Munich
Master’s
Programs
Academic Year 23-24
eumunich.com
About Us
Since 1973, EU Business School Our pragmatic and experiential programs further enhance our stu-
(EU) has been educating future approach, which includes case dents’ international experience.
entrepreneurs and business studies, business simulations,
leaders. We are a high-ranking, company visits, conferences with Our master’s programs are the per-
international business school that world-renowned leaders as well as fect choice for you if you are look-
offers foundation, bachelor’s, mas- a dedicated Business Immersion ing for an international, flexible and
ter’s and MBA programs, taught Week, ensures our students excel personalized business education.
exclusively in English, in Barcelona, in the business world.
Geneva and Munich as well as on We invite you to read through the
our Digital Campus. Our community of 100+ nationali- information provided here, and
ties gives students a multicultural contact our admissions staff at
Our small class sizes guarantee perspective, and our 30,000+ [email protected]
personalized learning from a alumni provides networking with any questions you might have.
highly qualified faculty of academ- opportunities around the globe.
ics and business professionals. Intercampus and global exchange
EU BUSINESS SCHOOL GROUP
PROFESSIONAL ACCREDITATIONS VALIDATING & ACCREDITING PARTNERS
RANKINGS
EU’s Online MBA ranked
#1 worldwide by CEO
magazine
EU’s MBA program ranked
2023 #1 globally for class and
Class & Faculty Diversity faculty diversity by QS
MBA
EU’s MBA ranked #2
in Spain by Forbes
Spain
Awarded four stars for
overall excellence in
business education by
QS Stars
MBA
Ranked #20 worldwide by
América Economía in its
global MBA rankings
EU’s Online MBA ranked
#24 in the world by
QS Top MBA
50
Ranked in the Top 50 of
Top the QS European MBA
Rankings
Munich: A Cultural,
Educational and
Business Hub at the
Heart of Europe
As the major economic power
in Germany, this city prides
itself on innovative industry
and an excellent quality of life.
With the strongest growth and
employment rates in the country,
it is the perfect location for your
world-class business education.
TOP REASONS TO STUDY AT EU Munich is home to the HQs of top
multinationals, a highly developed
International: Our student body comprises more than startup ecosystem and a flourishing
100 nationalities, with 98% of students speaking two or tech industry which includes 500+ of
more languages. Europe’s most innovative companies.
Thanks to the city’s global reputation
Small class sizes: Greater interaction between as a dynamic and successful business
students and faculty guarantees heightened academic
hub, Apple has allocated most of its
achievement.
recent €1bn Germany expansion budget
to Munich, making the Bavarian capital
All classes taught in English: Including assignments,
lectures, exams and the final business plan.
even more attractive for job-seekers and
entrepreneurs.
Experiential learning: The case study method and a
pragmatic approach are two of our most effective tools. The city also ranks highly for quality
of life. The medieval charm of the
Old Town (Altstadt), the proximity of
Outstanding faculty: Our team is composed of highly
qualified academics, entrepreneurs, consultants and the Bavarian Alps and the efficient
business leaders. infrastructure combine to make Munich
the world’s third most liveable city,
Job-seeking visa: Students are eligible to apply for according to the latest Quality of
an up to 18-month job-seeking visa and most find Living rankings by Mercer. It is also
employment within six months.
one of the greenest, with extensive
parks, 1200 kilometers of bike paths
Ranked among the best: Programs within our network and an ambitious and forward-thinking
are consistently featured in the top tier of global and
European rankings. agenda for sustainability. The annual
Oktoberfest is world-famous, but this
proud capital showcases Bavarian
Building a business personality: We are committed to
encouraging students to build the most valuable brand culture and traditions in an array of
they can market: themselves. festivals and events throughout the year.
Our Numbers Talk
The most direct way to gain insight into an institution
is through percentages, statistics and facts.
STUDENTS BY REGION
29%
Europe
20%
Russia &
CIS countries
Americas
19%
20% OF OUR STUDENTS
BECOME ENTREPRENEURS
16%
Asia
11%
Middle East
& Africa
Other
regions
5%
93% ACCEPTED A JOB OFFER
WITHIN SIX MONTHS OF
GRADUATION
FEMALE TO MALE RATIO
95% INTERNATIONAL
STUDENTS
54%
3.5 AVERAGE
LANGUAGES
SPOKEN
46%
21-35 MASTER’S
STUDENT
AGE RANGE
37%
SALARY AFTER GRADUATION (IN EUROS) OF STUDENTS TAKE
ADVANTAGE OF
OUR TRANSFER
OPPORTUNITIES
WORK PLACEMENT BY REGION
100,000/150,000
Less than 50,000
80,000/100,000
50,000/80,000
Europe 32% Asia 15%
150,000+
Americas 18% Middle East
& Africa 14%
Russia &
21% 27% 11% 22% 19% CIS countries 17% Other regions 4%
Master’s Programs (título propio)
The master’s programs (título propio) at EU Business School (EU) in Munich are one-
year, three-term full-time programs (60 ECTS) taught exclusively in English. With start
dates in October, January and March, they are designed to prepare you for a specialized
area of business while providing a balanced understanding of fundamental concepts.
As a master’s student at EU Munich, you will develop your business personality and hone your management
skills through lectures, company visits, guest speaker sessions, conferences, seminars, individual assign-
ments, group projects and business simulations. In small classes, our highly-qualified faculty of academics
and business professionals will share real-world experiences to provide privileged insights into the specializa-
tion of your choice. You will discuss topics integral to the modern business world and develop an innovative
mindset to shape the future of business. You will complete a final business plan, a multifaceted assignment
that is a culmination of your study experience.
On the successful completion of one of these nine programs, you will earn a university-specific master’s
degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, as well as a
Certificate of Advanced Studies from EU Business School Switzerland.
The master’s programs (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, were authorized to be offered at EU Business School
Munich GmbH on April 13, 2021, following article Art. 86 Abs. 3 BayHSchG. For more information about university-specific degrees (título propio), please refer to the
section Degrees at EU Business School on our website at eumunich.com/degrees.
Master in Management Master in Marketing Master in Finance
(título propio) (título propio) (título propio)
Students completing this Students completing this Students completing this
master’s pursue careers in: master’s pursue careers in: master’s pursue careers in:
• Corporate leadership • Marketing management • Asset management
• Division/Business unit management • Brand management • Financial analysis
• Strategic management • Marketing research • Investment banking
• Strategic planning • Digital marketing • Fintech
Rapid political, economic, social and Markets are ever-changing with New financial paradigms are emerging.
technological changes are taking place increasingly sophisticated consum- With shifts in regulations and ethical
across the world. In order to cope with ers. Now more than ever, companies thinking, the ability to understand and
and actively shape these complex require innovative, qualified market- decipher the complex world of finance
changes, new leadership is required. ing experts to implement creative is a quality that is more important than
This program explores the realities of changes. From effective use of social ever before. As an applied branch of
being a leader in the 21st century, from media marketing to understanding economics, this program explores
making strategic decisions, managing your target audience, this program challenging technical theory and
people and negotiating effectively, to explores modern marketing methods a wide range of topics, including
operational and marketing manage- and theories from various perspec- asset pricing, portfolio management,
ment. Focusing on the development tives, giving you an insight into how derivative securities and blockchain
of critical thinking and executive skills, marketing decisions relate to the fundamentals. From its foundations to
this master’s will give you the tools to analytical, strategic and operational the future of finance, you will gain a
be an effective leader and to adapt to areas of a business. balanced understanding of one of the
future changes in business. most crucial aspects of business.
A sample of the program courses: A sample of the program courses: A sample of the program courses:
Managing in a New Era Strategic Marketing Corporate Investment
Strategic Planning & Business Marketing for International & Financial Policy
Development Businesses Securities, Markets & Blockchain
Managing Corporate Growth Data-driven Marketing: Mergers, Buy-Outs & Corporate
& Innovation The Power of Analytics Restructuring
Career Services
From career counseling and
mentoring to advice on personal
branding and networking, EU’s
career services department is
on hand to provide one-to-one
careers coaching and access to a
network of over 30,000+ alumni.
In addition, the annual EU Talent
Day and global alumni events are
held to give students a platform
on which to build strong business
connections.
Start dates:
October/January/March
Duration:
One year (three terms)
Tuition fee per term:
€5,200
Master in Tourism & Master in Innovation Master in Digital
Hospitality Management & Entrepreneurship Business
(título propio) (título propio) (título propio)
Students completing this Students completing this Students completing this
master’s pursue careers in: master’s pursue careers in: master’s pursue careers in:
• Hospitality management • Entrepreneurship & new venture • Digital management
• Event management creation • Digital commerce
• Conference management • New product development • Change management
• Digital tourism • Innovation management
An increasingly globalized world has In an ever-changing business landscape Digital transformation is no longer a
led tourism to become the fastest shaped by increasingly competitive future paradigm, but a key reality. The
growing industry in business today. markets, the entrepreneurial mindset business world is becoming digitalized
Modern companies require academ- is crucial for creative changes and at an astounding pace and companies
ically qualified, visionary leaders to growth. This program explores the main actively seek digital visionaries to
create new business models and components of innovation and new leverage their expertise and insight
understand changes in technology venture creation and provides an in- into any corporation that seeks to stay
and consumer trends. Focusing on sight into entrepreneurial endeavor and competitive. This program explores the
the development of executive skills the conditions within which it can be theoretical and practical foundations,
and strategic aptitudes, this program cultivated effectively. Focusing on the implementation and business models
explores the theories, practices and development of creative thinking and that make up digital business and deliv-
frameworks that make up the tourism executive skills, you will discover en- ers all key competencies required in the
and hospitality fields, while develop- trepreneurial challenges and solutions, corporate world today.
ing understanding of international while taking the opportunity to evaluate
and intercultural management needs. and conceptualize business models.
A sample of the program courses: A sample of the program courses: A sample of the program courses:
Digital Business in Tourism The Entrepreneurial Cycle: Digital Business Ecosystems
Innovation in the Tourism Idea to Business Digital Marketing Strategies
Industry Creativity & Innovation & Social Media
Hospitality Management Corporate Identity & Intellectual Digital Business Design
Property & E-Reputation Management
Admission Requirements
SOME OF THE COMPANIES
1 certified copy of bachelor’s degree and transcripts
WHERE OUR ALUMNI WORK:
Proof of English level: TOEFL score 89 (internet-based), 233
(computer-based); IELTS 6.5; CAE C1 with a minimum score of
176; or equivalent; or English native
1 copy of your CV/résumé
2 letters of recommendation
1 written or video essay
Applicants must also meet one of the following:
A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean
Visit eumunich.com for a list of additional supporting documents or contact our
admissions department at
[email protected] Master in Fashion Master in Digital Marketing, Master in Business
& Luxury Business Transformation & Design Analytics & Data Science
(título propio) (título propio)
Thinking (título propio)
Students completing this Students completing this Students completing this
master’s pursue careers in: master’s pursue careers in: master’s pursue careers in:
• Fashion & luxury brand management • Digital business transformation • Data analytics
• Advertising & communication • Digital marketing • Business analysis consultancy
• Luxury retail • Search engine optimization • Operations analysis
• Design strategy • Data science
The fashion and luxury industry has The digital transformation of business is Technology advances have dramatically
played an important role in society accelerating, and customers are increas- changed the way businesses function.
for centuries. Focusing on business ingly empowered and selective. This Expertise in business analytics and
management skills and consumer program will give you the skills needed data science is essential to leverage
attitudes toward luxury products with to design effective digital marketing technology for optimal results. Applying
an emphasis on design and creativity, campaigns, apply strategic approaches a hands-on approach, this program gives
this program prepares you for the to digital transformation and re-design you a comprehensive foundation in data
projection of a brand. With elements and re-imagine businesses and products science, using leading software, tools
such as advertisement strategy, through new technologies. You will also and applications. You will gain practical
communication skills and innovative learn to understand consumer motiva- experience with advanced web-based
thinking, you are given an in-depth tion and the fundamentals behind search applications and toolsets, understand
insight into how to effectively manage engine algorithms. They will also develop how to use data as a strategic resource
and position a unique brand. innovative ideas using design thinking and learn to apply data management skills
among other ideation techniques. to a business setting in order to effectively
implement data-driven solutions.
A sample of the program courses: A sample of the program courses: A sample of the program courses:
The Luxury Experience Digital Marketing Strategies Unlocking the Power of Big Data
International Luxury Brand & Social Media Data Visualization
Management Analytics, Metrics & UX & Communication
Luxury & Fashion Business Tech & Future Trends From Data to KPI
Management
eumunich.com
Munich
Theresienhöhe 28
80339 Munich
Germany
T +49 89 5502 9595
F +49 89 5502 9504
[email protected]
Other campuses in:
Barcelona Geneva
Diagonal Campus: Rue Kléberg 6
Diagonal 648 bis 1201 Geneva
08017 Barcelona Switzerland
Spain T +41 22 779 26 71
F +41 22 779 26 73
Ganduxer Campus: [email protected]
Ganduxer 70
08021 Barcelona Digital
Spain T +34 93 201 81 24
[email protected]
T +34 93 201 81 71
F +34 93 201 79 35
[email protected]
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