HS/ND/F/021
Johns Hopkins Evidence-Based Practice Model for Nursing and Healthcare
Professionals
Stakeholder Analysis and Communication Tool
Appendix C
Stakeholder Analysis
Identify the key stakeholders:
✘ Manager or direct supervisor ✘ Organizational leaders
Finance department ✘ Interdisciplinary colleagues (e.g., physicians, nutritionists,
respiratory therapists, or OT/PT)
Vendors
Administrators
Patients and/or families; patient and family advisory committee
Other units or departments
Professional organizations
Others: ________________
Committees
Stakeholder analysis matrix: (Adapted from http://www.tools4dev.org/)
Stakeholder Role: (select all Impact Level: Influence Level: What matters How could the How could the Strategy(s) for
Name and that apply) How much How much most to the stakeholder stakeholder engaging the
influence do they
Title: does the project stakeholder? contribute to impede the stakeholder:
Responsibility, have over the
impact them? project? the project? project?
Approval, Consult,
(minor, (minor, moderate,
Inform
moderate, significant)
significant)
Communication Planning
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[Author] 1
Refer to this section to guide your communications to stakeholders throughout and after completing the EBP project.
What is the purpose of the dissemination of the EBP project findings? (check all that apply)
✘ Raise awareness ✘ Change practice Inform stakeholders
✘ Promote action Engage stakeholders Other:________________
Change policy
What are the 3 most important messages?
Align key message(s) and methods with audience:
Audience Key Messages Method Timing
Interdisciplinary
stakeholders
Organizational leadership
Frontline nurses
Departmental leadership
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[Author] 2
External community
Other
See Chapter 11, Lessons from
Directions for Use of the Stakeholder Analysis and Communication Tool
Practice, for examples of
Purpose: completed tools.
The EBP team uses this form to identify key stakeholders. Key stakeholders are persons, groups, or
departments that have an interest in, concern about, or stake in your project. This may include approval, subject matter expertise, or
resources. Communicate with stakeholders early in the process and keep them updated on progress to ensure their buy-in for
implementation.
Because stakeholders may change at different steps of the process, we recommend that you review this form as you proceed from
step to step in your action plan.
The communication planning section is useful to promote communication throughout the EBP project process. Ideally, complete
the communication section toward the end of the EBP project when the team has identified organization-specific recommendations.
Identify the key stakeholders (broad categories):
Consider the various areas, departments, groups, or organizations that may be impacted by or have influence over the proposed
practice change.
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Stakeholder analysis matrix:
Using the prompts from above, identify the five to seven stakeholders who can most affect (or who will be most affected by) the
results and who can influence the success of the translation work. Consider which of the four roles each stakeholder may play in
your action planning and translation work. The possible roles are:
Responsibility – Completes identified tasks. Recommending authority
Approval – Signs off on recommendations. May veto
Consult – Provides input (e.g., subject matter experts). No decision-making authority
Inform – Notified of progress and changes. No input on decisions
Remember that one stakeholder may fill different roles, depending on the action. Completion of the Stakeholder Analysis Tool will
help clarify roles and responsibilities. The descriptions of responsibilities for each role provided on the form will be helpful in this
process.
EBP teams should consider the amount of impact the project may have on the stakeholder and the amount of influence the
stakeholder can have on the project’s success. Identifying the ways the stakeholder can both contribute to and impede the
project’s success as well as how best to engage the stakeholder allows teams to develop plans to optimize the best outcomes.
Align key message(s) and methods with audience:
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Audience: Think about the project recommendations. Identify the end users—who is your audience? Revisit the Stakeholder
Analysis Tool above to confirm stakeholders and key messages they need to receive. What do you want the target
audience(s) to hear, know, and understand?
Key Messages: Messages should be clear, succinct, personalized to the audience, benefit-focused, actionable, and repeated 3-6
different
times and ways.
Method: Communication can occur on many levels using varying strategies.
Internal dissemination methods can include newsletters, internal website, private social media groups, journal clubs,
grand rounds, staff meetings, tool kits, podcasts, and lunch-and-learns.
External dissemination can be in the form of conference poster and podium presentations, peer-reviewed articles,
opinion pieces, letters to the editor, book chapters, interviews, or social media (blogs, Twitter, YouTube).
Timing: When will your message have the most impact? Consider the audience and time communication when the content may
be most relevant to them and their priorities. Also, keep in mind events such as holidays and the academic calendar
which can distract audiences’ attention.
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[Author] 5
