COURSE SYLLABUS

COLLEGE OF EDUCATION
PURPOSIVE COMMUNICATION

ASIATECH VISION ASIATECH MISSION

To ensure excellent instruction, research and
By 2035, ASIATECH is one of a premiere community extension for the overall
academic institution in the Country continuously development of Asiatechian committed in practicing
developing highly competent, innovative and professionalism and in meeting
values-driven Asiatechian. the demands of local, national and global
communities

CORE VALUES
Accountable
I am accountable of my actions that influence the lives of other stakeholders. I assume
responsibility that further strengthens the lives of other stakeholders. I assume
responsibility that further strengthens my faith and character to be able to harness
challenges.

Service-Oriented
Service excellence is more than what we provide. It’s how we think and act. It’s more
than fixing a problem. It is prompt responses, consistent communication, quality
information, and a focus in providing a superior experience to and with other
stakeholders.

Innovative
I strongly agree in the anticipation of change and shape it to fit our purpose. I
acknowledge the weaknesses within the institution and I help create ethical, forward
thinking solutions to overcome them. I am very much willing to collaborate to identify,
develop and deploy leading edge strategies, development programs, and system
improvement tools.

Adaptive
In order to be successful, it is imperative to be able to deal with new technology, with
new methodology, and most important to be willing to change with the times and I will
see myself as a change agent who can offer a range of supportive efforts to reduce
resistance and build loyalty and commitment.

Team-oriented
I will work openly and collaboratively with others as one team across boundaries. I
look forward to help build a strong and effective relationships working in team. I will
help encourage and motivate others to contribute and actively seek feedback. I believe
in the idea of putting the team before the individual, recognizing that everyone will rely
on each other to succeed.
Efficient
As a team player, I will be obedient to all the tasks delegated to me, ask for help when
needed, communicate clearly and concisely both verbally and in writing, carry
directions promptly, make the best use of other’s time as well as my own, and take the
initiative to resolve recurring problems and eliminate redundancies.

Committed
I am a person who works wholeheartedly. I work not for the money alone but for the
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 commitment to serve.

Honest
The quality of being honest and fair is that type of person I possess. Honesty to God and
to the school as well as fair treatment to everyone will always prevail.

Industrious

I will regularly and habitually keep myself active to the task assigned to me. I am
willing to extend assistance to others when needed.

Articulate
I deliver information and knowledge clearly.

Noble
I am that person who possesses personal qualities that other people admire.

INSTITUTIONAL INTENDED
GRADUATES’ ATTRIBUTES LEARNING OUTCOMES

1.Competent Professional

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Professional Excellence Demonstrate understanding and mastery of the
fundamental knowledge and skills required for
effective professional practice in the field of
specialization in pursuit of continuous improvement

Communication Skills Communicate effectively across a vast range of

context and audiences

Modern Technology Usage Adapt readily and appreciate technological

advancement.

2. Critical and Creative Thinker Exhibit excellence in leadership skills through the use
of creative and critical thinking strategies in situation
that require problem solving

3.Reflective Lifelong Learner

Imbibe Christ –like character in words, actions and
Christ-Centeredness service to fellowmen.
Servant Leadership Shows humility in serving others, community and
society as a whole
Compassionate Shows empathy and willingness to offer oneself in
helping others
Integrity
Act in honest, trustworthy and responsible manner

4. Culturally Adaptable Learner

Interpersonal Skills Work harmoniously with people of varying social and

cultural backgrounds

Maintains pride in being a Filipino amidst cultural

Pride being a Filipino
diversity

COLLEGE VISION COLLEGEMISSION

By 2034, the College of Education will be the trusted
College of Education affirms its role to develop center of teacher education in Luzon with increasing
globally, competent teachers imbued with proper passing rate, clinching top performances in different
values, knowledge, and skills in the field of teaching levels of competition and assessment.
profession.

PROGRAM OUTCOMES

COLLEGE OF EDUCATION

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 Program Outcomes

1. Possess broad knowledge of language and literature for effective learning

2. Use English as a global language in a multilingual context as it applies to the teaching of language and
literature
3. Acquire extensive reading background in language, literature, and allied fields
4. Demonstrate proficiency in oral and written communication
5. Show competence in employing innovative language and literature teaching approaches, methodologies,
and strategies
6. Use technology in facilitating language learning and teaching
7. Inspire students and colleagues to lead relevant and transformative changes to improve learning and
teaching language and literature
8. Display skills and abilities to be reflective and research-oriented language and literature
9. Apply different analytical models to create solutions to problems in various fields.
10. Interpret the human experience from various perspectives
11. Examine the contemporary world from both Philippine and global perspectives
12. Apply ASIATECH Core Values in their personal and professional endeavours as effective and responsible
Asiatechian.

COURSE OUTCOMES

1. Describe the nature, elements, and functions of verbal and nonverbal communication in various and multicultural contexts;

2. Explain how cultural and global issues affect communication;

3. Determine culturally appropriate terms, expressions, and images;

COURSE SYLLABUS
PROGRAM: EDUCATION
COURSE CODE: PLACEMENT: 2nd Semester SY 2022-
COURSE TITLE: PURPOSIVE 2023
COMMUNICATION
PRE-REQUESITE/S none COURSE DESCRIPTION: Purposive
Communication is a three-unit course that
NO. OF UNITS: 3 units develops students’ communicative competence
CONTACT HOURS: 3 hours per week and enhances their cultural and intercultural
awareness through multimodal tasks that
provide them opportunities for communicating
effectively and appropriately to a multicultural
audience in a local or global context. It equips
students with tools for critical evaluation of a
variety of texts and focuses on the power of
language and the impact of images to
emphasize the importance of conveying
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 messages responsibly. The knowledge, skills
and insights that students gain from this course
may be used in their academic endeavors, their
chosen disciplines, and their future careers as
they compose and produce relevant oral,
written, audio-visual and/or web-based output
for various purposes.

ALIGNMENT OF PROGRAM OUTCOMES, COURSE OUTCOMES AND LEARNING OUTCOMES

COURSE OUTCOMES
PROGRAM OUTCOMES Course: PURPOSIVE LEARNING OUTCOMES
Program: Education COMMUNICATION
At the end of the topic, the
At the end of the program At the end of the course, the
student should be able to:
the student should be able to: student should be able to:

1. Apply knowledge of computing, A. COMPETENCIES 1. Appreciate statistics as a useful discipline

science and mathematics appropriate to 1. Describe the nature, elements and 2. Identify the basic elements of statistics.
the discipline. functions of verbal and non-verbal 3. Realize the significance of statistics as an
2. Understand best practices and communication in various and analysis tool in research.
standards and their applications multicultural contexts. 4. Know different research designs for effective
3. Analyze complex problems and 2. Explain how cultural and global sample data collection.
identify and define the computing issues affects communication 5. Apply techniques for proper data
3. Determine culturally appropriate organization.
requirements appropriate to its solution.
terms, expression, and images 6. Generate appropriate statistical tables and
4. Identify and analyze users’ needs and
4. Evaluate multimodal text critically graphs based on the nature of variables
take them into account in the selection measured.
to enhance receptive (listening,
creation, evaluation and administration 7. Compute and interpret numerical summaries
reading, viewing) skills. 5. Summarize
of computer-based systems. the principles of academic text to describe the sample.
structure. 8. Learn basic counting rules and probability
concepts
5. Design, implement and evaluate 9. Can work both independently and
computer-based systems, processes,
components, or programs to meet with a group
desired needs and requirements under 1. Convey ideas through oral,
various constraints. audio-visual and/or web-based
6. Integrate IT-based solutions into the presentations for different target audience
user environment effectively. in local settings using appropriate
7. Apply knowledge through the use of registers
current techniques, skills, tools and 2. Create clear, coherent, and
practices necessary for the IT effective communication materials
profession. 3. Present ideas persuasively using
appropriate language registers, tone, facial
8. Function effectively as a member or
expression and gestures
leader of a development team
recognizing the different roles within a
team to accomplish a common goal. C. VALUES
9. Assist in the creation of an effective 1. Adopt cultural and intercultural
IT project plan. awareness and sensitivity in
10. Communicate effectively with the communication of ideas
computing community and with society 2. Appreciate the differences of the
at large about complex computing varieties of spoken and written language
activities through logical writing, 3. Adopt awareness of audience and
presentation and clear instructions. context in presenting ideas
11. Analyze the local and global impact 4. Appreciate the impact of
communication on society and the world
of computing information technology
on individuals, organizations and
society
12. Understand professional, ethical,
legal, security and social issues and
responsibilities in the utilization of
B. SKILLS
information technology.
1. Convey ideas through oral,
13. Recognize the need for and engage audio-visual and/or web-based
in planning self-learning and improving presentations for different target audience
performance as a foundation for
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continuing professional development. in local settings using appropriate
on society and the world. registers
2. Create clear, coherent, and
effective communication materials
3. Present ideas persuasively using
appropriate language registers, tone, facial
expression and gestures

C. VALUES
1. Adopt cultural and intercultural
awareness and sensitivity in
communication of ideas
2. Appreciate the differences of the
varieties of spoken and written language
3. Adopt awareness of audience and
context in presenting ideas
4. Appreciate the impact of
communication on society and the world.

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 LEARNING PLAN

LEARNING OUTCOMES TEACHING LEARNING ACTIVITIES ASSESSMENT TASK

WEEK TOPIC/CONTENT TIME LAB/RLE TIME ASSESSMENT TOOL
RESOURCES
CLASSROOM

Introduce self to classmates and Course overview

teachers
Classroom policies Direct Instruction via Class Participation
- List expectations for the course
Synchronous Online
Definition, importance class Group sharing of
- Recall course rules and process of ideas Recitation
communications 3 Couse Outline
1 Power point N/A N/A
- increase knowledge in hours Course Syllabus
presentation during Brainstorming Individual Activity
communication, its processes and Review on the basic discussion
principles hence become more principles of Written exercise
skillful communicators communication sent via LMS

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 Modules for
- heightens awareness on Asynchronous Online
2
communication ethics resulting Class via LMS
in conscientious and respectful 3 Research Activity Individual research
interactions Ethics in communication Power point N/A N/A
hours sent via LMS
presentation regarding
- Apply the gained knowledge in the lesson
communication processes,
principles and ethics through
class exercises that help learners
execute expected communication
performances

Lecture/Interactive
Globalization and its Discussion Class Participation
effect on communication Recitation

3 - Learn about globalization as a Local and Global Group activity

Power point 3 Concept map
phenomenon, its implications and communication in a N/A N/A
presentation during hours
how it has affected multicultural setting discussion Individual written
communication Performance
works
activity sent via
Video presentation LMS

4 PRELIMINARY EXAMINATION

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 - Gain awareness on the
various cultures that shape Direct Instruction via Class Participation
communication Synchronous Online class
Essay type of Recitation
5 - Read further about 3
Sub-cultures and N/A N/A activity
country’s communication Power point presentation hours
communication Individual Exercise
behavior or patterns of during discussion
differences Written Activity
communication and do a
sent via LMS
creative presentation what
has been read

- Identify the individual Essay type of

elements/aspects that Modules for Asynchronous activity
contribute to the message Online Class via LMS
Evaluating Messages
6 Reflection/picture
- Analyze the functions of 3 Performance Type activity
such elements toward the N/A N/A Activity sent via
Power point presentation hours
attainment of the message A picture paints a about the topic LMS
thousand words

7 MIDTERM EXAMINATION
8 3 N/A N/A Class participation Group activity
hours
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 The power of Lecture/Interactive Poster making
- Distinguish moods/motifs nonverbal cues Activity
Discussion Performance task
reflected
sent via LMS
- Illustrate certain Peeking through
characteristics of effective promotion Power point presentation Recitation
messages during discussion

Communication for
- Identify various Modules for Asynchronous
various purposes
9 communication Online Class via LMS
fundamentals that Modular based Individual written essay
comprise successful - Communication activity sent via activity
communication fundamentals Power point presentation 3 hours N/A N/A LMS
about the topic

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 Class participation
- Identify important purposes
Individual Written
of communication
works
Purposes of Direct Instruction via Performance task
- Exhibit understanding on communication sent via LMS
Synchronous Online class
the components of rhetorical
10 situations Kinds of speech 3 hours N/A N/A Performance Activity
according to purpose Power point presentation
- Deliver effective Brainstorming
and delivery during discussion
speechless relevant to your Recitation
field of specialization
Rhetorical situations Sharing ideas

Communication for
work purposes
- Discuss the concepts of Modules for Asynchronous
workplace communication Communication in the Online Class via LMS Modular based
Case study
11 workplace
3 hours N/A N/A activity sent via
- Identify barriers to LMS
communication in the Power point presentation
workplace Barriers to about the topic
communication in the
workplace

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12 A communication tool in the Lecture/Interactive
workplace Discussion
Class participation Recitation
- Distinguish the importance of Forms of feedback 3 hours N/A N/A
effective workplace Performance Activity Individual Written
communications Levels of feedback Power point sent via LMS exercise
presentation during
discussion
- Identify the skills needed for
workplace success

Modules for
Asynchronous Online
13 Class via LMS
- Discuss communication via
computers Communication via
Modular based activity Research activity
computers Power point 3 hours N/A N/A
sent via LMS
- Distinguish a good examples of presentation about the
emails from erroneous email Email correspondence and topic
etiquette

Tips for effective business e-

mails

14 Direct Instruction via 3 N/A N/A Recitation

Synchronous Online hours
class
Class participation Individual
Power point Exercise
Group sharing ideas
Communication for presentation during
- Determine the principles of academic purposes discussion Performance task sent
academic writing via LMS Performance
Academic integrity Activity
- Explain the relevance of
academic integrity to Forms of academic
communication as a human dishonesty
endeavor
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 19 FINAL EXAMINATION

COURSE POLICIES

General Rules:
1. ATTENDANCE: A student is required to attend his classes regularly. Punctuality is an essential part of class attendance. When a student accumulates absences that are equivalent to 20% or more of the
required number of hours in this subject, he/she automatically obtains a grade of 5.0.

2. CLASS PARTICIPATION: All students are strongly encouraged to ask questions during class sessions. Students can also present their ideas on topic regardless of whether they are consistent with those of
the instructor or author of the textbook they are using. Students are not free to talk or whisper with individual during class session.

3. MISSED EXAMS AND ASSIGNMENT: Students who will miss any major examination will be given a chance to take the said examination ten (10) working days after the missed examination and will
be required to present a special permit from the cashier’s office. No make up for any missed quizzes nor assignment

4. ACADEMIC HONESTY: All students are to adhere to high standards of integrity in their academic work. Plagiarism and cheating are not acceptable and will not be condoned
by the college. Students involved in such activities are subject to serious disciplinary action.

GRADING SYSTEM

Prelim exam(60%) + Prelim class standing (40%) = Prelim Grade

PRELIM GRADE
Class Standing = Performance task (20%) + Written task (15%) + Attendance (5%)

Midterm exam(60%) + Midterm class standing (40%) = Prelim Grade

MIDTERM GRADE
Class Standing = Performance task (20%) + Written task (15%) + Attendance (5%)

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 Prefinal exam(60%) + Prefinal class standing (40%) = Prelim Grade
PRE-FINAL GRADE
Class Standing = Performance task (20%) + Written task (15%) + Attendance (5%)

Final exam(60%) + Final class standing (40%) = Prelim Grade

FINAL GRADE
Class Standing = Performance task (20%) + Written task (15%) + Attendance (5%)

AVERAGE GRADE (PRELIM GRADE + MIDTERM GRADE + PREFINAL GRADE + FINAL GRADE) / 4

REFERENCES

Purposive Communication
TEXTBOOK
Magan, Rhodora G, Nano, Maria Cristina B., Turano, Charity T.

OTHER REFERENCES

REVIEWED BY: RECOMMENDING APPROVAL BY:

NOTED BY:
PROF. ANA ROSE D. LIM ARAGON LPT,MAED

Librarian Program Head DR. MARMELO V. ABANTE

Dean, College of Education
PREPARED BY:
MR. SPENCER L. SEVILLA LPT
______________________
APPROVED BY:
Faculty
DR. SHELALIN G. LLEVE
Authorized Representative DR. MARMELO V. ABANTE
Curriculum & Syllabi Committee Vice President for Academic Affairs

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 LEGEND:

L = Facilitates learning of the competencies (inputs is provided and competency is evaluated)

P= Allows student to practice competencies (no input but competency is evaluated)
O= Opportunity for development (no input or evaluation but there is opportunity to practice the competencies)

RUBRIC FOR GROUP REPORT

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 GRADING FOR QUIZZES AND EXERCISES

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