China Roadshow 2023 - Guidebook for FDI in Vietnam

EVENT SERIES OVERVIEW

High-level Dialogue

2-Weeks Conferences & Networking

Top 5 Cities for Manufacturing in China

150 targeted clients each city

Cushman & Wakefield | Client name 2

WHY GO ALL THE WAY?
China continues to move away from labor-intensive
industries and move up the value chain, which has led to
companies relocating to other Southeast Asia countries. Due
to its proximity and geographical location, Vietnam stands to
be the one of the largest beneficiaries of this migration.

In 2022, China invests about 2.52 billion USD in Vietnam with

283 new projects, ranking 4th among all countries investing
in Vietnam. In the first 3 months of 2023, China has invested
about 511.77 million USD in Vietnam with 77 new projects.

The Organising Board

of the China Roadshow 2023

Cushman & Wakefield | Client name 3

 That is why, Cushman & Wakefield wishes to carry out an
沈阳 annual investment promotion program to directly connect
Shenyang
manufacturers in China and support their investment into
the Vietnamese industrial market. We have offices and
大连
北京 Dalian specialist teams in 23 cities in China with a strong market
Beijing 天津
Tianjing understanding and client network. The event will be a
青岛
Qingdao place for Chinese local and international manufacturing
enterprises to learn about Vietnam's industrial real estate
market for their factory expansion needs.

西安 郑州
南京
Engaging in a sponsorship package will provide your entity
Xi’an Zhengzhou
Nanjing with a cost-effective way to showcase your image, network
合肥 上海 with oversea investor, and set up business alliances at the
Hefei 苏州 Shanghai
武汉
Suzhou event. Below are the details of the event and sponsorship
成都
Chengdu
Wuhan 杭州 packages available for the China Roadshow 2023.
Hangzhou
重庆
Chongqing
长沙
Changsha

厦门 台北
Taipei
EXCELLENT SERVICES
Xiamen
东莞
Dongguan
AT YOUR FINGERTIPS
深圳
广州 Shenzhen
南宁 Guangzhou 香港
Nanning
Hongkong

Cushman & Wakefield 4

 REAL ESTATE MARKETING IS MORE THAN SIMPLY
TELLING SOCIAL PLATFORMS HOW OUR PRODUCT IS
BETTER THAN SOMEONE ELSE'S, AND WHY
CUSTOMERS SHOULD CHOOSE THAT PRODUCT, OR
PLACING ADS ON A WEB SITE OR MAGAZINE TO GET
CLICKS AND VIEWS.

IT IS ABOUT A DEEP PSYCHOLOGICAL

UNDERSTANDING OF CUSTOMER NEEDS AND OUR
OWN PRODUCT. THROUGH TECHNOLOGY AND
INTERACTION WITH CUSTOMERS, MARKETING CAN
TELL THE TRUE STORIES OF HOW SUPPLY AND
DEMAND CAN MEET AND BLOSSOM.
C&W’S SOME KEY PARTNERS FOR CHINA ROADSHOW
100+ Strategic Partners network 75+ Business Services network 20+ International chambers
Key examples: Key examples: Key examples:
• Beijing Tongzhou District Investment Promotion Bureau of Commerce • State-Owned Assets Supervision and Administration Commission of • European Union Chamber of Commerce in China
the State Council
• Beijing Dongcheng District Investment Promotion Bureau of Commerce • The European Chamber of Commerce in Hong Kong
• Beijing Municipal Bureau of Commerce
• Beijing Chaoyang District Investment Promotion Bureau of Commerce • Royal Institution of Chartered Surveyors in Hong Kong
• Beijing Shijingshan District Bureau of Commerce
• Beijing Fengtai District Investment Promotion Bureau of Commerce • American Chamber of Commerce in China
• Beijing Fengtai District Bureau of Commerce
• Beijing Shijingshan District Investment Promotion Bureau of Commerce • China Real Estate Association
• Beijing Tongzhou Bureau of Commerce
• Beijing Lize Management Committee • Vietnam Chamber of Commerce and Industry
• Administrative Committee of Beijing City Sub-Center
• Beijing Equity Exchange • Luxembourg Chamber of Commerce in Vietnam, China
• Beijing Tongzhou District New Town Center Construction Management
• Hongkou District People's Government of Shanghai Committee • French Chamber of Commerce and Industry in Vietnam, China
• People's Government of Baoshan District, Shanghai • Beijing Chaoyang District Bureau of Agriculture and Rural Affairs • Portugal - Hong Kong Chamber Of Commerce And Industry
• Lingang New Area Management Committee of China (Shanghai) Pilot Free • Sunhe Township Government, Chaoyang District, Beijing • Dutch Business Association in Vietnam
Trade Zone
• Shanghai Municipal Commission of Commerce • German Business Association
• Lujiazui Administration, China (Shanghai) Pilot Free Trade Zone
Administration Committee • Lingang New Area Management Committee of China (Shanghai) Pilot • Italian Chamber of Commerce in Vietnam
Free Trade Zone
• People's Government of Huangpu District, Shanghai • Nordic Chamber of Commerce in Vietnam
• Shanghai Huangpu District Development and Reform Commission
• Shanghai Yangpu District Investment Service Development Center • Spanish Chamber of Commerce in Vietnam
• People's Government of Jiading District, Shanghai
• Shanghai Jiading District Investment Promotion Service Center • China Business Association HCMC Branch, Vietnam
• Shanghai Fengxian District People's Government
• Shanghai Putuo District Investment Promotion Office • Hong Kong - Vietnam Chamber of Commerce
• Shanghai Songjiang District Development and Reform Commission
• Shanghai Baoshan District Investment Promotion Service Center
• Shanghai Hongqiao Business District
• Development & Reform Commission of Guangzhou Municipality
• Investment Promotion Bureau of Commerce of Haizhu District,
• People's Government of Luyang District, Hefei City, Anhui Province Guangzhou
• People's Government of Shushan District, Hefei City, Anhui Province • Bureau of Industry, Commerce and Information Technology, Haizhu
District, Guangzhou
• Chengdu Chenghua District Investment Cooperation Agency
• Commerce and Finance Bureau of Tianhe District, Guangzhou
• Chengdu Jinjiang District Investment Ambassador
• Shenzhen Luohu District Government
• Chengdu Longquanyi District People's Government
• People's Government of Changshu City
• Chengdu Qingbaijiang District People's Government
• Changzhou National High-Tech Industrial Development Zone
• Chengdu Wenjiang District Investment Partners
• Chizhou City Development and Reform Commission
• People's Government of Wuhou District, Chengdu
• Dalian Xigang District Commerce Bureau
• Dalian Yingkou Government
• Dongguan Municipal Government
• Dalian Jinzhou Bay Airport Economic Zone Management Committee
Cushman & Wakefield 6
 TARGET CITIES
AND TARGER FDI
We work with our partners to identify the companies
having expansion plan outside of China

7
Cushman & Wakefield | Client name 7
 CHINA'S TOP 5 CITIES FOR MANUFACTURING

City Cushman & Wakefield’s offfice Top Cities for Manufacturing

42-43/F, Tower 2, Plaza 66,1366 Nanjing West Road, Jing'an District

Shanghai #1
Shanghai, Greater china

5/F, Tower 2, Kerry Plaza, No.1 Zhongxinsi Road, Futian District

Shenzhen #2
Shenzhen, Greater China

27/F., One Island East, Taikoo Place, 18 Westlands Road, Quarry Bay
Hong Kong #3
Hong Kong, Greater China

Suite 2704, TaiKoo Hui Tower 1

Guangzhou 385 Tianhe Road, Tianhe District #4
Guangzhou, Greater China

15/F, Metropolitan Tower, 183 Nanjing Road, Heping District

Tianjin #5
Tianjin, Greater China

Cushman & Wakefield | Client name 8

 THE TWO-WEEK ITINERARY
#1 SHANGHAI #4 SHENZHEN
Tuesday, 10 October 2023 Wednesday, 18 October 2023
8.30AM – 11.30AM (CNT) 8.30AM – 11.30AM (CNT)

Post event: 2-hour driving Post event: 2-hour driving to

#2 train to Tianjin Hongkong

#2 TIANJIN #5 HONGKONG
#1 Thursday, 12 October 2023 Friday, 20 October 2023
8.30AM – 11.30AM (CNT) 8.30AM – 11.30AM (CNT)

Post event: 2-hour fly to CLOSING

Guangzhou

#3 #3 GUANGZHOU
Shenzhen #4 Monday, 16 October 2023
8.30AM – 11.30AM (CNT)
#5 Post event: 2-hour driving
to Shenzhen

Cushman & Wakefield | Client name 9

DETAILED AGENDA IN EACH CITY
AGENDA EVENT

PRE-EVENT #1 #2 #3 #4 #5
SHANGHAI TIANJIN GUANGZHOU SHENZHEN HONGKONG

Audience B2B/B2G, Local and international Manufacturers, Logistics & Supply Chain Operators, Financial Institutions, Private Equity Funds

Time 8AM - 5PM 8AM - 5PM 8AM - 5PM 8AM - 5PM 8AM - 12AM

8.30AM – 9.00AM: Welcome guest + Coffee/Tea reception 9.50AM – 10.00AM: Break time
AM 9.00AM – 9.10AM: Welcoming speech + Plenary conference 10.00AM – 10.20AM: Q&A
9.10AM – 9.30AM: First presentation (CushWake) 10.20AM – 11.00AM: Roundtable discussion
Arrive China
9.30AM – 9.40AM: Second presentation (Legal) 11.00AM – 11.30AM: Networking
9.40AM – 9.50AM: Third presentation (Bank) 11.30AM – 11.10AM: Wrap up

PM ZEISS Vision Factory Visit - A Tour to Factory Tour to Factory Tour to EF

Factory Tour AIRBUS(Tianjin) Final Faytech: Product Electrical: a case study
Assembly Co., Ltd Traceability in of efficient and target- Closing
Manufacturing orientated automation
processes

Cushman & Wakefield | Client name 10

SHANGHAI
Prospective hotel venues
Option 1 Option 2 Option 3

The Peninsula Shanghai (prospective) Pudong Shangri-La, Shanghai The Langham, Shanghai, Xintiandi

Address: Address: Address:

No. 32 The Bund, 32 Zhong Shan Dong 33 Fu Cheng Lu, Pudong 99 Madang Road, Xintiandi, Shanghai
Yi Road, Shanghai 200002, PRC 200021, China

• Venue: TBC • Venue: TBC • Venue: TBC

• Event: Setup + Rehearsal • Event: Setup + Rehearsal • Event: Setup + Rehearsal
• Time: 08:00am 12:00 noon or 13:00pm • Time: 08:00am 12:00 noon or 13:00pm • Time: 08:00am 12:00 noon or 13:00pm
17:00pm 17:00pm 17:00pm

Cushman & Wakefield | Client name 11

TIANJIN
Prospective hotel venues

Option 1 Option 2 Option 3

Sheraton Tianjin Binhai Hotel Four Seasons Hotel, Tianjin St Regis Tianjin
Address: Address: Address:
No. 32 The Bund, 32 Zhong Shan Dong No. 26 Xizang Road, Heping, 300020 Tianjin, 158 Zhangzizhong Road, He Ping District,
Yi Road, Shanghai 200002, PRC China Tianjin

• Venue: TBC • Venue: TBC • Venue: TBC

• Event: Setup + Rehearsal • Event: Setup + Rehearsal • Event: Setup + Rehearsal
• Time: 08:00am 12:00 noon or 13:00pm • Time: 08:00am 12:00 noon or 13:00pm 17:00pm • Time: 08:00am 12:00 noon or 13:00pm 17:00pm
17:00pm Website: https://www.fourseasons.com/tianjin/meetings- Website:
and-events/ https://www.myclubmarriott.com/hotel/hoteldet
ail/en/the-st-regis-tianjin

Cushman & Wakefield | Client name 12

GUANGZHOU
Prospective hotel venues
Option 2 Option 3
Option 1

Hilton Guangzhou Tianhe Park Hyatt GuangZhou Sofitel Sunrich Guangzhou

Address: No.215 Linhe Xi Heng Road Address:16 Huaxia Road, Zhujiang Address: 988 Guangzhou Da Dao
Guangzhou, 510500, China New Town, Tianhe District Zhong, Tianhe District

• Venue: TBC • Venue: TBC • Venue: TBC

• Event: Setup + Rehearsal • Event: Setup + Rehearsal • Event: Setup + Rehearsal
• Time: 08:00am 12:00 noon or 13:00pm • Time: 08:00am 12:00 noon or 13:00pm • Time: After the last event finishes(midnight)
17:00pm 17:00pm 08:00am
Website: Website:
https://www.hilton.com/en/hotels/cangthi- https://all.accor.com/hotel/6318/index.en.sh
hilton-guangzhou-tianhe/ tml

Cushman & Wakefield | Client name 13

SHENZHEN
Prospective hotel venues

Option 1 Option 2 Option 3

Park Hyatt Shenzhen

Address: 5023 Yi Tian Road, Futian Shangri-La, Shenzhen Four Seasons Shenzhen
District Shenzhen, China, 518033 Address: East Side, Railway Station, Address: 138 Fuhua Third Road,
1002 Jianshe Road, Shenzhen Futian District, Shenzhen,
• Venue: TBC
• Event: Setup + Rehearsal • Venue: TBC • Venue: TBC
• Time: 08:00am 12:00 noon or 13:00pm • Event: Setup + Rehearsal • Event: Setup + Rehearsal
17:00pm • Time: 08:00am 12:00 noon or 13:00pm • Time: 08:00am 12:00 noon or 13:00pm
Website: https://www.hyatt.com/en- 17:00pm 17:00pm
US/hotel/china/park-hyatt-shenzhen/szxph Website: https://www.shangri-
la.com/en/shenzhen/shangrila/

Cushman & Wakefield | Client name 14

HONG KONG
Prospective hotel venues
Option 1 Option 2 Option 3

JW Marriot Hong Kong Mandarin HongKong Hyatt HongKong

Address: Pacific Place, 88 Queensway Address: 5 Connaught Road Central, Address: 1 Harbour Road, Hong Kong,
Hong Kong, Hong Kong Hong Kong Hong Kong SAR

• Venue: TBC • Venue: TBC • Venue: TBC

• Event: Setup + Rehearsal • Event: Setup + Rehearsal • Event: Setup + Rehearsal
• Time: 08:00am 12:00 noon or 13:00pm • Time: 08:00am 12:00 noon or 13:00pm • Time: 08:00am 12:00 noon or 13:00pm
17:00pm 17:00pm 17:00pm
Website: https://www.marriott.com/en- Website:
us/hotels/hkgdt-jw-marriott-hotel-hong- https://www.mandarinoriental.com/en/hong-
kong/events/ kong/victoria-harbour/

Cushman & Wakefield | Client name 15

WHAT WE CAN DO WITH A GLOBAL PLATFORM

CONTENT OPPORTUNITIES NETWORK LOGISTICS

The Cushman & Wakefield Brand exposure to over 100 top Manage all client databases from Coordinating all logistics
Vietnam team will prepare all manufacturers in China’s biggest partners and institutions arrangement and execution,
content including industrial cities. including
Filter and crosscheck to make
• presentation Direct conversation with sure the client list is the right • venues
manufacturers who want to targeting.
• speaker notes
expand their supply chain of
• catering services
Send invitations and manage
• guidebook factories and warehouses to responses, confirmations and
• translators
• brochures Vietnam. • event monitoring and
reminder
troubleshooting
• website content Manage after-event surveys and
feedbacks Reviewing bills and approving
• social media content
payments
• physical marketing materials
(brochures, banners, LED,…)

CLIENT NAME | CUSHMAN & WAKEFIELD 16

CHINA ROADSHOW 2023 - GUIDEBOOK FOR FDI IN VIETNAM
KEY FIGURES

Save the
date

Two weeks Shanghai, Tianjin, Top Developer of The

October 2023 Guangzhou, Shenzhen, North/South, Law, Banking,
Hongkong,… Accounting, Logistics, Human
Resource and Education

6.000+ reached 500+ Turn-up Institutional Partners

B2B, B2G, Public, Chinese MNCs and SMEs

CLIENT NAME | CUSHMAN & WAKEFIELD 17

PARTNERSHIP STRUCTURE
AND PACKAGE
CLIENT NAME | CUSHMAN & WAKEFIELD 18
FOR INDUSTRIAL PARK DEVELOPERS
PARTNER STRUCTURE
OPT 1: EXCLUSIVE PARTNER OPT 2: SHARED PARTNER
KEY BENEFITS: KEY BENEFITS:
1. Join us in all 05 cities as keynote speakers as the one and only industrial park 1. Join us in all 05 cities as one of our partner industrial park brand
brand representing Vietnam representing Vietnam

2. FDI GUIDEBOOK FDI GUIDEBOOK

• Your industrial park project in the FDI Guidebook highlighted as a case study • Include the Guidebook contents in your future needs
• Include the Guidebook contents in your future needs
NETWORK
3. NETWORK • A shared table for meeting and talking to potential clients interested
• A dedicated area for meeting and talking to potential clients interested in in investing in Vietnam
investing in Vietnam • A unique chance to build your foreign investor client database right
• A unique chance to build foreign investor client database right at the source at the source
• 15 VIP tickets to join the events • 02 VIP tickets to join the events

4. EXCLUSIVE BRANDING OPPORTUNITIES: BRANDING OPPORTUNITIES:

• Branding logo on all conference documents and materials, the main • Branding logo on all conference documents and materials, the main
backdrop, and advertisement banners of the roadshow. backdrop, and advertisement banners of the roadshow.
• Video clips showcasing projects to be aired in the conference • A table to showcase your products and services in the event
• A table to showcase your products and services in the event • And plenty more marketing opportunities.
• And plenty more exclusive marketing opportunities, reserved only for your
project!

CLIENT NAME | CUSHMAN & WAKEFIELD 19

 TIMELINE

1. Review agreement 30 July 2023

2. Final sign agreement 15 August 2023
3. Full payment 100% 30 August 2023
4. Rehearsal 30 September 2023
5. Departure 8 October 2023
6. Post event 17 October 2023

CLIENT NAME | CUSHMAN & WAKEFIELD 20

WHAT WE HAVE

CLIENT NAME | CUSHMAN & WAKEFIELD 21

LEADING INDUSTRY INSIGHT AND RESEARCH

RICS AWARDS SEA

Winner
Valuation Team
of the Year
(2018, 2022)

A research report series In this guide, we Southeast Asia (SEA) is

expected to be one of the The Vietnam social Housing From six consecutive
on the Greater Bay Area cover 32 key cities report is the first of its kind The latest thinking on
analyzing the region’s across leading sources of years of partnership green and sustainable
growth for the global among global real estate with the China Real
development. Asia Pacific, and a agency in Vietnam, giving a full
comprehensive fit out economy as the United Estate Association, development and a
States and Europe tiptoe overview of the market, policies sharing market leading roadmap for the future.
cost section and case studies from other
around a potential recession insight and guidelines.
CLIENT NAME | CUSHMAN & WAKEFIELD 22
countries.
FDI ROADSHOW HOST TRACK RECORD

Experienced Roadshow Host Global Network International Teams

Our team has traveled to many parts of the globe We are closely connected to over 100 business As a global leader in commercial real estate
including the United States, Korea, Japan, chambers and government institutions around services, we have 52,000 employees in over 400
Singapore, Taiwan, Thailand, Malaysia, China the world, making it easy to do business offices and approximately 60 countries.
and Europe to meet our clients face-to-face. anywhere we go. Our extensive network of local Cushman &
With this hosting track record, we are confident in Wakefield offices means we can get local insights
our understanding our foreign investors and how and support form the local team, which is very
we can meet their demands for professionalism, important for overseas event organization and
expertise and ambitions. business travels.

23
 Trang Bui
Experienced Keynote Speaker
for FDI roadshow

Trang Bui is the Country Head of Cushman & Wakefield Vietnam, a global real estate
services firm that focuses on delivering exceptional value for real estate occupiers
and owners. In this role, she oversees management and business activities across
the market and drives strategic initiatives for the Vietnam office to enhance business
development and capture transaction opportunities.

Trang has over 18 years of extensive and diverse commercial real estate advisory
experience, and has closed over USD300 million worth of transactions, including some of
the highest-profile development and investment deals on the market for the past 3 years.

Trang is passionate about growing the market as a whole and assisting sustainable
capital deployment. She is curently leading a total of USD2.5 billion advisory and capital
attraction activities in Vietnam for 2022.

She is an active keynote speaker at real estate conferences in Vietnam, Singapore,

Hong Kong, Korea, China, and the United States.

Passionate about building and nurturing the community, she led one of the first D&I
campaigns focusing on equality for a global corporate company in Vietnam. Trang Bui
also provided advisory and transactional services for Advisory in Australia Vietnam Young
Leadership Dialog (AVYLD) 2022.

Client Name | Cushman & Wakefield

FDI GUIDEBOOK CONTENT & EVENT PROJECT TEAM
Our Integrated & Multidisciplinary Team is Highly Experienced and Continually Exceed Expectation

CORE MANAGER
Logistics &
Industrial
Insight
Team
Thai Le Doan Chuong Huy Phung Hao Nguyen
Senior Manager Senior Manager Senior Leasing Leasing
10 Years of Experience 7 Years of Experience 2 Years of Experience 1 Years of Experience

Research &
Guidebook
Content
Advisory
Cuc Le Ty Ga Nguyen Phong Pham Khiet La
TRANG BUI
Head of Valuation & Advisory
15 Years of Experience
Research Manager Research Assistant Manager Analyst Country Head, Vietnam
8 Years of Experience 6 Years of Experience 3 Years of Experience
• Unparalleled local market
knowledge
FDI Investor
Relation • Strong relationships and serves clients
on strategy & transformation

Stephen Higgins Thanh Nguyen

Head of Capital Markets Manager, Capital Market
11 Years of Experience 5 Years of Experience

Roadshow
Event Team

Xuan Pham Quynh Dang

Head of Marketing Assistant Manager
14 years of experience 5 years of experience

Cushman & Wakefield 25

 CONTACT
TRANG BUI
Country Head
[email protected]

XUAN PHAM
Head of Marketing
[email protected]

QUYNH DANG
Content & PR
[email protected]

Cushman & Wakefield

Copyright ©2023 | Client
Cushman & Wakefield. name
All rights reserved. 26