Judge Sample Questions & Feedback
Judge Sample Questions & Feedback
Please don’t feel you must ask exactly these questions! We expect you to tailor your questions
to the presentation you have just seen, and to ask whatever strikes you as important, while
bearing in mind that these students are still learning about some concepts (like market share,
research, and development, etc.). These are simply here to give you a benchmark from which
to start.
Business Opportunity:
1. What data/evidence have you found that suggests your idea solves a real problem?
2. How is your product/service produced? Do you need a manufacturer?
3. What are the key features? What are the key benefits?
4. Can you explain what you’ll use the start-up funds for?
5. Will you have the capacity to increase growth if your business gains customers? If so,
how will you account for that growth?
Business Model:
1. How did you determine the cost of labor?
2. How did you determine your selling price?
3. Have you considered all of your variables and fixed expenses? (this may be a good
opportunity to point out certain expenses the student may have forgotten)
Market Analysis:
1. How did you determine the size of your target market?
2. Please explain the research behind your description of your target consumer. How did
you decide on this target population?
3. What is your competitive advantage over your competitors?
4. Are you considering both direct and indirect competition?
Marketing & Sales:
1. How did you determine your projections for each month?
2. Why are there fluctuations?
3. Why did you choose those promotional methods?
4. Have you incorporated the effect of any discounts or special offers into your projected
income?