM risk Causes Corrective action Responsibility Remark
action
Group no:
Name of the Team members:
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Risk Mitigation Action Plan
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Reading Materials
Thank You
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