Grades 11 / 12 School San Mateo Senior High School Grade Level 11
DAILY
LESSON
Teaching Dates and Time Feb 12-16, 2024 Learning Area Principles of Marketing
PLAN
Semester 2nd Quarter Third
Day 1 Day 2 Day3 Day 4
I. OBJECTIVES
The learners demonstrate and understanding of… the value of customer relations and customer service
A. Content Standards
The learners shall be able to… develop a program for customer
B. Performance
Standards
service
C. Learning define “relationship marketing”
Competencies/
Objectives
explain the value of customers
Write the LC code for ABM_PM11-Icd-
each 5
ABM_PM11-Icd-
6
D. Specific Objectives OBJECTIVES:
At the end of this topic, the learners will be able to:
After going through this module, you are expected to:
II. CONTENT
QUARTER 1 MODULE 1: Principles of Marketing
III. LEARNING RESOURCES
A. References
1. Teacher’s Guide K-12 MELCS with CG Codes
pages
2. Learner’s Materials QUARTER 1 MODULE 1: Principles of Marketing
pages
3. Textbook pages
4. Additional Materials
from Learning
Resource (LR) portal
B. Other Learning
Resources
IV. PROCEDURES
A. Reviewing Daily Routine Daily Routine
previous lesson or
presenting the 1. Opening Prayer 1. Opening Prayer
new lesson 2. Checking of Attendance 2. Checking of Attendance
The teacher recaps what has been
discussed last meeting.
B. Establishing a
purpose for the
lesson
C. Presenting .
examples/instanc
es of the new
lesson
D. Discussing new
concepts and
practicing new
skills #1
E. Discussing new
concepts and
practicing new
skills #2
F. Developing
mastery (leads to
Formative
Assessment 3)
G. Finding practical
applications of
concepts and
skills in daily living
H. Making The teacher will be asked the students the The teacher will be asked the students
generalizations guide question the guide question
and abstractions What are the costumers relationship? 1. What are tradional marketing
about the lesson How it affects our daily lives 2. What is the differences marketing with
suki system
A. Evaluating Continue the lesson
learning
B. Additional
activities for
application or
remediation
V. REMARKS
VI. REFLECTION
A. No. of learners
who earned 80%
in the evaluation
B. No. of learners
who require
additional
activities for
remediation
C. Did the remedial
lessons work? No.
of learners who
have caught up
with the lesson
D. No. of learners
who continue to
require
remediation
E. Which of my
teaching
strategies worked
well? Why did this
work?
F. What difficulties
did I encounter
which my principal
or supervisor can
help me solve?
G. What innovation
or localized
materials did I
use/discover
which I wish to
share with other
teachers?
Prepared by:
JOHN PAUL CAEZAR DR.
PARUNGAO
Master Teacher I
Checked by:
MARIA CECILIA S.J. SALVOSA
Master Teacher I,-SGH-ABM
Noted by:
ESTELITA M. MAPE
Principal II
