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100% found this document useful (7 votes)
11K views12 pagesIT 12th TPS Chap 2 Intro. To SEO
IT TPS
Uploaded by
yashannadate2005Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
/ 12
Introduction to SEO (Search
Engine Optimization)
Chapter at a Glance
2.1 Introduction
SEO is a technique used for designing and developing,
a website to be rank high in search engine.
22 Types of SEO
‘On-Page SEO Off-Page SEO
Concern with information to Concern with Website-Website
be displayed to the end user Relationship
23 Techniques of SEO
White Hat SEO Black Hat SEO
Techniques uses for optimizing
the website are manipulative
[Technique that search engines recommend]
asa part of Good design ‘hat wll perform a tailed SEO Analysis
of Search Engine Marketing
4. ——iSa subset of Search Engine Marketing
‘ans.:SEO
5, $BO useful in
‘ns: Increasing
6 is useful in increasing numberof vistors toa website.
‘number of visitors toa website.
is a technique is used for designing and developing a website be to rank
in search engine result
Ans. : Search Engine Optimization
& Search Engine Optimization is a technique is used for designing and developing a
website be to rank in search engine result.
Ans. : high,
%
is an online program or a software that helps users to search for
information on world wide web.
2.2 Types of SEO
o ‘SEO include Provision of good content good keyword.
ta BO include link building, increasing link popularity by submiting
lirectories.
ser
x SEO is concemed with information thats dsplayed to he ert
An in-Pag
Onrage it js displayed tothe.
1 On-Page SEO is concerned with information thats SP y
Ans. send user tents should be up to characters
description should be used to boost
- one 7.4
ns
Meta Description shouldbe between 70 and charac,
160
Description should be between and 160 characters
—— Description shouldbe betiveen 70 and 160 characters
‘Ans: Meta
8
ae the important words and phrases related to i
content P the developed website
Ans.: SEO Keywords
38. Keyword Research and
‘hat strategies include relevant content.
hut strategies include duplicate content.
1 an important part of the Search Engine
strategies include complete sentences with good spelling and grammar.
1e Marketing
‘and Analysis is an important part of the Search Engine
the part of strategies.
Keyword
Optimization
Research,
Saale ot Aree ented pelt eae en
Ans.: Keyword
%
xt and stuffed keywords are part of _ strategies.
is a powerful tool in promoting a website
Ans: Social bookmarking
a 1 bookmarking is a powerful too! used for
website
Ans. : Promoti optiiza
ing optimization.
re, ‘SEO social bookmarking is very useful for =
fs OFt Page references
are website links that are stored for future
attribute,
ANS.: Bookmarks |
ation Technology (Science
estfrmation Technolgy cen a
{nts SEO (Search Engine Optimization)
1 $60 stands for Search Engine Optimization
re
1 sBO stands for Search Engine Optimizing
pascFale
5 EOS rar a fr designing and devlpinga website a akhghin
‘Ans.: True .
{SEO is a technique used for: desigin
search engine results.
Ans. False
5, SEOs a subset of search engine marketing
Ans.:True :
Mis a subset of search engine optimization.
se
rebate that, when clicked, tke the user to soa
iB and developing a website be to rank low in
has become a ranking factor for Google.
is useful in decreasing the number of vistors toa website.
se
'O’is useful in increasing the number of visitors toa website
‘what you can bé done to improve ranking on seanh | Ans. True
canfind the website with greater ease,
22. Types of SEO
._Off-Page SEO include provision of good content, good keyword.
Ise
On-Page SEO include provision of good content good keyword
| True
Mati perform a detailed SEO Analysis AL. On-Page SEO include link building, increasing ink popularity.
. Ans, e
Hil perform adetaled SEO Analysi- | 12. Of Page SEO include link building, increasing Ink popula.
Ans.: True
*Patwill perform a detailed
2.3 Techniques of SEO
13. White Fat strategies include duplicate content.
Ads. False 08 ebsit’s mobile friendliness i no
foo friendli 7
le friendliness is on ea
jg Motil Y used for ranking the websites,
onan factor in ranking
is False
AIP pobots txt file tells search engin which pa
15 You want to inchude from indexing.
ps One
Media Optimization deals
5 sl Mi Opin With enhancing the website’ ranking, using
ans TUE
(3 sx
4% SEO Audit does not help to analyze the websites health,
opened tag willbe closed first.
Jon isthe st thing that user notices in search result Ist while ug
|, An SEO Audit helps to find out what could be rove ranking on.
Fe ear eae ie aa dr per eng h
a
paar een
‘Ans. : False
2.1 Introduction
1. SEO Stands for 0
(@) Search Engine Optimization (©) Search Engine 7
(©) Search Engine Optimizing Oe
38°) Search Engine Optimization
SEO is a subset of ____ a
(@) Search Engine Optimization © pea
is isan important part of SEO.
ery useful for Off-Page SEO Optimization. (ise Cae (4) Search Engine
Ans.:(b) Search Engine Marketing
SEO is useful in the numberof visitors toa website
() increasing
(@) analyzing BHC O ageiniy sin,
=
sso 1 Technology (Science)
8 users to Se Laer ans ts
help SeaIEh for ing stents should be up to ie taney ation)
&) 6
On
@ »
eta Description shouldbe between
—__,
©) i00andng
es (€) 50 and 109
- with cos
Website Website relationship. 028 nformation abou
we) OFF Page SEO sre begat Matthews
(@) Black Hat SEO
ono dep e ——
) OFF Page
a Black Hat SEO ©) heath (9 vitor (@ rank
pa Correct Answen)
) Off Page SEO 1 ee website tobe rank high in
(@) Black Hat SEO a search engine
(@) Designing (&) Developing
(9 Monitoring (¢) Analyzing (©) Creating
f Ans: (a, (b)
a a
with White Hat SEO.
(©) Duplicate content
(@) Stuffed Keyword
(@) White Hat SEO
(@) BlackHatSEO ——_(@) Default
Soult be self enclosed like _—
©
~ @
.
(b) White Hat SEO
(@) Black Hat SEO {e) Default (®) SEOptimizer
(@) SEO Auditor (e)_Seomatizer
(@) Duplicate content
(@) link building
(©) good keywords selection
2 Links to Twitter, Facebook fle that tell which pages you want to elude
from indexing
30° Description about author | (links when clicked , ake the user to another
site
4 White hat Strategy (@_meta tag.
5. Black hat Strategy (©) _altattribute
S Robots.txt (0) Social Media Optimization
a (g) Relevant content
: cltermine the health ofthe website
‘SEO Audit Tool contains proper and well labelled images according tothe content.
{in the form of Standard-compliant HTML,
page titles are unique but relevant at the same time.
(0)_Ithas Complete sentences with good spelling and grammar
Explain in short Black Hat technique. ~~~
Ans:
(@ Techniques that search engines do not approve and those tecriques which are used
for optimizing the website are called Black Hat SEO.
(@ It mainly ‘contains duplicate contents which mostly ae stolen from other original
‘creators mainly without any credits and permissions.
(i) Such websites are mainly used to redirect users to other websites and cause traffic.
(i) links from such sites are irrelevant and don't show the actual search content.
Websites like these contain invisible text and stuffed keywords
6 Explain any two Page content optimization points?
Ans.
{TITLE : Tite isthe fist thing that user noices in search rel 1S ng
Google for searching, Contents should be up to 60 characters (spaces
obra ctegore, which are Whe #2
fi should be used
© Metacdescription Tag : While creating web past. Met dsespten ry Se)
to boost your On-Page SEO. Meta Descrptitn Ct oy about the contents
characters (spaces included) that others are int
form your website. qsinermation Teshnolny Scien . eee!
09
£0 (earch Engle Optimization)
For "Search Engine May
an
‘There are various oni Yn keywords
Keyword Planner) to rae Planne tse uc
‘This is more useful to compare re Google Add Words
ops for Pad Search Engine Markee
Explain SEO-Social Media Optimiza
Sf aows keywords, the website designer
"ion and SEO-Bacitings?
ls with enhancing the website
book, twitter, logs, forums andy Ne “SNE interactive communities lke
sn these communities have
———— familiarity and
¥ image, so even if the in acklinks are links on.
shout te image 50 even if the mage a Ba ‘one website that, w
gives information vunderstand the image related information °™* Backlinks are especially
download itcan make the viewers strength and value of the
They also represent a vote of confidence” from one ste to another
i) Backlinks to your website are a signal
know about the contents form your
l to search engines that others are interested to
website.
Explain how could you optimize images,
Image Tags with ALT attribute : The alt attribute gives information about the
image, so even if the image doesnot download, it can make the viewers understand
the image related information,
Image Tag with Title attribute: Th tile tag of images show the keyword ofthe
mage when mouse is hovered above the image
Image compression : The images which are compressed load faster which give user
good friendly experience.
Images can have Caption keywords : Certain images can have keywords on the
image to make it relevant for user to know about it.
TL. Explain SEO Audit in detail?
Ans.: .
( An S80 Aut helps to find out what could be done to improve ranking on sch
engines, so that consumer couldn the webste with enter
yses the websites health SEO audit helps to identify tags inthe SEO process
ti checklist created for S80 fo be allowed gue
‘Once the list is complete we may find our website moving)
tion helps for higher ranking in search engines.
erof ways to optimize the pages
ords and phrases related to the dev
chosen to optimize the search KP
Part of the Search Engine Opt! |
fh ———— | eae
“it 0 Senge pent
Tre full form of SEOis__
+ serch Engine Optiizaon
are the links on
sete Hinks, the website that, when dick, tke the user to another
ans. Backlinks
2°" one ofthe optimizing ator improv image wing
salt oF
sas
mee helps to find out what:
, so that consumers can find
‘Ans.: SEO Audit
5
file tells search engine which p
age You want to exclude from i
‘Ans. : Robots.txt indexing,
7.
1. Image Optimization | @)_melatag
2__ Links to Twitter, Facebook | (6) _ SEO technique
3.__ Description about author [(@) _altatibute
4 White Hat Strategy (@)_ Socal Media Optimization
Ans: 1, 2-@), 3-@, 4-0)
attribute,
os cn be done o improve ranking on sea
‘he website with reste nse “
1. The page content optimization can be done by using keywordsin
_(b) «title>
(@) (©)
