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Choice of Charts Power BI

The document discusses different types of charts that can be used in Power BI for various data visualization scenarios. It provides examples of using bar, column, line, pie, area, scatter, map, table, card, gauge, tree map, funnel, and waterfall charts to analyze metrics like monthly sales, customer demographics, website traffic, market share, temperature fluctuations, advertising impact on sales, store locations, order details, key performance indicators, sales progress, revenue contribution by categories, sales pipeline conversion rates, and net profit breakdown. The charts can help identify trends, optimize performance, assess targets, and understand financials.

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jineko8700
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246 views14 pages

Choice of Charts Power BI

The document discusses different types of charts that can be used in Power BI for various data visualization scenarios. It provides examples of using bar, column, line, pie, area, scatter, map, table, card, gauge, tree map, funnel, and waterfall charts to analyze metrics like monthly sales, customer demographics, website traffic, market share, temperature fluctuations, advertising impact on sales, store locations, order details, key performance indicators, sales progress, revenue contribution by categories, sales pipeline conversion rates, and net profit breakdown. The charts can help identify trends, optimize performance, assess targets, and understand financials.

Uploaded by

jineko8700
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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VISUALIZATION IN

POWER BI

CHOICE OF
CHARTS
DATA TUTORIALS YOUTUBE CHANNEL
https://www.youtube.com/@datatutorials1
CHOICE OF CHARTS
Bar Chart
Scenario : Compare Monthly Sales
Performance

Example:
Visualize the monthly sales of different
products (e.g., smartphones, laptops,
tablets) to identify the top-selling product
and track sales trends over time.
CHOICE OF CHARTS
Column Chart
Scenario : Analyze Customer Demographics

Example:
Display the distribution of customer age
groups (e.g., 18-25, 26-35, 36-45) to
understand the customer base and target
marketing efforts accordingly.
CHOICE OF CHARTS
Line Chart
Scenario : Track Website Traffic

Example:
Plot the daily website traffic over a month
to identify peak periods, track user
engagement, and make data-driven
decisions to optimize website
performance.
CHOICE OF CHARTS
Pie Chart
Scenario : Display Market Share

Example:
Represent the market share of different
smartphone brands (e.g., Apple,
Samsung, Xiaomi) to visualize their
relative dominance in the industry.
CHOICE OF CHARTS
Area Chart
Scenario : Visualize Temperature Fluctuations

Example:
Illustrate the temperature changes
throughout the day to observe patterns,
like peak temperatures in the afternoon or
cool nights
CHOICE OF CHARTS
Scatter Chart
Scenario : Analyze Advertising Impact on Sales

Example:
Plot advertising spending on the X-axis
and corresponding sales revenue on the Y-
axis to understand the relationship
between advertising investment and sales
performance
CHOICE OF CHARTS
Map
Scenario : Plot Store Locations

Example:
Use a map visualization to showcase store
locations across different regions, helping
identify potential expansion opportunities
or assess geographical coverage.
CHOICE OF CHARTS
Table
Scenario : Present Detailed Order Information

Example:
Display a table with comprehensive order
details, including customer names,
product names, quantities, and prices,
allowing for easy analysis and filtering.
CHOICE OF CHARTS
Card
Scenario :
Highlight Key Performance Indicator (KPI)
Example:
Use a card visualization to prominently
display the current revenue figure or the
number of active users, providing a quick
snapshot of essential metrics.
CHOICE OF CHARTS
Gauge
Scenario :
Monitor Sales Progress
Example:
Utilize a gauge visualization to visually
represent the progress towards a sales
target, indicating whether the target has
been achieved or if there is room for
improvement.
CHOICE OF CHARTS
Tree Map
Scenario :
Compare Revenue Contribution by Product Categories

Example:
Visualize the revenue contribution of
different product categories (e.g.,
electronics, clothing, home decor) using
rectangles of varying sizes, highlighting
the most significant contributors.
CHOICE OF CHARTS
Funnel Chart
Scenario :
Analyze Sales Pipeline Conversion Rates
Example:
Display the number of leads at each stage
of a sales pipeline (e.g., prospecting,
qualification, negotiation) to evaluate
conversion rates and identify areas for
improvement.
CHOICE OF CHARTS
Waterfall Chart
Scenario :
Understand Net Profit Breakdown

Example:
Showcase the net profit of a company, Showing
the contribution of revenue, costs, and expenses
at each step to provide a comprehensive
understanding of the financial performance.

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