UClean is working towards

building India’s first and largest

DIY (Do It Yourself) laundry
chain
U – The Driving Force

UClean - U stands for YOU!

• DIY (Do It Yourself) is an idea, a philosophy, a lifestyle. UClean strives to drive “human
change” and develop “Self Operated or DIY” laundromats at a global level starting with
India. By reducing the dependence on external stakeholders (house help or not-so-
effective washing machines), UClean strives to promote a culture of DIY where DIY
becomes a way of life.

• “Free time or me-time” is becoming scarce. In metro cities and tier 1 cities of the
country, density of nuclear and DINK (Double Income No Kids) families and bachelors is
increasing who are always struggling to find some “me-time” for the family, away from
all the worldly distractions.

• UClean is targeting to introduce this DIY culture in India and build it from scratch by
leveraging franchising, technology and hard core analytics in laundry systems
 Laundry is a necessary evil and this perception
hasn’t changed
Laundry has existed since the beginning of time; unfortunately the
process hasn’t changed much and inefficiencies in the system still persist
Race Against Time

People either end up planning their schedule according to

the convenience of household help or spend several hours per
week doing laundry

Quality goes for a toss

Quality of clothes washed at home is inferior reducing the life of

clothes. Moreover, many a times, the drying process is manual
(open air) which further harms the quality of clothes.
UClean: Making laundry convenient, non
cumbersome and time saving
As a quality and service obsessed brand, UClean helps prolong the life
of your clothes and save you some valuable time
Time Saving

Do your laundry as per your convenience, not your

maid’s!

Neighbourhood Concept Technology and Analytics for convenience

Target is to have a UClean in all Pre-book your appointment,

major neighbourhoods in the avail “happy hours”, clockwork scheduling,
top 10 cities of India in the next 5 years. optimum efficiency for each laundromat and
Your closest UClean many more !
should be 5 minutes away!
UClean: About Us and Our
Best In Class Partners
About the Founder

• Arunabh is the Founder and CEO at UClean. Having seen the

huge success of laundromat in US, Europe and South East Asia,
Arunabh has decided to take up the cudgels for the concept in
the country and bring about the “Laundry Revolution” in India.
• Arunabh strongly believes that timing is ripe for laundry
concepts in India and that the Indian customer is smart and
mature to embrace outsourced laundry. Laundry concepts
would work very well in India if it is well executed and is driven
at the back end by Technology and analytics.
• An IIT Bombay graduate, Arunabh brings forth good amount of
experience in the Franchising and Start-up space. He has
previously worked with Franchise India where he set-up the
entire international business practice for the company. Very
recently, he was hired by Venture Capital firm Matrix Partners
to build from scratch the North India business for one of their
portfolio brands –Treebo Hotels. In his 12 months at Treebo,
Arunabh developed ~36 co-branded Treebo hotels across 6 cities
in North India
The three major building blocks for the success
of UClean are in place

• Largest laundry machine • World’s largest

company in the world franchising company and
• Best in class solution and the largest business
detergents supplier buyer platform Technology
• Technical knowhow
• Trusted Equipment
Financer Franchising

Partnerships
 Partnerships: Stepping stones towards
building a strong brand equity

We have managed to rope in some of the most credible partners for a venture of this nature

• Alliance Laundry Systems, USA : All our laundries are officially powered by Alliance Laundry Systems, USA. As the largest commercial
laundry equipment manufacturer in the world, Alliance has been around for 100+ years designing and manufacturing the most
advanced laundry machinery and technology. Our laundries come equipped with Alliance machines which are widely regarded as the gold
standard in the laundry industry. Besides being the official machinery supplier, Alliance has gone out of their way back up UClean by
providing laundry machines at “UClean Exclusive Prices”, full training support, technological knowhow and participation in PR/
marketing campaigns

• Franchise India: Franchise India is Asia’s largest franchising and licensing firm with offices across 15 cities in India and a team of 1000+
professionals specializing in franchise education and franchise sales. Till date, Franchise India has worked with close to a 1000 Indian
and international brands and helped them achieve scales through franchising. Participation of Franchise India in the venture is a
validation of the potential of UClean in the market. Entire network and infrastructure of Franchise India will be leveraged to identify
and recruit the most passionate franchises for the brand. It is this network of franchise entrepreneurs who will collectively make
UClean and laundry synonymous. For a company that has developed the entire concept of franchising in this part of the world, they have
shown immense faith in the concept and the brand by also investing initial seed fund which has been a validation of sorts for us
(http://www.vccircle.com/news/technology/2016/11/24/franchise-india-backs-laundry-startup-uclean)

Private and Highly Confidential

Soha Ali Khan and Kunal Khemu:
Strategic Partners in the brand

We are super delighted to share that

Soha Ali and Kunal Khemu have
jumped on the UClean bandwagon
and are now strategic partners in
UClean. We couldn’t have found
better strategic partners who are
aligned with the overall vision the
UClean team has for the brand and
also boast of an incredible following.
This strategic partnership would see
Soha and Kunal work in close
coordination with the UClean team
and lend them full support in terms of
brand promotion, brand building and
overall scale-up of the brand

Private and Highly Confidential

Franchising: Growth strategy
for UClean
Franchising: Chosen growth strategy for
UClean
At UClean, we are very clear that franchising is the only way to scale a
model of this nature. Offline and Online pieces will have to blend in
beautifully to achieve growth and positive returns for each and every
stakeholder

• On-board passionate entrepreneurs as franchises. Together, we will co-build UClean with them

• Franchising will help UClean remain nimble and build the revenues at a rapid pace for all the
franchises; Consistency in quality and services would be maintained through our Franchise
Management Tool

• Franchises would be enabled and empowered to achieve maximum returns on their

investments through a mix of technology based innovations and solutions backed by strong
local level analytics
Why laundries/laundromat?
What's in it for a Franchise?
UClean would own both the back-end as well
as front end to ensure full operations control
Ownership of both the pieces will help us control Operations, Delivery
and Quality of Service. This will also offer us significant cost saving in
logistics and promotions. Other players currently either own the front
end (aggregators) or just the back end (laundry operators) and hence
are struggling massively

Front End Back End

• UClean Technology offering • Cleaning of clothes will
the customer booking always happen at company
convenience owned or franchise owned
• Customer directly walking UClean stores – so every
into the store is handled bit of operations and service
and delighted by a highly is directly managed and
trained and professional controlled, leaving no scope
staff for an error
Franchise options on offer
Territory Franchise gets the exclusive
franchise rights for the entire territory.
Territory Franchise Develop the territory through a mix of
own and sub-franchised stores

Multi-unit franchise partner would get

the rights to develop a certain number of
Multi-Unit Franchise units over a certain period of time. This
would be for a specific area
UClean

Unit Franchise would secure the rights

for a single unit within a specific local
Unit Franchise area. His right would be exclusive for the
area

Existing laundry operator or dry cleaner who

will upgrade to UClean to benefit
Conversion Franchise from the systems, processes and support
that UClean would bring to the table
Franchise would have multiple revenue streams
Unit Economics
Typical Store Area 300-400 sq. ft.

Outlet set-up cost INR 15-18 Lacs

Franchise Fee 5 Lacs(+Taxes)

7% of Gross
Retail Royalty
Sales
Average revenues
4.5-5 Lacs
per month
Average profitability
~2 Lacs
per month

Break even 12-15 months

Gross Profits ~40%

 UClean has adopted an
approach which is highly
customer centric
We are as good as our last customer!

•Sparkling clean, crisp • There is 0% deviation

dry and neatly folded from the promised
clothes TAT (Turn Around
Time)

Quality Obsession Clockwork Precision

Professional Service Feedback Focused

•Each and every team •Any feedback is good

member at the store feedback and is always
undergoes rigorous encouraged
training

UClean is focused on building a highly customer centric organization using technology and hard core
analytics. We have specially developed “Customer Service Manuals” to guide each Franchisee on delivering
100% customer satisfaction
For a customer, there will be several options to
choose from at UClean
 Brief Snapshot on the
existing laundry industry
 Globally, laundromats are well established
and recognized
Approx. laundromat density globally (No.)
USA is a mature market where
laundromats have existed for
USA 55000 100+years now and saturation has
already happened with ~55,000
laundromats in operation
China 25000

Markets like China and UK are also

pretty mature with stable growth and
Malaysia 10000 few market leaders with national
presence

Indonesia 7000
India behaves very similar to South
East Asia, in particular, Indonesia,
Malaysia and Philippines when it
UK 5000 comes to Retail and Service
Industry. Explosive growth of
Laundromats in this region is a
Phillipines 2000 story which is only about 10 years old
and augurs well for India
Sizing the laundry industry in India
Market Size (USD Bn.)

Laundry industry in India is

highly unorganized with 97% of
it fragmented between local
1, 3% Dhobis, Mom & Pop local
32, 97%
Operators etc. The total market size in
the top 10 cities alone is estimated to
be USD 10 Bn. as these cities have a
very high population density of DINK
and nuclear families

Organized Unorganized

In terms of laundromats and laundries, there are estimated to be 700,000+

such establishments across the country. 98% of these are micro-sized in nature with less than 10
employees. Lot of start-ups have mushroomed in this space in the last 3 years
with more than 100 such operators. Not a single player has been able to create a mark due to lack of
focus on developing the back end or pure lack of technology driven
innovations
Source: KPMG report of the Indian Laundry Industry, 2016
THANK