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Rhetorical Appeals and Techniques Graphic Organizer

This document defines rhetoric and discusses the three persuasive appeals of pathos, logos, and ethos. It also outlines several persuasive techniques including the use of imagery, cause and effect, repetition, comparison/contrast, rhetorical questions, counterarguments, and refutation. Rhetoric is the art of using language to communicate effectively and persuasively. The three appeals focus on emotional response, reason, and character respectively.

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158 views3 pages

Rhetorical Appeals and Techniques Graphic Organizer

This document defines rhetoric and discusses the three persuasive appeals of pathos, logos, and ethos. It also outlines several persuasive techniques including the use of imagery, cause and effect, repetition, comparison/contrast, rhetorical questions, counterarguments, and refutation. Rhetoric is the art of using language to communicate effectively and persuasively. The three appeals focus on emotional response, reason, and character respectively.

Uploaded by

maleahrforna
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Rhetoric

Where do we see rhetoric? What is rhetoric?


We see rhetoric on TV, on our phones, in -The art of using language to communicate
conversations effectively and persuasively

The Three Persuasive Appeals

Emotional Appeal Logical Appeal Ethical Appeal

Also known as: Pathos Also known as: Logos Also known as: Ethos

Focus is on: getting an Focus is on: reason. Focus is on: one character
emotional response
Example:” Milk does a body Example: If a dentist says “
Example: “Thousands of good. It provides your body Do you have sensitive
children in this country are with essential ingredients teeth? I have practiced
starving. For only 50 cents such as calcium, which is dentistry for 20 years, and I
a day, you can do your part great for your bones.” always tell my patients to
to help fight hunger to save use Colgate toothpaste.
a childs life.

Persuasive Techniques

Expert Opinion- scientific Hard Evidence- facts or Anecdote/Narration- An


views or comments by an statements that are true and anecdote is a brief account
expert based on a review of cannot be questioned. of real life incident, often
scientific evidence and/or narrated to create an impact
expert opinion on the readers or listeners.

-Example:

-Example: -Example- It’s the morning


of my junior prom, a day I
had been anticipating for
weeks. I awaken to the
sweet smell of cinnamon
and pancakes wafting
through the warm house.

This Photo by Unknown


Author is licensed under
CC BY-SA
Imagery- a noun to Cause and Effect- showing Repetition- the action of
describe the way things or the results of a product o repeating something that
ideas seem in your idea in order to persuade an has been already said or
mind,art, or in literature audience written
-Example: “ I awaken to the -Example -Example
sweet smell of cinnamon
and pancakes… birds
chirping and the sound of
the leaves batting at one
another as the spring winds
blow. I wipe my tired eyes
with my warm fist…” This Photo by Unknown Author
is licensed under CC BY-SA
Comparison/Contrast- to Rhetorical Question- a Counterargument-
examine the similarities question that is aske for recongnizing the opposing
and difference between two effect, rather than to get an ideas argument.
things answer.
Refutation- arguing directly
against the
counterargument by
-Example- an ad showing -Examples- an ad showing
providing evidence
the difference in America pigs asking why love one but
between Verizon users and not the other
AT&AT users Example-

Counterargument: “ Mr.
Smith says that school
should be year round, but
school should last for only
nine months…”

Refutation: “ Mr smith says


that school should be year
round, but school should
last for nine months,
because students need time
off to do other things like
play sports and go on
family vacations. Therefore,
year-round school is bad for
students

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