Baby and Child-Specific Products
in Spain
Euromonitor International
April 2021
BABY AND CHILD-SPECIFIC PRODUCTS IN SPAIN Passport i
LIST OF CONTENTS AND TABLES
KEY DATA FINDINGS.................................................................................................................. 1
2020 IMPACT ............................................................................................................................... 1
Demand for sun care plunges the most as families stay at home ............................................. 1
Challenges posed to volume demand as parents increasingly value experiences ................... 1
Deliplus leads the line for Mercadona ....................................................................................... 2
RECOVERY AND OPPORTUNITIES .......................................................................................... 2
Economic woes to blight category prospects further................................................................. 2
Category to remain influenced by home seclusion until 2022 ................................................... 2
Pandemic-born behaviour to boost baby wipes ........................................................................ 3
CATEGORY DATA ....................................................................................................................... 3
Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-
2020 ............................................................................................................. 3
Table 2 Sales of Baby and Child-specific Products by Category: % Value
Growth 2015-2020 ....................................................................................... 4
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: %
Value 2015-2020 .......................................................................................... 4
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value
2016-2020 .................................................................................................... 4
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value
2017-2020 .................................................................................................... 5
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value
2017-2020 .................................................................................................... 6
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value
2017-2020 .................................................................................................... 7
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: %
Value 2017-2020 .......................................................................................... 7
Table 9 Forecast Sales of Baby and Child-specific Products by Category:
Value 2020-2025 .......................................................................................... 8
Table 10 Forecast Sales of Baby and Child-specific Products by Category: %
Value Growth 2020-2025 ............................................................................. 8
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs
Mass: % Value 2020-2025 ........................................................................... 9
© Euromonitor International
BABY AND CHILD-SPECIFIC PRODUCTS IN SPAIN Passport 1
BABY AND CHILD-SPECIFIC
PRODUCTS IN SPAIN
KEY DATA FINDINGS
▪ COVID-19 has mostly negative effect on sales in 2020 owing to lockdown and consumers
spending less
▪ In 2020, value sales decline by 3% to EUR367 million
▪ Volume sales fall by 2% while the average unit price dips by 1% in 2020
▪ Mercadona SA leads value sales with a 15% share in 2020
▪ Over the forecast period, sales are predicted to achieve a current value CAGR of 1% (2020
constant value CAGR of 0%)
2020 IMPACT
Demand for sun care plunges the most as families stay at home
Although from 25 June Spain began to return to a “new normality”, the number of Spaniards
going on holiday shrunk compared with the previous year. This along with the lockdown period
and the continual communications by Spanish health authorities about the importance of staying
at home resulted in parents buying less sun care, as for the time that children spent outside
parents used the products they already had. The sun care category was thus the one suffering
the most in 2020 within baby and child-specific products, posting a double-digit fall in value
sales.
Although pharmacies remained open throughout 2020, the economic uncertainty the country
experienced owing to the health crisis prevented a further shift in consumption from mass
ranges to premium ranges in this category as a way of saving money amid rising unemployment
and huge GDP contraction. However, the share of premium products did not fall either, mainly
thanks to the decreasing birth rate, which is allowing parents the potential to spend on a lower
number of children, making premium items more price-accessible.
From mid-March 2020 to the end of April 2020, Spain was in complete lockdown with only
essential retailers allowed to remain open. While Spain did not undergo a second national
lockdown in the year, some Spanish regions were subject to movement and schedule
constraints with the second wave of the virus over October and November. These constraints
during both waves especially affected beauty specialist retailers, department stores and
hypermarkets, whose sales shares accordingly decreased in 2020. However, the narrowing of
store-based distribution channels to essential outlets benefited the performances of
supermarkets, pharmacies and e-commerce.
Challenges posed to volume demand as parents increasingly value
experiences
Among the existing consumer base a mentality change is influencing sales. In Spain, parents
have traditionally spent large amounts of money on products for their children. However, this
has been changing, even before the pandemic hit household budgets, as evidenced by the
ongoing lack of growth in demand for prestige and premium baby and child-specific products. To
a slightly lesser extent, value sales are declining among mass ranges too, with many new
© Euromonitor International
BABY AND CHILD-SPECIFIC PRODUCTS IN SPAIN Passport 2
parents preferring to spend on activities, such as extracurricular activities, and to spend less
money on baby and child-specific products, especially for their children aged over two years old.
Spanish parents still allocate a larger amount of money towards their children aged under two,
relative to their older children. As younger children and babies have more sensitive skin, their
parents tend to buy higher-quality products, which usually come at a higher price per unit.
Dermocosmetics brands among baby and child-specific products continued to record positive
value growth in 2020, benefiting channels such as chemists/pharmacies,
drugstores/parapharmacies and also e-commerce. However, mass-market ranges in the grocery
channels are increasingly launching references mimicking pharma ranges, and therefore
Spanish parents are not set to keep seeing the need to spend highly on baby and child-specific
products.
Deliplus leads the line for Mercadona
Private label maintained the largest value share within baby and child-specific products in
2020. The leading private label player, Spanish supermarket chain Mercadona SA, continued to
show muscle due to the strong reputation of the Deliplus range among Spanish parents. This is
especially the case within baby wipes, the biggest category within baby and child-specific
products, where it leads sales. However, a gradual shift among parents towards other private
label such as Eroski meant that Deliplus continued to lose slight value share in 2020.
Additionally, it experiences growing competition from brands that launch products with natural
and fewer ingredients or materials.
RECOVERY AND OPPORTUNITIES
Economic woes to blight category prospects further
The COVID-19 crisis has worsened the already poor economic forecast for the country. Latest
predictions by Euromonitor International, local and international institutions indicate difficult
times ahead, especially over the first half of the forecast period. In 2021 Spain will see a further
decline in employment and subsequently disposable incomes among consumers, making locals
less likely to spend on higher-price products. Therefore, within baby and child-specific products,
the share of mass ranges is set to grow, albeit marginally, to the detriment of premium ranges.
In overall terms it is expected that baby and child-specific products will not recover to pre-
COVID-19 sales levels until 2024.
With the Spanish government focusing on the recovery of the local economy, family policies
are set to be put on hold. As a result, the Spanish birth rate is projected to continue its declining
path. This will keep the consumer base decreasing and hence sales potential will erode.
Consumers in baby and child-specific products are increasingly switching to products with
fewer ingredients and more natural formulations. This trend will be especially important in the
case of baby and child-specific products as babies and children have more sensitive skin than
adults, and natural ranges are perceived as being gentler on the skin. In fact, at the end of 2020
one of the leader brands Mustela launched its Bio range, which is likely to be the beginning of
similar launches in 2021.
Category to remain influenced by home seclusion until 2022
While most other areas of the overall category declined, baby wipes achieved marginal sales
growth in 2020 following its decline in 2019, and is predicted to strengthen its performance in
2021. While greater adult use of baby wipes has been an important factor in this turnaround in
fortunes, home seclusion during the pandemic has meant that parents have been doing more
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BABY AND CHILD-SPECIFIC PRODUCTS IN SPAIN Passport 3
nappy changes and paying greater attention to the hygiene and care of their babies. Linked to
this is a slowdown in growth for nappy (diaper) rash treatments in 2020 and 2021, with these
products being required less when nappies are changed frequently. Home seclusion had a very
negative effect on baby and child-specific sun care in 2020, with children not being allowed
outside during lockdown and therefore not needing protection from the sun – and further sales
decline in this category is anticipated in 2021 as restrictions on movement remained in place in
the spring. While demand for baby and child-specific skin care has dwindled since the outbreak
of COVID-19, improvement in sales in expected from 2022 as closed distribution channels
reopen and more parents buy higher-quality products such as pharma/dermocosmetics brands
or products with natural ingredients for their children’s sensitive skin or skin ailments.
Pandemic-born behaviour to boost baby wipes
In the forecast period, baby and child-specific products will see a slightly positive performance
overall compared with the marginal decline seen in the review period as a whole. Normalisation
is expected to occur as the government lifts restrictions on movement and allows non-essential
retailers to reopen. Sales will be mainly influenced by the ongoing decline in the Spanish birth
rate, while parents will generally economise on basic products such as baby and child-specific
toiletries and hair care. Conversely, parents are likely to remain willing to spend more on higher-
quality products such as baby and child-specific skin care with natural ingredients. Baby wipes
will continue to make gains following its return to growth in 2020, with consumers more
accustomed to paying greater attention to their children’s and their own personal hygiene and
that of their home as a result of the pandemic. Baby and child-specific sun care is expected to
gradually return to its habitual robust growth rates, despite the declining consumer base, as the
products are essential due to Spain’s Mediterranean location.
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
EUR million
2015 2016 2017 2018 2019 2020
Baby and Child-specific 25.3 25.0 24.6 24.2 23.9 23.0
Hair Care
Baby and Child-specific 49.5 49.7 50.3 51.1 52.0 51.1
Skin Care
Baby and Child-specific 58.7 59.4 60.6 61.7 63.0 56.5
Sun Care
Baby and Child-specific 70.9 69.3 67.7 66.0 64.4 62.5
Toiletries
Baby Wipes 144.6 145.1 148.5 152.1 147.9 148.2
Medicated Baby and 2.2 2.2 2.2 2.3 2.3 2.3
Child-specific Products
Nappy (Diaper) Rash 22.2 22.5 22.8 23.2 23.5 23.7
Treatments
Baby and Child-specific 373.3 373.2 376.8 380.5 376.9 367.4
Products
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
© Euromonitor International
BABY AND CHILD-SPECIFIC PRODUCTS IN SPAIN Passport 4
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-
2020
% current value growth
2019/20 2015-20 CAGR 2015/20 Total
Baby and Child-specific Hair Care -3.5 -1.9 -9.1
Baby and Child-specific Skin Care -1.7 0.6 3.3
Baby and Child-specific Sun Care -10.3 -0.7 -3.6
Baby and Child-specific Toiletries -3.0 -2.5 -11.8
Baby Wipes 0.2 0.5 2.5
Medicated Baby and Child-specific 2.6 1.6 8.5
Products
Nappy (Diaper) Rash Treatments 0.9 1.3 6.5
Baby and Child-specific Products -2.5 -0.3 -1.6
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-
2020
% retail value rsp
2015 2016 2017 2018 2019 2020
Mass 76.2 76.0 75.9 76.0 76.2 76.2
Premium 23.8 24.0 24.1 24.0 23.8 23.8
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-
2020
% retail value rsp
Company 2016 2017 2018 2019 2020
Mercadona SA 14.2 14.0 14.0 14.2 14.5
Procter & Gamble España 9.7 9.6 9.6 9.4 9.5
SA
Johnson & Johnson SA 9.5 9.3 9.2 9.3 9.2
ISDIN SA 8.9 9.0 9.3 9.6 8.3
Centros Comerciales 7.4 7.4 7.3 7.2 7.3
Carrefour SA
Expanscience SA, 6.5 6.5 6.5 6.6 6.6
Laboratoires
Reckitt Benckiser 7.4 6.5 6.2 6.2 6.0
España SL
Eroski, Grupo 3.6 3.6 3.6 3.6 3.8
Pierre Fabre Ibérica SA 2.7 3.1 3.1 3.0 2.9
Kimberly-Clark SA 2.0 2.1 2.2 2.2 2.3
Air-Val Internacional SA 2.4 2.3 2.2 2.1 2.1
Beiersdorf SA Spain 1.4 1.7 1.8 2.0 1.8
AC Marca SA 1.9 1.8 1.8 1.8 1.8
L'Oréal España SA 1.0 1.2 1.2 1.3 1.3
Sanofi-Aventis España SA 0.9 1.0 1.2 1.2 1.2
Unilever España SA, Grupo 0.5 0.4 0.6 0.8 0.8
Bayer Hispania SA 0.6 0.6 0.6 0.6 0.6
© Euromonitor International
BABY AND CHILD-SPECIFIC PRODUCTS IN SPAIN Passport 5
Perfumes & Diseño SA 0.6 0.6 0.6 0.6 0.5
Laboratorios Leti SA 0.4 0.4 0.4 0.4 0.4
NAOS Skin Care Spain SL 0.2 0.2 0.3 0.3 0.3
El Corte Inglés SA 0.3 0.3 0.3 0.3 0.3
GlaxoSmithKline España SA - - - 0.2 0.2
Yves Rocher España SA 0.2 0.2 0.2 0.2 0.1
Avon Cosmetics SA 0.1 0.1 0.1 0.1 0.1
GSK Consumer Healthcare 0.2 0.2 0.2 - -
BDF Nivea SA - - - - -
Arbora & Ausonia SL - - - - -
Novartis Farmaceutica SA - - - - -
Other Private Label 5.0 5.0 5.2 5.3 5.7
Others 12.5 12.8 12.4 11.7 12.7
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
% retail value rsp
Brand (GBO) Company (NBO) 2017 2018 2019 2020
Deliplus (Private Mercadona SA 14.0 14.0 14.2 14.5
Label)
Dodot (Procter & Procter & Gamble España 9.6 9.6 9.4 9.5
Gamble Co, The) SA
Johnson's Baby Johnson & Johnson SA 8.8 8.8 8.8 8.7
(Johnson & Johnson
Inc)
Isdin ISDIN SA 9.0 9.3 9.6 8.3
Carrefour (Private Centros Comerciales 7.4 7.3 7.2 7.3
Label) Carrefour SA
Mustela Expanscience SA, 6.5 6.5 6.6 6.6
Laboratoires
Nenuco (Reckitt Reckitt Benckiser 6.0 5.7 5.7 5.5
Benckiser Group Plc España SL
(RB))
Eroski (Private Eroski, Grupo 3.6 3.6 3.6 3.8
Label)
Huggies (Kimberly- Kimberly-Clark SA 2.1 2.2 2.2 2.3
Clark Corp)
Klorane Bébé Pierre Fabre Ibérica SA 1.9 1.9 1.9 1.8
(Pierre Fabre SA,
Laboratoires)
Nivea Sun Beiersdorf SA Spain 1.7 1.8 2.0 1.8
(Beiersdorf AG)
Denenes (AC Marca AC Marca SA 1.8 1.8 1.8 1.8
SL, Grupo)
Mitosyl (Sanofi) Sanofi-Aventis España SA 1.0 1.2 1.2 1.2
Avène (Pierre Fabre Pierre Fabre Ibérica SA 1.2 1.2 1.2 1.1
SA, Laboratoires)
Garnier Ambre L'Oréal España SA 0.9 1.0 1.0 0.9
Solaire (L'Oréal
Groupe)
Bepanthol (Bayer AG) Bayer Hispania SA 0.6 0.6 0.6 0.6
Baby Dove (Unilever Unilever España SA, Grupo - 0.3 0.5 0.5
Group)
Natusan (Johnson & Johnson & Johnson SA 0.5 0.5 0.5 0.5
Johnson Inc)
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BABY AND CHILD-SPECIFIC PRODUCTS IN SPAIN Passport 6
Eryplast (Reckitt Reckitt Benckiser 0.5 0.5 0.5 0.5
Benckiser Group Plc España SL
(RB))
Tous (S Tous SL) Perfumes & Diseño SA 0.6 0.6 0.6 0.5
Sebamed (Sebapharma Laboratorios Leti SA 0.4 0.4 0.4 0.4
GmbH & Co KG)
Paw Patrol (Europer Air-Val Internacional SA 0.2 0.3 0.3 0.3
SA)
La Roche-Posay L'Oréal España SA 0.3 0.3 0.3 0.3
(L'Oréal Groupe)
Frozen (Europer SA) Air-Val Internacional SA 0.3 0.3 0.3 0.3
Bioderma (NAOS SAS) NAOS Skin Care Spain SL 0.2 0.3 0.3 0.3
Petit Chéri Unilever España SA, Grupo 0.4 0.3 0.3 0.3
(Unilever Group)
Dulces (Private El Corte Inglés SA 0.3 0.3 0.3 0.3
Label)
Halibut Infantil GlaxoSmithKline España SA - - 0.2 0.2
(GlaxoSmithKline Plc)
Barbie (Europer SA) Air-Val Internacional SA 0.4 0.3 0.3 0.2
Peppa Pig (Europer Air-Val Internacional SA 0.2 0.2 0.2 0.2
SA)
Halibut Infantil GSK Consumer Healthcare 0.2 0.2 - -
(GlaxoSmithKline Plc)
Other Private Label Other Private Label 5.0 5.2 5.3 5.7
(Private Label)
Others Others 14.3 13.8 12.9 14.0
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
% retail value rsp
Brand (GBO) Company (NBO) 2017 2018 2019 2020
Johnson's Baby Johnson & Johnson SA 20.6 20.7 20.8 20.2
(Johnson & Johnson
Inc)
Mustela Expanscience SA, 15.1 15.1 14.8 14.5
Laboratoires
Deliplus (Private Mercadona SA 8.4 8.3 8.2 8.7
Label)
Klorane Bébé Pierre Fabre Ibérica SA 6.8 6.6 6.5 6.4
(Pierre Fabre SA,
Laboratoires)
Avène (Pierre Fabre Pierre Fabre Ibérica SA 4.2 4.1 4.0 3.9
SA, Laboratoires)
Johnson's Baby Johnson & Johnson SA 3.2 3.2 3.1 3.0
Dulces Sueños
(Johnson & Johnson
Inc)
Sebamed (Sebapharma Laboratorios Leti SA 2.9 3.0 2.9 2.6
GmbH & Co KG)
Nenuco (Reckitt Reckitt Benckiser 2.2 2.2 2.1 2.1
Benckiser Group Plc España SL
(RB))
Denenes (AC Marca AC Marca SA 2.1 2.1 2.0 2.0
SL, Grupo)
Bioderma (NAOS SAS) NAOS Skin Care Spain SL 1.9 1.9 2.0 2.0
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BABY AND CHILD-SPECIFIC PRODUCTS IN SPAIN Passport 7
Carrefour (Private Centros Comerciales 2.0 1.9 1.9 1.9
Label) Carrefour SA
Baby Dove (Unilever Unilever España SA, Grupo - 0.5 0.9 0.9
Group)
Eroski (Private Eroski, Grupo 0.6 0.6 0.6 0.6
Label)
Dulces (Private El Corte Inglés SA 0.5 0.5 0.5 0.4
Label)
Yves Rocher (Yves Yves Rocher España SA 0.5 0.5 0.5 0.4
Rocher SA)
Other Private Label Other Private Label 0.7 0.7 0.7 0.7
(Private Label)
Others Others 28.5 28.3 28.5 29.6
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
% retail value rsp
Brand (GBO) Company (NBO) 2017 2018 2019 2020
Fotoprotector Isdin ISDIN SA 56.2 57.1 57.3 54.2
Pediatrics
Nivea Sun Niños Beiersdorf SA Spain 10.3 11.2 11.8 11.7
(Beiersdorf AG)
Garnier Delial L'Oréal España SA 5.6 5.9 6.0 6.1
Ambre Solaire
(L'Oréal Groupe)
Avène (Pierre Fabre Pierre Fabre Ibérica SA 2.9 2.9 2.4 2.4
SA, Laboratoires)
La Roche-Posay L'Oréal España SA 1.6 1.7 1.8 2.0
(L'Oréal Groupe)
Deliplus (Private Mercadona SA 1.6 1.6 1.6 1.8
Label)
Mustela Expanscience SA, 1.1 1.1 1.3 1.4
Laboratoires
Nenuco Niños Reckitt Benckiser 2.8 1.2 1.1 1.1
(Reckitt Benckiser España SL
Group Plc (RB))
Klorane Bébé Pierre Fabre Ibérica SA 0.9 0.9 0.8 0.7
(Pierre Fabre SA,
Laboratoires)
Oriflame (Oriflame Oriflame Cosméticos SA 0.0 0.0 0.0 0.0
Cosmetics SA)
Avon Kids (Avon Avon Cosmetics SA 0.1 0.0 - -
Products Inc)
Nivea Sun Niños BDF Nivea SA - - - -
(Beiersdorf AG)
Others Others 16.9 16.3 16.0 18.6
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value
2017-2020
© Euromonitor International
BABY AND CHILD-SPECIFIC PRODUCTS IN SPAIN Passport 8
% retail value rsp
Brand (GBO) Company (NBO) 2017 2018 2019 2020
Fotoprotector Isdin ISDIN SA 37.5 38.6 40.2 35.1
Pediatrics
Mustela Expanscience SA, 25.3 25.5 26.0 26.0
Laboratoires
Klorane Bébé Pierre Fabre Ibérica SA 7.9 7.8 7.8 7.6
(Pierre Fabre SA,
Laboratoires)
Avène (Pierre Fabre Pierre Fabre Ibérica SA 5.1 5.1 4.9 4.6
SA, Laboratoires)
Stelaker Mustela Expanscience SA, 1.5 1.5 1.6 1.7
Laboratoires
La Roche-Posay L'Oréal España SA 1.1 1.2 1.2 1.3
(L'Oréal Groupe)
Bioderma (NAOS SAS) NAOS Skin Care Spain SL 1.0 1.1 1.2 1.2
Others Others 20.6 19.3 17.1 22.5
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-
2025
EUR million
2020 2021 2022 2023 2024 2025
Baby and Child-specific 23.0 22.6 22.1 21.8 21.6 21.4
Hair Care
Baby and Child-specific 51.1 50.4 50.2 50.4 50.6 50.9
Skin Care
Baby and Child-specific 56.5 55.2 55.1 55.1 55.3 55.9
Sun Care
Baby and Child-specific 62.5 61.0 60.4 60.0 59.8 59.7
Toiletries
Baby Wipes 148.2 150.2 149.4 148.8 148.2 147.9
Medicated Baby and 2.3 2.4 2.4 2.4 2.4 2.4
Child-specific Products
Nappy (Diaper) Rash 23.7 23.6 23.5 23.4 23.3 23.1
Treatments
Baby and Child-specific 367.4 365.3 363.2 362.0 361.2 361.3
Products
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value
Growth 2020-2025
% constant value growth
2020/2021 2020-25 CAGR 2020/25 Total
Baby and Child-specific Hair Care -2.0 -1.4 -6.9
Baby and Child-specific Skin Care -1.4 -0.1 -0.3
Baby and Child-specific Sun Care -2.3 -0.2 -1.2
Baby and Child-specific Toiletries -2.4 -0.9 -4.5
Baby Wipes 1.3 0.0 -0.2
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BABY AND CHILD-SPECIFIC PRODUCTS IN SPAIN Passport 9
Medicated Baby and Child-specific 0.7 0.6 2.9
Products
Nappy (Diaper) Rash Treatments -0.4 -0.5 -2.3
Baby and Child-specific Products -0.6 -0.3 -1.7
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: %
Value 2020-2025
% retail value rsp
2020 2021 2022 2023 2024 2025
Mass 76.2 76.3 76.4 76.4 76.5 76.4
Premium 23.8 23.7 23.6 23.6 23.5 23.6
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
© Euromonitor International
