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ENVP Syllabus

This document outlines the course structure for an MBA course titled "Entrepreneurship and New Venture Planning". The course is 2 credits and involves 2 hours of lectures and 2 hours of tutorials per week. The course aims to help students understand entrepreneurship concepts and develop an entrepreneurial mindset. It covers topics like defining entrepreneurship, the entrepreneurial process, idea generation, and developing a business plan. Assessment includes a term test. The course intends for students to be able to explain entrepreneurship concepts, apply idea generation processes, analyze business models, assess business plans, and develop their own business plan.

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Prajakta Joshi
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242 views3 pages

ENVP Syllabus

This document outlines the course structure for an MBA course titled "Entrepreneurship and New Venture Planning". The course is 2 credits and involves 2 hours of lectures and 2 hours of tutorials per week. The course aims to help students understand entrepreneurship concepts and develop an entrepreneurial mindset. It covers topics like defining entrepreneurship, the entrepreneurial process, idea generation, and developing a business plan. Assessment includes a term test. The course intends for students to be able to explain entrepreneurship concepts, apply idea generation processes, analyze business models, assess business plans, and develop their own business plan.

Uploaded by

Prajakta Joshi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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COURSE STRUCTURE

Course Code MBA7PF10A

Course Category Program Foundation

Course Title Entrepreneurship and New Venture Planning

Teaching Scheme Lectures Tutorials Laboratory / Project Total


Practical

Weekly load hours 2 2

Credits 2 2

Assessment Schema TT1


Code

Pre-requisites: No explicit prerequisite is required.

Course Objectives:
● Knowledge: To understand concepts of entrepreneurship, intrapreneurship
● Skills: To be able to take up the process for getting patent.
● Attitude: To develop entrepreneurial mindset.

Course Outcomes:

After completion of this course, students will be able to:


1. To explain and Define the concept of Entrepreneurship
2. Apply Idea generation process for developing new business ideas
3. Analyse the businesses models of various businesses
4. Critically Assess Business Plans
5. Develop own Business Plan for starting new venture
Course Contents:

Unit 1: Entrepreneurship (6 Sessions)


· Definition of Entrepreneur and Innovation, Entrepreneurial Skills, Role of
Entrepreneurs, Qualities and Traits of an Entrepreneur.
· Intrapreneur-Meaning of Intrapreneur, Intrapreneur and Entrepreneurship as a Career.
· Preparing to be an entrepreneur.

Unit 2: Entrepreneurial Process (6 Sessions)


· Entrepreneurial Process-Developing an Effective Business Model.
· Factors affecting Entrepreneurial growth.

Unit 3: Idea Generation & Implementation (6 Sessions)


· Identifying Business Opportunities
· Idea Generation Process -Criteria to select a product, SWOT of a product.
· How to Create and Protect Intellectual Property

Unit 4: Business Plan for New Ventures (6 Sessions)


· Meaning and Importance of Business Plan.
· Elements, Critical Assessment and preparing of a Business Plan.

Unit 5: Assignments and Case Studies (6Sessions)


· Business Model of -New generation of entrepreneur’s viz. social entrepreneurship,
serial entrepreneurship, transnational entrepreneurship, Health entrepreneurship, Tourism
entrepreneurship, Rural entrepreneurship, Women entrepreneurship etc.
· Case studies - (of successful / unsuccessful Indian and International entrepreneurs
(Startups/ Family Business).

Laboratory Exercises / Practical:

NA

Learning Resources:

Text Books/ Reference Books:

Textbooks:

● Jyoti Gogte (2015). Startup and New Venture Management. Vishwakarma


Publications
● David H. Holt (2016), Entrepreneurship : New Venture Creation, PEARSON INDIA.
Reference Books:

● Donald F. Kuratko & Richard M. Hodgetts(2003), Entrepreneurship: Theory, Process


and Practice, South-Western
● Eric M & Ronald M (2005), Cases in Entrepreneurship: The Venture Creation Process.
SAGE Publications Inc

Supplementary Reading:

● Biography of Entrepreneurs
● Business Standard
● Entrepreneur Startup –Forbes

Web Resources:

MOOCs:

● 1.https://www.coursera.org/learn/entrepreneurship-strategy
● 2.https://www.coursera.org/learn/entrepreneurial-thinking

Pedagogy:
● Videos
● Lectures,
● Case discussion,
● Peer teaching,
● Discussion,
● Field visit,
● Flipped Classroom,
● Experiential Teaching,
● Presentation.

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