PEOPLE MEDIA

https://bamil786447613.wordpress.com/
 PEOPLE MEDIA
Refers to persons that are
involved in the used, analysis,
evaluation and production of
media and information.
THE EFFECTS OF MEDIA

1. Powerful and direct effects-the most classic

and debunked theory in direct effect is magic-
bullet or hypodermic needle theory which states
that media is capable of greatly influencing the
attitude and behaviors of these audiences
without even realizing it. Audiences are
considered as automations and are at the mercy
of media.
THE EFFECTS OF MEDIA

2. Limited Effect- limited effects paradigm,

believes that you are highly capable of
discerning propaganda and that media has
limited capacity to persuade you.
 THE EFFECTS OF MEDIA

3. Moderate Effect- limited effects paradigm is

reconciliatory and is mid-way between the two.
Audiences are not passive and are capable of
creating meaningful experience. The paradigm
acknowledges that "media effects can occur over
longer period of time."
TWO TYPES OF MEDIA
PEOPLE AS MEDIA
PEOPLE IN MEDIA
 PEOPLE AS MEDIA
They are the media itself. The
person serves as the medium for
another person to learn or
acquire new knowledge.
PEOPLE AS MEDIA
1. OPINION LEADERS
You are considered as opinion leaders
when you are highly exposed to and
active using social media. They are the
source of viable interpretation of
messages for lower-end media users
and often times the opinions are
accepted by a group .
 The two-step flow communication model
The two-step flow thoery explains the
role of opinion leaders in developing
consciousness among lower end users
of media. The proponents of the thoery
are Paul Lazarsfeld and Elihu Katz.

Variations of the theory have been

developed by other scholars such as
Robert Merton, C. Wright Mills, and
Bernard Berelson. Two-step theory is
alternatively known as diffusion of
innovation thoery because innovative
ideas are diffused or transferred to https://simplysociology.com/two-step-flow-theory-of-

media users through opinion leaders. communication.html

PEOPLE AS MEDIA
2. CITIZEN JOURNALIST
These are people without professional journalism training
that can use the tools of modern technology and internet
to create argument or fact-check media on their own or
in collaboration with others.

Citizen journalism also known as "public," "guerilla," or

"street" journalism. Citizen journalism occurs when
members of reportage, analysis, and dissemination of
news and information go other citizens.
 Citizen journalist refers to any
type of news gathering and
reporting--writing snd publishing
articles about a newsworthy
topic, or posting photographs
and video of a newsworthy
event--that is done by members
of general public rather than the
professional news agencies
commonly referred to as
"mainstream media."
https://medium.com/@LeopoldineIL/the-impact-of-citizen-
journalism-on-the-public-sphere-c1a5586cdac9
PEOPLE AS MEDIA
3. SOCIAL JOURNALIST
Even though recreational social media usage may
be on the decline in some ways, more functional
uses of social media and its purposes are on the rise
through the use of social journalism.

Social journalist are journalist that uses social media

to make their content available to more people.
 The current state of journalism
looks quite different than it did
just years ago, and the creation of
social media sites has evolved the
field of journalism even further,
giving the average person the
power to make and report the
news like never before. We get our
news instantly now, and most of
that news comes via social media
sites like facebook and twitter. https://medium.com/@elliemgmason/social-media-vs-
traditional-journalism-8eaa742265af
PEOPLE AS MEDIA
4. CROWDSOURCING
The crowdsourcing is the practice of
obtaining needed services, ideas, or
content by soliciting contributions from a
large group of people especially from the
online community.

This is when a group of people or a

crowd is solicited for information by a
certain entities or institution. It is also
called collective mobilization.
https://innovationobserver.com/2017/03/06/dont-confuse-
crowdsourcing-with-brainstorming/
 EXAMPLE OF CROWDSOURCING :

WIKIS
https://www.trustpilot.com/rev
iew/www.tripdvisor.com

https://www.pngegg.com/en/sea
rch?q=waze

https://en.m.wikipedia.org/wiki/File
:Wikipedia_Logo_1.0.png
 PEOPLE IN MEDIA
These people are media practitioners, they
provide information coming from their expert
knowledge or first-hand experience of events.
These are people who manipulate behind the
lens and pen. They use Text, Audio, Visual, and
Multimedia to spread information and messages
to the public. People in media are those involved
in the media forms that they are primarily
engaged in print, broadcast, film, new media,
and gaming.
 TYPES OF JOURNALIST BY MEDIUM:
1. Print Journalists
These are people who underwent
training in journalism writing.
Equipped with the fundamental
and significant knowledge and
strategies in writing news and
stories based from real events in
the community; written for the
people in the community. They
generally report in newspaper and https://undergradcareers.nd.edu/career-

magazine. paths/communication-arts-and-media/print-journalism/
 TYPES OF JOURNALIST BY MEDIUM:
2. Photojournalists
They are physically and
emotionally attached to
their high-end cameras
which they use to capture
important scenes and
events from the
surroundings which carry
with stories that give
impact to society as a
whole. https://ijnet.org/en/story/perspectives-photojournalism-
financial-struggle-photojournalists
TYPES OF JOURNALIST BY MEDIUM:
3 .Broadcast Journalists
They are who we often
see on television, giving
us updates on the local,
national, and world
events. They are skilled
not just in journalism but
also in public speaking.
https://www.newscaststudio.com/2014/09/30/syracuse-university-
debuts-new-studio-and-innovative-center-for-journalism-studies/
TYPES OF JOURNALIST BY MEDIUM:
4. Multimedia Journalists
They are the ones who have
abilities in accessing,
evaluating, and producing
information using several
forms of media. Mostly, they
make use of social
networking sites to connect
to the masses of easy and
wider dissemination of their
reliable news stories. https://en.wikipedia.org/wiki/Multimedia_journalism
 ASSESSMENT
1. Refers to persons that are involved in the use, analysis, evaluation and
production of media and information.
a. People Media b. People as Media c. People in Media
2. They are media itself. The person serves as the medium for another person to learn
or acquire new knowledge.
a. People media b. People as media c. People in media
3 . What media provides information coming from the expert knowledge or first-
hand experience of event?
a. People media b. People as media c. People in media
4. These are examples of People in media except:
a. Print journalist b. News reporter c. Facebook user
5. They are considered as ______ because they are highly exposed and are active in
social media.
a. Social journalist b. Opinion leaders c. Citizen journalist
ASSESSMENT
Write PAM if it is People as Media and PIM if it is
People in Media.

1. Independent Blogger -
2. News reporter -
3. Radio Anchor-
4. Movie Director-
5. Classmate-
Thank you
for listening!

GROUP
Realyn Joy Danong
Zedrick Reales
Nikko Centino