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Finally, one interviewee talked about identifying influencers with. Gilchrist (Gilchrist 2011) also
agreed with the idea that influencers can be found on various. In a study, Kozinets (Kozinets et al.
2010) found that motivations to participate are complex. According to Technorati report (2008), as
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MARKETING THROUGH SOCIAL NETWORKS: AN INSIGHT VIRAL MARKETING
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to Viral marketing of digital products using social media - MBA Dissertation ( 20 ) Shaista Shoaib
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