ST.
CLARE COLLEGE OF CALOOCAN
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Bonife, Christian
Candelario, Mharvin C.
Dominguez, Zyrone D.
Layos, Christine Joy Y.
Llanillo, Johana Vina A.
Mabao, Pia Mae
Mahusay, Jaime P.
Padilla, Jervys Maui D.
Paulo, Nicholas S.
Tuazon, Angel Ann C.
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Table of Contents
Executive Summary ………………………………………………….
Chapter I - Introduction
Name of the Business…………………………………………………..
Nature of the Business………………………………………………...
Business Location……………………………………………………….
Business Logo and Tagline ………………………………………………..
Business Offerings ………………………………………..……….
Target Market……………………………………………………..........
Capitalization……………………………………………………......
Objectives……………………………………………………................
Chapter II - Marketing Aspect
Industry Analysis ……………………………………………………
Market Analysis ………………………………………………………...
Target Market Profiling ……………………………………………..
Competitor Analysis ………………………………………………...
Marketing Mix …………………………………………………….….
Marketing Strategies ………………………………………………..
Chapter lll - Technical Aspects
Vicinity Map …………………………………………………….……
Floor Plan/ Store Perspective………………………………………….
Gantt chart ……………………………………………………..........
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Procurement Plan ……………………………………………………....
Production Plan ……………………………………………………..
Equipment and Small wares ………………………………………
Chapter lV- Management Aspect
Mission …………………………………………………….................…
Vision …………………………………………………….............….
Our Core Values ………………………………………………………..
Business Ownership ………………………………………………..
Organization Chart ……………………………………………………..
Duties and Responsibilities ………………………………………..
Rules and Regulation ………………………………………………….
Social Responsibilities …………………………………………………
Chapter V - Financial Aspect
Start-up Cost ……………………………………………………...........
Schedule …………………………………………………….........…
Financial Statement ………………………………………………...
Statement of Owner’s Equity and Balance Sheet
Appendices…………………………………………………………
Acknowledgment…………………………………………………..
Personal Data……………………………………………………….
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Executive Summary
For years, the people of the Philippines have been in grave
danger of being in a horrible condition. They are suffering from
malnutrition; an unhealthy imbalance in an individual’s which
may result from a lack of certain nutrients being consumed or
starvation. The enterprise has witnessed a gradual decline in
the number of children eating healthy items like vegetables.
Therefore, many children lack enough nutrition, vitamins, and
energy for everyday activities. The enterprise conducted
research and discovered that sweet potato leaves have
numerous health benefits. Therefore, the enterprise created an
appetizer using sweet potato leaves as the primary
component.
Crave D’ Made is a food-related manufacturing company.
Bringing new items to the market requires a manufacturing firm
that generates profit by producing or generating items from raw
materials in such a manner that it produces affordable, high-
quality, and delightful cupcakes in a variety of flavors and sells
them straight to customers. The primary product is named
"SweTato Cupcake," which is made from sweet potato leaves,
which are a strong source of vitamins B and C as well as
energy and act as immune boosters, strengthening the lives of
future generations. The product will include four distinct flavors
in a box, including Uberload (Ube), Cheesyeasy (Cheese),
Chokulit (Chocolate), and D’Original (Sweet Potato Leaves)
(Original Flavor). The enterprise came up with the assorted
flavors per unit, and it cost Php75.00 per box.
Crave D’ Made will sell its products online, allowing them to
reach a larger customer base. The enterprise plans to use
Facebook, Instagram and Tiktok as primary selling platforms,
where they will be able to provide services and products as
well as advertise their offerings. To ensure that its orders are
completed, the company established a pre- ordering system.
Crave D’ Made goal in promotion is to communicate
information, raise awareness, spark interest, and generate
sales or favorable responses.
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Chapter I
Introduction
Name of the Business
Crave D’ Made was named
Nature of the Business
Crave D’ Made is a manufacturing business that offers
food products to the market. A manufacturing type of business
with a profit-making through production or creation of goods
from raw materials in such a way, creating reasonable yet
good value and delectable cupcake goods, with different
variations and sells directly to its consumers.
Business Location
We locate our business along Camarin because we are catering
Students, ByStander, and other people.
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Business logo and Tagline
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Business Offerings
PRODUCT DESCRIPTION
NAME
Chocoolit Chocoolit is the chocolate flavor of our Sweet
potato cupcake that Is consist of mashed sweet
potato, chocolate chips and chocolate icing
Cheesylicious Cheesylicious cupcake is consists of Melted
cheese, grated cheese and mashed sweet potato
to maintain the uniquess and healthiness of the
cuprcake.
Ube Yummy Ube Yummy consists of Ube Jam with mashed
sweet potato to maintain the uniquess and
healthiness of the cuprcake.
Berryvery Berry Very is sweet potato cupcakae that consists
of Flavored syrup like strawberry with mashed
sweet potato to maintain the uniquess and
healthiness of the cupcake.
Target Market
Capitalization
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Objectives
Crave D’ Made expects to attain the following targets:
• To provide our best service for the customers
• Serve freshly baked pastries that could satisfy both craving and
hunger.
• To produce and sell high-quality flour-based food baked in an oven
• To deliver honesty, respect, and a good smile to our customers.
• To do our best in giving our customers a comfortable and home
environment
• To provide a smooth, pleasant, and clean environment to
customers.
• Ensure that we give our customers cravings each and every time
they enter our store
Chapter II
Marketing Aspects
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Industry Analysis
Market Analysis
The Crave D’ Made industry remains very profitable and continues
growing. Though they are in the market today, we conceptualized our
very own cupcakes with a twist as it is a popular concept nowadays.
Cupcakes is one of the favorite indulgences, so we set out to learn
what makes them so delectable. It is also in demand regardless of
age. It is very easy to prepare, serve, and to be consumed. Our love
of cupcakes gives us the idea to start this business, a little twist
makes it more exciting and fun to eat. “Cupcakes” is a combination of
sweet potato leaves, purpleyam, grated sweet potato, chocolate, and
overload cheese. Can be purchased at 75 pesos per package. We
are located at La Forteza Subdivision, Caloocan City.
Target Market Profiling
Singles, Married Couples and Family – People who are married and
between the ages of 30 to 40, who have either one or two kids or
don’t have any kids are targeted for this resort. The middle-aged
people have sound financial income and will be interested in
spending an occasional weekend out for party or relaxation. The
market is segmented based on the age and lifestyle category of each
group. Market is also segmented into various categories for targeting
different types of promotions and advertisements suitable for each
target market segment.
College Students-This segmentation is targeted for students of ages
between 18 to 26. 2Students are more interested in swimming,
teambuilding and relaxing. Bystanders- People or person who
passed by in the La Forteza subdivision. Elementary students - Kids
who wants to buy or taste our unique cupcake.
Competitor Analysis
Indirect Competitors
∙ Truffle City Dessert Shop
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Selling homemade chocolate truffles, dark chocolate brownies and
truffle fudge cake.
Marketing Strategy
- They have a flash sale where you need to buy 2 so you can get 1
box for free.
- Content hash tag so that customers can reach them.
Strength and Weaknesses
- They have different variations ofsweetslike truffles, brownies,
and truffle fudge cake.
- A little bit expensive.
∙ El Chubby’s Pizza
Fresh day. Fresh week. Fresh pizza every day.
Marketing Strategy
- Promoting their product through social media
platforms.
- Making feedback and reviews of their customers to
produce.
Strength and Weaknesses
- Affordable pizza.
- They offer one product and limited supply of a product a day.
Marketing Mix
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Ube Yummy consists of Ube Jam with
mashed sweet potato to maintain the
uniquess and healthiness of the
cuprcake.
Berry Very is sweet potato cupcake that
consists of Flavored syrup like
strawberry with mashed sweet potato to
maintain the uniquess and healthiness of
the cupcake.
Chocoolit is the chocolate flavor of our
Sweet potato cupcake that Is consist of
mashed sweet potato, chocolate chips
and chocolate icing
Cheesylicious cupcake is consists of
Melted cheese, grated cheese and
mashed sweet potato to maintain the
uniqueness and healthiness of the
cupcake.
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Marketing Strategies
Online Selling
The enterprise will use online selling where they can reach the range of
their target market. The enterprises will use Facebook, Instagram and
Tiktok as their primary channels of selling, where they can deliver services
and products and where they can market their products. To fulfill their
order, the enterprise came up with a pre-ordering system. Since their
product is positioned on an occasional basis, this makes the customer's
purchase easy and gives better customer service. This system will give the
customer a visible view of the freshness of cupcakes after delivery. Another
way to sell products is through the visualization of product information,
which is posted regularly and with the help of customer reviews, to their
products where they can attract buyers.
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Chapter III
Technical Aspects
Vicinity Map
Floor Plan/Store Production
Gantt Chart
Procurement Plan
To ensure that Crave D' made success in business, the Crave d'
made support the day to day operation and peak orders. we ensures
that all Varieties and flavors of our cupcakes are available anytime.
Product Place Order:
*Get feedback from the Customers.
*Online Reservations
*Expect Delivery time 30mins - 40mins.
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
*List the Quantity of Stocks.
* We accept online payment
Production Plan
A. Product Description
SweTato Cupcake is a 30% organic cupcake made from sweet
potato leaves with a twist of Sweet Potato Jam filling. This ingredient
allows the enterprise to give an essential benefit and offer a new
flavor to the usual cupcakes that exist in the market. It has a soft
texture weighing 4 grams with jam and icing. It is 1.77 inches in
height and 3.5 inch OD (outside diameter).
It is brown for the original flavor and color yellow white for its icing.
Moreover, the enterprise offers three (3) other flavors such as Ube,
Cheese, and Chocolate (brown,yellow, and violet for its flavored
icing). These flavors allow the enterprise open opportunities to offer
other variants aside from the original flavor of the product (with sweet
potato leaves and sweet potato Jam). The cupcake is made from all-
purpose flour, and evaporated milk that gives a nice and moist
texture with powdered sweet potato leaves being the main ingredient.
The enterprise used standard size and weight for the cupcake to
have space for icing and fillings adding value to it. Its brown, yellow,
and violet colors included on the cupcakes icings to match the flavors
represent the cupcake. For one unit, the entity has 4 different
flavored cupcakes (original, ube, cheese, and chocolate flavors).
Overall, SweTato Cupcake is a good source of vitamin B for eyesight
and good digestion, vitamin C for growth and development, and gives
energy and boosts immunity.
Items Picture Price
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Baking 4995 php
Oven
(Brand:
Xtreme)
Nutri Bullet 1800 php
Blender
Whisks (Set of 150 php
4pcs)
Stand 3120 php
Mixer
Piping Tips
(Set of 9pcs)
125 php
Kitchen 39 php
Scissors
PAGE \* MERGEFORMAT 1
Cooling Rack 380 php
(Set of 3pcs)
ST. CLARE COLLEGE OF CALOOCAN
Mixing Bowls 110 php
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Cupcake Tray 153 php
Molder
(NonStick)
Measuring
Cups and
Spoons 115 php
Mixing Bowls 110 php
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Cupcake Tray 153 php
Molder
(NonStick)
Measuring
Cups and
Spoons 115 php
Stainless
Casserole
1,000 php
Grater 100 php
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Peeler
50 php
Chapter IV
Management Aspect
Mission
The enterprise strives to provide healthy, high-quality pastries made
mostly from Sweet potato leaves and to earn customers’ trust by
maintaining product quality and establishing convenient service.
Vision
To be a well-known brand of healthy cupcakes in North Caloocan
with outstanding customer service and a sense of well-being.
Our Core Values
PAGE \* MERGEFORMAT 1
ST. CLARE COLLEGE OF CALOOCAN
Crave D' Made is an equal opportunity environment characterized by
our core values of Customer Delight, Innovation, Passion for
Excellence, Faith in God, Integrity & Teamwork.
Business Ownership
Organization Chart
Duties And Reponsibilities
Chapter V
Financial Aspect
Start Up Cost
Schedule
Financial Statement
Statement of Owner’s Equity and Balance Sheet
Appendices
Acknowledgement
Personal Data
PAGE \* MERGEFORMAT 1
