June 2021
Live Shopping on
Facebook
Best Practices
Onboarding Guide 23
Troubleshooting
Tips
Live Shopping on Facebook
Onboarding Guide 24
T r o u b l e s h o ot i n g T i p s fo r M o b i l e
Before You Go Live: Upgrade to the most recent version of the Facebook App
Use the App when on Wifi to download the new updates.
If options do not appear after Go to Feature Products from your shop
you click Live Shopping: Click Add New Products
You may also need to refresh your app. To do this, close
the Facebook App and log back in.
If you cannot post a product The product photo may be blocked by Integrity or may not
you have added: be allowed as per Facebook policies
Ensure the product sold during live shopping is allowed by
the commerce policy:
Terms & policies: Commerce
What can't be sold on Facebook or Marketplace?
If you cannot go live via My Page: This is generally a permissions and roles issue. Make sure
you have an assigned admin or at least Content
Creator/Editor.
Live Shopping on Facebook
Onboarding Guide 25
Setting Up A Live
Shopping Video
Ahead Of Time
Live Shopping on Facebook
Onboarding Guide 26
H o w To S e t U p a L i v e S h o p p i n g V i d eo A h e a d o f T i m e
Go to Live
Producer on your
left navigation bar.
Click Schedule
a Live Video.
Add a title, description,
cover photo and timing
for your live video.
4 5 6
Go to your page feed and Click Broadcaster Click Stream Setup for
find your scheduled video. Only: Edit Your Details. this scheduled video.
To set up products
and links:
Go to the Live
Shopping tab.
Enable Live Shopping.
If you exit Live Producer you can
re-enable live shopping from the Live
Shopping tab. Confirm all your
Playlist products are still present
before going live.
Considerations:
These steps can only be completed
on a desktop computer. Broadcasters
cannot go live from mobile after
setting things up on desktop.
Live Shopping on Facebook
Onboarding Guide 27
Moderation Tools
Live Shopping on Facebook
Onboarding Guide 28
M o d e r at i o n To o l s ( v i a yo u r pag e )
If you're an admin of a Page, you can block certain words from appearing
on your Page and turn on the profanity filter.
Blocking Words
When people include a word you've blocked From your News Feed, click Pages in the left menu
in a post or comment on your Page, it won't Go to your Page and click Settings at the top
appear on your Page. To block words: From General, click Page Moderation
Type the words you want to block, separated by
commas. You'll need to add both the singular and
plural forms of the word you want to block
Click Save Changes.
Profanity Filter
You can block different degrees of From your News Feed, click Pages in the left menu
profanity from appearing on your Page. We Go to your Page and click Settings at the top
determine what to block by using the most From General, click Profanity Filter
commonly reported words and phrases Select Medium or Strong
marked offensive by the community. To Click Save Changes.
turn on the profanity filter:
Live Shopping on Facebook
Onboarding Guide 29
M o d e r at i o n To o l s ( I n L i v e P r o d u c e r w h e n yo u a r e l i v e )
Best Practices
Audience participation is important to the focused, on schedule and positive. Once your
success of many types of events. But online live video begins, you’ll see comments on your
events can occasionally be derailed by negative Facebook Live broadcast in Live Producer.
or inappropriate comments. Comment From there you can choose settings to help
moderation settings can help keep your event you moderate comments.
Choose from the following options to
determine who can comment, and how much.
Follower: Only your followers will be able to
leave comments
Supporters: Only your supporters (paid
subscribers) will be able to leave comments
Slow: Commenters will only be able to
comment every 10 seconds
Discussion: Only comments over 100
characters will be shown
Restricted: Commenters must have accounts
that are at least two weeks old. This is to
prevent “trolls.”
Live Shopping on Facebook
