2.

BUSINESS
ANALYSIS

Analyze the current state of the

business, including its internal
strengths and weaknesses as
well as external opportunities and
threats. This analysis can help
identify areas of improvement and
growth.

Copyright @Alpha Business Strategy

 GOALS OF THE SECTION BUSINESS EXAMPLES

Assess the current state of the business,

evaluating the business's internal and
external environment to gain a thorough As part of its situation analysis, Coca-Cola regularly assesses the
understanding of its strengths, weaknesses, current state of its business and in 2021 identified several key
opportunities, and threats (SWOT). trends and challenges in its situation analysis, including the
ongoing COVID-19 pandemic, changing consumer preferences for
Analyze the business's financial healthier beverages, and the increasing popularity of e-commerce
performance, and other key factors that and digital marketing channels.
impact its performance

TEMPLATES INCLUDED
Apple assesses its current state, including its financial
performance, product portfolio, and organizational structure. In its
• Swot Analysis
2020 annual report, Apple identified its strong financial
• Internal Economic & Financial Analysis
position, innovative product design, and loyal customer base as
• Revenue/Costs/Customer breakdown analysis
key strengths. The company also identified challenges related
• Value Tree Analysis
to supply chain disruptions and dependence on third-party
• World Map Branches performance
suppliers as areas for improvement.

Copyright @Alpha Business Strategy

 Module overview
BUSINESS ANALYSIS
1 2
QUALITATIVE ANALYSIS QUANTITATIVE ANALYSIS
MODULE CONTENTS

• SWOT Analysis • Financial Analysis

• Value Chain Analysis • Revenue breakdown analysis
• PESTLE Analysis • Costs breakdown analysis
• Business Model Canvas • Customer breakdown analysis
• Value Tree Internal Analysis • World Branches Performance

INTERPRET CALCULATE

Copyright @Alpha Business Strategy

 1.
Qualitative Analysis
 1 2

Swot Analysis A SWOT analysis is a strategic planning tool that helps

businesses identify and evaluate their Strengths,
Weaknesses, Opportunities, and Threats.

STRENGTHS WEAKNESSES

• The internal attributes that give • Internal factors that may hinder
a business an advantage over the achievement of a
others. business's objectives.
STRENGHTS
• This could include brand • Examples might be outdated
reputation, proprietary technology, insufficient
technology, or a skilled resources, or a weak brand
workforce image

SWOT
THREATS WEAKNESSES
ANALYSIS
OPPORTUNITIES THREATS

• External factors that a • External challenges that may

business can capitalize on or negatively impact a business.
use to its advantage. • These can arise from things like
• This could be an unfulfilled changing regulations,
market need, a declining increasing competition, or
competitor, or a global trend. economic downturns
OPPORTUNITIES

Copyright @Alpha Business Strategy

 REAL BUSINESS CASE 1 2

Swot Analysis example: Apple

STRENGHTS
STRENGTHS WEAKNESSES

• Strong financial position • Dependence on third-party

• Innovative product design and suppliers for key components
development • High prices that may limit
• Loyal customer base market share
• Limited product
diversification outside of
consumer electronics

WEAKNESSES
THREATS

OPPORTUNITIES THREATS

• Expansion into new markets, • Intense competition from

such as healthcare and other technology companies
automotive • Rapidly changing consumer
• Increased focus on preferences and technology
sustainability and trends
environmental responsibility • Regulatory challenges, such
• Continued growth in demand as antitrust investigations and
for consumer electronics tax policies.

OPPORT NITIES
U
Copyright @Alpha Business Strategy
 REAL BUSINESS CASE 1 2

Swot Analysis example: Tesla ILLUSTRATIVE,

NOT EXHAUSTIVE

STRENGHTS WEAKNESSES

• Strong brand recognition and reputation for • Dependence on a limited number of suppliers
innovation for key components
• Focus on sustainable energy • Limited production capacity and challenges in
• Diversified product portfolio, including electric meeting demand
vehicles, energy storage solutions, and solar • High prices that may limit market share
products • Concerns over safety
• Strong financial position and growing revenue

• Intense competition from other electric vehicle • Increasing demand for electric vehicles and
manufacturers and energy companies renewable energy solutions
• Rapidly changing technology and consumer • Expansion into new markets, such as energy
preferences storage and solar products
• Regulatory challenges, such as changing • Continued investment in research and
emissions standards and trade policies development to improve product offerings

THREATS OPPORTUNITIES
Copyright @Alpha Business Strategy
 REAL BUSINESS CASE 1 2

Value Chain analysis: Tesla ILLUSTRATIVE,

NOT EXHAUSTIVE

KEY ELEMENTS TESLA VALUE CHAIN EXAMPLE

1 2 3 4 5

ACTIVITIES
PRIMARY

VALUE
• A value chain analysis is a Inbound Outbound
strategic management tool used to Logistics Operations Logistics Marketing & Sales Service
analyze a company's internal
5 Procurement
operations and identify areas
6 Technology Department
where value can be added to
improve profitability and 7 Human Resource Management
competitiveness. 8 Firm Infrastructure

• The value chain analysis breaks SUPPORT ACTIVITIES

down a company's activities into
primary and support activities, and Tesla markets its products through various Tesla invests heavily in research and
Tesla sources raw materials (e.g. lithium and
then examines each activity to 1 cobalt), for its batteries from suppliers 4
channels, including social media and events,
7
development to develop new electric vehicle
and differentiates itself through its brand and clean energy technologies, as well as to
identify opportunities for cost worldwide, and transports them to its factories.
reputation and innovative technologies improve the supply chain efficiency
savings, process improvements,
and increased value for customers Tesla designs and manufactures electric Tesla provides customer service and support Tesla recruits and retains highly skilled
vehicles, battery storage systems, solar through its employees, who are trained to employees, such as engineers and designers,
2 5 8
panels, and related products using advanced ensure customer satisfaction and maintain its to maintain its competitive advantage in the
manufacturing processes reputation for quality industry
Tesla invests in its physical and organizational
Tesla delivers its products to customers Tesla maintains relationships with suppliers to
infrastructure, such as factories, charging
3 through various channels, including direct 6 ensure a reliable supply of raw materials and 9
networks, and service centers, to support its
sales, online ordering, and home delivery components
growth and expansion

Copyright @Alpha Business Strategy

 REAL BUSINESS CASE Copyright @Alpha Business Strategy 1 2

PESTLE Analysis: Amazon ILLUSTRATIVE,

NOT EXHAUSTIVE

DESCRIPTION PESTLE ANALYSIS EXAMPLE

• Regulations and laws regarding online trading: Amazon is heavily reliant on its online platform and its business
P POLITICAL is affected by e-commerce regulations in different countries.
• Political Instability in the countries where Amazon operates can negatively affect its business.

• Changes in the global economy can impact Amazon's sales and revenue.
• PESTLE analysis is a strategic
analysis tool that helps E ECONOMIC • Exchange rate fluctuations can affect the company's profitability in international markets.
• Consumer spending trends: fluctuating demand for online shopping can impact revenue.
organizations understand the
external factors that could affect
their business. • Growing e-commerce market: the growing number of consumers turning to shopping online can enhance
Amazon’s business.
S SOCIAL • Social media influences: brand reputation and reviews made on social media platforms can positively or
• It examines six key areas: political, negatively affect Amazon's business.
economic, social, technological,
legal, and environmental.
• Competition and innovation: Technological innovation can also drive-up competition and affect Amazon’s
• By analyzing these factors, T TECHNOLOGICAL market share.
• Artificial Intelligence: AI adoption can improve operations and user experience for Amazon.
organizations can make informed
decisions and adjust their
strategies to take advantage of • Intellectual Property Laws: Amazon’s business relies on its proprietary technology particularly its Kindle
opportunities and minimize threats. devices, its Marketplace and Prime Video.
L LEGAL • Data privacy laws: Amazon collects and analyses tremendous amounts of data from its customers and must
comply with privacy regulations.

ILLUSTRATIVE, • Carbon footprint reduction: Amazon has committed to reduce its carbon footprint and improve sustainability.
NOT EXHAUSTIVE
E ENVIRONMENTAL • Packaging sustainability: Sustainable packaging is essential in reducing the environmental impact of Amazon’s
shipping volumes
 1 2

Business Model Canvas ILLUSTRATIVE,

NOT EXHAUSTIVE

DESCRIPTION BUSINESS MODEL CANVAS

KEY KEY ACTIVITIES VALUE CUSTOMER CUSTOMER

PARTNERSHIP PROPOSITION RELATIONSHIPS SEGMENTS
• A business model canvas is a This section describes
strategic management tool used to The important the activities that a This section outlines The type of The target audience or
visualize and summarize a partnerships and business undertakes the features, benefits, relationships that a group of customers
business's key components and alliances a business to create, deliver, and and value that a business has with its that a business aims
how they interact. has with other market its product or business provides to customers (personal to serve
companies, suppliers, service. its customers assistance, self-
• It is a one-page diagram that or individuals in order service,..)
outlines a company's value to reduce risks and to
proposition, target customer get a competitive KEY RESOURCES CHANNELS
segments, key activities, resources advantage.
needed, partnerships, revenue The resources that a The ways a business
streams, and cost structure. business requires to communicates,
create, deliver, and distributes and
• This allows business owners and market its product or delivers its product or
stakeholders to understand the big service are identified service to its
picture of a business, identify in this section. customers
areas for improvement, and make
informed decisions.

• The canvas is user-friendly and COST STRUCTURE REVENUE STREAM

can be easily modified as a
business evolves. This section outlines the costs incurred by a business to This section identifies the ways that a business generates
create, deliver, and market its product or service. revenue, such as selling goods or services, subscription fees,
or advertising.
Copyright @Alpha Business Strategy
 REAL BUSINESS CASE 1 2

Business Model Canvas: Uber ILLUSTRATIVE,

NOT EXHAUSTIVE

DESCRIPTION BUSINESS MODEL CANVAS

KEY KEY ACTIVITIES VALUE CUSTOMER CUSTOMER

PARTNERSHIP PROPOSITION RELATIONSHIPS SEGMENTS
Developing and
Uber partners with maintaining its Uber's value Uber offers a Uber targets a wide
different organizations, technology, recruiting proposition revolves personalized and on- range of customers,
including car rental and training drivers, around providing safe, demand service, including commuters,
• Uber's business model is built companies, hotels, and marketing its convenient, and allowing customers to travelers, and people
around the platform economy, and restaurants, to services affordable rate drivers, change or who need a ride on-
connecting passengers and drivers provide its services transportation cancel bookings demand
through a mobile app services, using a
KEY RESOURCES cashless system, and CHANNELS
• It generates revenue through a real-time tracking
commission-based model, taking a The significant technology Uber uses various
percentage of each ride fare resources for Uber channels to reach its
include its technology, customers, including
• Key activities include marketing
which powers its app its mobile app, social
and customer acquisition, driver
and website, and its media, and online
and partner management, and
drivers advertising
continuous improvement of the
platform

COST STRUCTURE REVENUE STREAM

Driver salaries, app development costs, and customer support The primary revenue stream comes from a commission
expenses. Additionally, the company also incurs administrative charged on every ride. Additionally, the company also earns
and legal expenses to keep its operations running smoothly from its subscription services.
Copyright @Alpha Business Strategy
 1 2

Value Tree Internal Analysis

GOAL SUB GOALS STRATEGIES DETAILS

Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit

Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit
Lorem Ipsum
Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit

Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit
Lorem Ipsum
Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit

Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit
Lorem Ipsum
Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit

Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit

Copyright @Alpha Business Strategy

 REAL BUSINESS CASE 1 2

Value Tree Internal Analysis example

GOAL SUB GOALS STRATEGIES DETAILS

Pricing Strategies Increase Prices – Dynamic Algorithms Pricing

Marketing Strategies Increase Advertising – Referral Marketing – Content Marketing

Increase Revenue
Sales Strategies Incentivize sales performance – Use sales funnel

Partnership Strategies Co-Branding – Affiliate Marketing – Strategic Alliances

Profit Margin
Operational Efficiency Processes Reengineering – Automation - Outsourcing

Technology Cloud Computing – Software as a Service – Virtual Meetings

Decrease Costs
Workforce Management Workforce Optimization – Remote Work

Facilities Management Energy Efficiency – Maintenance optimization

Copyright @Alpha Business Strategy