COMPANY PROFILE

CULTURAL, HISTORICAL & TOURISM PROMOTION DIVISION

CITY GOVERNMNET OF PARAÑAQUE

VISION
The City of Parañaque is the model for academic excellence, public health, and safety, environmental
preservation and good governance, providing equal opportunities for all, in a peaceful and business-friendly
atmosphere through a God-Centered Leadership.
MISSION
The City of Parañaque through a God-centered leadership will emerge as the primary investment and tourist
destination in Metro Manila by creating a business and environment friendly atmosphere, achieving academic
excellence in education exemplifying good governance and public order, providing equal opportunities for
livelihood and housing, and establishing and efficient and sustainable nutrition and health care program.

CULTURAL, HISTORICAL & TOURISM PROMOTION

VISION
Our vision is to uphold and promote a dynamic tourism service that instills the highest standard of
professionalism, ethical behavior, moral responsibility and public accountability.
MISSION
We are committed to promote the culture and the arts and historical, as well as develop and promote Tourism
Investment and Ecotourism, continuously promote the historical heritage of the city as tourism destination
within the modern-day metropolis. We will be in partnership with business developers for the Bay City
development Projects to be a tourist hub in the Metropolis.
Ensure a sustainable development plan that promotes our city, our culture and our people throughout the
development of tourism, create jobs and bring economic prosperity.
Our personnel are our greatest asset we are committed to the personal, professional and career development
of each employee in pursuit of our goals we strive for and live by the principle of excellence, integrity and
patriotism. We will relive customs and traditions known in the city to enhance the celebrations and festivities
that evolved only in the community.
HISTORY OF DEPARTMENT OF TOURISM – CITY GOVERNMENT OF PARAÑAQUE
Parañaque City Hall is the seat of government of the city of Parañaque in the Philippines. The history
of Parañaque City Hall dates back to the Spanish colonial period when Paranaque was established as a pueblo
or town. The city hall has undergone several transformations and renovations over the years to accommodate
the growing needs of the local government and its constituents. The original Paranaque City Hall was probably
a basic structure that accommodated the municipal government offices and functioned as a gathering place for
local officials. As Paranaque progressed and became more urbanized, the necessity for a bigger and more
modern city hall became evident. In the past few decades, Paranaque City Hall has undergone significant
renovations and expansions to keep pace with the city's growth and development. The current city hall complex
is a modern building that houses various government offices such as the Department of Tourism, meeting
rooms, and public spaces for community events.

The Department of Tourism (DOT) in the Philippines is a government agency tasked with promoting
the country as a tourist destination both locally and internationally. The DOT's history can be traced back to the
early 1950s when the Philippine government recognized the potential of tourism as a key economic driver. In
1956, Republic Act No. 1478 was enacted, creating the Philippine Tourist and Travel Association under the
Department of Commerce and Industry. This marked the beginning of organized efforts to promote tourism in
the country. In 1973, Republic Act No. 9593 established the Department of Tourism as a separate entity from
the Department of Trade and Industry, with the mandate to develop and promote the tourism industry in the
Philippines. Over the years, the DOT has played a crucial role in developing various tourism programs and
initiatives to attract both local and foreign tourists. The department has been involved in marketing campaigns,
infrastructure development, cultural preservation, and environmental conservation efforts to enhance the overall
tourism experience in the Philippines.

One of the DOT's key functions is to collaborate with local government units (LGUs) in promoting
tourism at the grassroots level. LGUs play a vital role in implementing tourism policies and programs within their
respective jurisdictions. The DOT works closely with LGUs to support community-based tourism initiatives,
develop local tourism products, and ensure sustainable tourism practices. In recent years, the DOT has focused
on promoting sustainable and inclusive tourism practices that benefit local communities while preserving the
country's natural and cultural heritage. The department continues to work towards positioning the Philippines
as a premier tourist destination in Asia, showcasing its diverse attractions ranging from pristine beaches and
natural wonders to vibrant festivals and rich cultural heritage.

The Department of Tourism in Parañaque City is responsible for preparing, implementing, and updating
the local tourism development plan and enforcing Tourism Laws, Rules, and Regulations of the city in
coordination with the DOT and its attached agencies. Additionally, it is tasked with promoting and developing
the tourism industry in the city. The Department of Tourism in Parañaque plays a vital role in showcasing the
cultural heritage, natural attractions, and tourism potential of the city to both local and international visitors. Over
the years, the department has implemented various programs and initiatives to boost tourism, such as
organizing festivals, cultural events, and promoting sustainable tourism practices. Through partnerships with
local businesses, stakeholders, and government agencies, the Department of Tourism in Parañaque continues
to work towards enhancing the city's reputation as a premier tourist destination in the Philippines.
ORGANIZATIONAL CHART, STAFF, and PERSONNEL
OUTSTANDING CHARACTERISTICS OF DEPARTMENT OF TOURISM – CITY GOVERNMENT OF
PARAÑAQUE

The Cultural, Historical & Tourism Promotion Division, also known as the Department of Tourism within
the City Government of Parañaque in the Philippines, exhibits several outstanding characteristics that contribute
to its effectiveness in promoting tourism and enhancing the overall visitor experience. One of its key
characteristics is its strong focus on sustainable tourism practices. The department aims to preserve the natural
beauty and cultural heritage of the city while promoting responsible tourism initiatives.

The Department of Tourism in Parañaque places significant emphasis on preserving the city’s cultural
heritage. It works towards conserving historical sites, promoting local arts and crafts, and organizing cultural
events that showcase the rich heritage of the region. The department excels in fostering partnerships with local
businesses, community organizations, and other government agencies to create a cohesive tourism ecosystem
that benefits all stakeholders involved. Additionally, its commitment to continuous innovation and adaptation to
changing tourism trends ensures that Parañaque remains a competitive destination in the ever-evolving tourism
industry. Furthermore, the department’s dedication to providing exceptional visitor services and experiences
sets it apart as a leader in the region, offering tourists memorable and enriching stays in the city.

The Cultural, Historical & Tourism Promotion Division of Parañaque emerges as a pivotal force in
curating and orchestrating various significant events for the city. Its multifaceted role, extending from the
grandeur of the Cityhood Anniversary to the intimate ceremonies like weddings at the Mayor's Office,
underscores its commitment to showcasing the rich tapestry of Parañaque's culture. The resounding success
of the 2024 Parañaque Cityhood Anniversary is a testament to the division's adept handling of diverse elements.
The rhythmic Drum and Lyre Competition, the Sunduan Dolls Exhibit, and the Fashion Show's innovative blend
of heritage and modern fashion collectively mirror the city's dynamism and cultural evolution. By providing a
platform for the diverse talents of Paraqueños, the division not only celebrates individuality but also strengthens
community bonds. The regal Coronation Night, a crowning jewel in the week-long celebration, elevates the
event to a ceremonious and prestigious affair, honoring contributors to the community. In essence, the Cultural,
Historical & Tourism Promotion Division's meticulous planning, community engagement, and creative
programming contribute to a harmonious symphony of events, transforming the Cityhood Anniversary into a
captivating showcase of Paraqueños' vibrant heritage and spirit.
PICTURES OF PHYSICAL FACILITIES