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 www.tennisindustrymag.com

Contents March 2024

DEPARTMENTS INDUSTRY

5 Industry News Aligning for Growth

16 Facilities
21 Racquet Tech
RSI had a wide-ranging conversation with the PTR’s Dan Santorum and USPTA’s
Brian Dillman. They’re more aligned than you may think.
28 Footwear
P. 22
34 Apparel
38 2024 String Selector
40 Ask the Experts

INDUSTRY NEWS
5 PTR and PPR to relocate
HQ to Saddlebrool Resort
5 Andre Agassi invests in DUPR
pickleball rating system
5 APP partners with Chase for
Miami Open pball tourney
6 Nadal becomes ambassador
for Saudi Tennis Federation
6 RacquetX conference set
for March 24-26 in Miami
8 Short Sets
9 GreenSet taps Iain Pound
as V.P. Business Development
10 Peoplewatch
11 Company creates racquet
bags sized for juniors
12 Firm makes first move to
consolidate pickleball brands
12 Tours look to cut down on late
matches, get ball consistency

C OV E R P H O T O C O U RT E S Y S O F I B E L L A ; T H I S PA G E C O U RT E S Y U S TA S O U T H E R N/ E R I K S C H E R B
12 Frances Tiafoe to help JTCC
celebrate silver anniversary RACQUETS FOOTWEAR COURT FASHION STRING SELECTOR
13 New pickleball brand offers Attention to Get Your Make Way for Business
extended-handle paddle Details Kicks! Spring Examination
14 Texas pball match breaks
record for most participants Selling racquets No matter the Whether for tennis Use our exclusive
14 Utah Tech wins APP U.S. requires knowledge sport, court shoes or pickleball, these String Selector
collegiate championships of inventory, a great are looking, and fashionable features to take a critical
demo program and performing, better work on and look at your
14 Gauff tops list of world's excellent service. than ever. off the court. inventory.
highest-paid female athletes P. 21 P. 28 P. 34 P. 38

PLUS
43 CEO's Message
p. 41 44 Vice President's
Message
46 Master Pro Corner
46 51 57 59
51 CEO Profile
Master Pro Corner: CEO Brian How Balanced Triumph Over
Finding Comfort Dillman on Compression Adversity: The 54 USPTA Reflections
in an Area of Finding His Reduces Inspiring Journey 57 Member Benefits
Discomfort "Why" Cumulative Fatigue of Brad Minns 59 Membership Update

Read more articles online at www.ADDvantageUSPTA.com

2 RACQUET SPORTS INDUSTRY March 2024 www.tennisindustrymag.com

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 IndustryNews

IndustryNews Information to help you run your business

ORGANIZATIONS

PTR and PPR to Relocate

Headquarters to Saddlebrook

Agassi Invests in DUPR

Pickleball Rating System
The Dynamic Universal Pickleball Rating
system—or DUPR—recently announced
a new board, ownership and investors,
including tennis legend Andre Agassi as
a board member and investor. DUPR also
announced an influx of $8 million to further
advance its mission to unify the fast-grow-
ing sport with innovative technology and a
dynamic global rating.
David Kass, real estate developer and
Major League Pickleball team owner, will be
the new owner and chairman. Tito Macha-

P
do will continue as CEO.
"As an active, passionate pickleball
player, I know how important it is to play
rofessional Tennis Registry with the company’s vision to provide against players at your level for the ulti-
(PTR) and Professional an elevated experience for both mate enjoyment of the sport," says Agassi.
Pickleball Registry employees, members and partners, "I believe in DUPR's vision to benefit pickle-
(PPR), serving more than fostering collaboration, creativity and ball and players of every level."
20,000 memberships, is productivity.
relocating from its longtime home and “This move signifies a pivotal APP Partners With Chase For
headquarters in Hilton Head Island, moment for our organizations,” says Miami Open Pickleball Tourney
S.C., to Saddlebrook Resort in Wesley PTR Board Chair Lynne Rolley. “The The Association of Pickleball Players is
Chapel, Fla. The PTR/PPR says the new office at Saddlebrook Resort is not partnering with Chase as a founding part-
move represents a milestone in both just a location change; it's a strategic ner and title sponsor for the Chase APP
C O U RT E S Y S A D D L E B R O O K ; S H U T T E R S T O C K

organizations’ growth and commitment decision to position ourselves for Miami Open, scheduled for March 20-24.
to providing unparalleled service to sustained growth and excellence. We The event is the APP Tour’s first Major
those they serve. believe this move will empower our tournament of 2024 and designated as a
The new PTR/PPR offices, located team and strengthen our commitment “Golden Ticket” qualifier for the 2024 USA
within the upscale Saddlebrook to delivering exceptional service for our Pickleball National Championships.
Resort, will serve as the central hub membership.” The 2024 Chase APP Miami Open is a
for operations, events, education “The opportunities are endless and five-day indoor tournament, which will in-
and programs, and is intended we look forward to being a part of clude the inaugural APP Atlantic Cup—pit-
to enhance the organizations’ shaping the future of the tennis and ting Team USA against Team Europe in the
capabilities, foster innovation and pickleball communities alike,” says first-ever international team competition.
accommodate membership growth. Saddlebrook International Sports V.P. JPMorgan Chase has been a longtime spon-
The move, targeted for April 1, aligns Patrick Farrell. sor of the US Open tennis championships.

www.tennisindustrymag.com March 2024 RACQUET SPORTS INDUSTRY 5

IndustryNews

INTERNATIONAL

Nadal Becomes Ambassador PUBLISHER

KEN SOLOMON

for Saudi Tennis Federation EDITOR

PETER FRANCESCONI

MANAGING EDITOR
SCOTT GRAMLING

CREATIVE DIRECTOR
IAN KNOWLES

SENIOR EDITOR
ED McGROGAN

ART DIRECTOR
CRHISTIAN RODRIGUEZ

SPECIAL CONTRIBUTOR
BOB PATTERSON

CONTRIBUTING EDITORS
KIM BASTABLE, CYNTHIA CANTRELL,
PEG CONNOR, DAVID LASOTA, JUDY LEAND,
KENT OSWALD, CYNTHIA SHERMAN,
MARY HELEN SPRECHER, JOE TEDINO

CONTRIBUTING PHOTOGRAPHER
DAVID KENAS

EDITORIAL DIRECTION
10TEN MEDIA

R
afael Nadal has become a new “Everywhere you look in Saudi RACQUET SPORTS INDUSTRY
ambassador of the Saudi Ten- Arabia, you can see growth and 60 East 42nd St., Suite 740, NY NY 10165
nis Federation (STF) as part of progress and I’m excited to be part of [email protected]
a long-term commitment to help grow that,” Nadal says. “I continue to play
the sport and inspire a new generation tennis as I love the game. But beyond ADVERTISING DIRECTOR
JOHN HANNA
of athletes in Saudi Arabia. playing, I want to help the sport grow 770-650-1102, x125
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and plan the development of boys and have a real passion for all sports.” APPAREL ADVERTISING
and girls in the sport, as well as grow Under Saudi Arabia’s Vision 2030 CYNTHIA SHERMAN
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further interest in tennis among the plan, sports participation for men and
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also under way to develop the Rafa rapidly increased and is now close to
Nadal Academy to nurture talent and 50 percent, more than tripling since
serve as a center of excellence to help 2015, the government reports. The Racquet Sports Industry is published 10 times per
aspiring players fulfill their tennis number of Saudi sporting federations year: monthly, January through August with combined
issues in September/October and November/
dreams. has also tripled during this time. December, by Tennis Channel, Inc., 60 East 42nd St.,
Suite 740, New York NY 10165. Periodical postage
paid in Duluth, GA and at additional mailing offices
(USPS #004-354). March 2024, Volume 52, Number
RacquetX Conference Offers represents a milestone for the industry 3 © 2024 by Tennis Channel, Inc. All rights reserved.
Racquet Sports Industry, RSI and logo are trademarks
Deal with Miami Open
C O U RT E S Y S A U D I T E N I S F E D E R AT I O N

as the first event dedicated to all racquet of Tennis Channel, Inc. Printed in the U.S.A. Phone
RacquetX, the all-racquet-sport confer- sports, giving businesses, professionals, advertising: 770-650-1102 x 125. Phone circulation
and editorial: 646-381-8735. Yearly subscriptions
ence taking place March 24-26 in Miami, fans and enthusiasts the chance to be in- $25 in the U.S., $40+ elsewhere. POSTMASTER: Send
is offering a joint ticket experience with spired, exchange ideas, make connections address changes to Racquet Sports Industry, 60 East
42nd St., Suite 740, New York NY 10165. Racquet
the Miami Open, which runs March 17-31. and play on one of nine multi-sport courts. Sports Industry is the official magazine of the USRSA,
“Racquet X Night at the Miami Open” will “We’re delighted to announce this cel- TIA and ASBA.
be March 25 at Hard Rock Stadium, and ebration with the iconic Miami Open that Looking for back issues of Tennis Industry/Racquet
attendees also will have access to the will allow tournament-goers and RacquetX Sports Industry? Visit the archives at our website
at TennisIndustryMag.com for free digital versions.
three-day RacquetX conference at the participants to enjoy the benefits of each
Miami Beach Convention Center. event,” says RacquetX co-founder Robyn
Racquet X organizers say the event Duda. Visit theracquetx.com for more.

6 RACQUET SPORTS INDUSTRY March 2024 www.tennisindustrymag.com

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IndustryNews

Short
Sets
The Association of Pickleball Players has announced its first-ever television
has extended its deal with Vlasic Pickles deal with CBS Sports Network. NPL is
to continue as the official pickle partner the nationwide team competition for
of the APP. As part of Vlasic Pickles’ Champions Division (age 50 and over)
title sponsorship of the 2024 APP Tour, pro pickleball players. Official NPL
pickleball players will compete in the matches in Season 2 will begin in May.
APP Vlasic Classic tournaments in
Cincinnati and Delray Beach, Fla. Action Floor Systems (actionfloors.
com) of Mercer, Wis., has announced that
ATSports, which specializes in its eco-friendly, high-performance Action
coatings for tennis, pickleball and Herculan PB Pro system has been named
The Carvana Professional Pickleball basketball surfaces, has a new address: the official surface for Rally Pickleball
Association (PPA Tour) announced that 189 Etowah Industrial Court, Canton, Courts in Charlotte, N.C., which has four
Vulcan Sporting Goods Co. was selected GA 30114. Visit ATSports.com. indoor and four outdoor courts.
as the new supplier of the Official Ball of
the PPA Pro Tour. Vulcan’s VPRO Flight For the ninth year, Yonex Co. served Maui Jim is donating over 200,000
Pickleball debuted as the official ball at as the Official Stringer for the 2024 eyewear frames to VOSH/International
the first pro tour stop of the new year in Australian Open. (Volunteer Optometric Services to
January, the Hyundai Masters in Palm Humanity) and their US VOSH and
Springs, Calif. The National Pickleball League LLC SVOSH (Student VOSH) chapters.

C O U RT E S Y V U L C A N ; G R E E N S ET U S A

8 RACQUET SPORTS INDUSTRY March 2024

www.tennisindustrymag.com
 LOB_RSi_1/6_0523 final.qxp_Layout 1 5/2/23 10:50 AM Page 1 IndustryNews

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GreenSet USA Taps Iain Pound

As V.P. of Business Development
Industry veteran Iain Pound has been
appointed vice president of business
development for GreenSet USA and Padel
Courts Deluxe. In this role, Pound will lead
the brand’s tennis, pickleball and padel
go-to-market business strategy, sales and
marketing in North America. • Nets
Previously, he served as director of
sales for Fila USA Tennis and Pickleball,
• HarTru
and before that was the national sales and • Windscreen
commercial director for Wilson Racquet • Lights
Sports. • Fence
“We are excited to have Iain in this vital
role for GreenSet USA. He has been very • Rollers
successful in accelerating the growth of • Benches
Fila and Wilson in the racquet sports mar- • Brooms
ket and we know his experience and skill and More...
are a perfect fit with GreenSet USA/Padel

Welch Sport Surfaces™

Courts Deluxe,” says company CEOs Javier
Sanchez of GreenSet and Fernando Cáno-
vas of Padel Courts Deluxe. “Additionally,
he has a passion for all racquet sports and
has been extremely active in the sport as “The World’s Largest Builder of Har-Tru Clay Tennis Courts”
a former Division I college tennis player,
a USPTA certified teaching professional, HydroGrid | HydroCourt | DecoTurf
club director and collegiate coach.”
The hard-court surface company
GreenSet is represented at the Australian EQUIPMENT & SUPPLIES
Open, Davis Cup, ATP Finals, the Olympic
Games, and many other tournaments,
Most Ship Same Day!
clubs and universities around the world.
Padel Courts Deluxe is a leader in the
800-543-9111
manufacturing and installation of pre- www.WelchTennis.com/Site/Catalog
mium padel courts.

www.tennisindustrymag.com March 2024 RACQUET SPORTS INDUSTRY 9

IndustryNews

People
Watch
Lisa Cradit is the USTA’s managing helped USA Pickleball create and launch
director, head of Communications and the sport’s first algorithmic data-driven
Content, a new position based out of the rating system.
USTA National Campus in Orlando, Fla.
Cradit, who has more than 30 years of Credit One Bank has announced a
communications experience in the U.S. new sponsorship deal with professional
and globally, will report to USTA COO tennis player Emma Navarro. The
Andrea Hirsh. She will be responsible for Charleston, S.C., resident recently
the development and implementation claimed her first WTA Tour title at the Frances Tiafoe is a new Global
of a strategic communication plan Hobart International. Brand Ambassador for Evian water,
to support all USTA initiatives across the official water for the Wimbledon
multiple media channels. Leanne Palmisano is the new executive Championships and the US Open.
director of the USPTA Intermountain
Pickleball industry veteran Melissa Division. The International Tennis Hall of Fame
McCurley has joined the Association has promoted two senior staff members.
of Pickleball Players as the executive K-Swiss hired athletics footwear veteran Brewer Rowe has been appointed as
vice president of the APP’s competitive Andrew Richard as VP of lifestyle, re- Chief Operating Officer and Tournament
initiatives. Her prior experience includes sponsible for leading lifestyle sales for the Director, and Marguerite Marano as
nearly a decade as owner and CEO of Americas region, including the wholesale Executive Director of TeamFAME and
PickleballTournaments.com. She also sales team and K-Swiss distributors. Vice President of Advancement.

S H U T T E R S T O C K ; C O U RT E S Y O P E N T. A . S.

10 RACQUET SPORTS INDUSTRY March 2024

www.tennisindustrymag.com
 IndustryNews

EQUIPMENT

Company
Creates
Racquet
Bags Sized for
Junior Players

O
PEN T.A.S. (Open To All
Sports) has introduced its
first product, a racquet bag
scaled down for junior players. The
Jr. Pro 1 and Jr. Pro 2 bags retail for
$49.95 and are designed for kids from
3 to 5 years old. The 23-inch-long
bag holds racquets with a maximum
length of 21 inches, and has a second
compartment for clothing and
equipment. The company is owned
by former Prince Sports Group
international sales manager Edwin
Gomez Gaton. For more information,
visit opentoallsports.com.

NEW!
PICKLEBAL
L
SURFACE

www.tennisindustrymag.com March 2024 RACQUET SPORTS INDUSTRY 11

IndustryNews

Firm Makes First Move To techniques to craft what it believes are guidelines designed to prevent matches
Consolidate Pickleball Brands the “most advanced paddles in the from starting after 11 p.m., except with
Thirty-5 Capital LLC, a family office sport.” Champion Anna Leigh Waters uses approval, and recommending a 6:30 p.m.
and private equity firm focused on sports Paddletek. MLP champion Zane Navratil start for night sessions at tournaments.
technology and innovation companies, works with ProXR Pickleball, which will The tours said the number of matches
has created and launched United continue to design and develop technical finishing after midnight “has risen
Pickleball Paddles. The initial three paddles for professional and advanced considerably in recent years,” reports
paddle brands coming together under players. And Boundless Pickleball adds the Associated Press, prompting rules
UPP are Paddletek, ProXR Pickleball and customizable and NCAA-licensed products about late sessions that went into effect
Boundless Pickleball. to the UPP family. in January at WTA and ATP events on a
“United Pickleball Properties’ mission trial basis for this season. Tournaments
is to advance the sport of pickleball, can request that exceptions be granted
which includes our goal of developing “based on local cultural traditions,
the best paddles, apparel and equipment weather conditions, or other extenuating
for all players throughout the world, situations,” the tours said. Grand Slam
regardless of their skill and experience tournaments, however, are not governed
level,” says Ron Saslow, founder and by the professional tours.
managing partner of Thirty-5 Capital. The WTA and ATP also announced
“Combining multiple respected brands that they are conducting what they
under one entity will allow us to provide called “a strategic review” to try to add
unparalleled choices for our customers more consistency to the kinds of tennis
while allowing for great efficiencies for balls used starting in 2025, following
our manufacturing and distribution Tours Look to Cut Down on Late complaints by players that the week-
partners.” Matches, Get Ball Consistency to-week changes in equipment are
Paddletek, based in Niles, Mich., The women’s and men’s professional problematic and possibly causing more
pioneered several design and engineering tours recently introduced new scheduling injuries, reports the AP.
For years, each tournament has
been allowed to choose a ball supplier
or sponsor, “leading to potential
inconsistencies of balls used week-on-
week,” the tours said. The aim is to “now

For Sale $1,450,00

move towards a more consistent and
centralized approach by WTA and ATP.”

Pool, 5 Tennis and 6 Pickle courts Frances Tiafoe to Help JTCC

Celebrate Silver Anniversary
Edgewoodbtc.com The JTCC (Junior Tennis Champions
Center) in College Park, Md., will mark its
25th anniversary on April 10 at the GEICO
Champions Celebration. The celebration
will honor JTCC alumnus Frances Tiafoe
and University of Maryland President
Darryll Pines, who, with the university, is a
key partner in JTCC’s future expansion.
Tennis Channel broadcaster Brett
Haber will be the host/emcee. The
S H U T T E R S T O C K ; C O U RT E S Y F R O M U T H / C R U S H

event benefits the JTCC Champions

Pathway, which begins with the GEICO
Game On! Program. JTCC coaches and
student-athletes travel to schools and
recreation centers in underserved areas
of Washington, D.C., to teach, inspire

Contact Tim at Drakeley Real Estate

and mentor new young tennis players.
Children who demonstrate strong work
ethic and determination are offered
203-510-9184 scholarships into the JTCC Champions
Pathway. Since the launch of Game On! in
2009, more than 7,500 underserved D.C.
youth have been introduced to tennis.

12 RACQUET SPORTS INDUSTRY March 2024

www.tennisindustrymag.com
 IndustryNews

EQUIPMENT

New Pickleball Brand Crush

Offers Extended-Handle
Paddle, Partners with Fromuth

A
rizona start-up pickleball Pat Shields Sr., CEO of Fromuth
brand Crush announces Racquet Sports. “We think we are
one of the first extended- the perfect partner to introduce the
handle pickleball paddles, the RQT, Crush RQT paddle to our customer
along with an exclusive national base of racquet sports clubs, pro
distribution partnership with shops, retailers and teachers.”
Fromuth Racquet Sports. Fromuth RQT features include a maximum
will promote RQT (pronounced allowable 17-inch-long frame and
“racquet”) across its national an extra-extended 6.5-inch handle,
network of 25,000 pro shops, clubs, allowing players to hit two-handed
retailers and coaches. backhands comfortably. The
“Crush is bringing something paddle, which retails for $200,
unique to a crowded market,” says takes advantage of thermoformed
raw carbon fiber engineering that
generates 20 percent to 25 percent
Crush's new RQT more power than traditional
pickleball paddle offers assembled paddles, says the company.
an extended handle for
players to hit two-handed Visit crushpickleball.com and
backhands comfortably. fromuthpickleball.com.

www.tennisindustrymag.com March 2024 RACQUET SPORTS INDUSTRY 13

IndustryNews

World No. 1s Ben Johns and Anna Leigh Gauff Tops List of World’s
Waters were among the participants who Highest-Paid Female Athletes
played in 10-minute intervals to officially Coco Gauff was officially the world's
etch their names in the record books. The highest-paid female athlete, after earning
effort broke the previous record mark of $23 million in 2023. The 19-year-old
250 players. All 264 participants will be earned an estimated $16 million in
sent an official certificate commemorating endorsements alone, leading a group of
their involvement in the record. nine women’s tennis players who landed
inside the top 15 in Sportico’s annual list.
Utah Tech Wins Inaugural APP Coco Gauff enjoyed the biggest season
U.S. Collegiate Championships of her career in 2023 on the court—
Utah Tech won the inaugural Associa- highlighted by her breakthrough victory
tion of Pickleball Players U.S. Collegiate at the US Open, her first Grand Slam title.
Championships team competition in Janu- Other women tennis players on the list
ary, which took place at Grand Park Sports are: 2) Iga Swiatek, 4) Emma Raducanu, 5)
Campus in Westfield, Ind. The event dis- Naomi Osaka, 6) Aryna Sabalenka,
Pickleball Match Breaks tributed $50,000 in scholarship money to 7) Elena Rybakina, 8) Jessica Pegula,
Record for Most Participants medal winners. 13) Leylah Fernandez and 15) Ons Jabeur.
A Guinness World Records attempt The championship team match was
was completed at the 2023 Biofreeze comprised of five separate categories: Brooksby Out for 18 Months
USA Pickleball National Championships women’s and men’s singles, women’s and for Missing Drug Testing
in November, when a 12-hour exhibition men’s doubles, and mixed doubles. The American tennis player Jenson Brooksby
match featured 264 players at the APP U.S. Collegiate Championships also was suspended for 18 months in Novem-
Brookhaven Country Club in Texas, for included individual competitions, where ber after the International Tennis Integrity
the most participants in a continuous pickleball players from Utah Tech and Agency found that he missed three drug
pickleball match. Florida also led the leaderboard. tests in a 12-month period. 

SHUTTERSTOCK

14 RACQUET SPORTS INDUSTRY March 2024

www.tennisindustrymag.com
 - It’s time to play, on CaliClay -

Conversion from hard court to Caliclay

East Hampton, New York.
 Community Service
FACILITIES of the Year nine straight times.

Tennis in Paradise
Pasarell’s vision was to provide not
merely an accessible setting to watch a
single tennis match, but instead create
The Indian Wells Tennis Garden a festival-like series of options: food,
celebrates 25 years bringing the sport— music, shopping, the chance to watch
the pros practice, and much more.
and all its benefits—to the community. “People are not just here for a two-
hour event,” says Philippe Dore, chief
By Joel Drucker marketing officer for Desert Champions,
the firm that owns and operates the

M
BNP Paribas Open. “They’re here for
eight hours at a time, often for more
arch in the tennis world As the tournament unfolds, one of than a single day.”
means it’s time for the Haas’ favorite rituals is to head to the Taking its connection to the
BNP Paribas Open, the south side of Stadium 1. From there, Coachella Valley seriously, the IWTG
enchanting ATP-WTA he takes in a big picture view over the is a great example of, “think global, act
event played at the Indian Wells Tennis practice courts and the massive lawn local.” Throughout the year, the venue
Garden (IWTG) in Southern California’s where the pros do everything from hosts clinics for children. Family Day,
Coachella Valley. This year’s event, play soccer, stretch and, upon exiting, held the Saturday prior to the start of
March 6-17, marks the 25th anniversary interact with fans to sign autographs the tournament, is also a fan-favorite—a
of the venue’s opening. Back in 2000, and pose for photos. chance to come to the venue for free and
the tournament’s leadership duo, Tennis aficionados enjoy thinking of take part in a variety of activities with
Charlie Pasarell and Raymond Moore, the BNP Paribas Open as the fifth Slam. players and instructors.
launched this 54-acre facility, complete But first, examine the journey of Larry Over the last decade, the venue has
with a 16,100-seat stadium that is the Ellison, the man who purchased the event continued to add elements. The 8,000-
second largest outdoor tennis-specific in 2009. From building technology giant seat Stadium 2 opened in 2014, with three
stadium in the world. Oracle to leading an America’s Cup team, restaurants overlooking the court, one of
“I first played in Indian Wells a couple Ellison never entered any realm seeking which is the world-famous Nobu. Stadium
of years before the Tennis Garden to finish number five. Better yet, what 1 was also upgraded, from a lowering
was built,” says BNP Paribas Open happens at the IWTG stands on its own, of the court to accommodate recessed

SHUTTERSTOCK
tournament director Tommy Haas. “And the venue preferring to call itself “Tennis TV cameras to new restaurants and
then when the Tennis Garden opened, I Paradise.” No wonder the BNP Paribas remodeled suites. Around the grounds, 62
remember thinking what an incredible Open has been named the ATP Tour palm trees were added in 2018.
masterpiece it was for the sport.” Masters 1000 and WTA 1000 Tournament All of this makes the tournament

16 RACQUET SPORTS INDUSTRY March 2024 www.tennisindustrymag.com

 ASCENSION GENESYS HEALTH CLUB
CASE Indirect DISC LEDs Replaced 1000 Watt HIDs
STUDY 223,000 SQ. FT. Athletic Facility
The Challenge
During Covid in 2020 Ascension Genesys Health Club,
Grand Blanc Michigan, was looking for ways to reduce
overhead costs without spending any money.

The Solution
Remove their 19-year-old Indirect 1000-Watt Best Lights
fixtures and install the new 520-Watt Indirect DISC LED™ with
Bluetooth MESH Network Wireless Controls. The Controls
are automated and touch-free utilizing a time clock, motion
sensors, daylight harvesting, high end trim and scheduling.
They dim or turn the lights on and off as people walk in and
out of different areas. The secure system is programed from
a tablet or cell phone and used by authorized personnel.

The Result
Employees have not touched a light switch in 2.5 years.
Maintenance staff no longer work on lights, freeing them up
“ Working with Best Lights on a large lighting project
to replace 332 total fixtures over a 223,000 square foot
health club requires working with a company that performs
to do other things. The light levels in all areas have doubled as expected and on time. From the initial proposal,
and the Tennis Courts went from 50 FC to 100 FC. The light- estimated savings, financial assistance projections,
ing upgrade has given the members higher visibility and the payment schedule and finally, the installation, Best Lights
club a brand-new clean look. performed exactly as promised. Our electrical savings from
the very beginning matched the initial projections and are
Bottom Line
more than paying for the purchase of the new lights. Not
n Consumers Energy Rebate & Bonus $355,000.00.
n Reduced annual electrical bill by $131,500.00. only are the savings substantial, our new LED lights are
n Lights paid for in 20 months from electrical savings. far superior to anything we had before and are operating
n Electrical Savings 1,272,036 KWh. at less than full power while still delivering the proper
n NO money out of pocket. amount of lighting for our club. I would recommend Best
*FC stands for Foot-Candles.
** Rebates vary between power suppliers. ”
Lights for any and all your lighting needs.
Jim Mongrain, General Manager

www.bestlights.com
100 Park Drive, Troy, MI 48083 BEST Lights are
(800) 545-2928 n (248) 588-4980 made in Michigan
increasingly appealing for both
sponsors from the tennis world, such
as Fila and Tennis Warehouse, as well
as consumer marketers such as BMW
and Motorola. One highlight from 2023
was a partnership with Legends Global
Merchandise, an on-site consumer
merchandising experience that helped
the tournament greatly increase retail
sales.
The BNP Paribas Open is just one of
many tennis events hosted by the IWTG.
These include Challenger tournaments,
prestigious junior tournaments such Foundation (TCVF). TCVF redistributes founded the NJTL with Arthur Ashe and
as the Easter Bowl and the FILA funds raised through the tournament Sheridan Snyder in 1969).
International Junior Championships, as each year to the local Coachella Valley Haas gives a lot of the credit for the
well as many USTA age group and league community by awarding grants to more venue’s growth to Ellison.
competitions. than 50 organizations that support youth, “He has a genuine passion for the
Beyond tennis, the IWTG has been the recreational, educational and well-care sport, which means everything for
site for pickleball tournaments, and it programs. Since its start in 2002, TCVF our fans and players. He has invested

SHUTTERSTOCK
even surfaced as the finish line for a local has raised and donated nearly $4 million. numerous resources into the facilities.
triathlon. Most significantly, in 2023, the Annual scholarships are also given … He takes great pride in elevating the
tournament donated $570,000 to its non- through the National Junior Tennis venue and he just genuinely wants to see
profit arm, The Champions Volunteer League of Coachella Valley (Pasarell co- tennis thrive.” 

Scan the QR code to

get to know me better.

18 RACQUET SPORTS INDUSTRY March 2024 www.tennisindustrymag.com

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 RacquetTech
RETAILING DEMO RACQUETS

Attention to Details
This can be your No. 1 advantage over
your big competitors. Offer demo
racquets for everything you sell, and
Selling racquets requires focused make the demo program easy and

attention, knowledge of inventory, a great convenient. If you’re a small shop

with a very limited selection, consider
demo program and excellent service. having some “special order” demos to
expand your selection. If your volume
By Bob Patterson is high, you may need multiple demos
for some models to ensure that you

S
don’t miss a sales opportunity.
Demo racquets are a key sales tool,
elling tennis racquets is hard potential sales. Your sales history may so keep them in tip-top shape. This
work. There are so many not be a good reflection of the potential means fresh overgrips and strings. No
options, and your customers if your approach has not been aggres- one wants to test-drive a racquet with
are often confused about what sive or focused. Based on your honest a dirty handle. Replacing the overgrip
they actually need or want. And it’s projections, decide how many SKUs you before each use is a minimal expense.
even tougher these days, with online are going to stock. This will vary greatly Low-quality or dead strings will not
sales from large retailers and direct depending on your operation and will show the racquet in the best light. You
sales from manufacturers. be dictated by your sales goals, space want the demo to show off the best
So, how can you compete? My answer and budget, just to name a few consid- assets of each frame. Choose a good
is always the same: Do what you do best! erations. quality string and a mid-range tension.
Know what your competitors can Whatever number you settle on, make Be sure and explain this to your
do, and look for things you can do that sure you have options to offer and tailor customers. They may prefer a different
they can’t. It’s Business 101. It may at those options to your customers. Do you tension or string type, so you’ll need to
times seem overwhelming, but don’t let need more Game Improvement frames educate them on how you can match
it be. Take a breath and consider your or more Advanced Player options? If at the perfect string set-up with their new
options. Even if you have a large store, all possible, cover all the categories so frame once they decide.
you can’t keep an inventory of every that you have options for everyone. Consider setting a fee for demo use
racquet on the market like large internet And make sure you track your sales! to make sure the racquets aren’t out on
dealers, so don’t try. Instead, focus on You need to know what models are loan too long. This keeps the customer
what you can do. moving and what is stagnant, then focused and ensures your demo
evaluate why. Consider adding more program doesn’t get abused. Offering
INVENTORY racquets similar to the ones selling a refund of demo fees with a racquet
First and foremost, look at your rac- and eliminate or change those not purchase within a set time limit makes
quet sales and, more importantly, your performing. the customer feel comfortable that you
have their best interest in mind.

SERVICE AFTER THE SALE

Consider offering a discount
on a customers’ first restring
after purchase. This will get the
customer back in your shop and set
a maintenance schedule in motion—
and it also gives you feedback for
future sales of that model, as far as
preferences for tensions and string.
The more you can provide quality
service to your customer, the less likely
you are to lose them to a competitor.
Overall, focusing on customer service
will not only make you competitive in
SHUTTERSTOCK

racquet sales, but will likely boost your

overall image and lead to increases in
racquet services and other revenue
streams in your store. 

www.tennisindustrymag.com March 2024 RACQUET SPORTS INDUSTRY 21

 THE INDUSTRY
2024

Aligning
Q&A people that maybe now’s the time. So we’ll see how that goes.

Dillman: I think the industry needs to be open to

everything. We’re catching it on an upswing, and for all of

for
us, especially in the education and certification world, that’s
good news. We’re all in this business for the right reasons—if
that’s one, two or multiple organizations. We’re both not-
for-profits, so it’s not like we’re both sitting on a massive

Growth
revenue channel. It’s more about what we can do for the
industry.
And I completely agree—I think education does lead to
certification. Certification to me is where we add value, and
I think that’s where we add value collectively that other
organizations don’t, necessarily. We need a couple of levels,

RSI sat down with PTR CEO

we need the masses, we need the army, and then we need the
elite forces. I think that’s where we separate between the
Dan Santorum and USPTA education and certification sides.

CEO Brian Dillman for a Santorum: The key is it’s not about PTR and USPTA; it’s
about our members. What can get done that benefits our
wide-ranging conversation. members not only now, but in the future. There are people

And they’re more in sync who think one organization, however it is set up, would
benefit, especially in terms of member benefits, because
than many people may think. collectively you have more power. And if it’s the USTA that’s
involved, you definitely have more power.

> PTR CEO Dan Santorum and USPTA CEO Brian Dillman RSI: Talk more about member benefits.
are both busy people. Santorum has been leading the Santorum: Well, if the organization can provide health
Professional Tennis Registry for more than 35 years; care benefits, especially for independent contractors, those
Dillman, whose long history in tennis and sports includes are the ones that need it the most. Probably more than 50
leadership roles at Wilson Sporting Goods, took the reins at percent of our coaches are independent contractors and a
the U.S. Professional Tennis Association in December. RSI lot of them are working in park and recs. They might not

PHOTOS COURTESY USTA SOUTHERN/ERIK SCHERB

Editor Peter Francesconi managed to catch up with both have any benefits. Long-term disability insurance, because
of them at the USTA Southern Section Annual Meeting in you’re in a profession where you get injured. A pension plan.
Atlanta in January for an exclusive joint interview. (Look for Those are things, when you talk from a USTA level, they’ve
Part 2 of this interview in the April issue.) got all the connections. If you combine forces, you are able
to do more as far as benefits are concerned.

RSI: There’s been talk of the USTA certifying coaches

RSI: Let’s start off with the elephant in the room: and being the certifying body in this country. How
Should there be a single teaching professional would that impact your organizations?
organization in the U.S.? Dillman: I don’t know that we can answer that intelligently
Santorum: At least five or six times, I’ve been involved without knowing exactly what they’re going to do. I think
in discussions with PTR and USPTA leadership about what we all have to realize is we’re all in the same business,
merging. We were close once. But now there’s another entity and the business we’re in is making sure the experience
involved, and that’s the USTA, and it was made known here for our members, helping them become more educated
at this Southern Annual Meeting. Bill McGugin, who is on and become more professional, is a great experience. If the
the USTA national board, was here and spoke about it— USTA thinks they can come in and do that better than us, I
not so much about certification, but about education. But think that would be a really interesting try. But combined,
education leads to certification, and there’s a lot of talk from our organizations have been doing that for quite a long time,

22 RACQUET SPORTS INDUSTRY March 2024 www.tennisindustrymag.com

and I think it’s a lot more difficult than you think to get into ones we have are really good. And the competition between
the certification and education side. If you want community the two of us—healthy sometimes and sometimes not.
coaches, absolutely. The community coaches program has I’ve known Brian a long time and I’m looking forward … to
to happen anyway. We need them on the ground. That’s the working with him.
army.
Dillman: It’s time to remove the scar tissue. There is too
Santorum: From the USTA side, I’ve always heard we’re much at stake for our sport. I look at it this way, we’re
the only country that doesn’t certify and educate the army. not getting the best athletes because they’re choosing
And we are the army, we’re the delivery system out there. basketball, baseball, football. We’re probably the eighth in
[The USTA wants] to be responsible for tennis, yet they’re line as far as the sports go, but once you get in our sport,
not responsible for the delivery system. That’s a disconnect, many stay forever and that’s who our coaches become. So we
and I think that’s where [the USTA comes] from. They’d like have to provide opportunities for them.
to be like every other federation. But we are different from From my perspective, we’re going to need thousands and
every other federation, and it’s worked well. thousands of more coaches—whether they’re community
We have the best teaching professionals in the world. I’m coaches, or get up into certification. And if they get into
not saying necessarily performance level, but definitely certification, I think competition is healthy. Find whoever
grassroots, getting people to play. And that’s because we you believe is best for you, and if someone finds PTR is best
don’t have as many as they have in other countries, but the for them, fabulous. As long as you’re certified. That’s the key.

www.tennisindustrymag.com March 2024 RACQUET SPORTS INDUSTRY 23

 THE INDUSTRY
2024

Be certified, because if our industry is full of people who can’t expect [pros] to work six, seven days a week and all
aren’t certified, then there’s no quality control. Where we hours—you’re not going to attract anyone that way.
stand together is quality control. We’ll stand behind our
professionals that we certify and educate. RSI: Have either of you been in conversation with the
USTA about that, how to make the work-life balance
Santorum: One of the reasons there are two organizations better overall?
in my opinion is because we are different. We do the same Dillman: Not specifically. Simon Gale at the USTA National
thing theoretically, but how we’re structured, just our Campus has actually done that quite well. He’s now rolled
mindset, it’s different. We [at PTR] have a family culture, out five-day work-weeks, where there’s balance. That ought
it’s always been that way. USPTA has an organization or to be embraced by more club owners, and even directors of
culture that includes sections, where we’re centralized. We tennis. They can structure their staffs accordingly, and they
tend to be more international. There are differences. The need to be the advocate to the management or the board to
members who are [members of both organizations] like to say, this is what’s right for our employees and our team, and
take advantage of both. this is what’s right for our membership. I think it’s education
But to Brian’s point, we definitely need a lot more on that side. But it’s also, someone has to be willing to
[coaches], and that’s a subject that turns to the club change. It’s not sustainable.
owners, [since they employ coaches]. Why aren’t more The golf industry doesn’t work like this. They’re a lot
people coming into our business? It’s because of the job more about member service, and we’re about banging balls
requirements. It’s not a family-friendly job in most cases, and commissioned sales, basically, that’s what you get out
and that has to change. And the USTA can help with that of a teaching professional. On the golf side, they’re teaching
change. They can put some pressure on clubs to say you them how to run a business. And that’s what we’re missing.
We’re not teaching young professionals how to run a
business, we’re actually running them out of the business.

Santorum: The clubs, especially the commercial clubs,

they’re in it for the money, and they’re going to try to get the
most that they can out of their staff.

Dillman: I’ll ask you, Dan, and I know you’ve had these
conversations, where is the resistance from those
commercial club owners to say we have to have certified
professionals, we have to have some [work-life] balance? I
know it’s financially driven. What’s their pushback?

Santorum: Their pushback is that there’s not enough

coaches, and they have to fill the spots. That’s one of
the disadvantages of our country versus most other
countries, [where certification is] required. It might be
a long haul, but you have to go to the states and say you
should require certification, because everybody who’s
certified, with either organization, has to be Safe Play
approved. You have to start somewhere, so if you get one
state to do it, you’re hoping it goes throughout the rest of
the country. Roughly 50 percent of pros are not certified.

Dillman: And that means they’re not Safe Play approved.

And that’s where the club owners should be panicked,
because of the risk it opens them up to by not having their
staff Safe Play certified.

24 RACQUET SPORTS INDUSTRY March 2024 www.tennisindustrymag.com

 THE INDUSTRY
2024

RSI: Where does Safe Play stand with the USPTA? Director’s Club of America in early January, and I was
Dillman: It’s mandatory for USPTA professionals. To be an impressed when you said the second call you received
active member, you must be Safe Play certified. Full stop. after getting the USPTA job was from Dan.
And it has been like that. That was never at issue. History Dillman: It was! But what I didn’t say was I listened to Dan’s
is another issue; I wasn’t there for that. But you can’t be an Director’s Club conversation and was blown away. His was
active member without [Safe Play]. phenomenal. The fact that they interviewed Dan, too, and
have a platform like that is just good for the industry.
RSI: Where do things stand with accreditation by the
USTA? RSI: How do we attract younger people into this
Dillman: The USPTA has resubmitted a letter, and we have industry and the teaching profession?
resubmitted our application for accreditation, and it is in Santorum: We’ve had a program for a while called PTR on
process. Campus, for 16- to 23-year-olds. We deeply discount it to
make it affordable. And the USTA, both the sections and
Santorum: And the PTR is accredited and it’s up for the states and districts, have been very gracious in offering
renewal March 2025. The USTA has a committee that will funding to support that. We’re hoping to have 300 Level 1
re-look at USPTA and at PTR. workshops this year, to attract more young people. We’ve got
a good program, it’s just getting the word out. The only issue
RSI: I listened to the conversation Brian had with the we’re seeing is younger people today, they’re not as much

26 RACQUET SPORTS INDUSTRY March 2024 www.tennisindustrymag.com

 We’re not teaching young professionals how to run a business,
we’re actually running them out of the business.

joiners as like the Boomers and so forth. And that’s probably programs at universities, and we have three PTM programs.
going to be an issue, but it won’t be an issue if we get the It used to be eight. Our industry has a packaging problem,
states to mandate certification. That’s the strength that the we have not packaged these careers as serious and elevated.
other countries have against us, they have that mandate.
Santorum: There are jobs, $100,000-a-year jobs, that are
Dillman: I think from our perspective, we as an industry going unfilled. And that’s ridiculous.
have not done a good enough job of packaging this as
a profession. As a legitimate profession, as a serious Dillman: And if you think about a director of racquets at a
profession, as a lifelong profession, with multiple career country club with a base salary of $400,000 a year and you’re
paths and multiple options. And lucrative career paths. telling me this isn’t a serious career? We’ve got a packaging
So one of the things that we’re going to do is, we want to problem, or a marketing problem, or a communications
go to high school kids and high school coaches and go to problem. But here you have a whole industry and one of the
college programs and basically go to career fairs and talk greatest Grand Slams on the planet generating hundreds of
about tennis and racquet sports as a career, and what the millions of dollars, but people apologize for being a teaching
opportunities are. pro—just a teaching pro. That’s just crushing. 
Again, I use the PGA of America—that is considered a
career path. There are 18 Professional Golf Management Look for Part 2 of this interview in the April issue of RSI.

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 FOOTWEAR
2024

Get Your
TENNIS & PICKLEBALL > The Sports Fitness Industry
Association has been reporting
double-digit participation growth in
recent years for tennis and pickleball.

Kicks!
More play and more players mean
more feet, which means more shoe
needs. And that means more good
times for footwear manufacturers.
A recent analysis of the field from
consumer market research firm
Circana noted not just the impact on
sales of performance footwear worn
on the court, but the rising popularity
Court shoes are looking, and of the shoes as off-court fashion as
well. The good news conclusion:
performing, better than ever. “Racquet sports are trending right
now … reaching a much broader
By Kent Oswald audience than those who are actually
playing the sport.”
Whether sales are pushing
trends or the styling and increasing
sophistication of performance court
footwear are the initiators, the shoes
for this year—in keeping with the
trends of recent years—are looking
and performing better than ever.
Particularly noteworthy offerings are
below. (Prices are suggested retail.)

Fila
FILA.COM
800-845-FILA

P H O T O S C O U RT E SY O F T H E M A N U FA CT U R E R S
Supporting the aggressive baseliner,
the Mondo Forza (m/w $149), sported
by Shelby Rogers and Brandon
Nakashima, strikes a stylish balance
between flexibility and support
and is available in new colorways.
Construction of the Axilus 3 Energized
(m/w $130) provides great comfort
and maximum response to aid agility
throughout the court. And, specific
to pickleball play, the Volley Burst,
playtested by Anna Leigh Waters, has
increased cushioning and improved
traction to support comfort and
performance.

28 RACQUET SPORTS INDUSTRY March 2024 www.tennisindustrymag.com

 Racquet sports are trending right now … reaching a much broader
audience than those who are actually playing the sport.

Asics Babolat Head

ASICS.COM BABOLAT.COM HEAD.COM
855-233-3120 877-316-9435 800-289-7366

Using feedback from Belinda Bencic The re-engineered Jet Mach 3 All series in the Head lineup receive
and Alex de Minaur, the Solution (m/w $149) launches in March new colorways, including the light-
Speed FF3 (m/w $140) has been with enhanced shock absorption weight, low-profile Sprint Pro 3.5 in
updated with reduced weight in the and flexibility, and an improved both the SF version with a fabric upper
upper and an improved outsole, heel rocker for greater stability and (m $190) and the regular mesh upper
adding additional flexibility as well as comfort. The same month will also see version, the Sprint Pro 3.5 (m/w $160).
improved traction. Demonstrating the the Jet Tere 2 (m/w $109) and SFX Evo Also noteworthy is the Revolt Pro 4.5
company’s social and environmental (m/w $89). The former is the lightest (m/w $160), with both all-court and
commitment, the process of creation, shoe yet offered by Babolat. The clay-court soles for aggressive baselin-
production and sales has been SFX Evo offers exceptional comfort ers; the RevoltEvo 2.0 (m/w $140),
adjusted to reduce the shoe’s carbon with features including a forefoot 6 built for comfort with an extra wide
footprint. percent wider than standard models. fit; and the lightweight, comfortable
The Propulse Fury 3 (m $139) offers Sprint Team 3.5 (m/w $100). Pickle-
a superior combo of support, comfort ball-specific rides include the Pickle-
and durability, and new colorways. ball Revolt Pro 4.0 (m $160) and the
Pickleball Revolt Evo 2.0 (m/w $140).

K-Swiss Lotto Mizuno

KSWISS.COM LOTTO.SPORTLIFE.US MIZONOUSA.COM
800-938-8000 484-261-2100 800-392-9899

The Hypercourt Supreme 2 (m/w A favorite of touring pro tennis and The Wave Exceed Tour 6 AC (m/w
$145) is an advanced version of the pickleball players seeking durability $135) has been reengineered to
lightweight kick, extending the and support through long rallies, the deliver a deluxe ride to advanced
comfort level to an even higher degree. Raptor Hyperpulse 100 SPD (m $160) tennis and pickleball players. Features
Reengineered features include the delivers with enhanced outsole wear include a tweaked midsole material
nylon mesh wrap, external foam resistance as well as the company’s for additional energy return, an
through the midsole, and inner superior energy storage and return updated plate to increase stability
foam in the forefoot for increased systems. The Mirage 100 SPD (m/w and aid change of direction, as well as
responsiveness, as well as a soft bootie $140) is light, flexible and fast, with the increased durability for the outsole.
collar creating a more secure fit customization feature of a choice of Of note is the 10th-anniversary option
around the ankle. two different insole thicknesses. (m/w $140) with gold foil highlights.

www.tennisindustrymag.com March 2024 RACQUET SPORTS INDUSTRY 29

 FOOTWEAR
2024

Tyrol
TYROLPICKLEBALL.COM
[email protected]

Celebrated by Lee Whitwell and

Ryler DeHeart, among others, the
Smash (m/w $130) offers exceptional
forefoot comfort and protection and
a proprietary ventilation system
providing superior airflow all through
the shoe. Additional comfort during
extended play is found with the shock-
absorbent polyurethane insole and the
reinforced rubber toe clip, offering a
secure fit and helping to prevent ankle
rollovers.

Prince Skechers Wilson

P H O T O S C O U RT E SY O F T H E M A N U FA CT U R E R S
PRINCETENNIS.COM SKECHERS.COM WILSON.COM
800-2-TENNIS 773-714-6400

Whether play takes place on the The line of pickleball shoes—all in Two extensions of the Rush Pro series
bigger or smaller court, the all-around both medium and wide fits—continues are the Rush Pro Extra Duty (m $150)
Venom (m/w $109) provides a reliable to support the games of Tyson and Rush Pro Lite (m/w $99). Both
balance of comfort, stability and McGuffin and Catherine Parenteau. feature a split chassis that supports
resilience through a mesh upper, The Viper Court Elite (m/w $140) is a forward propulsion with one piece
EVA foam underfoot, extra support slip-on shoe with a breathable mesh and another, running laterally, that
in the heel for shock absorption and a upper, superior cushioning within, adds stability and control. The KAOS
reinforced rubber outsole. and a Goodyear rubber outsole. The family, including the KAOS Rapide
Lightweight Viper Court Pro (m/w SFT (m/w $149) and KAOS Swift 1.5
$115) with responsive cushioning and ($129), receives a facelift, with a more
superior stability has new colorways. generous fit and new colors.

30 RACQUET SPORTS INDUSTRY March 2024 www.tennisindustrymag.com

 FOOTWEAR
2024

New Balance
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Indian Wells; Sorana Cirstea debuts
the new look Fuel Cell 996v5s (m/w
$135) in Miami. The former provides
outstanding comfort within along with
exceptional durability, while the latter
has a lightweight, synthetic upper
and is built for superior traction and
long-lasting use—and is available in a
pickleball-specific option as well. 
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HalfPage-InsideTennis.indd 1 11/17/19 2:19 PM

32 RACQUET SPORTS INDUSTRY March 2024 www.tennisindustrymag.com

Back in Action
ADVERTORIAL
programming and community impact at
each site.
According to Melissa Termine Battite,
Lexington’s director of Recreation and
Community Programs, the town’s
relationship with the USTA and its New
England section dates back to 2004.
Closed last season, a Lexington, Mass., The town also had previously received a
USTA Facility Recovery Grant (as part of
facility celebrates a grand reopening, a $5 million initiative to defray some of

with help from Tennis Venue Services. the tennis-related costs associated with
facilities reopening after Covid), $10,000
By Cindy Cantrell toward athletic lighting upgrades and
support for Tennis in the Parks, the Adaptive
Tennis Lesson program and court lining for
youth and short-court tennis play.
“The Town of Lexington greatly values
the years of support we’ve received from
the USTA,” says Battite, a member of the
USTA Park Executive Ambassador Cohort
of Directors. “This money goes well beyond
supporting the construction of our newest
recreation improvement project. Funding
from the USTA helps support and grow a
love for the game.”
“Melissa and her team have been
invaluable and supportive partners. Our
organizations share similar missions,
centered around providing quality, inclusive
and accessible programming throughout
our communities,” notes Lindsey Keeler,
executive director and CEO of USTA New
England. “The resources and expertise from
USTA National and Tennis Venue Services

I
have been instrumental, directly aiding
in the town’s ongoing efforts to create a
n Lexington, Mass., the decision to The USTA’s Tennis Venue Services vibrant and inclusive community through
close 10 tennis courts at the Center department is tasked with enhancing people, parks and places.”
Recreation Complex last June as part existing tennis venues through advocacy “We are committed to supporting
of a $2.5 million renovation project efforts and technical and business services the enhancement and construction of
was not taken lightly. After all, the facility in order to provide increased playing tennis facilities in communities across the
is used by the defending Division 1 state opportunities in communities across the country,” adds Craig Morris, the USTA’s chief
champion Lexington High School boys’ and country. Since 2005, the Tennis Venue executive of Community Tennis. “Investing
girls’ tennis teams, as well as local tennis Services team has awarded more than $17 in the development of tennis facilities
players of all ages and abilities. million in grants, impacting more than nationwide not only fulfills the USTA’s
With assistance from a $55,000 facility 43,000 tennis courts and more than $610 mission of growing the sport, but also
grant from the USTA, however, the town million in infrastructure development. provides the opportunity to enjoy lifelong
successfully contracted with Argus Grant recipients additionally receive healthy activity through tennis for people of
Construction Corp. and Activas Inc. to start-to-finish project management all ages, abilities and backgrounds.”
mobilize end-of-life renovations at the assistance from the TVS team, including Battite says she’s grateful the renovations
Gallagher Tennis Courts in accordance with industry-leading experience in tennis court are projected for completion on time and
its five-year capital plan. and facility design, technical assistance, under budget, enabling a ribbon-cutting
The five-month project, which was construction document review and business ceremony to unveil the improved Center
primarily funded by the Community development insight to ensure the facilities Recreation Complex this spring.
Preservation Fund, included the can deliver tennis at a high level. “It was challenging to have this large
construction of post-tension concrete Before any work started at the Center resource offline for an entire season, but it
tennis courts, practice backboards, shade Recreation Complex, Lexington was was closed for the right reason: to improve
structures, a storage shed, acoustic fencing, involved in a full USTA Tennis Park the player experience,” Battite says. “We’re
windscreens, signage, athletic equipment Assessment, which evaluates the full excited to provide such an important asset
and amenities such as park and player delivery of tennis throughout their agency, to the town while guaranteeing safe, quality
benches and receptacles. including the management, infrastructure, playing surfaces for decades to come.”

www.tennisindustrymag.com March 2024 RACQUET SPORTS INDUSTRY 33

 APPAREL
2024

Make Way
COURT FASHION

for Spring
Whether for tennis or pickleball,
these fashionable features
work on and off the court.
By Cynthia Sherman
> If the chill of winter makes
you cringe, take heart—there are
cheerful and summery hues and
prints just around the corner.
Flowy, silky fabrications, delicate
pastels, bright neon colors, watery
blues, navy and classic white
dominate the court-scape. (Prices
are suggested retail.)

Urban Savage
P H O T O S C O U RT E SY O F T H E M A N U FA CT U R E R S
URBANSAVAGE.COM
[email protected]

Urban Savage highlights the very

in-vogue Balletcore fashion with a
pretty-in-pink Volley dress ($160) in
Rosewood. With a polyester-elastane
combination, this silky, drop-waist
ruffled dress features shorts with
pockets.

34 RACQUET SPORTS INDUSTRY March 2024 www.tennisindustrymag.com

 No matter what sport you’re playing, apparel
manufacturers offer fashion and function to help raise your spirit.

Edara Apparel Pickleball Bella Original Penguin

EDARAAPPAREL.COM PICKLEBALLBELLA.COM ORIGINALPENGUIN.COM
626-676-4528 518-487-1550 800-775-1107

Edara Apparel updates tennis whites Pickleball Bella charms with a bright Original Penguin by Munsingwear
with its Signature Tie-Back dress blue, white and green Dink 1 print does a twist on classic tennis whites
($128), featuring an open back in a A-line skirt with matching shorties with this sharp short-sleeve polo
poly-spandex blend with UPF-50 ($70) in a poly-spandex blend. The Veronica dress ($120), with contrast
protection. It’s also available in navy, shorts also feature pockets for a piping on neck and sleeves. Made of
with a choice of neon lime or blue ball and cell phone. The royal blue poly/recycled poly/elastane, it sports
shorts. Adding a little spice to the poly-spandex racerback tank ($30) mesh sleeves and hem panel, and
court, the complementary Advantage and matching Dink 1 print pickleball includes shorties.
Sports bra ($74) comes in blue, neon gear bag ($72) and wrist band ($6)
lime, neon pink and neon yellow. complete the outfit.

www.tennisindustrymag.com March 2024 RACQUET SPORTS INDUSTRY 35

 APPAREL
2024

Sofibella K-Swiss Lucky in Love

P H O T O S C O U RT E SY O F T H E M A N U FA CT U R E R S
SOFIBELLAWEAR.COM KSWISS.COM SHOPLUCKYINLOVE.COM
877-696-0424 800-938-8000 305-638-5484

Sofibella presents a cool blue-and- Summer offerings from K-Swiss Lucky in Love’s Electric Toile line
white collection, inspired by Ocean highlight the graceful lines of its features a Lilac V-neck racerback
Waves, fittingly called New Wave. The Courtside Dress with shorts ($98) tank ($58) with built-in bra and side
Azure Blue and White asymmetric with a compression tank top racerback mesh inserts for breathability, in an
color-block dress ($90) features design, rib-fitted waistline and flowing all-performance moisture-wicking
Aria Mesh ventilation inserts and drop pleats in pale blue Glace. The poly-lycra blend. The matching 13-
shorts (shorts sold separately, $28). moisture-wicking poly-lyrcra blend inch skort ($88) highlights a French-
The Men’s Sport Azure Blue Polo keeps players cool in the hottest of inspired toile pattern in lightweight
($68) is in a micro-pique fabric; the temps. performance Jersey fabric. The chic
accompanying Sport Black Shorts high-low hemline makes a true fashion
($66) feature Azure mesh ventilation statement. •
inserts and front pockets.

36 RACQUET SPORTS INDUSTRY March 2024 www.tennisindustrymag.com

Your Court Companion
THE USTA TENNIS APP
The USTA Tennis App connects players of all skill
levels, abilities and ages to the tennis court. You
can track your ratings and USTA rankings–plus
tap and swipe your way to your next tournament,
team, coach or tennis event!

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USTA ACCOUNT

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Get in the game

© 2024 USTA. All rights reserved.

 STRING
SELECTOR
2024

Business
EQUIPMENT
dropped off in recent months? What
have your customers been asking for, but
that you don’t currently stock? Is there a

Examination
string or type of string that works better
with a new racquet you’re stocking? Do
you have too many strings with similar
characteristics? Are you covering all
gauges and string types? Do you have
too many choices? These questions will
Take a critical look at your string allow you to make good choices to adjust

inventory. Are you offering a good

your inventory. It’s easy to simply stick
to strings you’ve carried for years, but are
variety in string types and price points? they underperforming?
While tried-and-true inventory may
By Bob Patterson be reliable, look at sales history to make
sure those strings are still selling at a
Chart Compiled by David Bone reasonable pace. Don’t be afraid to try
new strings. Some may work and some
may not, but give them a try.
Even if your string inventory is diverse,
you still need to give new introductions
a good look to see if something new fills a
gap or meets a need. Perhaps something
comes along that can replace an old stan-
dard simply because it is better priced,
or is offered by a vendor with which you
have a better discount structure.
The USRSA String Selector Tool,
available to USRSA members at Rac-
quetTech.com, makes it easy to sort and
compare all the strings on the market
today so you can provide the best infor-
mation to your customers. Not only is
the String Selector Tool easy to use, but
it also provides pertinent information
with specs that have been measured in
the USRSA lab.
The chart on the facing page lists 70
strings that are either new to the market
Managing inventory requires not pay close enough attention to the or new to our database. (The complete
constant attention. When I ran a shop, details and miss this tie-in. database of more than 1,100 strings is
it was the one thing that I felt was criti- When it comes to strings, you want available to USRSA members at Rac-
cal to success or failure. First, you need to have a good selection of both string quetTech.com.) The lab-test numbers
to choose the inventory mix for each types and price points to be able to shown will give you and your customer
product category, and then you need to meet the needs of your customers— a good indication of what a new string
maintain it, which means making but you don’t want to overwhelm your may have to offer, and may help to
constant adjustments. customers with too many choices. This eliminate having several strings in your
True, strings require a smaller is where you must be able to manage inventory that may be too similar.
investment and space when compared your inventory properly, and know Whether you carry 100 different
SHUTTERSTOCK

to racquets or shoes, but they are a what your players want and need. strings or just 10, you want to be sure
critical element that can affect other Like all inventory, take a critical look your inventory has variety, so you can
aspects of your business, such as rac- at the strings you stock at least annu- meet the needs of a variety of players
quet sales and foot traffic. It is easy to ally. What is really selling? What has and playing styles. •

38 RACQUET SPORTS INDUSTRY March 2024 www.tennisindustrymag.com

 2024 STRING SELECTOR
N E W E S T S T R I N G S I N T H E U S R S A DATA B A S E

Brand String Sport String Name String Material Diameter (mm) Stiffness (lbs.) Tension Loss (lbs.)

Babolat Tennis RPM Blast 16L Polyester 1.27 314 16.45

Babolat Tennis XALT 16 Polyamide 1.30 218 10.32
Babolat Tennis XALT 17 Polyamide 1.27 208 11.42
Diadem Tennis Evolution 16 Polyamide 1.30 191 14.95
Dunlop Tennis Explosive Tour 18 Polyester 1.20 268 19.56
Gamma Tennis Sapphire 16 Biodegradable Co-Polyester 1.28 308 15.28
Gamma Tennis Sapphire 17 Biodegradable Co-Polyester 1.23 290 15.35
Genesis Tennis Hexonic 2.0 118 18 Co-Polyester 1.18 254 18.12
Genesis Tennis NEW 1.20 18 Co-Polyester 1.20 222 19.27
Genesis Tennis NEW 1.25 17 Co-Polyester 1.25 285 18.28
Genesis Tennis NEW 1.30 16 Co-Polyester 1.30 292 17.79
Genesis Tennis Zero Gravity Synthetic Gut 17 Nylon 1.25 212 11.99
Golden Set Tennis Snake Bite Smooth 16 Co-Polyester 1.30 304 15.21
Golden Set Tennis Snake Bite Smooth 17 Co-Polyester 1.25 280 14.87
Gosen Tennis AK Control 16 Nylon 1.30 213 10.94
Gosen Tennis G Spin 3 16 Polyester 1.28 273 15.65
Grapplesnake Tennis Alpha Polyester 1.25 292 14.75
Grapplesnake Tennis Tour M8 Polyester 1.30 301 17.00
Grapplesnake Tennis Tour Sniper Polyester 1.25 284 16.49
Head Tennis Hawk Power 17 Polyester 1.25 309 20.20
Head Tennis Lynx Touch 16 Co-Polyester 1.30 296 17.75
Head Tennis Lynx Tour 18 Co-Polyester 1.20 284 15.17
Head Tennis Synthetic Gut 16 Nylon 1.30 218 13.01
Head Tennis Synthetic Gut 17 Nylon 1.25 214 12.11
Laserfibre Tennis Laser GT 16 Co-Polyester 1.30 333 17.29
Laserfibre Tennis Laser Octane 16 Co-Polyester 1.30 331 20.72
Laserfibre Tennis Syn Gut w/Power Wraps 16 Nylon 1.30 215 15.72
Luxilon Tennis 4G 125 Desert Bronze 17 Polyester 1.25 356 14.02
Luxilon Tennis Alu Power 125 Ocean Blue 17 Polyester 1.25 302 18.61
Luxilon Tennis Alu Power 128 Blue 16 Polyester 1.28 317 17.51
Luxilon Tennis Element 125 17 Polyester 1.25 275 18.77
Luxilon Tennis Element 128 Black 16 Polyester 1.28 291 17.97
Luxilon Tennis Element 130 16 Polyester 1.30 288 18.39
Luxilon Tennis Element IR Soft 127 17 Polyester 1.27 277 17.90
Luxilon Tennis LXN Eco Power 125 17 Polyester 1.25 291 16.25
Luxilon Tennis LXN Eco Rough 125 17 Polyester 1.25 274 20.35
Luxilon Tennis LXN Eco Spin 125 17 Polyester 1.25 335 14.42
MSV Tennis Bussard 1.20 17 Polyester 1.20 266 16.98
MSV Tennis Bussard 1.25 16L Polyester 1.25 276 16.47
MSV Tennis Bussard 1.30 16 Polyester 1.30 305 15.11
MSV Tennis Swift 1.25 16L Polyester 1.25 264 16.01
MSV Tennis Swift 1.30 16 Polyester 1.30 275 15.81
Prince Tennis Vortex 16 Co-Polyester 1.30 313 21.85
Prince Tennis Vortex 17 Co-Polyester 1.25 275 18.68
Pro Kennex Tennis IQ Poly XT 17 Polyester 1.23 273 15.08
Pro Kennex Tennis Premier K Rx 16L Nylon 1.28 219 11.11
Pro Kennex Tennis Premier K Rx 17 Nylon 1.22 215 9.42
Signum Pro Tennis Polaris 1.15 18 Co-Polyester 1.15 258 21.13
Signum Pro Tennis Polaris 1.20 17L Co-Polyester 1.20 257 22.05
Solinco Tennis X Natural 15L Nylon & Polyurethane 1.35 226 13.60
Tecnifibre Tennis Razor Soft 16 Polyester 1.30 318 16.09
Tecnifibre Tennis Razor Soft 17 Polyester 1.25 327 15.81
Tecnifibre Tennis Razor Soft 18 Polyester 1.20 283 15.35
Tru Pro (Formerly Tier One Sports) Tennis Atomos 120 18 Co-Polyester 1.20 297 19.65
Tru Pro (Formerly Tier One Sports) Tennis Atomos 125 17 Co-Polyester 1.25 309 18.88
Tru Pro (Formerly Tier One Sports) Tennis Atomos 130 16 Co-Polyester 1.30 320 19.93
Velociti Tennis Catalyst 16 Polyester 1.28 310 15.45
Velociti Tennis Challenger 16 Nylon 1.30 213 11.68
Velociti Tennis Challenger 17 Nylon 1.25 202 12.37
Velociti Tennis NEH Synthetic 16 Nylon 1.30 224 10.90
Velociti Tennis NEH Synthetic 17 Nylon 1.25 207 12.75
Velociti Tennis Rainbow Synthetic Gut 15L Nylon 1.35 219 12.66
Wilson Tennis NXT Duramax 15 Nylon 1.40 230 10.39
Wilson Tennis Synthetic Gut Power 17 Nylon 1.25 203 14.20
Yonex Tennis POLYTOUR DRIVE 16L Polyester 1.25 286 20.59
Yonex Tennis REXIS COMFORT 125 16L Nylon 1.25 194 13.38
Yonex Tennis REXIS COMFORT 130 16 Nylon 1.30 195 13.94
Yonex Tennis REXIS FEEL 125 16L Nylon 1.25 184 10.54
Yonex Tennis REXIS FEEL 130 16 Nylon 1.30 200 10.69
Ytex Tennis Square-X Sharp 1.15 18 Co-Polyester 1.15 288 16.09

www.tennisindustrymag.com March 2024 RACQUET SPORTS INDUSTRY 39

 AskTheExperts
String
Stiffness
Q: I heard there is a chart that lists
string stiffness. Do you have this
information?

A: It’s not exactly a chart, but we do

have that information in our database
available to USRSA members on the
RacquetTech.com website. It can be
found under the drop-down menu
labeled “Tools.” For string stiffness,
choose “String Specifications.” The
String Specs tool specifically is at
https://www.racquettech.com/members/ “RPM” will result in all Babolat strings true comparison. The USRSA Lab uses a
tools/string-specs/index.php with “RPM” in the name (image B). custom-built piece of equipment to test
On the next screen—after you have Currently there are 18 strings fitting each string in the database. Each string
signed in—you’ll find a blue search box the search criteria of “Babolat” and is tensioned to 62 pounds and allowed
to the right of the screen where you’ll “RPM,” but you can quickly scroll to sit for 200 seconds. Then the string is
simply enter the Company and String, through the list and find yours. This hit five times with a force equivalent to
and then click the “Find Specs” button also gives you a chance to compare it to hitting a 120 m.p.h. serve. The tension
(image A). other gauges, as well. loss represents the total amount of the
I find that when searching, less For comparisons, the listings can relaxation over both time and impact.
information provides a better chance be organized by clicking on a heading The stiffness value is a calculation
of finding the string you are searching to reorganize the list. Clicking on derived from the amount of force
for. For example, let’s say you want to “String” will reorganize the strings in created at impact to stretch the string.
know the stiffness of 17-gauge Babolat alphabetical order. Clicking on “Gauge,” Lower values represent softer strings
RPM Blast. Typing all that info into the “Stiffness” or “Tension Loss” will and lower impact forces. Higher values
“String” box may or may not provide organize the chart in numerical order represent stiffer strings and higher
what you are looking for, since the for each of those columns. impact forces.
database looks for exact matches. So, It is important to note that the USRSA members should take full
unless you type a string exactly as it is information in the database is the result advantage of these tools to best serve
listed in the database, you won’t find of actual testing done in the USRSA Lab. their players. For more information,
it. Hence, less is better. Typing in just This ensures that the information is a visit RacquetTech.com. 

A B

SHUTTERSTOCK

We welcome your questions. Email them to [email protected].

40 RACQUET SPORTS INDUSTRY March 2024 www.tennisindustrymag.com

 Photo Credit:
Brad Minns from the set of Never Give Up
 CEO MESSAGE

42 - ADDvantage Magazine March 2024

 CEO MESSAGE

FROM TO
Dallas area, Cynthia Shipper, who was my remain shut. Once I became a member
idol. I played with Wilson since day one, of the USPTA, I instantly met another
Brian Dillman so throughout juniors, college and while 20-30 professionals who shared the same
USPTA CEO teaching, Cynthia took great care of me experiences and passions as myself. Being
and helped me develop a strong loyalty. It part of the team/staff at Canyon Creek
was only natural that when a job in sales Country Club helped me develop my ethos

T
wo months into my tenure as USPTA opened at Wilson, I applied, and Cynthia of service and constant learning.
CEO, and I am so impressed with the gave me a very strong recommendation. Our sport needs more certified
quality of our professionals. Passion, The bad news: I was the second choice. professionals, a lot more. We need to tell
energy, dedication and grit are some The good news: the first-place candidate our stories to the next generation to get
words I would use to describe a USPTA turned the job down. them excited about the career potential
member. While many of us backed our way So, after starting as a tennis profes- in racquet sports. Things are so robust in
into a career in racquet sports, we are here sional, my career path evolved into the our industry right now, we can guarantee
and are the key drivers of our industry. manufacturing side of the business. After employment! Let’s start the recruitment
Toward the end of college, like many being a sales rep in the south, I moved process now! I challenge you to visit your
of us, I had no idea what I wanted my ca- to Chicago and worked as an entry-level local high school tennis programs and tell
reer to be. At one point, I thought I wanted marketing associate, then led the team your story.
to work in banking (ouch, no thanks). of pre-strung racquets, then moved to We should consider third- and fourth-
Then I thought I wanted to be an adver- Munich, Germany, to run the racquet year student athletes, who might not be
tising exec (not for me). I was very lucky sports division in Europe. After that four- able to continue their playing careers.
as a senior in college at the University of year stint, I moved back to Chicago to run Becoming a racquet sports professional
Illinois that my mentor showed me global marketing and became GM of the could be a great option. Racquet Sports
a career that spoke to me. She laid out a racquet sports division, which ultimately professionals can come from anywhere
plan for me as a tennis-teaching profes- led me here to the USPTA! (DI, DII, DIII, JUCO, etc. players) and
sional. I would teach 20-30 hours a week I tell my story to illustrate one of more when we can get them Safe Play approved,
with a combination of privates, groups, than 14,000 examples of where a career in certified and in our mentorship program,
teams and junior develop- we can show them a very
ment. I would run tour- rewarding and fulfill-
naments, work in the pro ing career in the BEST
shop and string racquets. industry on the planet.
The plan she showed me had earnings racquet sports can take you. I hope you can As leaders, we need to create outstanding
of $70,000 in 1990. Who could say no? also take from my journey how important work environments with balance, flexibility
I followed her guidance and became a relationships, mentorship and teamwork and opportunities for growth.
tennis-teaching professional. are. None of us can do this alone, and If each of us commits to telling our
One of the best things about that role I believe we are always better together. stories to 10-20 people this year, we will
was the team of other professionals who Without someone taking me under her see the number of professionals increase
were all in various stages of their careers, wing and showing me a plan and guiding dramatically. We are a catalyst for our
so I was able to watch them and learn me through it, who knows where I would sport. Let’s all commit to being a cata-
from them to develop my own style. Along be. Without developing relationships along lyst for recruiting new USPTA members
the way, I met the Wilson sales rep in the the way, the doors of opportunity would through storytelling and mentorship.*

March 2024 ADDvantage Magazine - 43

 VICE PRESIDENT MESSAGE
member of the USPTA and is the founder
and CEO of Love Serving Autism, as well

EDUCATE
Amy Badger, a 22-year USPTA
as the national chair for the USPTA Adap-
tive Tennis Taskforce.

member and the past president of USPTA “I started Love Serving Autism
Southwest was named the 2022-2023 in January 2017 at the Palm Beach
New Mexico State Tennis Coach of the School for Autism. I worked as a
Year by the National Federation of State Speech-Language Pathologist then
High School Associations. She is the girls and wanted to offer after-school
varsity tennis coach at Albuquerque Acad- therapeutic tennis programming
emy and has served as the varsity coach to the school students. My vision
since 2000. In her tenure, she has led the was to connect what we were work-
team to an unprecedented seven State ing on with communication and
Championships. Badger also serves as social skills in the classroom to the
the tournament director for twelve junior tennis court!” Pugliese-LaCroix said.
tournaments and runs multiple large adult
charity events in the Albuquerque area. Through her dedication to neurodi-
verse players, tennis and the USPTA, she
“The USPTA has taught me how has helped to elevate our standards through
to be a professional. I always felt educational opportunities and awareness
the need to give back to the sport as it pertains to neurodiverse players.
that gave so much to me; including
a scholarship to play tennis at the “It's exciting to see how the
University of New Mexico,” Badger USPTA is recognizing the impor-
said. “If you love tennis, you want to tance of inclusion for neurodiverse
share what you know and share your players and coaches in the racquet
passion; that’s why I teach.” sports industry.”

Badger has also backed up this pas-

sion and unwavering belief of the USPTA
in recent years by sponsoring eight USPTA
applicants as well as paying their first year
of dues. ENERGIZE
In response to the devastating
Jenny Gray “The USPTA taught me how to Lahaina fires on August 8, 2023, USPTA
USPTA Vice coach and how to teach with fabu- professional Cathy Nicoloff created the
President lous resources available. Continuing Support our Maui Tennis Professionals
education and learning are powerful GoFundMe campaign. Through this
tools that never end. This belief is campaign as well as private donations

A
s we move into 2024 under the something I continue to share with she was able to raise more than $57,000
leadership of our new CEO, Brian all my students.” for the eight USPTA members displaced
Dillman, our focus continues to be from the fires. Nicoloff is a 37-year USPTA
to educate, elevate, energize and member who has been teaching tennis
engage. As a national board member, it has and pickleball in Maui since 1983. She saw
been a privilege to travel across the country firsthand the devastation and the impact
and talk to different USPTA professionals
who share their stories of where tennis has
taken them. As we focus on defining our
ELEVATE
You might recognize Lisa Pugliese-
of the fires on the community and jumped
into action immediately.

culture, I thought it would be great insight LaCroix from one of her presentations “At that moment, there was no
into who we are by highlighting some of about adaptive tennis, as she has spoken at control. When things are out of my
the accomplishments within our member- seven USPTA divisional conferences and control, I need to do something
ship that reinforce these beliefs. three world conferences. Lisa is an 18-year productive. As I talked to local

44 - ADDvantage Magazine March 2024

 TRUSTED BY MORE THAN 1000+ CLUBS
VICE PRESIDENT MESSAGE

Elevate your Pickleball

& Tennis club above the rest
LEARN MORE
Run your club
with ease and
confidence

COURTRESERVE.COM

professionals, who are friends, I Three generations of USPTA profession- servicing Parks & Recreations programs in
became the hub of information als combined for more than one hundred the greater Kansas City area. Arin Enge, a
and support. I quickly realized years of service to the association. Their 12-year member, followed the career path
they needed money for survival,” dedication and support of USPTA and of his father and his grandfather and grew
Nicoloff said. “I needed to help; this tennis is inspiring. The family was led up working for his family’s business. Arin
was my motivation.” by Chuck Enge, a 55-year member, who serves as the director of tennis at the MVP
founded A.C.T. Tennis Services, a tennis Athletic Club in Holland, Mich.
Nicoloff is known throughout the management company in Chicago in 1975.
tennis industry for her positive outlook A.C.T. Tennis Services now provides tennis “The USPTA has given the
and her energetic personality both on and lessons, leagues and tournaments for 28 three of us careers that we love
off the court. City Park & Recreation programs in three and an opportunity to impact the
states. Chuck hired and mentored young sport we love,” Scott Enge said.
“You must bring positive energy professionals from Norway, Russia, Brazil “It has also provided us an oppor-
to get positive energy in return. I and the U.S. for more than five decades. tunity to meet other players and
genuinely believe that for everything He was inducted into the Illinois High coaches in tennis, and we have made
in life. You should be genuine and School Tennis Coaches Hall of Fame as long term friendships.”
show you love what you are doing.” well as the National High School Tennis
Coaches Hall of Fame. Sadly, Chuck passed
away on Jan. 6, 2024, leaving behind a re-
markable legacy both to the tennis indus-
IN CLOSING
These personal stories are a micro-
try and through his family. His son Scott, cosm of who we are as an association, but

ENGAGE
The Enge family is the epitome of
a 35-year member, followed in his father’s
footsteps into the tennis industry and now
serves as President of A.C.T. Tennis Ser-
are a prime example of demonstrating
WHO WE ARE!*

engagement and commitment to USPTA. vices with the chapter he opened in 1984

March 2024 ADDvantage Magazine - 45

MASTER PROFESSIONAL CORNER

FINDING
COMFORT
IN AN AREA OF
DISCOMFORT sional. Coming from the world of being a tennis experiences. My cultural differences
Jose Pastrello college player, I did not have to focus on in background, experiences and beliefs led
USPTA Master anything but trying to make myself better. me to be involved in different committees
Professional But when I chose to join the tennis teach- within the USPTA to evaluate, share and
ing industry, things changed from focusing suggest different points of view. Sharing
on self-improvement in an environment different points of view can be challenging
that I had a lot more control over, to and is not always well received, but it leads

G
rowing up in Brazil and moving to self-improvement to be a better profes- to new ideas.
the United States brought me a lot of sional and make students better. Joining It has not always been an easy task
life experiences. In the area where I the teaching industry was a new challenge to stay motivated and focused, but being
grew up, a small town outside the city that would require many uncomfortable able to self-evaluate and hear constructive
of São Paulo, tennis-teaching was not well moments to find ways for growth person- criticism from different people is a huge
established. It would not fit in as a profes- ally and professionally at the same time. part of the growth. Throughout the last
sional career path in a traditional family Joining the USPTA was the first step in 10 years, I have been fortunate to find
mindset. It was a challenge to understand finding that growth. several mentors who I now call friends. My
how someone could be a tennis-teaching Going to conferences was a challenge, ability to be open minded and know there
professional while providing for one’s fam- when I knew few people and had to push is room for growth is what led to many of
ily and still finding fulfillment. But moving to network with many other professionals these mentors, who have advised me into
to the United States was an eye-opener with many years in very successful clubs discomfort often, even when I was afraid
in many ways, including looking into the from different areas of the United States. of it. Public speaking was never one of my
tennis industry from a different perspec- But as challenging as it was to network, I favorite things to do, especially since I have
tive. I learned with time that becoming a felt the opportunity to connect with people an accent when talking, but there would
teaching professional could provide the would aid my growth. I knew I could not have been room for growth unless I
fulfillment I had been searching for, but it learn a lot from other professionals who started doing it, and it has become a good
would take me getting out of my comfort have worked in the United States or any learning experience. It all started with
zone to do so. other country. The networking piece of the webinars, in a safe environment with very
The area of discomfort started early, tennis industry has been fascinating, as I little feedback, speaking in front of many
when I chose to become a teaching profes- learned much about different people and professionals. There were moments when

46 - ADDvantage Magazine March 2024

 MASTER PROFESSIONAL CORNER
I would have liked to have a second chance remaining in discomfort.
to be better at it, but these were also the The process has been fun, but
moments that helped me the most. extensive. I noticed as much as I have rethink our approach toward tennis and
At some point, one of my mentors worked on my education, I did not quite challenged us to create a more inclusive
recommended I start looking at the criteria work on servicing the industry as much environment to bring more people onto
to become a USPTA Master Professional. as I should. In the past years, I have fo- the courts. Tennis is still the stronger sport
To be honest, I did not have the USPTA cused a lot on giving back to the industry out there, with millions more participants,
Master Professional designation as an and it has been very rewarding. but we need to embrace the benefits that
objective, but I was open to learning more But after USPTA Master Professional, pickleball has brought to us.
about it. When reviewing the file, I realized what is next? I have challenged myself I would recommend the profession-
how labor intensive it would be, but I also to continue to be open to criticism, find- als in our industry challenge themselves
found out a lot more about myself. I real- ing more mentors who can help me to find areas for professional growth.
ized that even though I was under the to improve. There are a lot more things out there
impression I had done a good job staying I must thank the pickleball industry, that will help us become better versions
out of my comfort zone, the criteria for which has challenged tennis professionals of ourselves. From pickleball, to Padel,
USPTA Master Professional had many to be better at what we do. There have to platform tennis, the momentum is in
other areas I could still explore. I was con- been many different battles between racquets. The professionals who are open
vinced that I could use the USPTA Master tennis and pickleball, but there is space to discomfort will be the ones to lead
Professional designation as a roadmap to for both sports. Pickleball has forced us to our industry.*

Sharing different points of view can be challenging

and is not always well received, but it leads to new ideas.

March 2024 ADDvantage Magazine - 47

 Brian Dillman
CEO PROFILE

ON FINDING He spent his first year-and-a-half as

a teaching professional, USTA umpire,
tournament director and volunteer with

HIS “WHY” USTA Dallas. He was heavily involved

with the Dallas USPTA (and was a mem-
ber of their softball team). Teaching and
learning about the industry led Brian to an
himself at a young age, when he grew up in opportunity to work for Wilson Racquet
northern Dallas, Texas, and started junior Sports: in sales, then junior marketing,
tennis at age 12 in a group that would bring then international marketing (living in
forth Division I players, All-Americans and Germany) and eventually GM of the rac-
national champions. quet sports division.
“We were spoiled by beating up each Before returning to the USPTA as
other on court every day,” Brian said. CEO, Brian also worked for Cervelo
Collin Brazan Brian then taught tennis during the Bicycles, Peter Millar, Rodd & Gunn and
Public Relations summer and learned how to string rac- miha bodytec.
Coordinator quets in his club’s pro shop before going on Brian said Michulka—an involved
to play tennis at the University of Illinois. USPTA Elite Professional over the course

I
t did not take USPTA CEO Brian “That’s where you learn how to get of her career—has remained a shining ex-
Dillman long before he filled his office over bad days, bad matches and overcome ample as he grew as a professional, and his
with black-marker notes on dry erase the losses,” Brian said. “Even though it’s an early playing and teaching career contin-
boards and posters. Each details his individual sport, the team can lift or the ued to foster community.
vision for defining the association’s future team can sink together.” “You’ll find those common threads
and observations on where the association Brian said sharing that time together all throughout our industry. You can walk
has opportunities to grow. as a team built a sense of community that into any tennis club or walk to any court
“The remarkable thing about our asso- followed him into his professional career. and immediately have a conversation or
ciation is our membership’s enthusiasm for “There are different backgrounds, relationship because you’ve got shared ex-
our future,” Brian said. “People want us to different lifestyles and different family periences and most likely shared friends.”
succeed, they want us to be better for them histories. Our common threads became Brian’s priorities as USPTA CEO
and they want to know involve having the world’s
why they should be a part best tennis-
of us.” teaching certification and
From meeting with
USPTA members, nation-
My calling is to raise the value of education—
his office-conquering
al staff and the USPTA
Board of Directors, Brian’s
our profession and to build connections notes detail as much—but
the margins are packed
early tenure has been
filled with navigating that
throughout our organization that with ideas on broadcasting
and uplifting the stories of
“why” and filling in the
notes around his office.
change people's lives. professionals who share so
many commonalities.
“It’s all about com- “You get to choose
munity and connections,” Brian said. “We shared beliefs and shared experiences,” where you want to get certified and who
are a network of roughly 14,000 people Brian said. you want to be with. Our people, they’re
who have a baseline of common experi- Brian’s mentor, Nony Michulka, our ‘why,’” Brian said. “My calling is to raise
ences and common beliefs. Our ‘why’ is to suggested a career as a tennis-teaching the value of our profession and to build
show people that they want to be with us professional after his college career ended. connections throughout our organization
because of our community.” Brian became a USPTA Elite Professional that change people's lives.”*
Brian discovered that community in 1991.

March 2024 ADDvantage Magazine - 51

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 REFLECTIONS

COMEBACK
WILL
SUCCEED

Steve Flink
International Tennis Hall of Fame
Photo Credit:
Susan Mullane; Camerawork USA

T
he way I look at it, Naomi Osaka is a
singularly arresting tennis player, a
champion through and through, and
a woman who has thoroughly inspired
tennis fans everywhere she performs on the
planet. Osaka’s craftsmanship is exempla-
ry, her firepower unassailable. She learned
long ago how to bring out her best and
summon something extra when it matters
the most.
Coming into her comeback season in
2024— after being gone for 15 months and
becoming a mother in July of 2023— Osa-
ka was looking at life through a different
lens. In her first tournament back at Bris-

54 - ADDvantage Magazine March 2024

 REFLECTIONS
bane, she was beaten in the second round due. It should have been a decidedly more
by former world No. 1 Karolina Pliskova in celebratory occasion for Osaka than it court thereafter for a variety of reasons,
a high quality three set match. That actually was. but she has recovered her optimism in
impressive performance in defeat— fol- Be that as it may, Osaka recognized recent months. It may take Osaka time to
lowed by a respectable showing in a first that she belonged among the elite. In her reach her zenith again, but she will surely
round loss at the Australian Open— gave next major tournament, she was trium- get there soon enough.
Osaka encouragement that she could phant again at the 2019 Australian Open, Someone who essentially shares my
return to the upper echelons of her sport ousting an unwavering Pliskova in the viewpoint is Rennae Stubbs, a perceptive
later this season. penultimate round before cutting down Australian who won four major titles in
Sports fans are frequently fickle, but the dynamic left-hander Petra Kvitova in women’s doubles and two more in mixed
seasoned observers remember that Osaka stirring three set confrontations to secure doubles between 2000 and 2004. Stubbs
has repeatedly reaffirmed her greatness. the crown. Osaka claimed her third major has since distinguished herself as a leading
Of her seven career WTA singles title runs title and simultaneously a second U.S. coach for numerous top players and an
heading into 2024, four took place at Open crown in September of 2020, pre- outstanding commentator. She told me a
Grand Slam events. vailing in a magnificent semifinal against few days prior to Osaka’s hard-fought 6-4,
Osaka’s breakthrough victory was at countrywoman Jen Brady 7-6 (1), 3-6, 6-3 7-6 (2) loss against Caroline Garcia at the
the 2018 U.S. Open when she took apart before rallying tenaciously to overcome the 2024 Australian Open, “Once Naomi gets
Serena Williams 6-2, 6-4 in the final. That accomplished Victoria Azarenka 1-6, 6-3, her match fitness back and gets a few wins
contest lingered in the minds of many 6-3 with force and persuasion to rule in under her belt, she will be very dangerous.
tennis enthusiasts because Williams was New York. When you are a winner of four majors you
warned for receiving coaching signals and The last time Osaka peaked on a big know how to win at the highest level. Her
later was assessed point and game pen- occasion was in 2021 when she upended perspective will be very different now that
alties for her conduct by veteran umpire Serena Williams 6-3, 6-4 and Brady 6-4, she has a child. Your priorities change. You
Carlos Ramos. 6-3 back to back to win her second Austra- think about your child before yourself and
lian Open and fourth major championship. what people say about you. This break was
Osaka did not fare particularly well on great for her. I believe she will be much

"SHE LEARNED LONG AGO HOW TO BRING OUT HER

BEST AND SUMMON SOMETHING EXTRA WHEN
IT MATTERS THE MOST."

Williams was
in pursuit of a 24th major happier on and off
title and a tie for the women’s the court.”
record with Margaret Court, but the depth At 26, Osaka’s best tennis is clearly
and weight of Osaka’s shots from the back- not in her rear view mirror. Her hard court
court was too much for Serena. To topple game is masterful in full flight. She is
a six-time U.S. Open champion in her first determined to improve on grass and clay.
major final was a defining moment for There is more tough work to be done. In
Osaka. But that scintillating victory was the ultimate analysis, this much is certain:
diminished in the eyes of some spectators Naomi Osaka is a dazzling athlete, a strik-
who were unabashedly cheering on Serena ingly potent shotmaker, and a player who
and largely sympathetic to the American’s realizes she will surely accomplish a whole
plight, while perhaps not giving Osaka her lot more in the coming years.*

March 2024 ADDvantage Magazine - 55

H
C
C
HOW BALANCED MEMBER BENEFITS

decreasing performance.

COMPRESSION REDUCES
On the other hand, Balanced Com-
pression, made from superior fabrics and
thread, provides a supporting structure for
your hips, glutes, quads and hamstrings.
Soothing and comfortable, it improves

CUMULATIVE FATIGUE
blood circulation and pliability. This leads
to greater endurance, improved perfor-
mance and faster recovery. Improved
pliability reduces strain on tendons and
joints, helping alleviate stress on knees,
hips and lower backs.
LEORÊVER Balanced Compression

I
f you watch professional pickleball, you creates stress and fatigue. Muscles lose products have been battle tested in the
will notice a trend among many of the pliability and begin to pull on ligaments NBA, NFL, MMA, professional tennis and
top players. They are wearing colorful and tendons, providing the perfect storm professional pickleball. For professional
Balanced Compression Tights. It’s not athletes, Balanced Compression can extend
about fashion—it’s about improving the a successful career and lead to vastly im-
quality and longevity of their playing proved money-making opportunities. For
careers. Jay Devilliers, Meagan Fudge, the amateur athlete, Balanced Compres-
Andrei Daescu, Callan Dawson and many sion can lead to additional years of comfort
others have found a key secret to improve and joy doing those activities you love.
their endurance, performance and reco- We recommend full Ankle Tights or
very during the grueling professional Calf Tights, which help soothe calf muscles
pickleball tours. and reduce the tightness leading into your
From 2002 to 2018, I pioneered cus- knees and all through your lower body.
tom compression wear for the Los Angeles However, many players opt for the Thigh
Lakers. During that period, the Lakers won Tights, which still offer full support for
five NBA titles. Working with legend- your hips, glutes and hamstrings.
ary trainer Gary Vitti, I created the first Whichever length you choose, by re-
prototype shooting compression sleeve for ducing cumulative fatigue & wear-and-tear
Kobe Bryant, protective compression shirts each day, your body can be in better condi-
for Metta World Peace and Pau Gasol. I tion to take on today’s opponent and wake
designed and manufactured compression for injuries to occur. Strained hips lead to up feeling better to take on tomorrow.*
shirts to hold tracking devices and heart issues in your lower back and distortions in
rate monitors for several NBA teams. your physique as you age. Fatigue is cumu-
In 2016 I was called in to talk with lative. As you stack layer upon layer, your
high-flyer Larry Nance Jr. and construct body loses its ability to recover. Adhesions
a special pair of tights that would help build up within muscle tissue, creating
stabilize his hips and legs to protect him stiffness and further restricting circulation. Jonathan Oe
from his intense style of play. Using my It’s a negative cycle that builds upon itself. Designer & CEO
Compression Tights, Larry loved the way Most compression tights purchased LEORÊVER
he could push harder, feel fresher and at retail are flimsy and cosmetic, with very
recover stronger for the next day of train- little support. Made with poor quality Jonathan Oe is the Designer and CEO
ing or game play. Soon, D’Angelo Russell, materials and thread, and using extremely of LEORÊVER, manufacturer of Balanced
Brandon Ingram and the entire 2016-2017 cheap overseas labor, they quickly lose Compression Wear based in Huntington
team wore them. That was the birth of the their structure and support after a few Beach, California. Former uniform and
LEORÊVER Balanced Compression Tight. uses and fall apart. Also on the market are compression wear specialist for the Los
Tennis and pickleball take a cumula- “recovery compression” products which are Angeles Lakers from 2002-2017, he was a
tive toll on your lower body. The sudden far too tight and uncomfortable—restrict- vice president of aerobic leotard company
starting, stopping and change of direction ing movement, reducing circulation and Gilda Marx bodywear in the 1990’s.

March 2024 ADDvantage Magazine - 57

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 JAMMIN' WITH MEMBERSHIP DEPARTMENT UPDATE

JIM
Jim Stockwell, USPTA Director of Membership

TRIUMPH
AGAINST
ADVERSITY:
THE INSPIRING
JOURNEY OF
BRAD MINNS

T
he phrase "never give up" is as familiar a motivational
slogan encouraging persistence and resilience in the face of
challenges as any. It emphasizes the importance of staying
determined and not surrendering to difficulties or setbacks.
Many people find inspiration and motivation in this mindset,
as it promotes a positive attitude and a belief in one's ability to
overcome obstacles.
Brad Minns, a 24-year Certified Professional of the
USPTA from our Florida division, has used this motto to over-
come trials his entire life, including one of the greatest comebacks
in sports history.
Spoiler Alert! Watch Brad’s movie “Never Give Up” before
reading my article so I don’t ruin any details for you!
The comeback takes place at the 1985 Deaf World Games
in Los Angeles, Calif. Brad was in the gold medal match against
Brad Minns with USPTA Hall of Famer Stan Smith

March 2024 ADDvantage Magazine - 59

MEMBERSHIP DEPARTMENT UPDATE

hear words—he could gain assistance in the face of adversity. Through unwavering
hearing ambient sounds. determination, resilience and an indom-
Brad fell in love with the game of itable spirit, he has defied the challenges
tennis at a young age. At 15 years old, he that life presented. Fueled by an unyielding
took a trip to Hilton Head, S.C., where belief in himself and his dreams, Brad
he met and got to hit with fellow USPTA overcame obstacles that seemed insur-
member and Hall of Famer, Stan Smith. mountable. His journey is a testament to
After hitting with Stan, Brad was inspired the power of perseverance, illustrating
to pursue tennis even further. Stan would that with grit and courage, one can emerge
go on to become a mentor and role model victorious even in the most challenging
to Brad, and even make an appearance in circumstances. Brad’s story serves as an
the movie of his life story. inspiration to others, proving that the
Brad went on to be one of the top
juniors in his age group and received a
scholarship to play tennis at the Univer-
sity of Toledo. After college he went on to
become the USA’s No. 1 deaf tennis player
Never Give Up movie poster and win multiple championships. He
helped the United States win its first ever
the reigning gold medalist, Jeff Osborne. Dresse Cup in 1995. He also taught tennis
Brad found himself down two sets and was at the Stan Smith Tennis Academy. Brad
facing match point at 0-5, Love – 40 in the has been involved in the tennis industry as
third against Osborne. With Osborne only a teaching professional for more than 30
needing one point to win, Minns said a years and is still teaching today.
simple prayer. Against all odds, Brad triumphed in
“Help me, God.”
From there he began to rally, again
and again, fighting against all odds. He
won the more-than-five-hour match, and
he took home the gold medal.
The truth is, Brad has been battling Brad Minns with the actors who
back against all odds since he was a child. portrayed him in Never Give Up
He was born in Toledo, Ohio, and at age
three he contracted a very high and almost human spirit is capable of conquering
deadly fever. The after-effects of the fever extraordinary challenges and achieving
left him more than 80% deaf in both ears. success against all odds.
“This movie is really about and for To watch Brad’s inspirational movie
my parents,” Brad said. “They could have and learn more about his amazing story,
sent me to an institution, which was the you can stream “Never Give Up,” written
doctors’ recommendation at the time, but and directed by Rob Loos, on Amazon
instead they went against medical advice, Prime, Apple TV+, Hoopla and Vudu.
kept me at home, and taught me how to To learn more about the upcoming
read lips.” Summer Deaflympics in 2025, which will
Brad was fitted with hearing aids so Brad Minns with his wife Ginny take place in Tokyo, Japan, visit https://
that—although they didn’t allow him to at the premiere of Never Give Up www.deaflympics2025.com/en/.*

NATIONAL BOARD OF DIRECTORS ADDVANTAGE MAGAZINE

President................................................................ Trish Faulkner Editor...............................................................................Marisa Lampe ADDvantage is published monthly by the
Managing Editor...............................................................Collin Brazan United States Professional Tennis Association.
First Vice President.................................................... Mark Faber
Layout/Design........................................................... Kerry Schneeman The opinions expressed in ADDvantage are
Vice Presidents.....................................Jason Gilbert, Jenny Gray, Editorial Assistance ........................ Jim Stockwell, Ellen Weatherford, those of the authors and not necessarily those
Kevin Theos, Rob Scott, Milos Vasovic of ADDvantage or the United States
Phoebe Allan Professional Tennis Association.
Immediate Past President....................................... Rich Slivocka Circulation............................................................................. Tim Baum
CEO.......................................................................... Brian Dillman USPTA World Headquarters Copyright© United States Professional Tennis
Association, Inc. 2024. All rights reserved.
Legal Counsel........................................................George Parnell 11961 Performance Dr. Reproduction of any portion of the magazine
Orlando, FL 32827 is not permitted without written permission
407-634-3050 – www.uspta.com from the USPTA.

60 - ADDvantage Magazine March 2024