Oreo Pops for Students
Oreo Pops for Students
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
ENTREPRENEURSHIP
2023
TABLE OF CONTENTS
Title page 1
Table of Contents 2
Chapter 1: 3
Company Name 4
Company Logo 4
Company Description 5
Mission and Vision 6
Goals and Objectives 7
Location 8
Executive Summary 9
Chapter 2 10
Organizational Chart 11
Job Description 12
Target Market 13
a) Customers 13
Demographic Profile 14
b) Competitors
Direct Competitors 15
Indirect Competitors 16
c) Suppliers 17
Demand of your Market 18
Marketing Goals 19
Marketing Strategy 19
Marketing Campaign 20
Product Proposition 21
• Materials Needed 22
• Ingredients 23
• Procedures and Process 24
• Documentation 25
• Final Product 26
• Final Grades 27
• Product Proposal Documentation Photo 28
Entrepreneurship Week 29
• Documentation Photo 30
• Reflection paper 31
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
Financial Reports 32
a) Daily Dales Day 1 33
b) Daily Sales Day 2 34
c) Expenses Day 1 35
d) Expenses Day 2 36
e) Cost of Sales Day 1 37
f) Cost of Sales Day 2 38
g) Monthly Sales Report 39
h) Statement of Income 40
i) Statement of Changes in Owner’s Equity 41
j) Statement of Cash Flow 42
Recommendation 43
Acknowledgment 44
Documentation 45
Gallery of Pictures 66
Interview 71
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
ENTREPRENEURSHIP
2023
CHAPTER 1
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
COMPANY NAME
POP-A-LICIOUS
COMPANY LOGO
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
COMPANY DESCRIPTION
Oreo Pops is a delectable venture born out of the passion for creating delightful treats
that bring joy to every palate. Established with a commitment to transforming ordinary
moments into extraordinary experiences, Oreo Pops takes the classic Oreo cookie to new
crafting artisanal Oreo-based confections that captivate taste buds and ignite a sense of
to blend the rich, iconic flavor of Oreo cookies with an array of exciting toppings and
coatings.
Variety is the spice of life at Oreo Pops, and our diverse menu showcases a spectrum of
flavors and designs to suit every occasion. Whether you're celebrating a birthday, or
wedding, or simply craving a sweet indulgence, Oreo Pops offers a tempting array of
options. From classic milk chocolate coatings to exotic fruit-infused glazes, our menu is
a testament to the endless possibilities that arise when creativity meets craftsmanship.
In essence, Oreo Pops is not just a confectionery brand; it's an embodiment of the artistry
and passion that goes into creating memorable culinary experiences. With a commitment
MISSION
Pop-A-Licious is to bring joy and delight to people's lives by offering irresistible and
creative. Oreo pops that are made with love, using high-quality ingredients. We strive to
provide a unique and indulgent treat that satisfies customers' cravings and creates
VISION
North Caloocan, known for our innovative flavors, beautiful designs, and exceptional
customer service. We aim to continuously expand our product line, foster strong
GOAL 1: Expand the product fine and innovation of Oreo pops by introducing new
flavors, designs, and packaging options
OBJECTIVE: Survey existing and potential customers to gather their opinions and
suggestions on Oreo pops.
OBJECTIVE: Test and launch new flavors, designs, and packaging options of Oreo
pops based on customer feedback.
OBJECTIVE: Evaluate the customer satisfaction and profitability of the new product
variants of Oreo pops.
GOAL 2: Increase brand awareness and customer loyalty for Oreo pops among students,
teachers and another customer at Tala High School.
OBJECTIVE: Create a catchy slogan and logo for Oreo pops and print them on the
packaging and labels.
OBJECTIVE: Launch a social media campaign to promote oreo pops and encourage
user-generated content, such as reviews, photos, and videos.
OBJECTIVE: Create a loyalty program that rewards repeat customers with discounts,
freebies, or other incentives.
GOAL 3: Increase sales and profitability of Oreo pops in the next six months.
OBJECTIVE: Set a realistic sales target based on the market size, demand, and
competition for Oreo pops at Tala High School.
OBJECTIVE: Develop a pricing strategy that balances affordability, value, and profit
margin for Oreo pops.
OBJECTIVE: Optimize the production and distribution costs of Oreo pops by finding
reliable suppliers of ingredients and packaging materials, as well as efficient delivery
methods.
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
LOCATION
Pop-A-Licious is located at Tala High School. The Oreo Pops stand captivates students
with its enticing display of meticulously crafted treats. Nestled near the bustling
cafeteria, this vibrant pop-up exudes a sweet aroma that lures in passersby. Adorned with
colorful banners showcasing tantalizing Oreo creations, it's a hub of creativity and
confectionery delight.
Upon approach, you'll discover an array of Oreo Pops meticulously arranged on a neatly
coated exterior with an array of vibrant sprinkles that add a playful touch. Lollipop sticks
protrude gracefully from the center, inviting eager hands to grab a sweet indulgence.
The friendly staff behind the counter are skilled artisans, orchestrating the transformation
of simple Oreos into edible works of art. As students gather around, the atmosphere
buzzes with excitement and anticipation. Whether it's a midday snack or a whimsical
treat after classes, the Oreo Pops at Tala High School offer a delightful fusion of taste
and visual appeal, becoming a cherished part of the school's culinary landscape.
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
EXECUTIVE SUMMARY
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
ENTREPRENEURSHIP
2023
CHAPTER 2
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
ORGANIZATIONAL CHART
ESPARZA, RIZZA C.
ASSISTANT MANAGER
GAVILAN, JERIC O.
SALES STAFF ALVARADO, REGINE B.
KITCHEN STAFF
JOB DESCRIPTION
ENTREPRENEURSHIP
2023
TARGET MARKET
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
100%
75%
50%
25%
10%
Figure 1.1
The most interested age group is 10-15 years old, with almost 95% of the customers in
the range This means that our Oreo pops are popular among teenagers and young adults,
who may enjoy them as a snack or a desert. The graph shows the measurement of the
age level of the cuts. The target customers of the Pop-A-Licious company were at the
age from 10 years old and above. The rent page of our customers is from 10 to 15 years
B. GENDER
100%
75%
50%
25%
10%
Figure 1.2
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
Camarin, Caloocan City, The graph shows the percentage of people of different ponders
who hay Oreo pops. According to the graph, the majority of your customers are female
(95%), followed by Male (50%) and others (25%) this means that our oreo pops are more
C. Occupation
Students
Workers
Homeowners
Passersby
Others
Presents the distribution of individual based on their occupation and their preference for
Oreo pops. According to the data 10% of students, 25% of teachers. 50% of homeowners
75% of passersby, and 100% of others find Oreo pops appealing. This indicates that
homeowners have the highest preference for Oreo pops, followed by passersby teachers,
student, and others. It's interesting to see how different occupations can influence
people's preferences.
D. Income ( STUDENT)
100%
75%
50%
25%
10%
Figure 1.4
Since the highest percentage of our customers are students, we try to analyze the income
of the students of Tala High School. The income ranges are P50, P100, P150, P200, and
P250. The figure shows that most of the students have an income of P100 (75%) or lower
than P50 (50%), which means they have a limited budget for buying snacks or desserts
when they enter and leave the school. That's why we decided that our product, oreo pops,
E. Location
Bagong Silang
Camarin
Maligaya
Others
Represent the distribution of individual based on their location and their preference for
Oreo Pops. According to the data, Bagong Silang, 10% of the population finds OreoPops
appealing while, in Camarin, 25% of the population has a preference for OreoPops. It
seems that OreoPops are more popular among the residents of Camarin compared to
DIRECT COMPETITORS
Competitors can significantly impact sales, necessitating a thorough analysis of their strengths
and weaknesses in comparison to one's own company. Choosing a company as a direct partner
involves a comprehensive assessment of various factors. These factors may include the
company's reputation, product quality, pricing strategy, customer service, and overall
compatibility with the business's goals and values. The decision often hinges on finding a partner
that aligns with the business's needs and can contribute to its success.
10/20/35 75/85/95
10
PRICING
Free Sauce Buy 3 Take 1
PROMOTIONAL
ACTIVITY
Zapote Zapote Tala High School
LOCATION Bagong Silang Kiko
Almar
Kwek-kwek, Fish ball, Peperoni Chocolate
PRODUCTS Kikiam, Squidball Hawaiian Milk
VARIATION Overload
Friendly Grumpy Fast Services
STAFF / Friendly
EMPLOYEES
Messy Spacious Instagramable
AMBIENCE Appropriate Music
Cleanliness
INDIRECT COMPETITORS
The competitive landscape can impact pricing dynamics, market share, and
customer loyalty. Intense competition may lead to price wars, reducing profit
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
margins, while a unique value proposition can help a company stand out in a
20 15 It depends of the 10
PRICING price
PROMOTIONAL
ACTIVITY
Ph3 Bagong Ph3 Bagong Ph3 Bagong Silang Tala High School
LOCATION Silang Silang
OREO POPS
COMPANY MANGOSHAKE TAKOYAKI SIOMAI
STALL
Oreo Pops have become a delightful sensation in the market, capturing the taste buds and hearts
of consumers of all ages. This delectable treat is essentially a creative twist on the classic Oreo
cookie, transforming it into a lollipop form that offers a unique and enjoyable eating experience.
The demand for Oreo Pops has skyrocketed due to several factors. Firstly, the fusion of the iconic
Oreo flavor with the convenience of a handheld pop appeals to the on-the-go lifestyle of modern
consumers. This portability factor has contributed to Oreo Pops becoming a popular choice for
snacks at events, and parties, and even as a quick indulgence during busy workdays. Moreover,
Oreo Pops cater to the ever-growing trend of Instagram-worthy food. The visually appealing
design of these pops, often decorated with colorful sprinkles, drizzles, or other creative toppings,
makes them a perfect candidate for social media posts. As consumers increasingly seek
aesthetically pleasing and shareable food options, Oreo Pops have seamlessly integrated into this
digital culture. The versatility of Oreo Pops further drives their demand. Manufacturers and home
bakers alike experiment with various flavors, coatings, and fillings, giving consumers a wide
array of choices to suit their preferences. From white chocolate-covered Oreo Pops to those
infused with caramel or peanut butter, the options are endless, ensuring there is something for
everyone. The nostalgia associated with Oreo cookies plays a significant role in the demand for
Oreo Pops.
Consumers, familiar with the classic sandwich cookie, are drawn to the innovative presentation
of a beloved favorite. This nostalgia-driven marketing strategy taps into consumers' emotional
connections with the brand, creating a sense of familiarity and comfort. In conclusion, the
demand for Oreo Pops is fueled by their portability, Instagramable, aesthetics, versatility, and
the nostalgia associated with the classic Oreo cookie. As these delightful treats continue to
captivate the market, it's clear that Oreo Pops have secured a sweet spot in the hearts of
consumers, becoming a popular and sought-after snack in today's dynamic food landscape.
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
MARKETING GOALS
1. Generate 15% more leads: Increase lead generation through optimized landing
pages, email campaigns, and content marketing.
2. Boost online sales by 25%: Implement a comprehensive e-commerce strategy,
including user-friendly website enhancements and targeted online advertising.
3. Enhance customer retention by 15%: Develop a loyalty program and personalized
communication to strengthen relationships with existing customers.
4. Expand market share by 10%: Launch targeted expansion campaigns in new
geographical areas or demographic segments to capture additional market share
MARKETING STRATEGIES
1. Create visually enticing content for platforms like Instagram and Pinterest
showcasing the creative aspects of Oreo pops. High-quality images and engaging
captions can generate interest and drive sales.
2. Partner with local businesses or event organizers for joint promotions. For instance,
collaborate with a bakery or a party planner to offer Oreo pops as part of special
occasions, creating a win-win situation.
3.Introduce limited-time flavors or unique designs to create a sense of urgency and
exclusivity. This strategy can encourage repeat purchases as customers want to
experience the latest and most exciting offerings.
4. Implement a loyalty program where customers earn rewards or discounts for repeat
purchases of Oreo pops. This not only encourages repeat business but also fosters a
sense of loyalty among your customer base
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
MARKETING CAMPAIGN
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
ENTREPRENEURSHIP
2023
PRODUCT PROPOSITION
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
MATERIALS / EQUIPMENT
LADLE
MIXING BOWL
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
INGREDIENTS
OREO CHOCOLATE
SYRUP
PROCEDURE
1. Carefully separate the Oreo biscuits, removing the cream filling if desired.
Insert Sticks:
2. Gently insert Popsicle stick into the cream side of each Oreo. Be cautious to avoid
breaking the biscuits.
4. Dip each Oreo on the stick into the melted chocolate, ensuring it's fully coated.
5. Add sprinkles or decorations while the chocolate is still wet for extra flair.
6. Place the dipped Oreos on a tray lined with parchment paper to allow the chocolate
to harden.
7. If you want the chocolate to set faster, you can place the tray in the refrigerator for
about 15-20 minutes.
Serve:
8. Once the chocolate is completely hardened, your Oreo pops are ready to be enjoyed!
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
DOCUMENTATION
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
FINAL PRODUCT
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
FINAL GRADES
Company Name: Fru Paradise
Products: Graham Fruit Pudding
40%
30% service
Products
Q/A 30% Documents Total 100 Signature
Packaging
Explanation
presentation
Michelle Rosales 28 26 33 87
Jerome Samaniego 25 28 37 90
Kent Quilicol 27 28 35 90
Sharmine Alquiza 25 27 34 86
Espares Carlo 29 25 35 85
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
ENTREPRENEURSHIP
2023
ENTREPRENEURSHIP
WEEK
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
DOCUMENTATION PHOTO
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
REFLECTION PAPER
We had the chance to visit various booths set up by student entrepreneurs. It was
amazing to see the. diverse range of ideas and businesses that my peers have created.
From tech startups to food businesses, the variety was a testament to the creativity and
innovation of the student body. I was particularly impressed by a group that had started
making a positive impact while also running a successful business was truly inspiring.
Moreover, I now understand that entrepreneurship is a journey filled with challenges and
these challenges are not insurmountable. They are part of the process and they are what
ENTREPRENEURSHIP
2023
FINANCIAL REPORT
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
CHOCOLATE 10 - - 30 300
TOTAL 60 600
=60 =326
=978
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
ADD 5%
POP A LICIOUS
STATEMENT OF INCOME
SALES 80,703.60
LESS:
LESS: EXPENSES
DELIVERY 500
POP A LICIOUS
ADD:
CASH BALANCE 2,175
POP A LICIOUS
A. OPERATING EXPENSE
CASH RECEIPT
SALES 80,703,60
CASH RECEIPT
COST OF SALES
43,847.95
EXPENSES 7,500
ADD:
CASH BALANCE 2,175
ENDING INVESTMENT AS OF
NOVEMBER 30, 2023
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
RECOMMENDATION
Our company takes pride in delivering innovative solutions that cater to the evolving
needs of our customers. One of the key strengths lies in our commitment to cuttingedge
technology, ensuring that our products are at the forefront of industry standards. By
leveraging the latest advancements, we guarantee a seamless and efficient experience for
user feedback, actively engaging with our customer community to understand their
preferences and requirements. This continuous feedback loop allows us to tailor our
products that undergo rigorous quality assurance processes, ensuring robust performance
and durability. Customers can rely on our offerings for consistent, dependable results,
minimizing our ecological footprint, from the design phase to production and disposal.
contributing positively to the planet. In terms of innovation, our company remains at the
integration with emerging technologies, our products are designed to stay ahead of the
curve, providing customers with a taste of the future. We also prioritize affordability
without compromising quality. Our pricing models are competitive, ensuring that our
offer a comprehensive package that not only meets the needs of the present but
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
anticipates the demands of the future. Choose our products, and join us on a journey of
ACKNOWLEDGEMENT
Embarking on the entrepreneurial journey has been both exhilarating and challenging,
and find ourselves standing at the culmination of this venture with a profound sense of
gratitude. Crafting a business plan that encapsulates dreams, visions, and strategies
express our sincere thanks to all those who have been instrumental in this process, We
are reminded that success is truly a collaborative effort. To the owner of the school, Arch.
Maribel M. Collado. We wanted to express our sincere gratitude for the incredible
experience during the Entrepreneurship Day at your school. Thank you for providing
such valuable insights and opportunities. To the principal of our school, Mr. Peter G.
Young Jr. Phd. Thank you, We extend our sincere gratitude for the incredible experience
during the Entrepreneurship Day at our school. Your support in organizing such valuable
events contributes greatly to our learning journey. To our adviser, Mrs. Beverly Dulay.
We appreciate your invaluable support and assistance throughout this journey. Thank
you for guiding us and being an essential part of our success. Foremost, I extend our
deepest gratitude to Ms. Michelle R. Rosales, whose wisdom and experience served as a
critiques, and unwavering support have been the cornerstone of this business plan. We
are so grateful for the time you invested, sharing not just knowledge but also instilling
the confidence needed to navigate the intricacies of entrepreneurship To all the mentors,
advisors, and friends who provided insights during brainstorming sessions, offered a
critical eye during revisions, and stood by our side during moments of doubt, We express
our deepest appreciation. Each conversation, no matter how brief, has contributed to the
refinement of this business plan. To our friends and family, who stood by our side
through the highs and lows of this endeavor, we owe a debt of gratitude. Your
encouragement, belief in my vision, and countless hours spent brainstorming ideas have
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
been the bedrock of my perseverance. Every word of encouragement, and every shared
success story, has fueled our determination to transform dreams into reality.
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
ENTREPRENEURSHIP
2023
DOCUMENTATION
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
GALLERY OF PICTURES
METROPOLITAN INSTITUTE OF ARTS AND SCIENCES
4408, Capricorn St., Brgy. 177, Maria Luisa Subd. Camarin, Caloocan City
ENTREPRENEURSHIP
2023
INTERVIEW