DIGITAL MEDIA MARKETING

1-Year CIRTIFICATION
 ABOUT NEXSKILL
"A Professional Learning Pla�orm, designed and delivered by professionals."
NEXSKILL Pvt Ltd an EdTech company under the umbrella of OZI Group was founded in
2019, Having its opera�ons in Lahore & Islamabad with head office in ARFA So�ware
Technology Park, Lahore.

NEXSKILL is a pla�orm that provides professional educa�onal courses for job seekers to
learn job-ready skills that enable them to build their careers. NEXSKILL, being one of the
leading EDTECH companies in Pakistan provides Quality IT Educa�on offering 50+ training
programs in different domains.

With the help of Top-Level trainers in IT Sector, NEXSKILL has trained 10k+ student from
all across PAKISTAN in Digital Marke�ng, Graphic Designing, Web Development, App
Development, Video/Anima�on, Tex�le Designing, blockchain development, NFT
development, Cyber Security & Amazon related courses.

Our Courses are designed to meet day to day professional need of Companies, we bring the
best course outline a�er complete research of market to encounter the professional
demand of different businesses.
HOW NEXSKILL HELPS YOU
IN CAREER BUILDING?
Course Benefits
Course Benefits
Career counseling
Become a Digital Media Marketer
Free help for aspiring students
Internship program for students
Help to stand as a freelancer
 WHY US!

Learning Envoirnment

Experienced Instructors

Job & Internship Opportunities

Quality Content

WE OFFER

Development Marketing Graphic Networking & Business &

Designing Cyber Security Accounts
CERTIFICATE OF
ACHIEVEMENT
 DIGITAL MEDIA MARKETING
COURSE INTRODUCTION

“Agency Growth Hacking Program - masters in

atl, btl and ttl marketing approaches”

Course Duration : 1 - Year

Course Highlights :
1 Practical assignments and projects throughout program
2 Guest lectures from industry experts.
3 Access to the latest digital marketing tools and software.
4 Career development workshops to prepare students for
the job market.
5 Capstone project where students apply their knowledge
to real-world scenarios.
6 International Certification upon successful completion
of the program.
7 Linkedin Certification
SEO & SMM
8 Hubspot Certification
SEO Tools & DMM Certification
9 SEM Rush Certification
Local Marketing & Branding Certificationr
10 Google Digital Garage Certification.
PPC Certification.
11 Digital Marketing Program with Ecommerce
Certification.

Module 1 - Fundamentals of Digital

Marketing

1 Digital marketing overview.

2 Digital marketing techniques Difference between
traditional marketing and digital marketing.
3 Digital marketing goals
4 Digital marketing advantages
6 Digital marketing limitations
7 Digital marketing limitations
8 Legal and regulatory obligations
9 When to use digital marketing?
10 Understanding digital marketing process

Module 2 - Increasing visibility

of brand
 COURSE INTRODUCTION
What is visibility?
1. Types of visibility?
2. Examples Bringing Traffic
Inbound Outbound
1. Converting traffic into leads
2. Sales funnels & conversions
Retention
1. Why retention is important?
2. Types of retention
Evaluation performance using tools
(usage of Ahref, SEMRush, Moz, Google Webmaster,
Google Analytics, Bing Webmaster etc.)

Module 3 - Website Development

(Technical Website Configurations)

Introduction
Purchasing a domain name
Purchasing a web host Linking your domain name
with your web host Setting up WordPress
Dashboard
1. Toolbar
2. Posts versus Pages
3. Category Setting
4. Tags
5. SEO Sections
 Appearance
1. Theme Settings & Customization
2. Widgets
3. Menu Management
4. Custom Header & Settings
Plugins Management
Important Plugins
Users Management
Adding your Site Content
Heading Tags Settings
Adding a New Page
1. Adding a New Post
2. Editing with Elementor
3. Changing your Post Format
4. Reviewing Past Revisions
Adding Images and Other Media Setting a
Featured Image
1. Insert an Image Gallery
2. Edit or Delete an Image Gallery Insert an Audio
or Video Playlist
3. Inserting Video, Audio or Other File
4. Type
Embedding a Video, Image or Other Content
Blog Settings
1. Categories and Tags
2. Comments Management
 COURSE INTRODUCTION
3. User Management
4. RSS Feed
5. Content Import and Export
Drag & Drop Editing
Scheduling and Publishing Content

Module 4 - Search Engine

Optimization

Fundamentals Of SEO
1. On Page and Off Page SEO
2. Search Engines And Directories
3. How Search Engines Work
4. Sand Boxes, Crawlers, Robots, Spiders
5. Algorithms
6. Search Engine Indexing
7. Ranking/ SERPs
8. Directories To Drive Related Data
9. Website Architecture
10. Static Pages
11. Dynamic Pages
12. Blogs/News
13. Types of Websites
14. Understanding the website niche
15. Ecommerce and Product based SEO
How To Become Search Engine
1. What is SEO Friendliness and why it’s important
2. Understanding of Ranking factors
3. Must have SEO Factors
4. Page Coding
5. Managing Spiders/Robots
6. Crawlability
7. Rewriting Pages
8. Subdomains
9. Theme Pyramids
10. Guessing The Google Algorithm
11. SEO Points Checklist
12. PageRank/DA/PA Checklist
13. Testing a website if its ok to go for SEO campaigns.
On-Page Factors
1. Original & Fresh Content
2. Image optimization
3. Heading tags Setting
4. Title and description Tags Setting and Importance
5. Human Friendly URLs/URL writing
6. Keywords embedding, keyword frequency
7. Settings of XML sitemaps
8. Setting and Importance of robots.txt plus htaccess
files
9. Writing for Humans
10. Latent Semantic Indexing
 COURSE INTRODUCTION
11. Coding the Page
12. Page Element Limits
Advanced Search Engine Optimization
1. Conversion & SEO Goals
2. Google Analytics Setup
3. Google webmaster Setup
4. Bing Webmaster Setup
5. Google My Business Setup and Verification
6. Bing Business Page Setting
7. Competitor & SERP Analysis
8. Placement of Call to Actions
9. Google Ecommerce Settings
10. Commercial Intent
11. Fixing Broken Links
12. Sitemaps
13. Useful Links on Business Directories
14. How to get reviews on Review Platforms
15. How To Address A Copyright
16. Violation
Advanced Keyword Research
1. Keyword Effectiveness Index
2. How to choose keywords
3. How to use keyword planner
Web 2.0 And Important Tools
1. Website Ecosystem
2. Micro Sites
3. Blogger and WordPress Blogs
4. RSS Feeds & Blogoshpere
Advanced Content
1. Understanding Google & Patents
2. Diagnosing A “Sick” Ranking
3. Duplicate Content
4. How to Avoid “ Plagiarism”
5. Crawl Rate Issues
6. Canonical Problems
7. Supplemental Results
8. Understanding the need of Voice content
9. Search & Minor Search Engines
Off-Page Factors
1. Right And Wrong Ways To Link
2. Reciprocal Links
3. Three-Way Links
4. Purchased Links
5. Free-For All (Ffa) Links
6. Link Networks
7. PBN Links
8. Spamming in Links
9. Anchor Based links
10. Redirected Links
11. Link Bait
12. User/Company Profiles
13. Company News/Announcements
14. Trustrank And Worthless Links
15. And much more
Usage of Google Calendar for Social channels
and meetings
Google Press Release
Google Image Searches
Google knowledge Panels
Google websit settings
SEO For Blogs & Infobased websites
SEO For Local & Mobile Search
Measurements
Google Apis
Seo Tools
Free Tools
Research And Resources

Module 5 - Google Ads & PPC

1. An Introduction to Google
2. Why Adwords/Ads
3. What is Paid Marketing
4. Strengths of PPC
5. Introduction to Google Ads
6. Creation and Setup of Google Ads Account
7. Payment Methods
8. Google Ads Functions
9. Selection of Product/Service Pages for PPC
10. Types of Google Ads
11. Display Networks
12. Local PPC Ads
13. Keywords Research
14. Keyword Research Tools
15. Keywords In-depth Analysis
16. Keyword Selection
17. Negative keywords
18. Campaign Creation
19. Campaign Management
20. Bidding Strategies
21. Creation of Display Ads
22. Optimization of Display Ads
23. Landing Pages
24. Google Ads Extensions
25. Targeting location
26. Ad Scheduling
27. Tracking and Reporting
28. Conversion Tracking
29. Report Generation
30. Conclusion
 Module 6 - Google Shopping Ads

1 What are Shopping ads?

2 Google Merchant Center
3 d (Server
Creating your Productwith
FeedDataBase )
4 Nodejs | Expressjs
Shopping campaigns in Adwords| MongoDB
5 Best practices and Strategies

Module 7 - ·Display & Video Ads

1 Explain Display Ads and Their Uses

2 Types of targeting & Intent based Targeting
3 Re-Targeting and Branding
4 Types of Ad Formats
5 Creating AA Display Ad
6 AB testing
7 Smart Ads
8 Setting Up Video Ads
 Module 8 - Social Media Marketing

Introduction to Social Media:

1. Explain the term ‘social media’, Including organic
and paid-media
2. Understand key terminology used In social media
marketing
3. Understand why audiences use Social media
4. Explain how social media can Support other
digital media
5. You’ll learn how to effectively Reach and
communicate with your Customers using
social media
6. The importance of engagement with a brand
and how to set-up Campaigns that
people will be Buzzing about for a long time
to Come.
7. Set up and manage your own Social media
accounts.
8. Integration of Social Media Channels with your
Online Store, Website and other
platforms
Introduction to Social Media Channels and Why
we should use it:
 1. Understand the different Audiences that are
attracted to Twitter, Instagram,Snapchat, Pinterest,
Youtube, Facebook and Linkedin
2. Understand the behavior of people on different
events, occasions
3. How different societies react, behave and engage
from different countries
4. The benefits and limitations of Organizations
utilizing social Media channels
5. Understanding the need and perfect timing to run
a social media campaign according to the niche
of business
6. Emotional Hits to Enhance Brand Visibility and Gain
Sympathy of Readers
Social media - its relationship to your website and
its link to SEO
How social media can increase traffic to your
company website
1. Understand the role that landing pages and
microsites play in social media
2. Relevance of SEO for social media and website
content
Planning for Social Media:
1. Explain the SOSTAC model for social media planning
2. Checking Social Mentions
3. Planning #tags
Create a content marketing plan for social channels
 Create a customer engagement plan
Propose and outline a social media
plan utilizing a relevant framework
Organic and Paid Campaigns
Tools to Manage Social Media
What makes people follow or unfollow a brand
Why content marketing is important
Insights and Analytics for different social channels
Your Online and Offline Customer Journey:
1. Traditional and digital media
2. Discuss the changing demands of consumers
3. Importance of integrating online and offline channels
4. Understand the importance of mapping a customer
journey
Facebook and Instagram – Setting Up and
Managing Your Account:
Types of Facebook Ads – understanding the
difference between ads
1. Video ads.
2. Photo ads.
3. Slideshow ads.
4. Carousel ads.
5. Canvas ads.
6. Dynamic Product Ads.
Set-up Facebook ads using Facebook Ads Manager
1. Identifying Target Audience
2. Extract data analytics and reports
3. from your Facebook and Instagram account
4. Understanding Paid vs. Organic Traffic:
5. Explain how and when you would use
6. paid social media vs. organic media
7. Explain why marketers are turning to
8. paid social media campaigns
9. Discuss the differences between PPC and
conventional marketing
10. Measuring Social Success
Twitter Account Setting – Difference between
company and user account
1. Twitter Trends and how to start new trend
2. How to be in Twitter Trend Panel
3. Paid Ads setting for twitter (Account, Trend, Tweet
4. Difference between Generic and Promoted Trends
5. Setting up campaign goals (Website visits, earn
followers, retweets, app installs, video views)
YouTube Channel and Account Setup – Setting up a
youtube verified account
1. Linking it to website
2. Adding social channels to youtube channel
3. Video optimization
4. Viewership
5. End Videos
6. Monetize YouTube channels
7. Basic of youtube SEO
 Module 9- Content Marketing

Content Marketing Overview and Strategy

Content Marketing Channels
How to choose topics for writing
Writing Messages and Creating Content
Getting Your Message Into the Media
Content Strategy & Challenges
Blog Marketing
Deals and Discount offers
Social Media Marketing Channels
Image Marketing
Video Marketing
Article and Press Release Marketing
Email Marketing
Event Marketing
B2B Marketing

Module 10- Email Marketing

 Introduction – Importance of Emails in Business Life
1. Rules & legal requirements including GDPR
2. Setting Objectives and measurable targets
3. Email marketing strategies
4. How to structure your campaigns
5. Email Scheduling & Rotation
6. List building & purchase Audience
7. Best Practice in the use of the “From field”
8. How to write effective Subject lines
9. Creating content your audience wants
How to build landing pages that convert
Accelerated Mobile Pages
How to Setup account on different Email
Marketing Platforms
Email Body Content – Selection of words
to pen down
Setting up email campaigns and Wire-framing
the layout
Effective Copywriting for email With Social Platforms
Marketing Punctuation and tone
Creating graphics and editing images
Proofing and referencing
Reporting
1. Viewing the reports
2. Monitoring Clicks and Conversions
3. Google Analytics Email Reports
4. Landing Pages
 Module 11 - Lead Generation

Setting Goals
1. SMART Goals
Why is Prospecting Important?
A Little Knowledge Brings Big Benefits!
Are You Experienced?
Prospecting
2. Identify Your Ideal Prospect
Choose Prospecting Methods
1. Cold Calling
2. Direct Mail
3. Social Networking
4. Search Engine Marketing
5. Email Marketing
6. Display Advertising
7. Blogs
8. Webinars
9. Engaging Video
Targeting Your Market
1. Eight Ways to Target Your Market
2. My Target Market
The Prospect Dashboard
1. Prospect Dashboard Basics
2. Q & A My Prospect Dashboard
3. Planning with the Prospect Dashboard
4. The Purchasing Cycle
Create Customers
1. The Pipeline
2. Develop Loyal Customers
Warming Up Cold Calls
Regaining Lost Accounts
It’s Not Just a Numbers Game
The 80/20 Rule
Follow Up and Tracking
1. Follow Up Communication
2. Track Activity
3. Going Above and Beyond

Module 12 - E-Commerce (Shopify Store,

Amazon, Alibaba and Ebay Practices)
Product Hunting
1. Product hunt on AliExpress:
2. keyword analysis
3. Product hunt on Amazon
4. Google trends for
5. productresearch
6. Pinterest for product research
7. Facebook for product research
8. Shopify competitor research
Product Sourcing & Importing
1. How to select a manufacturer on Alibaba, Amazon and
Ebay
2. How to negotiate with manufacturers
3. How to check for quality and request samples
4. Difference between manufacturers and importers
5. Best practices for shipping products
6. How to pay your taxes and clear your shipment in Pakistan
7. How to get access to local manufacturers
8. How to deal with manufactures specially Fabric industry
Setting up Shopify Store
1. Signing up for Shopify
2. Buying a domain
3. Link your domain with Shopify
4. Creating sub-domains
5. Getting Shopify freetrials
6. How to choose a theme
7. Editing the theme to make your website
Optimizing Shopify settings
1. Product settings
2. Shipping settings
3. Customer policies
4. Setting up sales channels
5. Setting up Facebook pixel
6. Setting up Google Analytics
7. Notification settings
8. Shopify apps
9. Checkout optimization
10. Product page set up
11. Copywriting best practices
12. Product photos best practices
Woo-Commerce
1. Configuring WordPress
2. Setting Up WooCommerce
3. Adding Products
4. Adding Variable Products
5. Importing and Exporting Products
6. Managing Product Display
7. Setting Up Payment Options
8. Configuring the Delivery Options
9. Setting E-Mails
10. Checkout Process
11. Managing Orders
12. Woo-Commerce Reports
13. Using Widgets To Display Products
14. Building Credibility
15. Securing and Backing Up Your Online Shop
16. Woo-Commerce Useful Plugins

Module 13 - Drop Shipping

 Introduction to Drop-shipping Business Model
UK Limited Company Registration
Virtual private server setup (VPS)
PayPal Account Creation From Pakistan
Transferwise Account Creation
Product Research and Hunting
Store Automation Using Oberlo
Using Various Tools Like commerce Operator, Alihunter,
Aliepress Search by Image, SimilarWeb
Finding a Winning Product with
Intensive Testing Methods
Store Creation and Optimization

Module 14 - Marketing Analytics

Overview and Background of Web Analytics

Fundamentals of Web Analytics
Web Analytics Methodology
Definitions and Significance of
Important Parameters
Tips for Building KPIs
Important KPIs for Common Types of Websites
Introduction to Google Analytics
1. Basics of Google Analytics
2. What is Google Analytics?
3. How Google Analytics Works
4. Cookies and Google Analytics
5. User Privacy and Google Analytics
6. Adding Domains in Google Analytics
Getting Started with Google Analytics
Creating New Accounts
Google Analytics Code Snippets
Introduction to Google Analytics
Tracking Code (GATC)
Access Management
Reports in Google Analytics
Metrics and Dimensions in Google Analytics
Understanding the Report Layout
Exporting Your Data from Google Analytics
Exporting Google Analytics Reports
Scheduling Reports in Google Analytic
Digging Into Reports
Exploring the New vs. Returning Report
Exploring the Frequency & Recency Report
Exploring the Technology Reports
Exploring the Mobile Reports

Module 15: Automation and Drip

Campaigns (7th Month)
Marketing Automation Tools
Drip Campaign Strategy
A/B Testing and Optimization
Pay-Per-Click (PPC) Advertising - Google Ads Advance
integration with partner campaigns
Facebook Ads Manager – Instagram Shop Ads Partner
Program Campaigns
Tiktok Agency Approvals and Snapchat light-Room
Twitter and LinkedIn Advertising partner campaigns

Month 8-9: Advanced Digital Marketing

Strategies (BTL AND TTL MODEL)

Module 16: Advanced Analytics

and Reporting

Familiarity with common digital marketing tools

and platforms
Introduction to BTL and TTL Models
Understanding Below-The-Line (BTL) Marketing
Exploring Through-The-Line (TTL) Marketing
Comparative Analysis of BTL and TTL
 Module 17: Conversion Rate
Optimization (CRO)

A/B and Multivariate Testing

Designing Effective A/B Tests
Implementing Multivariate Tests for Complex Campaigns
Interpreting Test Results and Statistical Significance
Testing Tools and Platforms (e.g., Google Optimize,
Optimizely)
Elements of a High-Converting Landing Page
Copywriting Techniques for Persuasive Messaging
Visual Design and Call-to-Action (CTA) Optimization
Forms and Lead Capture Optimization
Principles of Persuasion (e.g., Social Proof, Scarcity)
Behavioral Psychology and Decision-Making
Applying Persuasion Techniques to Landing Pages
and Campaigns
Industry-specific Case Studies
Best Practices for Continuous Optimization
Customer Segmentation and Targeting
Dynamic Content and Personalization Strategies
Creating Relevant User Experiences

Module 18: Influencer Marketing and

Affiliate Programs
 Types of Influencers and Their Niches
Module 2: Identifying and Engaging Influencers
Audience Analysis and Persona Development
Tools for Influencer Discovery and Outreach
Building Authentic Relationships with Influencers
Campaign Planning and Strategy
Setting Clear Objectives and KPIs for Influencer Campaigns
Creating Compelling Briefs and Content Guidelines
Legal and Disclosure Guidelines for Influencer Partnerships
Content Collaboration and Creation
Co-creating Content with Influencers
Visual and Written Content Best Practices
Leveraging Influencers' Unique Selling Propositions
Measurement and ROI in Influencer Marketing
Metrics for Evaluating Influencer Campaign Performance
Tracking Conversions and Attribution Modeling
Calculating Return on Investment (ROI) for Influencer
Marketing
Affiliate Program Fundamentals
Introduction to Affiliate Marketing
Benefits of Affiliate Programs for Brands and Influencers
Setting Up and Managing an Affiliate Program
Affiliate Recruitment and Onboarding
Identifying and Attracting Potential Affiliates
Effective Onboarding and Training Strategies
Communication and Relationship Management
Module 8: Affiliate Program Optimization
 TTracking and Reporting Affiliate Performance
Implementing Incentive Structures and Rewards
Identifying and Addressing Program Challenges
Compliance and Ethical Considerations
FTC Guidelines and Disclosure Requirements
Ethical Practices in Influencer Marketing and Affiliate
Programs
Adhering to Privacy and Data Protection Regulations
Real-world Examples of Successful Influencer Marketing
Campaigns
Notable Affiliate Program Success Stories
Best Practices for Maximizing Impact
Emerging Trends in Influencer Marketing and Affiliate
Programs
AI and Automation in Influencer Marketing
Niche and Micro-Influencer Trends
Innovations in Affiliate Marketing Techniques

Module 19: Mobile Marketing and App

Promotion through Video Marketing

Designing and Executing a Mobile Marketing and App

Promotion Campaign
Presentation of Results and Recommendations
App Store and Google Play Overview
ASO Best Practices for Visibility and Rankings
Keyword Research and Optimization Techniques
 Creating Engaging Video Content
Video Marketing Fundamentals
Types of Video Content for App Promotion
Storyboarding and Scriptwriting for Videos
Video Production and Editing Tools
Software and Tools for Video Creation
Editing Techniques for Mobile-Friendly Videos
Incorporating Visual Effects and Animation
Video Distribution Channels
Leveraging Social Media Platforms for Video Marketing
YouTube and Video SEO Strategies
Video Advertising on Mobile Platforms
App Promotion Campaign Planning
Setting Goals and Objectives for App Promotion
Target Audience Segmentation for Mobile Apps
Budgeting and Resource Allocation
Measuring App Promotion Success
Key Metrics for App Downloads and Installs
App Engagement and User Retention Tracking
Analyzing User Feedback and Ratings
Mobile Analytics and Attribution
Mobile Analytics Platforms and Tools
Attribution Modeling for App Install Campaigns
Identifying High-Value User Acquisition Channels
Case Studies and Best Practices
Successful Mobile Marketing and App Promotion Case
Studies
Notable Video Marketing Campaigns for Apps
Best Practices for Mobile App Promotion
Ethical Considerations and Compliance
Adhering to App Store Guidelines and Policies
Ensuring Transparency in App Promotion
Compliance with Privacy and Data Protection Regulations
Month 10-12: Digital Marketing Capstone
Project + Media Buying

Module 20: Project Planning and

Proposal
Introduction: The Crucial Role of Project Planning and
Proposals in Digital Marketing
Understanding the Digital Marketing Landscape
The Importance of a Well-Defined Project Scope
Research and Data Analysis: Foundations of Effective
Planning
Defining Clear Objectives and Key Performance
Indicators (KPIs)
Creating a Comprehensive Digital Marketing Proposal
Tailoring Strategies to Suit Client Goals and Budget
Implementation Roadmap: Turning Plans into Action
Resource Allocation and Timeline Management
Measuring Success: Metrics for Monitoring and Reporting
Adapting to Changes and Ensuring Flexibility in Planning
Ethical Considerations and Compliance in Digital
Marketing Projects
Case Studies: Successful Project Planning and Proposals
in Action
Tips for Writing a Winning Digital Marketing Proposal
Conclusion: Delivering Results through Effective Project
Planning

Module 21: Execution and Monitoring

The Crucial Phases of Execution and Monitoring in Digital

Marketing
Developing a Strategic Implementation Plan
Leveraging Digital Marketing Channels for Maximum
Impact
Content Creation and Distribution Strategies
Paid Advertising: Campaign Setup and Optimization
SEO and SEM: Techniques for Visibility and Rankings
Social Media Management: Engaging and Growing Your
Audience
Email Marketing: Effective Communication with Subscribers
Web Analytics and Tracking: Measuring Performance
and ROI
Conversion Rate Optimization (CRO): Enhancing User
Experience
A/B Testing and Experimentation for Continuous
Improvement
Adapting to Industry Trends and Emerging Technologies
Ethical Considerations in Digital Marketing Execution
Compliance with Data Protection Regulations
Case Studies: Successful Execution and Monitoring
Strategies
Tools and Technologies for Streamlining Execution
and Monitoring
Tips for Efficient Digital Marketing Execution and
Monitoring Module 21: Execution and Monitoring

Module 22: Presentation, Reporting,

Audit and Analysis

Microsoft PowerPoint: A widely used software for creating

and delivering presentations.
Google Slides: A cloud-based presentation tool that allows
for collaboration in real-time.
Reporting:
Google Analytics and Tag Manager: Provides detailed
website and app analytics, allowing you to track user
behavior, conversions, and more.
HubSpot: Offers robust reporting features for inbound
marketing, sales, and customer service.
Tableau: Enables data visualization and business
intelligence for comprehensive reporting.
Klipfolio: A dashboard and reporting tool that integrates
with various data sources.
Audit and Analysis:
SEMrush: A comprehensive SEO tool for keyword research,
site audits, and competitive analysis.
Ahrefs: Focuses on backlink analysis, keyword research,
and competitor tracking.
Moz: Provides tools for SEO, link building, and site audits.
Google Search Console: Offers insights into how Google
Module
sees your site and 21: Execution
helps identify and Monitoring
and fix issues.
Screaming Frog: A website crawling tool for in-depth
technical SEO analysis
Module 22: Presentation, Reporting,
Customizing Dashboards for Marketing Reports :
Audit and Analysis
Data Visualization Tools (e.g., Tableau, Google Data Studio)
ROI Analysis and Attribution Modeling
Actionable Insights for Campaign Improvement

Module 23: Marketing Automation

Module 1: Introduction to Marketing Automation

Understanding Marketing Automation in Digital Marketing
Benefits and Importance of Marketing Automation
Key Concepts and Terminology
Marketing Automation Platforms and Tools
Overview of Popular Marketing Automation Software
(e.g., HubSpot, Marketo, Mailchimp)
Choosing the Right Platform for Your Business
Features and Capabilities of Marketing Automation Tools
Setting Up Marketing Automation Workflows
Creating Customer Personas and Segmentation
Building Customer Journeys and Lifecycle Stages
Designing and Implementing Automated Workflows

Module 24: Email Marketing

Automation
Creating Effective Email Campaigns
Personalization and Dynamic Content
A/B Testing and Optimization
Deliverability Best Practices
Module 23a: Lead Generation and Nurturing
Landing Page Optimization for Lead Capture
Lead Scoring and Qualification
Lead Nurturing Strategies
Conversion Rate Optimization (CRO) Techniques

Module 25: Social Media Automation

Social Media Scheduling and Publishing

Social Listening and Engagement
Social Media Analytics and Reporting
Integrating Social Media with Automation Workflows
Module 25a: Content Marketing Automation
Content Calendar and Planning
Content Distribution and Amplification
Repurposing and Evergreen Content Strategies
SEO and Content Automation
Module 25b: Analytics, Reporting, and Optimization
Key Metrics for Assessing Automation Performance
Conversion Tracking and Attribution Modeling
Analyzing Customer Behavior and Engagement
Continuous Improvement through Data-Driven Insights
Module 25c: Compliance and Ethical Considerations
GDPR and Data Privacy Regulations
Best Practices for Permission-Based Marketing
Ethical Use of Automation in Marketing Campaigns
Module 26d: Case Studies and Practical Implementation
Real-world Examples of Successful Marketing Automation
Campaigns
Hands-on Exercises and Workshops
Group Projects for Application of Learning

Module 26: Future Trends and

Innovations in Marketing Automation

AI and Machine Learning in Marketing Automation

Predictive Analytics and Behavior-based Triggers
Emerging Technologies and Tools
 Module 27: People Based Marketing
(BTL - Audience Specific Marketing)

Implementing BTL Strategies

Direct Mail Marketing
Point-of-Purchase (POP) Advertising
Experiential Marketing
Guerrilla Marketing
Trade Shows and Events
Comparative Analysis of BTL and TTL Strategies
Case Studies and Best Practices

Module 28: Print Media and TV Media

Marketing (TTL Marketing)

Module 28a: Print Media Marketing Strategies

Understanding Print Media Landscape
Print Advertising Formats (Newspapers, Magazines,
Brochures)
Target Audience Segmentation for Print Campaigns
Creative Design and Copywriting for Print Ads
Module 28b: TV Media Marketing Strategies
Television as a Marketing Channel
TV Advertising Formats (Commercials, Infomercials,
Sponsorships)
Scriptwriting and Storyboarding for TV Ads
Module 28c: Media Planning and Buying
Media Planning Process and Considerations
Negotiating Ad Space and Airtime
Budget Allocation for Print and TV Campaigns
Tracking and Optimizing Media Buys
Module 28d: Cross-Channel Integration with Digital
Marketing
Synergizing Print and TV with Digital Channels
Multi-Channel Campaign Execution
Utilizing QR Codes and Short URLs for Integration
Module 28e: Creative Production for Traditional Media
Visual and Audio Production for Print and TV Ads
Working with Designers, Photographers, and
Videographers
Editing and Post-Production Techniques
Module 28f: Measuring Effectiveness and ROI
Key Metrics for Print and TV Media Campaigns
Tracking Response Rates and Conversions
Calculating Return on Investment (ROI) for Traditional
Media
Module 28g: Case Studies and Best Practices
Successful Print Media Marketing Campaigns
Notable TV Media Marketing Campaigns
Lessons Learned and Best Practices
Module 28h: Adapting to Industry Trends and Challenges
Evolving Landscape of Traditional Media
 Integrating New Technologies (e.g., AR, VR)
Addressing Regulatory and Compliance Issues
Module 28i: Ethical Considerations and Compliance
Adherence to Industry Standards and Guidelines
Ensuring Transparency in Marketing Communications
Compliance with Advertising Regulations
Module 28J: Future of Print and TV Media Marketing
Emerging Trends in Traditional Media
Innovations in Print and TV Advertising Techniques
Module 27k: Final Project and Certification
Designing and Executing a Print and TV Media Marketing
Campaign

Module 29: Career Development and Networking

Final Stage before online Tests: Capstone

Project & Final Assessment
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“Nexskill provided me a great “My experience with Nexskill “I completed my Graphic

environment for learning. The is really very great. I learnt a designing course from
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experienced.” staff is very professional.” and staff are coopera�ve.”

Asad Zafar Umer Saima Tariq

Textile Designer Digital Textile Artist Textile Designer

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A�er comple�ng my course great. The instructor and ins�tute for learning skills.
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Digital Textile Artist Textile Designer Graphic Designer
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