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Consumer Health in Colombia Datagraphics

The document provides an overview of the consumer health market in Colombia through 2028. Key points include: 1) Sales of consumer health products are forecast to grow from $1.08 billion in 2009 to $1.5 billion in 2028, representing a 9.2% compound annual growth rate. Over-the-counter medicines make up over two-thirds of consumer health sales. 2) The largest retail channels for consumer health are grocery retailers at 17.5% and health and beauty specialists at 61%. Offline retail accounts for 91.6% of sales. 3) GlaxoSmithKline Colombia and Tecnoquímicas SA have the largest company shares in consumer health

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Allison Edery
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80 views4 pages

Consumer Health in Colombia Datagraphics

The document provides an overview of the consumer health market in Colombia through 2028. Key points include: 1) Sales of consumer health products are forecast to grow from $1.08 billion in 2009 to $1.5 billion in 2028, representing a 9.2% compound annual growth rate. Over-the-counter medicines make up over two-thirds of consumer health sales. 2) The largest retail channels for consumer health are grocery retailers at 17.5% and health and beauty specialists at 61%. Offline retail accounts for 91.6% of sales. 3) GlaxoSmithKline Colombia and Tecnoquímicas SA have the largest company shares in consumer health

Uploaded by

Allison Edery
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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CONSUMER HEALTH IN COLOMBIA - DATAGRAPHICS

Country Report | Sep 2023

Market Sizes

Sales of Consumer Health Sales Performance of Consumer Health


Retail Value RSP - USD million - Current - 2009-2028 % Y-O-Y Retail Value RSP Growth 2009-2028

1082 Forecast
9.2% Forecast
2000 20%

1500 15%

1000 10%

500 5%

0 0%
2009 2023 2028 2009 2023 2028

Sales of Consumer Health by Category Sales of OTC


Retail Value RSP - USD million - Current - 2023 Growth Performance Retail Value RSP - USD million - Current - 2009-2028
Click on a Category to update Sales Chart

OTC Forecast
726,9 1000 25%

Sports Nutrition
32,5
800 20%
Vitamins and Dietary Supplements
228,6

Y-O-Y Growth
Weight Management and Wellbeing 600 15%
94,4
Herbal/Traditional Products
157,8 400 10%
Allergy Care
25,7
200 5%
Paediatric Consumer Health
131,6
-5% 10% 25% 0 0%
2009 2023 2028
CONSUMER HEALTH 1082,4 CURRENT % CAGR % CAGR
YEAR % 2018-2023 2023-2028
GROWTH

© Euromonitor Interna onal 2023 Page 1 of 4


Retail Channels

Retail Channels for Consumer Health


Retail Value RSP 2023 and Percentage Point Growth - 2018-2023

0.1% Convenience Retail

6.9% Supermarkets

17.5% Grocery Retailers 2.3% Hypermarkets

1.1% Discounters

7.1% Small Local Grocers

91.6% Retail Offline


100% Retail Channels
8.4% Retail E-Commerce
61% Health and Beauty Specialists
63.3% Non-Grocery Retailers
2.4% Other Non-Grocery Retailers
10.8% Direct Selling

Increasing Decreasing No change

Competitive Landscape

Company Shares of Consumer Health Brand Shares of Consumer Health


% Share (NBO) - Retail Value RSP - 2023 % Share (LBN) - Retail Value RSP - 2023

GlaxoSmithKline Colombia... 15.4% Dolex 7.6%


Tecnoquímicas SA 10.7% Herbalife Nutrition 6.4%
Abbott Laboratories de C... 6.7% Halls 3.7%
HLF Colombia Ltda 6.4% Pedialyte 3.6%
Sanofi-Aventis Pharma SA 4.7% Advil 3.2%
Mondelez Colombia SAS 3.7% Noraver 2.3%
Laboratorio Franco Colom... 3.5% Ensure 2.1%
Bayer de Colombia SA 3.4% Vick 2.0%
Procter & Gamble de Colo... 2.6% Electrolit 1.6%
Genomma Lab Colombia Ltd... 2.5% Sevedol 1.6%
Megalabs Colombia SAS 1.8% Enterogermina 1.5%
Omnilife Manufactura de ... 1.7% Kola Granulada JGB 1.1%
Laboratorios Pisa SA de ... 1.6% Centrum 1.1%
JGB SA, Laboratorios 1.5% Isodine 1.1%
Reckitt Benckiser de Col... 1.4% X-Ray Dol 1.1%
Procaps SA, Laboratorios 1.3% Abrilar 0.9%
Sports & Science Lab SAS 0.9% Gaviscon 0.9%
Laboratorios Siegfried S... 0.8% Caltrate 0.9%
Other Private Label 0.2% Other Private Label 0.2%
Others 29.3% Others 57.1%

5-Year Trend
Increasing share Decreasing share No change

© Euromonitor Interna onal 2023 Page 2 of 4


Company Share Performance in Consumer Health
% Share (NBO) - Retail Value RSP - 2014-2023
GlaxoSmithKline

Laboratories de
Tecnoquímicas

Sanofi-Aventis

Colombia SAS
HLF Colombia

Lafrancol SAS
Colombia SA

Colombia SA

Colombia SA

Colombia SA
Colombiano
Laboratorio
Pharma SA

Gamble de
Mondelez

Procter &
Bayer de
Franco
Abbott

Others
Ltda
SA
60%

50%

40%

30%

20%

10%

0%

Retail Sales Performance by Company Company Performance vs Market


Retail Value RSP (NBO) - USD million 2023 - % CAGR 2018-2023 % Y-O-Y Growth (NBO) 2014-2023
Click on company to compare against market GlaxoSmithKline Colombia SA

500 120%
OTHERS
100%
400
80%

300
60%

40%
200
GLAXOSMITHKLINE COLOMBIA SA
20%
TECNOQUÍMICAS SA
100
0%

0 -20%
0% 5% 10% 15% 20% 25% 30% 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Consumer Health GlaxoSmithKline Colombia SA

© Euromonitor Interna onal 2023 Page 3 of 4


Market Concentration of Consumer Health by Company Private Label in Consumer Health
% Share (NBO) - Retail Value RSP - 2014-2023 % Share (NBO) - Retail Value RSP - 2014-2023

80% 0.4%

70% 0.35%

60% 0.3%

50% 0.25%

40% 0.2%

30% 0.15%

20% 0.1%

10% 0.05%

0% 0%
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Top 3 Companies Others Consumer Health Others

© Euromonitor Interna onal 2023 Page 4 of 4

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