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Persuasive Writing Skills b2b Outline

This document provides an outline for a workshop on persuasive writing skills. The workshop teaches participants how to write proposals that address readers' needs, flow logically, and use language to convince decision-makers. Participants will work in groups, take part in discussions and exercises, and write a case study proposal with feedback. After the workshop, participants should be better able to feel confident writing persuasively, understand readers' expectations, and sell their ideas to important stakeholders. The workshop is intended for managers, officers, and executives who want to get their ideas accepted.

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44 views2 pages

Persuasive Writing Skills b2b Outline

This document provides an outline for a workshop on persuasive writing skills. The workshop teaches participants how to write proposals that address readers' needs, flow logically, and use language to convince decision-makers. Participants will work in groups, take part in discussions and exercises, and write a case study proposal with feedback. After the workshop, participants should be better able to feel confident writing persuasively, understand readers' expectations, and sell their ideas to important stakeholders. The workshop is intended for managers, officers, and executives who want to get their ideas accepted.

Uploaded by

Stomy kyau
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ProfessionalSkills

Persuasive Writing Skills


Do you need to persuade others or sell your ideas in writing?
This workshop will show you how to produce proposals that Outcomes

address your readers’ needs, flow logically and use language


to convince key decision-makers.
After taking this workshop, you should be better able to:

• feel more confident in your ability to write persuasively


You will work in groups and take part in discussions, • better understand your readers and their expectations
exercises and interactive tasks. You will write a case study • sell your ideas to the people who matter
proposal and receive feedback from your trainer and other
participants on your strengths and areas to improve.

This workshop is for you if…

You are a manager, officer or executive and want to get your


ideas accepted.

www.britishcouncil.org
Persuasive Writing Skills – Course outline

Module Module content

• An introduction to persuasive writing


What are proposals? • Proposals vs reports
• The purpose of proposals

• Meeting your readers’ expectations


What does a proposal look like? • Sections of a proposal
• Developing situation and benefits

• Meeting the organisation’s evaluation criteria


• Countering objections
Who do you need to persuade? • Adapting to different readers’ styles and concerns
• Appealing to your audience’s ‘hot buttons’
• Using themes to unify your proposal
• Making your methods section more persuasive
• Writing effective headings and subheadings
How are you going to say it?
• Using power language
• Exploring rhetorical techniques

• Recapping the course


What now? • Your case study proposal
• Feedback and next steps

www.britishcouncil.org

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