NIVEDHAN SENTHILKUMAR

Ó +353-894456383 | [email protected] | linkedin.com/in/nivedhan-senthilkumar

SUMMARY
• Currently hold a Stamp 1G Visa and I am eligible to work without sponsorship.
• 2 years experience as an Analytics Practitioner.

EDUCATION
University College Cork September 2022 - September 2023
Masters in Information Systems for Business Performance (1.1 - First Class Honours)
Great Lakes Institute of Management January 2021 - June 2021
Postgraduate Diploma in Data Science and Engineering (1.1 - First Class)
Anna University April 2016 - May 2020
Bachelor of Engineering in Electrical and Electronics Engineering (1.1 - First Class)

PORTFOLIO
• Portfolio : https://www.mavenanalytics.io/profile/Nivedhan-Senthilkumar/107287992
• Github : https://github.com/NivedhanSenthilkumar
• Tableau : https://public.tableau.com/app/profile/nivedhan.senthilkumar

WORK EXPERIENCE
Hostelworld Dublin
Data Analyst - Contract July 2023 - October 2023
• Formulated actionable insights for paid app campaigns by performing correlation analysis and increased conversion rate by 4.8%.
• Identified the drivers behind app installs not converting to bookings in Tableau and improved bookings by 7.8%
• Implemented regression modelling to predict Customer Lifetime Value to optimise marketing spend in the right channels.
Shopster Chennai
Data Analyst July 2021 - July 2022
• Developed insights for product managers and improved user engagement by 20% by creating user funnels
• Devised Key Performance Indicators for agreed Data Quality Standards and created PowerBI dashboards to track success metrics.
• Conducted comprehensive data audits to ensure accuracy, integrity, and compliance, utilizing advanced analytical techniques.
• Reduced the cart abandonment rate from 95% to 72% by analyzing the interaction data in the customer purchase funnel
• Utilized ML algorithms to predict order count for the sales team using XG Boost resulting in reduced planning time by 40%
• Identified strict rules in customer transaction data by Association Rule Mining to increase profit by 5%
• Reduced churn by 3% by performing segmentation through Clustering and identified factors resulting in a high churn rate
• Created Funnel Analyses and collated insights about app services’ adoption through the install-usage-retention funnel
• Linked the impact of customer surveys to business KPIs utilizing logistic and linear regression
• Designed A/B testing experiments for website improvement based on quantitative data
• Influenced marketing campaign by developing k-means clustering model based on the features like purchase behaviour, and
product category, which resulted in an increase in 5% Return on Investment(ROI)
• Performed Sentiment Analysis for estimating the market sentiment for digital B2B marketplaces for and improved share by 4%

INTERNSHIP
Ernst and Young(EY) Cork
Collaborative Research Industry Project January 2023 - July 2023
• Conducted academic research and proposed a market deployment framework for electric cars in Ireland.
• Developed a Machine Learning model to identify the key drivers in implementing a no-fossil fuel strategy in Ireland
Avasoft Chennai
Data Engineer December 2019 - July 2020
• Designed data pipelines(ETL) and formulated dimensional models to build the data warehouse
• Processed data from Google Analytics and recommended changes to the layout which resulted in 15% increase in lead conversion
Augray Chennai
Data Scientist October 2020 - December 2020
• Performed Competitor Analysis for market positioning and increased market share by 7.25%
• Evaluated Logistic and Linear Regression Models to assign lead scores and identify potential target leads.

SKILLS
• Programming and Databases: Microsoft SQL Server, MySQL, Python
• Visual Analytics:PowerBI, Tableau, Google Data Studio
• Predictive Analytics: Supervised and Unsupervised Learning, Time Series Forecasting, Natural Language Processing(NLP)
• Version Control: Git, Github, Github Desktop
• Tools: Google Analytics, SPSS Modeller, Microsoft Excel, Segment JIRA,Confluence
• Data Warehouse:Snowflake

CERTIFICATIONS
TECHNICAL PROFICIENCY
• "SQL(Basic)" certification by HackerRank
• "Introduction to Data Studio" by Google Analytics Academy
LANGUAGE PROFICIENCY
• English Proficiency Course in Trinity College London with A2.1 of the CEFR with Distinction
• Passed IELTS Academic Test conducted by British Council with Overall band score of 7

COURSES
• "Recommendation Systems" from Techlearn
• "Natural Language Processing with Python" from Udemy
• "SQL Masterclass:SQL for Data Analytics" from Start-Tech Academy
• "Time Series Analysis and Forecasting using Python" from Start-Tech Academy

HACKATHONS
• Musigma - Winning F1 score was 0.59 and mine was 0.56. The winning perk was that I got offered the role of "Decision Scientist"
• Praxis Business School - Data Science Student Championship – South Zone Edition, selected among the top 30 teams
• Machine Hack - Achieved the rank of "CHAMPION" with a global rank of 462 out of 7242
• Codebasics - Appreciation certificate for the visualisation challenge on "Hospitality Revenue"

ACHIEVEMENTS
• Awarded a merit scholarship of €1000 by University College Cork
• Won 2nd place in the “Innovative Article Competition”conducted by the Institution of Engineers India
• Secured 2nd prize in the IEEE PROJECT EXPO for my project on home automation among 5000 participants from South India
• Won the “Best Presenter award” in the International Conference for Phoenixes on Emerging Current Trends in Engineering
• Secured the “Innovative Paper Award” in the IEEE paper contest - “13 reasons why”
• Qualified in India Innovation Challenge Design Contest,2018 conducted by the prestigious “TEXAS INSTRUMENTS”
• Published the article "Model Building - An art" in Edition 10 of the Great Lakes Newsletter
• Received a Special Mention in the Consulting Case Competition hosted by Deloitte on the product launch of an Electrolyte drink.
• Qualcomm - "Think Tank Challenge" - Runners up in the solution proposed for possible applications of IoT in smart Homes.

VOLUNTEERING
• UCC Data and Analytics Society - Ordinary Committee Member - Helped the committee members organise workshops
• Irish Student Consulting Group - Member - Attended Consulting Case Competition hosted by ISCG.
• Education Matters - Campaigned in my undergrad to help the company access students who were planning masters abroad.

PROJECTS
• Supervised Learning Classfication - A classification model to identify the variables for efficient customer support of products.
• Sentiment Analysis - Netflix Tweets based on customer reviews and provided recommendations on movie promotions
• My Job Story - Created a Dashboard on my interview data to see my performance in interviews across different job roles.