PROJECT FILE

ON

“A STUDY OF SALES AND MARKETING STRATEGY OF EARTH

INFRASTRUCTURES LIMITED”

DRONACHARYA GOVERNMENT COLLEGE

GURUGRAM UNIVERISTY, HARYANA

Submitted in partial fulfillment of the requirements fo the

award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION (2019-22)

SUBMITTED TO: SUBMITTED BY:

The Controller of Examinations VICKY
GURUGRAM UNIVERSITY ROLL NO. : 3004810055
GURUGRAM, HARYANA REGN NO. : 191270250049

i
 STUDENT
DECLARATION

I, Vicky , Roll No. 3004810055 student of B.B.A. 6th Semester declare that the work
incorporated in this report entitled “A Study Of Sales And Marketing Strategy Of
Earth Infrastructures Limited” in partial fulfillment of the requirements for the
award of Bachelor of Business Administration (6th Semester) is the outcome of
original study undertaken by me and it has not been submitted earlier to any other
University or Institution for the award ofany Degree or Diploma.

(Signature of Student)
Date: Name: Vicky
Place: Gurugram Roll No. : 3004810055
Reg. No. : 191270250049

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 CERTIFICATE

This is to certify that Vicky, student of BBA 6th Sem. Reg. No. 191270250049
has worked under my guidance on the Project entitled- “A Study Of Sales And
Marketing Strategy Of Earth Infrastructures Limited” The project is completed in the
partial fulfillment for the requirement of the degree of BBA.

I wish him/her all success in life .

(Faculty Guide Name)

Assistant Professor
D.G.C, GURUGRAM

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 ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people, who directly or indirectly contributed in

the development of this report and who influenced my thinking, behavior, and acts during the
course of training.

I express my sincere gratitude to Mr. Sachin Jindal (Assistant Sales Manager) Earth
Infrastructures Limited, Gurugram for providing me an opportunity to undergo summer
training at Earth Infrastructure Limited.

Lastly, I would like to thank my parents for their moral support and my friends with whom I
shared my day to day experience and receive their suggestion which improves my quality of
work.

Vicky

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 TABLE OF CONTENTS

Certificate from company ii

Student Declaration iii
Acknowledgement iv

Chapter TITLE Page No.

Chapter 1 Introduction 1-20

Chapter 2 Profile of the Industry and Company 21-34

Chapter 3 Review Of Literature 35-40

Chapter 4 Research Methodology 41-46

4.1 Purpose Of The Study 42
4.2 Objectives of Study 42
4.3 Scope of Study and 42
4.4 Research Design and methodology 42
4.5 Data Collection 43
4.6 Tools of Technique 45
Chapter 5 Data Analysis And Interpretation 47-57
Chapter 6 Findings and Limitations 58-60
Chapter 7 Suggestion and Conclusions 61-63
Bibliography
Appendix/Annexure

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 CHAPTER-1
INTRODUCTION

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 INTRODUCTION

Marketing strategies adopted by Earth Infrastructure Limited.

Benefits to the company:-
 Get increased sales of their Projects by the proper implementation of the
recommended measures.
 To get an idea about the new marketing strategies that can be applied in future to
compete with the competitors.
 To promote their product portfolio not only among the existing customers base but
also among new customers through lead generation.
 Find out the various Projects present in the industry.

Academic Benefits:-
 Experience of doing a market research & practical experience in convincing the end-
users to fill up the questionnaire.
 Experience of interacting with perspective customers and convert them into real
customers.
 Got an insight of real estate Projects and gain thorough knowledge of various
promotional strategies.
Earth Infrastructure Limited Ltd. is the fastest growing company in the Real Estate Sector. In
the time
span of only 3 years, the company has launched its number of projects in Delhi- NCR region.
Some of these are:

Earth Techone

It is an integrated commercial project which focuses on providing every type of real estate
product in an area of 15 acres.
It mainly focuses on the smooth working of business by providing offices, apartments, retail
shops so that the investor who is seeking to commence his business may not have any kind
of problem as all the facilities are provided as his rest place (apartments) will be near and any

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other stuff can be bought from retail shops.
Offices
Three types of offices provided;-
 Alpha tech- fully furnished office space
Under this every facility will be provided like from desk to computers, printers and every
necessary thing which the person seeks to have in an office.
sizes available - 350, 500, 750, 1000 sq. ft.
Rates - for 350 & 500 is RS. 6000 /sq.ft., for 750 & 1000 is Rs. 5750/sq. ft.
 Beta tech- semi furnished office space
It is office space which will have less facility than alpha tech and is best suited for an investor
who wants or has interest in doing further changes as per his/ her requirements.
Sizes available – 300, 500, 700, 1000
Rates – Rs. 5250/ sq. ft.
 Gamma tech- unfurnished virtual space
it is an open space provided with no locks and space is distributed among the investors
according to their requirements.
Size starts from 200 sq. ft. and multiples of 200

Studio apartments – fully furnished

These apartments are basically for the persons who would be commencing there businesses in
the offices provided in the Tech one site. So that their work is not effected by wasting time in
travelling from their homes. It is also suited for the companies to reside their guests not far
from the workplace.
Ideal for executives, small families and senior citizens. So this concept is good as it saves
much money and time.
Sizes available – 495 & 800 sq. ft.
Rates – Rs. 4000/ sq. ft.

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Express one – semi furnished retail spaces

These spaces are suitable for food courts, ATM‘s, Retail shops etc.
Are also a part of facility which is to be provided to the investor who is going to invest in
apartments and offices.

Retail shops -
Sizes available - 250 / 350 Sq. ft. (and, multiples)
SIZES RATE per sq.ft.
250 sq.ft. RS 9000
350 sq.ft. RS 11000

Bank Space -
Size available -3000 Sq. ft.
Rates- Rs. 8500 / Sq.ft
Food Court -
Sizes available - 500 Sq. ft. & 1000 Sq.ft
Rates- Rs. 8500/Sq.ft.
Sales Drivers Of Earth Tech One
1. Night Safari: GNIDA is planning to develop a Night Safari. It is fourth in the world after
Singapore, China and Thailand. Bernard Harrison will be designing the upcoming Greater
Noida night safari.
2. Formula 1 Race Track: Just 5 kms. Away from Tech Zone, It was First hosted in 2011.
The track was officially inaugurated on 18 October 2011.
3.Amusement Park: It is proposed to be developed over an area spread in 200 acres. India‟s
largest amusement park by Essel World.
4. Taj International Airport hub: Very close distance from proposed airport will make this
zone as an attractive as well as comfortable destination to stay.
5. Surajpur Bird Sanctuary: Another significant step in bringing the city on tourists map,

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GNIDA with collective efforts of World Wildlife Fund (WWF) and the Forest department is
developing a „paradise for bird lovers in a massive area of 330 hectares in Surajpur which
includes 110 hectares of wetland. The project is expected to getcompleted by 2013.
6. Wipro/ NIIT: Leading corporates are already making their presence felt in the region, out
of which, some of them are SEZs. In coming days, these corporates will need stay
arrangements for travelling executives, guests and even clients.
7. GautamBudhha University: Spread over 550 acres, Asia’s largest residential university –
Gautam Buddha University is exactly „opposite to Tech Zone. Moreover, this university
faces the very first plot in Tech Zone – Plot No.1 which is –Tech One.
8. India Expo Mart: To improve the vast potential of exporting Indian Handicrafts, and to
encourage professional tourism, India Exposition Mart Ltd. (IEML) which is India’s first
state of the art project for cottage sector wherein Round „O’ Clock International Marketing is
available has been concep- tualized and established in Greater Noida in Knowledge Park -2,
approximately 3 kms.from Tech Zone.
9. Delhi Metro: As an extension of Line 3 of DMRC, which connects Dwarka, Sec. 21 to
Noida, Sec. 32, the work on proposed link between Noida, Sec. 32 and Greater Noida is
expected to begin this Sep. and the deadline to finish the same is 2014. This will give
connectivity to Delhi at lightning fast speed with all comforts of Delhi Metro.
10. Yamuna/ Taj Expressway: 180 kms Expressway connecting Greater Noida to Agra in
less than 2 hours and hence will play pivotal role for Delhi – Greater Noida – Agra tourism
destinations.
11. FNG Corridor: 56 kms. long under construction expressway will help people commute
at a lightning fast speed between Faridabad- Noida- Ghaziabad. Trucks and
other heavy commercial vehicles will not need to enter Delhi.
12. Integrated Transport Hub at Boraki: Spread over 600 acres in Boraki, which will
include a world class ISBT and an upgraded Railway station on Ludhiana – Kolkata main
railway line, along with shopping malls and „five star‟ hotels in the area, the city will boast
of one of the unique and first integrated transport hub in India.

EARTH GRACIA (Open lifestyle)

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2 and 3 BHK „semi-furnished‟ and „fully-furnished‟ apartments which will not only become
a
symbol of lifestyle statement in near future, but the ones which will surpass your imagination,
be fitting Earth Gracia
With Earth Gracia, not only, you will see your future living address become a paradise of
modern living with hardcore sensibility of contemporary living… but a place, where it’s hard
to beat imagination and when you beat it, you feel that heaven has fallen on your feet.
Mentioned below are some prominent „reasons to make Earth Gracia your future living
address:

LEED Certification (Leadership in Energy and Environmental Design)

Location: Greater Noida-West
Sales drivers of EARTH GRACIA
 Tennis Court
 Golf Putting and Basket Ball Ground Entertainment Zone with Single Screen
multiplex
 Horse Riding & Party Lawns
 Barbeque Corner
 Party Area with Pavilion and Amphitheater Health Zone with Art of Living Classes,
Yoga Classes, Aerobics Classes
 Fish Therapy Art Zone with Music, Dance & Painting Classes
 Club Zone with Spa Facility
 Card Room, Ball Room, Gun Fight, Salsa Dance Classes etc.
 Fine Dining Zone with dedicated Food Court
 Lounge and Roof Cafeteria
 Caring Zone with Nursing Homes
 Hospitals and Round the Clock Chemist Shop
 Located on 200 feet wide road
 Close proximity with Noida, Ghaziabad & Faridabad
 Well connected to proposed metro station
 Near to 130 meter wide road expressway
 Close to all daily need amenities

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Free Value Added Services
 Medical Consultancy for Residents
 Electrician & Plumber on call
 24 Hours Ambulance Service
 Pollution Free Battery Operated Carts for residents
 In house Consultancy by Interior Designer
 Feeder bus facility to Metro Station
 Vaastu and Astrology Advice

Available Sizes
TYPE SIZES
2 BHK + STUDY ROOM 1310 Sq.ft.
3 BHK + 2T 1545 Sq.ft.

Earth Gracia Payment Plans

TYPES OF PLAN RATE / sq. ft.
DOWN PAYMENT PLAN RS 3100/-per sq.ft.
CONSTRUCTION LINKED PLAN RS 3400/-per sq.ft.

Booking amount is 10% of B.S.P (base selling price)

Additional Charges
 ECC ( External electrification charges Rs 85/ sq.ft
 FFC ( Fire fitting charges) Rs 40/sq.ft
 Lease rent Rs 100/sq.ft
 Electric connection charges (min. 5kva) Rs 5000/KVA
 DG Power back up Rs 20,000/KVA
 Mandatory Club Membership Rs 1.5 LACS
 Covered Car Parking Rs 2.5 LACS
 Road Facing PLC Rs 50/sq.ft
 Corner Facing PLC Rs 75/sq.ft
 Park Facing PLC Rs 75/sq.ft

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Preferential Location Charges

Floor PLC Rs /sq.ft Floor PLC Rs/sq.ft

GROUND FLOOR 150 9TH FLOOR 60

1ST FLOOR 140 10TH FLOOR 50

2ND FLOOR 130 16TH FLOOR 60

3RD FLOOR 120 17TH FLOOR 70
4TH FLOOR 110 18TH FLOOR 80

5TH FLOOR 100 19TH FLOOR 90

6TH FLLOOR 90 20th FLOOR 100

7TH FLOOR 80
8TH FLOOR 70

Advantages of Earth Projects over competitors:

 Availability of maximum project details – Project details of almost half of „either
soon to be launched projects or have not been launched projects are either, minimalor
not available at all.
 Minimum Ticket Size - No other project offers a business space/suite of as less as
350 sq. ft.
 Locational Advantage – Location of earth’s tech zone‟s most prime location and
very first plot on entrance – Plot no. 1, the plot is Taj Expressway facing and is
located right
opposite of proposed Gautam Buddha University – largest university in Asia and a
huge catchment area for talented professionals.
 Flexible Payment Options - Flexibility to choose from as much as three (maximum)
payment options available – D.P., Flexi and C.L.P. on different sizes of business
suites as well as for residential suites whereas in many of the other projects not as
many payment options are available.
 Assured Returns + clearly specified possession date - As compared to other
projects which does not have any clearly defined possession date, and hence assured
returns till possession, Earth Tech one gives its investors a complete peace of mind
with a reason to smile as the investor would be sure of getting almost half of his

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 invested amount back in 51 months + manifold capital appreciation once the project is
completed in June 2013. The investor would be assured of both returns and timely
possession, and hence capital appreciation.
 Fully Loaded, Plug & Play Concept - Early possession – June 2013 coupled with
fully loaded business suites means its plug & play for dynamic and charged up
professionals.

Reasons Behind To Select Greator Noida As A Location For Most Of The Projects
Greater Noida:
Located in Uttar Pradesh, barely 40 kms.from Gurugram and 20 kms. from Noida, the area of
Greater Noida is slowly but surely on the path of becoming one of the largest industrial and
education centres of the country. The area of Greater Noida is 44,000 hectares and its current
population is 12,00,000. Real Estate in this area is amplifying at a good pace in wake of its
growing importance as a reality destination around Delhi. Like other areas of the NCR,
Greater Noida too is home to a number of Indian and Foreign companies, which is an
advantage for the area. It is on its way to becoming a commercial hub. Real estate in this city
has huge potential for development.
The proximity to Delhi and Noida and good connectivity with both cities has been a major
catalyst for the growth of the city. The modern infrastructure in keeping with the demands of
high quality living and improved living standards has made Greater Noida a destination of
choice. In addition, a large number of construction projects offer quality housing and office
space equipped with modern amenities, making real estate in the city all the more desirable.
In all, property in Greater Noida has come across as the next best option given its location
advantage, good connectivity, green environs and the enormous potential for development.

Swot Analysis Of Greater Noida

STRENGTH WEAKNESS
 2nd planned city.  Problem of law and order
 Wholly Wi-Fi.
 India expo mart  Lack of public transport
 Yamuna Expressway.
 Knowledge Park.  Lack of labour
 An eco-friendly relaxed environment.

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 Shiv Nadar University Launched.  Show pace of development
 Affordable Property rates as compared
to Delhi.
 A modern, efficient city of international
standards.
 Top quality housing and social
 infrastructure.
 Wider than access roads.
 Ansal Plaza shopping mall operational.
 F1 Racing track.
 Gautam Buddha University and,
Galgotia University.

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 OPPORTUNITIES THREATS

 4th Night Safari.  Noida extension fiasco.

 Change of government will rise problem for
the master Greater Noida.  Change the govt. will rise problem
 Boraki Railway Station. for the master plan of greator
 Expected population in 2021 is 21 lakhs. noida
 DMIC (Delhi Mumbai Industrial Corridor) .
 Gas based power project.
 NIIT Tech to invest Rs175 crore for Noida
 Campus expansion.
 Shopping Malls, Multiplexes coming up.
 Delhi Metro extended in Greater Noida.
 The next major IT destination.
 Excel World.
 FNG Corridor.
 Biggest Milk plant to give empowerment to
villagers in Tapal.
 Noida crime control plan to cost Rs380
crore.
 Bird Sanctuary.
 YEA is planning to open 4 international
 universities and 10 engineering colleges
adjacent to Yamuna expressway.

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Swot analysis of Earth Infrastructure Limiteds
STRENGTH WEAKNESS
1. Fastest Growing Company 1. Slow pace of development of the
2. Focused Portfolio projects
3. Strong Financial Background 2. Brand name is not much known as
4. Experienced Leadership & compared to the major players of real
Management estate in the market.
5. Team Leed Certified- Green Building
Concept
6. Architect- Eigen
7. Wide Sales & Marketing Network
8. International Presence
9. Projects in SEZ area

OPPORTUNITIES THREAT
1. Capturing prime locations in Delhi/ NCR 1. Well established developers prevailing
-which would attract more investors in in the market.
future 2. Threat of New entrants.
2. Greenology concept can attract more 3. Change in Government policies.
investors in comparison to other Unorganised sectors in real estate, like,
developers small scale brokers and property dealers
3. Economical and Innovative promotional etc
strategies.

Marketing - Promotion Strategy

Promotion is the method you use to spread the word about your product or service to
customers, stakeholders and the broader public. Once you’ve identified your target market,
you’ll have a good idea of the best way to reach them, but most businesses use a mix of
advertising, personal selling, referrals, sales promotion and public relations to promote their
Projects or services.
1. Advertising
2. Selling
3. Sales Promotion
4. Public Relations

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Sales & Marketing Promotion Strategy of Earth Infrastructure Limiteds
Creating a sales and marketing promotions strategy requires a thorough knowledge of your
company’s Projects, competition and overall mission. Sales and marketing promotions
strategists must first be able to identify which segment of the general public might be
interested in purchasing Projects. For instance, targeting grown men when selling Barbie
dolls likely wouldn’t yield positive results. Sales and marketing promotions strategists also
must be creative in promoting their Projects.

Markets
Marketing a product goes beyond just the obvious aspects of age group and gender.
Strategists have to factor in lifestyles, income and location, as well as what is trendy. They
conduct research and polls to discover what the public likes about their Projects, or what the
public would do differently. They also need to find out why people are choosing not to buy
their Projects.

Promotions
A good sales and marketing promotions strategy involves a sure-fire method to reach its
audience. This involves designing graphics to creating catchy jingles for advertising. Sales
and marketing strategists push their Projects and services through many different venues,
such as broadcast and print advertising, billboards and e-mail newsletters. Other promotions
include offering discounts on Projects or rewards for purchasing a certain degree of service.

Competition
Sales and marketing promotions strategies focus must focus heavily on what the competition
is doing, and how it goes about promoting its own Projects. Strategists have to ask if what the
competition is doing is successful, and if so, why. They also need to be aware that they can,
in fact, learn a lot from the competition, and if necessary, steal the competition’s ideas and
make it their own--much like Coke and Pepsi, or Burger King and McDonald’s, all do on a
regular basis.
Pricing
When it comes to making a purchase, the first thing a customer typically observes is the cost.
It’s up to sales and marketing promotions strategists to figure out how much a customer is
willing to pay for a product, factoring in how much it costs to manufacture the product. There
is also the location factor, where prices for the same product might need to vary by region.

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Supply And Demand
Along with knowing the many facets of pushing Projects and services, sales and marketing
promotion strategists keep track of inventory, making sure there are enough items available to
meet buyer demand. If another company is manufacturing the product, they have to make
sure orders are placed and that Projects arrive in good condition. Where and how to store or
display items may be another consideration.

How to Design a Sales Promotion Strategy

For a sales promotion strategy to be successful there needs to be a plan in place. When you
design a sales promotion strategy, you need to make sure that the company is getting the best
return on investment and good marketing exposure in exchange for the promotional part of
the strategy. If a company is using a buy one, get one free promotional strategy, then there
needs to be sufficient return for the item that will be given for free to make sales promotion a
success.

Reaching Sales Representatives

Step 1
Determine if you want the sales promotion to be a short-term or long-term promotion. For a
product just being introduced, you will want to use a long-term promotion to help establish
the product in the sales representatives' minds. A product that is at the end of life would be a
short-term promotion as you are trying to get old product off shelves.

Step 2
Create a spiff-based promotion for your product that will entice sales representatives to want
to push your product. The spiff can be done on a per-unit basis where every unit sold gets a
bonus, or you can create a spiff based on volume where the bonus is not paid until a certain
volume of sales is reached.
Step 3
Develop a registration system that will require sales representatives to sign up to be part of
the sales promotion. The registration will not only track sales volume for each representative,
it can also be used as a contact database for future sales promotions involving sales
representatives.

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Step 4
Create marketing material that outlines the complete program to sales representatives, gives
registration information and offers sales pitch information that representatives can use when
trying to sell your product.

Step 5
Stay in touch with registered sales representatives with weekly sales pitch information
updates, and updates on how each representative is performing in the promotion. This will
help to stoke the competitive fires among the sales representatives and drive revenue.

Promoting to Retail Customers

Step 1
Focus your promotion on one product, or one family of Projects. If you make the promotion
too broad, then retail customers may get confused and not participate. If the promotion works
for one product, then you can replicate it for other Projects as well.

Step 2
Determine which kind of retail sales promotion strategy you want to use. Some of the popular
retail promotions are buy one, get one free as well as free sample, buy a product and get a
free accessory or a mail-in rebate.

Step 3
Create a comprehensive set of rules for the promotion and include those rules on all of the
promotional material. Work with your company's legal department to ensure that the rules of
your promotion are complete and effective.
Step 4
Develop a website where customers can register to receive promotional rewards and find out
more information about the product and company. Ask customers to give their email address
for future promotions. Designate a toll-free phone number where customers can call and ask
for more information on the promotion.

Step 5
Create a retail display that gives all of the details of the promotion to be placed in all of your
retail outlets.

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The Impact of Advertising & Sales Promotion in Revenue
While the two terms are often used interchangeably, advertising and sales promotion
designate different parts of a business's marketing strategy. Advertising has to do with
building brand recognition and taking measures to build long-term profitability, whereas sales
promotions are shorter-term strategies that infuse immediate revenue into a business by
directly affecting the price of goods or services. While both can potentially affect revenue,
sales promotions have a direct connection to the amount of money your business brings in.

Increasing Value
Advertising can help your business to increase its value and build its reputation. This can
happen in two ways: either through the purchase of advertising space in magazines,
newspapers, social media or other outlets, or through editorial coverage. Ideally, editorial
coverage is the aim of many small businesses. It costs you virtually nothing and can have
long-lasting impact on building your firm's reputation. Essentially, this is about garnering
public relations. Make contacts with your local newspaper, community organizations, and
social clubs. Take part in promoting nonprofit events or sponsor a Little League team. All of
these are ways to get your business's name out in the public without spending money directly
on advertising.

Brand Reputation
Apart from these more traditional means of increase brand value, your business should also
be concerned with its brand reputation. A solid brand reputation will directly affect revenue,
as customers will feel safe and secure in purchasing goods and services from your company.
Reputation management is about understanding the influence of customer perceptions on
your business's revenue prospects. The idea here is to manage customer expectations, to
respond quickly to problems or issues, and to always conduct your business in an ethical way.
This concern with reputation should extend through all forms of marketing and advertising
and your approach to customer service.

Sales Promotions
Sales promotions are meant to directly drive revenue. There are many ways to go about sales
promotions, and all of them have to do with communicating an added value or incentive to
your consumers. For example, you can offer a free trial of a product or service, issue

16
coupons, offer rebates, or hold contests for free goods. All of these methods aim to get
customers into your business to spend money.
Bringing It Together
As you might have guessed, marketing, advertising and sales promotions do not exist in
isolation. Businesses need a good mix of all of these methods to encourage both short- and
long-term revenue and growth. The goal is to keep your business profitable and to keep a
good reputation in the community and among your current and potential customers. By
balancing value-increasing activities with a direct investment in advertising and sales
promotions, businesses can prosper.

Direct Sales Vs. Promotion

Direct sales and sales promotions are two major components of the promotional element of
marketing. The marketing mix outlines four critical strategic marketing elements -- product,
place, price and promotion. When marketing a product, sold through specific distribution
channels and at certain prices, various strategies such as advertising, direct sales and
promotions are common.

Direct Sales Basics

Direct sales involves person-to-person selling in which a company salesperson communicates
the benefits of Projects and services to prospective customers. This can happen in business-
to-business, trade channel or consumer markets. Direct sales is a more assertive marketing
approach in which companies use salespeople to personally present persuasive messages to
customers, listen to their feedback and concerns, and attempt to close the deal by responding
effectively to those concerns.
Pros and Cons
Direct selling is more personalized and engaging than other types of marketing. Salespeople
personally interact with customers face-to-face, whereas with traditional advertising,
messages are delivered through media with the hope of a consumer response. Direct selling
also allows the company, through its salespeople, to build effective long-term relationships
with key customers. Costs of employing salespeople and the potential alienation of customers
driven away by high pressure selling tactics are drawbacks.
Promotion Basics
A sales promotion is a form of advertising that focuses on short-term sales inducements.
Sales promotions entice customers with price discounts or other price-oriented benefits. This

17
separates promotions from brand-building advertising that focuses on the long term. Sales
promotions center on the price side of the value equation, which means consumers perceive
value as a comparison of price and product benefits. Sales promotions suggest a good value
because of a reduced price point, but constant benefits.

Tactics and Goals

Coupons, off-price discounts, rebates and percent-off sales are among common sales
promotion techniques. Companies use sales promotions for a variety of reasons. New
companies use them to drive instant traffic. Clearing out excess inventory is another common
intention. Additionally, companies use sales promotions to attract customers in hopes of also
selling higher margin Projects. Generating immediate cash flow to cover short-term debt and
expense obligations is another common and important purpose of sales promotions.

Sales Promotion Advantages

A sales promotion is a marketing technique that is designed to entice a customer to take a
specific action such as make a purchase or request more information. A sales promotion
usually occurs for a limited period of time to help create a sense of urgency. Examples of
sales promotion can include coupons, free trial periods and discounts, to name a few. Sales
promotions offer a number of advantages to the owner of a small business.

Luring New Customers with Price

By offering a reduced price on a popular item, you can lure customers away from
competitors, which may ultimately help turn them into regular shoppers. For example, if you
own a small electronics store that's competing with a large retailer, offer a discounted price
on a popular cell phone model for a limited time. If you serve the customers well during the
purchase process, they may be willing to come back.
Gaining Community Favor
Create a good name for your business by staging a promotion that supports a worthy cause.
For example, if your town needs a new fire engine or police car, donate a portion of customer
purchases at your business to the cause. You'll be helping your community, which is a win-
win for everyone and may lead to more business for you.

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Encourage Repeat Purchases
Businesses like airlines and hotels successfully use rewards programs to encourage customer
loyalty, and you can do the same for your small business. If you own a coffee shop, for
instance, give customers a rewards card that you hole-punch each time they make a purchase.
After they make five or 10 purchases, they can redeem the card for a free cup of coffee.

Entice Reluctant Consumers

Giving away free Projects or services is a good way to get people to try them for the first
time, which may lead to a purchase. If you own a deli and you've added a new sandwich to
the menu, pass out small samples to each of your customers as they come in the door. If you
operate a health club, offer a free trial membership or free personal training sessions to get
people to give you a try.

Providing Information
A sales promotion can help you provide information to potential customers that aids them in
making a decision. This can be beneficial for Projects or services that are complicated or are
unfamiliar to consumers. For example, if you're a financial planner and you're attempting to
gain clients in the area of retirement planning, a free seminar allows you to explain what you
do and how some of your investment Projects work.

Objectives of Sales Promotion

A sales promotion is a marketing technique usually designed to last for a relatively short
time. Common sales promotion techniques can include special pricing, coupons and staging
events to gain publicity. Small businesses can make use of sales promotions to achieve a
number of specific business objectives.

Keep Existing Customers

A sales promotion can be geared toward keeping existing customers, especially if a new
competitor is opening nearby. For example, a barbershop owner can mail coupons to all of
his existing customers to take attention away from a competitor's grand opening event. A dry
cleaner could implement a referral program where he gives existing customers a discount
when they refer new customers to make a purchase, which can help build customer loyalty.

19
Inventory Clearance
A special promotion can help you clear inventory to make room for seasonal or new
merchandise. If you own a clothing boutique, for example, you may need to advertise a
reduced price on winter clothing to make room for spring and summer fashions. The owner of
a gift shop can conduct a clearance sale on Halloween merchandise to make room for
Christmas Projects.

Reaching New Market

A promotion can be a way to reach a new segment of the market. For example, if you operate
a health club and you've developed a fitness plan geared toward senior citizens, you can use a
mailing list with addresses of those who are age 65 and older. You can then mail a coupon or
special offer to this market segment.

New Product Launch

A sales promotion can help you introduce a new product to the marketplace. For example, if
you operate a bakery and you're unveiling a new line of pastries, you can generate a
promotion to get people to come to your bakery and try them. Your promotion can offer a
discounted price or the addition of a free item, such as a cup of coffee.

Increased Brand Awareness

A sales promotion can help increase awareness of your brand, which can ultimately lead to
additional sales. For example, by sponsoring a charity, event such as a chicken barbecue or
raffle, you can make people in the community aware of your company in a positive way,
which can lead to them patronizing your business.

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 CHAPTER-2
PROFILE OF THE INDUSTRY
AND COMPANY

21
 INDUSTRY PROFILE

Real Estate Industry in India

The real estate sector is one of the most globally recognized sectors. Real estate sector
comprises four sub sectors - housing, retail, hospitality, and commercial. The growth of this
sector is well complemented by the growth of the corporate environment and the demand for
office space as well as urban and semi-urban accommodations. The construction industry
ranks third among the 14 major sectors in terms of direct, indirect and induced effects in all
sectors of the economy.
It is also expected that this sector will incur more non-resident Indian (NRI) investments in
both the short term and the long term. Bengaluru is expected to be the most favoured property
investment destination for NRIs, followed by Ahmedabad, Pune, Chennai, Goa, Delhi and
Dehradun.

Market Size/ Growth Prospects

Real estate sector in India is expected to reach a market size of US$ 1 trillion by 2030 from
US$ 120 billion in 2017 and contribute 13 per cent of the country’s GDP by 2025. Retail,
hospitality and commercial real estate are also growing significantly, providing the much-
needed infrastructure for India's growing needs.
Sectors such as IT and ITeS, retail, consulting and e-commerce have registered high demand
for office space in recent times. Commercial office stock in India is expected to cross 600
million square feet by 2018 end while office space leasing in the top eight cities is expected
to cross 100 million square feet during 2018-20. Gross office absorption in top Indian cities
has increased 26 per cent year-on-year to 36.4 million square feet between Jan-Sep 2018. Co-
working space across top seven cities has increased sharply in 2018 (up to September),
reaching 3.44 million square feet, compared to 1.11 million square feet for the same period in
2017.

Investments
The Indian real estate sector has witnessed high growth in recent times with the rise in
demand for office as well as residential spaces. Private Equity and Venture Capital
investments in the sector have reached US$ 1.47 billion between Jan-Mar 2019. Institutional
investments in India’s real estate are expected to reach US$ 5.5 billion for 2018, the highest

22
in a decade.
According to data released by Department of Industrial Policy and Promotion (DIPP), the
construction development sector in India has received Foreign Direct Investment (FDI)
equity inflows to the tune of US$ 25.04 billion in the period April 2000-March 2019.
Some of the major investments and developments in this sector are as follows:
 New housing launches across top seven cities in India are expected to increase 32 per
cent year-on-year by 2018 end to 193,600 units.
 In September 2018, Embassy Office Parks announced that it would raise around Rs 52
billion (US$ 775.66 million) through India’s first Real Estate Investment Trust
(REIT) listing.
 New housing launches across top seven cities in India increased 50 per cent quarter-
on-quarter in April-June 2018.
 In May 2018, Blackstone Group acquired One Indiabulls in Chennai from Indiabulls
Real Estate for around Rs 900 crore (US$ 136.9 million).
 In February 2018, DLF bought 11.76 acres of land for Rs 15 billion (US$ 231.7
million) for its expansion in Gurugram, Haryana.

Some of the major investments in the Indian real estate sector are:
 Ashiana Housing Ltd plans to foray into Gujarat's real estate with its first project
worth Rs 100 crore (US$ 18.01 million) at Halol
 Mr Akhilesh Yadav, Chief Minister of Uttar Pradesh (UP) has inaugurated and laid
the foundation of development projects worth Rs 3,337 crore (US$ 601.21 million)
pertaining to Noida, Greater Noida and Yamuna Expressway
 Wave Infratech plans to invest Rs 500 crore (US$ 90.08 million) to set up its first
affordable housing venture in the Delhi national capital region (NCR) area
 Mahindra Lifespace Developers has bought the stake of private equity Arch Capital in
its joint venture residential project at Chennai. The buyout of the stake was estimated
to be around Rs 70 crore (US$ 12.61 million)
 Godrej Properties Ltd (GPL) has signed a development management agreement with
United Oxygen Company Pvt Ltd to develop residential housing project in Bengaluru.
The project will offer approximately 1,000,000 sq. ft. of saleable area and will be
developed as a residential housing project
 According to the latest reforms, FDI up to 100 per cent is allowed under the automatic

23
 route in townships, housing, built-up infrastructure and construction development
projects to increase investment, generate economic activity, create new employment
opportunities and add to the available housing stock and built-up infrastructure
 The Ministry of Housing & Urban Poverty Alleviation has planned to introduce a
single-window system for clearance of all real estate projects across the country. The
system could bring down the average approval time from the current 196 days to 45-
60 days
 The Government of India has sanctioned projects worth Rs 41,723 crore (US$ 7.51
billion) for building of 1,569,000 houses/dwelling units for economically
weaker/lower income group sections under the Ministry’s flagship Jawaharlal Nehru
National Urban Renewal Mission (JNNURM) programmes
 Housing finances are becoming feasible with the housing loan limit being raised to
US$ 52080 for priority sector lending

Some of the initiatives taken in the union budget 2015-16 include:

The Government of India along with the governments of the respective states has taken
several initiatives to encourage the development in the sector. The Smart City Project, where
there is a plan to build 100 smart cities, is a prime opportunity for the real estate companies.
Below are some of the other major Government Initiatives:
 Under the Pradhan Mantri Awas Yojana (PMAY) Urban, more than 8.09 million
houses have been sanctioned up to May 2019.
 In February 2018, creation of National Urban Housing Fund was approved with an
outlay of Rs 60,000 crore (US$ 9.27 billion).
 Under the Pradhan Mantri Awas Yojana (PMAY) Urban 1,427,486 houses have been
sanctioned in 2017-18. In March 2018, construction of additional 3,21,567 affordable
houses was sanctioned under the scheme.

Road Ahead
The Securities and Exchange Board of India (SEBI) has given its approval for the Real Estate
Investment Trust (REIT) platform which will help in allowing all kinds of investors to invest
in the Indian real estate market. It would create an opportunity worth Rs 1.25 trillion (US$
19.65 billion) in the Indian market over the years. Responding to an increasingly well-
informed consumer base and, bearing in mind the aspect of globalisation, Indian real estate

24
developers have shifted gears and accepted fresh challenges. The most marked change has
been the shift from family owned businesses to that of professionally managed ones. Real
estate developers, in meeting the growing need for managing multiple projects across cities,
are also investing in centralised processes to source material and organise manpower and
hiring qualified professionals in areas like project management, architecture and engineering.
The growing flow of FDI into Indian real estate is encouraging increased transparency.
Developers, in order to attract funding, have revamped their accounting and management
systems to meet due diligence standards.

25
 COMPANY PROFILE

We are an independent infrastructure provider with committed customer base. Backed by a

group of dynamic investors from India and Europe, Earth Infrastructure Limiteds is one of
India’s most well capitalized real estate company. Strong financial support and engineering
expertise makes us a quality infrastructure provider with global presence.
The group is known in the Realty fraternity for its professional might.
Implementation of new technology and innovation has been its constant goal and this is
evident in all its projects.
All these practices, policies, heritage, success and reputation are carried ahead by Earth
Infrastructure Limiteds ltd.

CORPORATE MESSAGE
The Indian real estate sector is growing at a breathtaking pace. Outsourcing, the new
phenomena increased the demand for commercial buildings and urban housing besides
related improvement in infrastructure
The stand taken by the government for FDI policies has given a rise for the investments in the
realty sector. Earth Infrastructure Limiteds is willing to embrace all the positive aspects of
growth to cater to the changing trends.
With its experienced and professional team, EIL will carve a niche out of niche in the
real estate industry by changing the skyline of the developing cities in India.

DIRECTOR’S PROFILE
MR. AVDHESH GOEL
(FCA, AICWA, ACS) DIRECTOR )

26
An exemplar of learning & awareness, Mr. Avdhesh Goel has the power to transform
opportunities into success. He has worked tirelessly to put Earth Infrastructure Limiteds Ltd.
on the Map of Indian Realty Sector.
His responsible outlook has helped him in shouldering many additional responsibilities in
addition to his professional callings. He has brought radical changes in business strategies,
professionalized the entire group and has redefined the internal systems.
Commandeering a powerful intuitive sense he has been instrumental in acquiring many
properties in the sunrise areas of National Capital Region. He has also been involved in many
core partnerships with prestigious and leading infrastructure companies.
His joy lies entirely in the happiness of deeds well done and in the zest of creating new things
and fresh goals. He is also a Certified Management professional from IIFT. His vision is to
make Earth Infrastructure Limiteds Ltd a global organization, whose very name spells trust
and commitment.

MR. ATUL GUPTA :( DIRECTOR )

Born with a strong charisma and hunger to excel, Mr. Atul Gupta is a symbol of performance,
drive and affirmation. An expert in numerous management methods, he influences the
internal and external dynamics of the organization, synergizing them with the success.
Principled yet open to fresh thoughts and ideas, he has always used emerging practices and
business models for rapid growth and sustainment of its own kind. Generous by heart, he is
also the founder of Utkarsh, an NGO that works for the old aged and challenged.

27
 MR. RAJNISH MITTAL :
( DIRECTOR )

Being an expert in Impression management he has done wonders to the company’s Public
Image. He possesses a strong sixth sense always offers our organization wise judgments. His
alert and intelligent thinking patterns create a win-win situation for all. His pioneering strides
towards relationship endeavours such as corporate assets and legitimizing long term
competitive advantages has helped in getting the company maximal social recognition.

MR. VIKAS GUPTA : (

DIRECTOR )

With the reputation of a valuable and trust worthy marketing expert, Mr. Vikas Gupta has
fulfilled all the expectations of the customers and has also managed to build a unique
corporate identity on the other. An innovator and youth icon, he implements his vision with
sheer perseverance and hard work. A well-established player in the realty industry, he is
known for giving value for money to the customers. His zeal and enthusiasm has earned him
the image of a youth icon and a team player. He has also made various outstanding
contributions to many American and European counterparts. An entrepreneur and pioneer to
the core he has created urbane and smooth choices for the customers, realty sector and
institutional segment. After choosing the roads less traveled he has reached the pinnacle of
success by his hard work, vision and determined spirit. His approach has enormously added
to the reputation capital of the company.

28
EIL’s Team
The company's ability is to meet the special requirements of the real estate market and clients
demand from its strong foundations of professionalism. The group's strength lies in its panel
of dynamic, young, qualified and highly experienced management and dedicated marketing
professionals that take care of the entire activities keeping its main thrust on customer
satisfaction, which is the main motto of the company.

The structured & unified marketing model followed in EIL has helped in building a
strong network of channel partners both in residential & commercial segment.
EIL also has a dedicated customer care centre that comprises of experienced executives. A
vast database of customers is maintained and customers can call them up for inquiries,
complaints & feedback. Periodic training and on-site experience ensure that our staff is
always geared towards meeting the demands of the industry.

Vision
To be the most innovative and trusted brand in real estate industry by adopting new
technologies with a focus on green and eco-friendly construction with focus to fulfill the
expectations of the customers.

Mission
ONE FACE, ONE VOICE
There will be one face, one voice of Earth for the outer world.

Customer Centric Attitude

To ensure complaint free operations with total customer satisfaction by resolving customer’s
issues with utmost attention and speedy services round the clock

Brand Value
To deliver the projects ‘differently’ and make the customer to feel at ease and comfort and
create the ‘Earth Brand’ a most trusted brand.

Innovation Through Technology

Earth would be effortful and creative to identify and deliver something new, matching the
technological up gradation in the Realty sector, all around the globe.

29
 Corporate Social Responsibility
Earth would concentrate towards development of affordable houses for the masses, to reach
to the heart of all.

Employee Culture
To keep on constantly searching for the talented employees, developing employee retention
policies, providing continuous training and development to facilitate them to contribute
completely in the growth of the organization

Character, Ethics And Values

Earth would be governed by its professional policies and procedures to ultimately benefit its
values customers. The transparency of the policies would be maintained through the
company’s operational manual. Adhering to the manual would be mandatory for all, with tan
ultimatum objective to make the earth “Favourite of all’ and to create “Ethical Brand Value”
within a short span.

Innovation beyond imagination we believe in making the finest elements of urban living
through its magnificent experience in real estate business for over a decade period.
With a commitment of high-quality construction, the company is willing to develop world-
class townships and commercial complexes in various
Prime locations of the country.

Milestones
We are a group of innovative people, who consider each of our projects as an opportunity to
do something different & unique. Our buildings are a personification of our dynamic
imagination and our vision is to create the finest elements of urban living & working with our
wide-ranging experience in real estate business.
Our ability is to meet the special requirements of the real estate market and clients demand
from its strong foundations of professionalism. Every project which will bear the Earth
signature will stand out from the rest, in terms of design aesthetics and global standards of
construction.
The pyramid dates back to early civilizations & for thousands of years, the largest structures on
earth were pyramids. In architecture pyramids are considered as a monumental structure and are

30
looked upon with reverence & awe. The pyramids have set the foundation for many future
constructions.
The use of pyramid therefore makes a lot of sense for a company that deals in real estate. The
circumference of a sphere reinstates the values of Earth Infrastructure Limiteds, as the earth is in
itself is a sphere. It renders a 3D feel to the logo. The presence of both the pyramid & sphere,
highlight the truth that Earth Infrastructure Limiteds was born to create outstanding structures,
that’ll leave a deep imprint on future.
Also the latitudinal feel to the logo imbues a direction of growth. The logo symbolizes global
appeal, upward growth & progress. As like on planet earth latitudes, always spiral up and the same
outlook is hoped for the group too.
Our Corporate Identity

The Earth Logo is an epitome of ancient history & modern architecture. The logo is a
remarkable union of the pyramid & the sphere.
 Blue has been chosen as the logo colour as when seen from space Earth appears to be
blue, due to the presence of water & atmosphere, which is why it is called The Blue
Planet
 Also blue is the colour of royalty
 Blue is calming. It can be strong and steadfast or light and friendly. Almost everyone
likes some shade of the color blue
 Blue conveys importance and confidence
 Blue brings peace

Code of Conduct
Objective: Every action of the company & its employees is to provide 360 degree customer
solution at its door step. We ensure to provide full support for any compliance of the
customers or the stakeholders.
We are committed to continuously review and update our Policies and Procedures to initiate
policies and actions which are customer centric and which promote financial prudence.
Philosophy & Applicability of the Code - The company expects, the Management to
exercise good judgment to ensure the interest, safety and welfare of customers, employees
and other stakeholders and to maintain a cooperative, efficient, positive, harmonious and

31
productive work environment in the organization. The Code needs to be followed while
working in the premises of the company, at offsite locations where the business is being
conducted whether in India or abroad, at company sponsored business and social events or at
any other place where they act as representatives of the company.
Employment/Outside Assignment – Members of Management are prohibited from
engaging in any activity / employment that interferes with their performance or
responsibilities to the company or otherwise is in conflict with or prejudicial to the company.
Business Interest – If any member of Management considers investing in securities issued by
the company’s customer, supplier or competitor, they should ensure that these investments do
not compromise their responsibilities to the company.
Related Parties – As a general rule, the Management should avoid conducting company’s
business with a relative or any firm, Company, Association in which the relative is associated
in any significant role.

Grow With Us

"A business opportunity to partner as a customer, client, channel partner or vendor"

Earth Infrastructure Limiteds Ltd. has miles to go and would love to welcome you to be a part
of our journey and grow with us. This is a just a beginning Our motto is to help each of our
stakeholder make wise and profitable decisions. Earth Infrastructure Limiteds Ltd. strives to
provide complete real estate solutions. We value your money and time! We thank you for
expressing interest in Earth Infrastructure Limiteds Ltd. Just drop in a message and we will
get back to you very soon.

Earth Infrastructure Limiteds complaints

"Help us figure out where we could not meet your expectations."

In case of any grievances or concern related to any project, please feel free to use Earth Infra
Complaints form to bring it to our notice. We assure you that prompt action will be taken on
all such issues as transparency and frankness is what we seek in all our actions.

Residential projects
 earth towne
 earth copia
 earth studios

32
  earth gracia
 earth elacasa

Facilities @ its best

 Sports Zone with Cricket Academy
 Tennis Court
 Golf Putting and Basket Ball Ground Entertainment Zone with Single Screen
Multiplex
 Horse Riding & Party Lawns
 Barbeque Corner
 Party Area with Pavilion and Amphitheater Health Zone with Art of Living Classes,
Yoga Classes, Aerobics Classes
 Fish Therapy Art Zone with Music, Dance & Painting Classes
 Club Zone with Spa Facility
 Card Room, Ball Room, Gun Fight, Salsa Dance Classes etc
 Fine Dining Zone with dedicated Food Court
 Lounge and Roof Cafeteria
 Caring Zone with Nursing Homes
 Hospitals and Round the Clock Chemist Shop

Common is so uncommon
There are certain facilities which are quite common but developers generally forget to
provide them while developing a township. We never wanted to repeat the same mistake and
hence we focused on them while strategizing the concept for Earth Towne.
Kids Zone with Swing Slope, Video Games, Play Area, Sand Pit & Creche to facilitate
children, Play School for the ease of parents, ATMs for your money convenience, Ample
Parking Spaces for your drive convenience, Maintenance Service round the clock for your
Convenience, Transport facilities for your commuting requirements, Laundry Service for
your daily comfort, Security System for your safety, First Lifestyle Leed Certified Green
Homes in Greater Noida, Bank Loan from Leading Banks, Earthquake Resistant Structure,
Big LAP Swimming Pool, Club Zone, Sports Zone, Entertainment Zone, Recreational Zone
& Kids Zone.

33
An Extra Mile for Your lifestyle at Affordable Price
With the close proximity to Noida, Sector 1, Noida Ext. (Greater Noida) is going to witness a
very high speed growth in near future. The main attribute of the location is the way it will
interlink with Noida, Ghaziabad, Faridabad & Delhi through different routes. The location is
also witnessing a potential market for different industrial setups; companies like Daewoo,
Yamaha, LG, Minda and TCS are in close vicinity of the location along with several other
companies pipelined to come.
 Located on 200 feet wide road
 Clos proximity with Noida, Ghaziabad & Faridabad
 Well connected to proposed metro station
 Near to 130 meter wide road expressway
 Close to all daily need amenities
 Only 5 minute drive from Noida, Sector 121

Free Value Added Services

 Medical Consultancy for Residents
 Electrician & Plumber on call
 24 Hours Ambulance Service
 Pollution Free Battery Operated Carts for residents
 In house Consultancy by Interior Designer
 Feeder bus facility to Metro Station
 Vaastu and Astrology Advice

34
 CHAPTER-3
REVIEW OF LITERATURE

35
 REVIEW OF LITERATURE

Aggarwal S. (2003) concludes that the construction industry of the developing countries will
face major challenges in future. Those which are often highlighted and considered relate to
the resource shortage and industry itself. Their research paper argues that issues which are
not normally considered to be relevant to developing countries are, indeed of significance to
them, and some may be critical. It is necessary for more work to be done on the issues of
globalization, the environment, and the various aspects of culture as they relate to
construction activity, construction enterprises and the construction industry in developing
countries. The overarching issue of construction industry development should embrace all
these issues. In other words, the developing countries should seek to develop construction
industries which are well-poised to benefit from globalization (rather than those which are
victims of this inevitable process where construction is concerned), enterprises and
practitioners which are aware of, and activity seek to limit, the negative environmental
impact of their activities, and which effectively apply the local culture to facilitate their
efforts towards achieving success on their projects.

As per a report published by Economy Watch (2010) – Construction Industry Trends all
over the world show a rise in its rate of growth. This industry is composed of many
components including construction of heavy and civil engineering (highways, bridges,
railway tracks, airports, etc.), real estate (both residential as well as commercial)
development, and specialized construction Projects (such as architectural Projects, electrical
connections, decorative items, etc.). All these segments cannot be expected to show similar
trends and in fact are showing differential growth pattern all over the world. India is seeing a
boom in the construction sector mainly due to the government initiative in expansion of the
developmental facilities. Economic upsurge has also generated enhanced generation of
demand in the real estate sector (both residential as well as commercial). Construction
Industry in India is rising at a phenomenal rate of 7 to 8% p.a.

As per an article published in Time of India (2011), supply of sand is the another major
constraint in delaying construction projects across Mumbai city. Sand shortage has impacted
construction work in a big way. The past two months were particularly bad and building
projects slowed down because of the ban on sand mining. Builder Nayan Shah said remarked

36
that sand prices increased five times in the past one year. The quality is sub-standard and
most suppliers now indulge in illegal and surreptitious mining. A year ago, a truck of sand
cost Rs 9,000. It has since increased to Rs 30,000 to Rs 34,000. Shah said building projects
are delayed and have turned expensive. My projects are now making 30% progress compared
to six months ago. Builders use more steel because of the poor quality of sand. Construction
cost has shot up by 15% and quality of structure has fallen by 40%, said Shah. He also
remarked that the government has failed to act. Property prices will shoot up if the issue is
not resolved.

According to Singh Pradeep (2011), in a giant industry like construction, there are many
strains due to peculiarly irrational risk-sharing arrangement coupled with its competitive
character. Today there are increasing disputes and differences arising out of contractual
relations between contractors and owners whether owners are individual, firms or public.
Construction contracts have very sensitive arrangement of weaving many different agencies
to perform various obligations to execute the job. Because of complexity of such interwoven
responsibilities, superimposed by statutes, monitored by environmentalists, exposed to
vagaries of nature and uncertainties of markets, it could be a miracle if any construction
project can come out without getting greatly distorted on time-money or concept scale. He
has identified the following four categories of factors that lead to dispute and delay in
construction projects:
(1) Changes include Additions, Alterations, Variations, Deletions.
(2) Delays and suspension.
(3) Different Site conditions.
(4) Unjust enrichment by owners.

Iyer K. R. (2011) remarked in his report that India today is facing a unique challenge of
dealing with high inflation, while continuing high growth. Boosting of supply in all
industries, including incentivizing of infrastructure development, streamlining of regulatory
process to reduce time and costs for business and tax incentives for low cost housing are all
important areas which will help reduce inflation and also enable growth rates to be
maintained. Infrastructure remains a vital sector for India’s growth story, which was
reiterated by country’s Finance Minister (FM) Pranab Mukherjee in his Budget 2011-12.
Construction projects in various areas like road, low-cost housing, ports and airports, bridges

37
and special economic zones (SEZ) will propel the growth and order book of construction
companies.

Drake MacDonald (2011), like many emerging countries, India has a problem with faulty
construction. Sadly, the primary reason there are so many poorly constructed buildings in
India is due to greed. However, what makes matters worse is that greed is not isolated to one
particular segment such as builders or workers, but to the construction industry in India as
well a whole. Builders looking for cheap and quick ways to build often skimp on materials,
while the low wages received by contract workers encourages them to do little as possible
and take no pride of their work. Even the government is guilty of greed, as officials often
pocket bribes in exchange for awarding contracts or looking the other way. Clearly the
problem in India is not that there is a lack of regulation, but merely lack of enforcement for
existing regulations.

K. K. Kapila, Chairman and Managing Director of ICT Pvt. Ltd (2011), our construction
industry suffers from capacity constraints, lack of trained manpower and managerial skills
with performance much below international level. Though there are islands of excellence in a
sea of mediocrity, our companies must become global players by modernising, intensive
training of their manpower, enhancing their turnover and change of mindset. The industry is
starved of finance. Small and medium contractors do not have the wherewithal to upgrade
their capability, both hard and soft, to undertake high value time bound projects. FIDIC
conditions are not being rigorously followed and the contract agreements continue to be
heavily loaded in favour of the owner/client. Quality, safety, environment and social aspects
are also not being addressed appropriately.

Araghadeep Laskar and CVR Murthy (2011) state that the construction industry is the
second largest industry of the country after agriculture. It makes a significant contribution to
the national economy and provides employment to large number of people. The use of
various new technologies and deployment of project management strategies has made it
possible to undertake projects of mega scale. In its path of advancement, the industry has to
overcome a number of challenges. However, the industry is still faced with some major
challenges, including housing, disaster resistant construction, water management and mass
transportation. Recent experiences of several new mega-projects are clear indicators that the
industry is poised for a bright future.

38
G. K. Kulkarni (2012) construction workers are exposed to a wide variety of health hazards
at work. The exposure differs from job to job. The work-related diseases form 5% to 20% of
work force. He identified some common problems of construction workers to be physical
injuries, hazards from harmful chemicals, dusts, mists, gases and biological hazards such as
malaria, dengue, etc.

Heamanta Doloi and et.al (2012) have identified factors that cause delay in construction
projects in India. From the factor analysis, most critical factors of construction delay were
identified as (1) lack of commitment; (2) inefficient site management; (3) poor site
coordination; (4) improper planning; (5) lack of clarity in project scope; (6) lack of
communication; and (7) substandard contract. Regression model indicates slow decision from
owner, poor labour productivity, architects' reluctance for change and rework due to mistakes
in construction are the reasons that affect the overall delay of the project significantly. These
findings are expected to be significant contributions to Indian construction industry in
controlling the time overruns in construction contracts.

Ali Shaikh Oct 1 2019 11:20 PM Forget 2nd home...before buying a 1st home with help of a
loan....just ask yourself ONE thing....is your JOB secure...for next how many years is your
job secure.....post 10 years from now will you be having your job Also if you are a married
person and SOLE bread winner think millions of times....you have responsibilities of your
parents...kids and wife The GREED of buying a second home and earning monthly income is
also one factor which is not allowing the price of real estate to come down If you are staying
with your parents at their home its a BLESSING.....kick off the theory of PRIVACY...one
doesn't have SEX 24x7...instead go regularly to a vacation with all family members and see
the beautiful parts of your country or abroad The over growing population of this country is a
massive issue....no job growth....automation and artificial intelligence has already started to
take over JOBS few bunch of crooks don't want the ever growing CONSUMER market of
this country to stop growing.....bas keep on buying a house by taking HOME LOAN keep
buying car by taking CAR LOAN take EDUCATION LOAN for kids higher
education....keep buying INSURANCES be it car or SELF A time will come this
REAL(FAKE) Estate will crash like a pack of cards...and all the crooks will take away all
your money and abandon this country.....no enough JOBS for the millions of graduates
passing every year....bas keep buying REAL (FAKE) estate In todays job scenario. is

39
retirement age really 58 yrs or it is 28 yrs - 38 yrs - 48 yrs ???? is their JOB security or
guarantee in private sector ? 2-3 lakhs or more jobs have been lost how many jobs has the
govt created....does it have guts to publish the job growth number the way U.S declares..how
many jobs has the govt created ?

Ajit Kankariya Sep 2 2019 02:29 AM No steps from Government will improve the Real
Estate in India. The reasons are –
1. It is massive sector related to almost everyone's personal assets and is driven by
sentiments. The sentiments have turned negative and reversal of sentiments in real
estate requires 15-20 years for reversal. Even in western market - Real estate is no
more 'Blue Eyed Boy'.
2. There is simply oversupply of it. Almost 4 units available for every unit demand.
3. The previous growth engine was boom in software industry - that software
opportunities of indian companies have reduced considerably.
4. People have started to realise that artificial shortage of land bank was most important
factor in past. But in future govt easing sell of land to PSU sector or even opening of
defence land for market sell (like sale proceeds go to strengthening of defence
directly) will crash the market.
5. Check rent to price ratio - still almost highest in world. So dear all forget above
revival. Just donot buy upto 10 years from now.

Sanjay Kumar Aug 28 2019 01:38 AM I see this from different eyes. Real Estate Market is
facing only a trust issue. Which is being taken care now but Real Estate Industry is not
changing its selling style based on the change in buying or investing behavior of customers.
They are still following up 10 to 15 years of selling mechanism.... Sanjay Kumar
www.sanjaykumar.co.in

40
 CHAPTER-4
RESEARCH METHODOLOGY

41
4.1 Purpose of the Study
The project will help to understand the marketing & selling strategies, projected &
implemented in the real estate sector. Then again while going for a deal with i.e. closing a
deal the major concentration on applying the selling strategies properly & also to satisfy the
customer needs according to their risk appetite & earnings. As the aspects of this project is
multidimensional so as its purpose. It will take into consideration the mutual benefit of the
company coupled with gaining some practical knowledge about the real estate sector & their
overall marketing strategies & processes.

4.2 Objectives of the study:

 To study company has basic aim of this project is Business Development that is
generating business for them by attracting investors to the newly launched Residential
and Commercial projects.
 To study company has structuring the process of the entire business so as to increase
the efficiency of the work done at Earth Infrastructures Ltd
 To get Business development of their properties Earth Infrastructures Ltd reaching
maximum number of investors.
 To study Earth Infrastructures Ltd also aims at developing marketing strategies to
increase the number of investors purchasing their property.
 To study the project will also help in measuring the investors‟ preferences for Earth
Infrastructures Ltd projects.
 To get high success rate Earth Infrastructures Ltd has more focus on resource
management strategy.

4.3 Scope of the Study

 Extensive survey on customer preferences will provide lot of valuable information
about the brand awareness of the product and it will be easy to find out the likes and
dislikes about the product.
 For company, it will provide through knowledge about the consumer preferences in
comparison with other market product and suggest valuable direction of the current
market trend.
 It will provide lot of information about the market trend and customer preferences
about the product.

42
  It will include valuable suggestions for the company, how the company can
strengthen their own brand?
 The study of customer preferences will provide me lot of information on:
 How customer profile differs across the user segments?
 Dopes the different classes of the customers differ their preferences?
 My study includes an extensive survey over 60 customers who normally use the
services. The companies included:
The objective of the project was to find out the prospective buyer of Earth Infrastructure
Limited and also to provide key information about the buyer’s perception and preferences.
The study also helps in getting information about the performance of the company as well as
their own investment center or why people go for Earth Infrastructure Limited. It helps in
finding out the problems related to buyers.

4.4 Research Design and methodology

A survey research method was the basic research design. I interact with personally to people
through the questionnaire filling method. Questionnaire is having questions regarding the
respondent’s basic information such as contact details, designation, what type of information
they want from real estate project developer, what type of documents they check while
searching property, what type of marketing strategy attract them.

Exploratory Research
.It is a type of research conducted because a problem has not been clearly defined.
Exploratory research helps determine the best research design, data collection method and
selection of subjects.

Descriptive Research
Its aimed to find the complete description about an existing problem of phenomenon.

4.5 Data Collection

This report is based on primary as well secondary data, however primary data collection was
given more importance since it is overhearing factor in attitude studies. One of the most
important users of research methodology is that it helps in identifying the problem,
collecting, analyzing the required information data and providing an alternative solution to

43
 the problem .It also helps in collecting the vital information that is required by the top
management to assist them for the better decision making both day to day decision and
critical ones.
Data sources:
Primary Data
Primary data are those, which were collected afresh & for the first time and thus happen to be
original in character. However, there are many methods of collecting the primary data. All
have not been used for the purpose of this project. The ones that have been used are:
 Face to face communication (Interviewing)
 Observation

Secondary Data
When an investigator uses the data that has been already collected by others is called
secondary data. The secondary data could be collected from the journals, reports and various
publications. The advantage of the secondary data can be economical, both in the terms of
money and time spent. In this report secondary data was collected through:
 Company balance sheets
 Reports and records
 Flow charts and tables
 Websites
1. Primary Sources:
i. Group discussions and Brainstorming sessions
ii. Questionnaire
iii. Interaction with sales staff of Earth Infrastructure Limited.
2. Secondary Sources:
i. Internet
Managerial usefulness of study:
The study highlights the problems related to distribution of Earth Infrastructure Limited so
that the company can improve the service rendered by them as a distributor. The study gives
information about prospective buyers both individual as well as institutional clients. The
study provides the complete information about all close competitors of Earth Infrastructure
Limited. It provides the feedback from customers regarding their problems and their

44
perception about investing in Earth Infrastructure Limited so that the company can improve
their services.

Primary data was collected through questionnaires

Sample size : 60
Sample area : Gurugram (Delhi NCR)
Sample method : Random sampling method

Sampling:
Sampling procedure:
The sample was selected of them who are the customers/visitors of Earth Infrastructure
Limited. It was also collected through personal visits to persons, by formal and informal talks
and through filling up the questionnaire prepared. The data has been analyzed by using
mathematical/Statistical tool.
Sample size:
The sample size of my project is limited to 60 people only. Out of which only 20 people had
invested in Tally. Other 40 people did not have invested in Earth Infrastructure Limited.

Sample design:
Data has been presented with the help of bar graph, pie charts, line graphs etc. The following
are the questionnaires that was been carried out at the time of survey. The questionnaires also
shows the value of perception of customers towards Earth Infrastructure Limited.
1. Satisfied customers of Earth Infrastructure Limited
2. Perception about the brand name
3. Buying behavior of customer to Earth Infrastructure Limited
4. Preference of customers to Earth Infrastructure Limited
5. Reasons to prefer Earth Infrastructure Limited awareness of the brand name in market

4.6 Tools of Technique

The tools were both the primary as well as the secondary tools.
Secondary Data sources like various books related to the Topic, magazines and journals,
office journals and intranet, and data from the internet have also been taken. All these sources
provide information which is easily accessible. This made the easy study of the process and
the information accurate.

45
The Primary Data was collected with the help of Structured Non Disguised Questionnaire In
this way, both the forms of data have been used so as to take the full benefit of the sources of
data. And thus, the sources of data helped in getting the useful information for the report.

46
 CHAPTER-5
DATA ANALYSIS AND
INTERPRETATION

47
 DATA ANALYSIS AND INTERPRETATION

1. Does Earth Infrastructure Limited have enough resources to sell their Projects?

Options No. of Respondent

Strongly Agree 18
Agree 22
Disagree 15
Strongly Disagree 5

Resources To Sell
Strongly Agree Agree Disagree Strongly Disagree

8%

30%
25%

37%

Interpretation
The survey showed that 30% of the people who were surveyed strongly agree to the option
that Earth Infrastructure Limited possess relevant resources to sell out their Projects that is
construction of housing societies and complexes to the relevant customers, where as 37% and
25% respectively came to a conclusion of agreeing and disagreeing the fact and fixtures.
Whereas 8% strongly disagreed with the point and thought that the company has to improvise
in the certain areas so that the selling of the product may increase as per the yearly targets.

48
2. What according to you is the product’s best selling point?

Options No. of Respondent

Cheap 8
Quality 25
Easy availability 20
Others 7

Best Selling Point

Cheap Quality Easy availability Others

12% 13%

33%
42%

Interpretation
Earth Infrastructure Limited being a relatively new company in the market and having high
competition, the respondents agreed to a certain level that the easy availability and quality of
the construction is the main and leading beat selling point. A cumulative of 75% (42% and
33%) respectively agreed to the same, where as a healthy percentage of 25% came to the
decision that the price and various other factors were the main selling point of the product.

49
3. What is the target audience for Earth Infrastructure Limited?
Options No. of Respondent
High income group 11
Middle Income Group 25
lower Income Group 18
All 6

Target Audience
High income group Middle Income Group lower Income Group All

10%
18%

30%

42%

Interpretation
In the questionnaire the main question was the target audience of Earth Infrastructure Limited
Being a real estate firm it is very important for the company to set their preferences in regard
to target audience. The respondents agreed to the point that the company should focus more
on the Middle income group people because the segment of the housing societies that the
company deals in can be easily sold to middle income group. Nearly 42% of the respondents
agreed to that point. 30% respondents also agreed to the fact that lower income group can
also be targeted as know they have the power of housing loan schemes from various banks.
18% favoured the high income group people to be the target audience keeping in mind the
business of the company of building complexes.

50
4. Where does Earth Infrastructure Limited sell their Projects?
Options No. of Respondent
In a business premise 18
Through Agents 28
Online 8
through business sources 6

Place Of Selling
In a business premise Through Agents
Online through business sources

10%

13% 30%

47%

Interpretation
According to the respondents the main place of selling for Earth Infrastructure Limited is
within their business premises. 30% agreed to the point that the main business is generated
within the premises this is because the purchasers visit the company so as to view the flats
and complexes and main collaborations regarding the construction of various sites for roads
is done within the company. The company also sells the Projects through the agents on the
commission basis. This helps them to obtain good volume of sales because more often the
customers goes to agents and property dealers to buy property, which in turn have link with
the company, 47% selling is done through these dealers. With the growing use of internet for
various purchases the company had also started online procedures for sales through internet.

51
5. What Does the Marketing plan of Earth Infrastructure Limited covers?
Options No. of Respondent
Internet 8
Advertising 17
Sales Promotion 14
Direct Marketing 18
Public Relations 3

Market Plan
Internet Advertising Sales Promotion
Direct Marketing Public Relations
5%

14%

30%
28%

23%

Interpretation
The main aims of the marketing plan that Earth Infrastructure Limited has is to advertise their
product in the market and to do direct marketing at the same time. 28% and 30% of the
respondents agreed to the same point. Then main focus is on sales promotion of the Projects,
later comes the use of internet to advertise and market the product so as to grow public
relations with more and more customers which in turn will be a great help increasing the
turnover of the company.

52
6. How can marketing help increase in sale for Earth Infrastructure Limited ?
Options No. of Respondent
Increase in profit 22
Increasing customer knowledge 17
Building a brand name 16
no use 5

Marketing Helps in
Increase in profit Increasing customer knowledge
Building a brand name no use

8%

37%
27%

28%

Interpretation
Marketing has a core aim of increasing the sale of the company. According to a large number
of respondents (37%) marketing will help the company to increase sale which will result in
increasing the profit of the company which can be further used for expansion of the business.
More over Earth Infrastructure Limited being a new brand in the market has to also
understand the importance of building a potential and sustainable brand name in the market.
Marketing will contribute in the cause according to 28% of the respondents. Marketing and
proper advertisement will also make the customers aware of the upcoming projects and will
provide them with the knowledge.

53
7. What is the best medium for the advertisement according to your point of view?
Options No. of Respondent
Local Newspapers 22
Hoardings 11
Radio 13
Campaigns 11
Internet 3

Medium Of Advertisement
Local Newspapers Hoardings Radio Campaigns Internet

5%

18%
37%

22%

18%

Interpretation
Earth Infrastructure Limited according to the respondents should advertise the product
through local news papers. 37% agreed to it. The reason being easy penetration of
newspapers amongst the people in the society, a very large percentage of people read
newspapers on daily basis and this can be a core means of advertising the product. Radio in
the present day has become very popular amongst the people, with easy access in every house
and cars it has grown as a very strong medium of advertisement, 22% of the respondents also
share the same view. 18% each agreed to the point that hoardings and campaigns can also be
used as effective means of advertisement.

54
8. What according to you can be other modes of marketing that can be used by Earth
Infrastructure Limited.
Options No. of Respondent
Direct Mail 10
Brand Marketing 20
Social Media Marketing 25
Mobile Web Marketing 5

Mode Of Marketing
Direct Mail Brand Marketing
Social Media Marketing Mobile Web Marketing

8%
17%

42%
33%

Interpretation
Ways of marketing is another important segment of marketing. The various modes can be
direct mail, brand marketing, social media marketing and mobile web marketing. 42% of the
respondents agreed to the point that social media marketing can be a perfect way of
marketing. Whereas 33% approved that brand marketing can be used as the mode, which
states that the company should use its brand name for marketing the product. A cumulative of
17% agreed that direct mail and mobile web marketing that is marketing through SMS and
cold calling can also turn as an effective way of marketing.

55
9. How much according to you Earth Infrastructure Limited is willing and realistically
able to spend on advertisement?
Options No. of Respondent
0 to 10% of Revenue 12
10% to 20% of Revenue 15
20% to 30% of Revenue 29
30% to 40% of Revenue 6

Marketing Budget
0 to 10% of Revenue 10% to 20% of Revenue
20% to 30% of Revenue 30% to 40% of Revenue

10%
19%

24%
47%

Interpretation
Every company has to decide a budget for marketing. A proper budget helps in effectiveness
of the marketing schedule. 47% of the respondents agreed to the point that Earth
Infrastructure Limited should invest about 10% to 19% of their revenue in marketing because
being a new company they need to build a brand name and to do that it takes a lot of funds
and resources. While 24% people have a view that a little less amount can also do the
needful.

56
10. What according to you is the impression of the advertisement by Earth
Infrastructure Limited?
Options No. of Respondent
Funny 12
Interesting 18
Informative 25
Boring 5

Effectiveness of the Advertisement

Funny Interesting Informative Boring

8%
20%

42%
30%

Interpretation
When the respondents were questioned regarding the effectiveness of the current
advertisement, 42% of them said that the advertisement is informative and provides
knowledge about the product. 30% agreed that the advertisement was interested enough to
pay attention on the advertisement. On the other hand 20% and 8% respondents respectively
replied the advertisement was funny and boaring.

57
 CHAPTER 6
FINDINGS AND LIMITATIONS

58
 FINDINGS

 The survey showed that 30% of the people who were surveyed strongly agree to the
option that Earth Infrastructure Limited possess relevant resources to sell out their
Projects that is construction of housing societies and complexes to the relevant
customers
 Relatively new company in the market and having high competition, the respondents
agreed to a certain level that the easy availability and quality of the construction is the
main and leading beat selling point.
 Being a real estate firm it is very important for the company to set their preferences in
regard to target audience.
 Then main focus is on sales promotion of the Projects, later comes the use of internet
to advertise and market the product so as to grow public relations with more and more
customers which in turn will be a great help increasing the turnover of the company.
 Marketing and proper advertisement will also make the customers aware of the
upcoming projects and will provide them with the knowledge.

59
 LIMITATIONS OF THE STUDY

 Suggestion is based on the given information.

 Secondary source of data.
 On data which can be quantified in numbers is taken into consideration while
qualitative aspects are ignored.
 Due to limited time we cannot draw effective conclusion as it is continuous
process.
 The area of survey was limited to some particular areas Gurugram (Delhi/NCR).

60
 CHAPTER 7
SUGGESTIONS AND
CONCLUSIONS

61
 SUGGESTIONS

 The real estate industry depends upon the person’ financial plan, family background,
disposal income and investor’s preference. So before targeting the customers, the
company should consider the factors.
 They should show their legal and technical documents to the customers to make them
satisfied about the investing point of view to their company.
 They should deliver the project on time so as to win the confidence of prospective
investors.
 Adopt more aggressive promotional strategy like putting the canopies near the market
and offices, distribution of pamphlets and approaching the people to convert them into
our real customers.
 Use various tools like ghost calls etc were used to understand the strategies and
offerings of competitors.
 Detailed analysis to understand the overall market, Projects present and competitor
offerings.
 They should also adopt the strategy to educate customers regarding different
investment opportunities they are having for them at different locations.
 They should go with the attractive scheme in the benefit of customer like gold coin,
laptop Car and other attractive things.
 Always touch with customers to adopt unique marketing strategies

62
 CONCLUSIONS

The investment objective of the Portfolio is to generate long term capital appreciation
from a portfolio of equity and equity linked instruments. The investment portfolio for equity
and equity linked instruments is primarily drawn from the banks in the BSE 30- Index. As
observed, the portfolio is undiversified as the Earth Infrastructure Limited included are from
a single sectors viz. banking. Thus the risk cannot be diversified to a large extent. Moreover it
is also observed that the returns from the Portfolio are on the tracks.
Initially for some period the Portfolio did not give as good returns as the Index i.e. BSE 30
but after sometime the returns generated by the fund outperformed the Index Returns. After
that a very heavy fall in the return of index as well as portfolio was seen.
By adopt more aggressive promotional strategy ,use various tools to understand the
strategies and offerings of competitors, understand the overall market , go with the attractive
scheme in the benefit of customer, adopt unique marketing strategies, delivering the project
on time and with same quality which was shown in the catalogue at the time of purchase. It is
easily for the real estate market to convert the client into the investor.

63
 BIBLIOGRAPHY
Books:
11. Misra, M., Katiyar, G., & Dey, A.K. (2013). Consumer perception and buyer
behaviour for purchase of residential apartments in NCR. International Journal of
Indian Culture and Business Management, 6 (1), 56-68
12. Sali, A.M., Khan K. S., & Naseema I.(2013 December) . Buyer behaviour in
purchasing residential flats in Chennai city. International Journal of Research in
Computer Application and Management, 3 (12), 32-37
13. Lonappan, J. (2013 November) An evaluation of factors influencing customer’s home
buying decision; Paripex – Indian Journal of Research, 2 (11), 158-160 Lonappan, J.
(2013 November) An evaluation of factors influencing customer’s home buying
decision; Paripex – Indian Journal of Research, 2 (11), 158-160
14. Mittal, R., & Singh, A. R. (2014 July). A study on the impact of infrastructure
elements on aspiring home-buyers in the National Capital Region. Indian Journal of
Marketing; 48-59
15. Manivannan, P. & Somasundaram, M. (2014). Purchase of residential flats – factors
influencing the decision of buyers in selected cities in Tamil Nadu; International
Journal of Business and Management 7(9), 67-73
16. Magicbricks. (2014 November 22). It’s moving the right way, Times Property, Times
of India, Pune, pp. 8
17. Ganapathy, D. (2014 August 30). A developing duo. Times Property, Times of India,
Pune, pp. 5
18. Misra, A. K., & Goel, N. (2014 June). Legislation for the real estate sector. Economic
and Political Weekly, XLIX (26), 54-61
19. Mukherjee, S. (2014). Affordable housing: in conversation with Ramesh Ramanathan,
Chairman, Janalakshmi Social Services and Janaadhar, IIMB Management Review, 26
(3), 183-192
20. Ahuja, O. (2015 February 14). Developer’s credibility matters in uncertain
times.Times Property; Times of India, Pune, pp.1
21. Oldendick, R. W., Sage Research Methods, Survey Research methods,
http://srmo.sagepub.com/view/encyclopedia-of-survey-research-methods/n443.xml,
retrieved 07 April 2015

64
Newspapers & Magazines:
 Times of India
 Hindustan Times
 India Today
 Business Today

Websites:
 www.Earth Infrastructure Limited.com
 www.scribd.com
 www.google.com
 www.wekipedia.com
 http://en.wikipedia.org/wiki/Earth Infrastructure Limited
 http://en.wikipedia.org/wiki/Earth Infrastructure Limited
 http://www.salespromo.co.uk/article/40
 http://en.wikipedia.org/wiki/Earth Infrastructure Limited
 http://en.wikipedia.org/wiki/Earth Infrastructure Limited
 Earth Infrastructure Limited notebooks Catalogue

65
 ANNEXURE

1. Do Earth Infrastructure Limited has enough resources to sell their Projects?

(a) Strongly Agree (c) Disagree
(b) Agree (d) Strongly Disagree

2. What according to you is the product’s best selling point?

(a) Cheap (c) Easy availability
(b) Quality (d) Others

3. What is the target audience for EARTH INFRASTRUCTURE LIMITED?

(a) High income group (c) lower Income Group
(b) Middle Income Group (d) All

4. Where does EARTH INFRASTRUCTURE LIMITED sells their Projects?

(a) In a business premise (c) Online
(b) Through Agents (d) through business sources

5. What Does the Marketing plan of Earth Infrastructure Limited

covers?
(a) Internet (c) Sales Promotion
(b) Advertising (d) Direct Marketing
(e) Public Relations
6. How can marketing help increase in sale for EARTH INFRASTRUCTURE
(a) Increase in profit (c) Building a brand name
(b) Increasing customer knowledge (d) no use

7. What is the best medium for the advertisement according to your point of view?
(a) Local Newspapers (c) Radio
(b) Hoardings (d) Campaigns (e) Internet

66
8. What according to you can be other modes of marketing that can be used by
EARTH INFRASTRUCTURE LIMITED?
(a) Direct Mail (c) Social Media Marketing
(b) Brand Marketing (d) Mobile Web Marketing

9. How much according to you Earth Infrastructure Limited are willing and realistically
able to spend on advertisement?
(a) 0 to 10% of Revenue (c) 20% to 30% of Revenue
(b) 10% to 20% of Revenue (d) 30% to 40% of Revenue

10. What according to you is the impression of the advertisement by EARTH

INFRASTRUCTURE LIMITED?
(a) Funny (c) Informative
(b) Interesting (d) Boring

67