FACEBOOK SAFETY
CHECK
GROUP 3
FACEBOOK SAFETY CHECK
Facebook Safety Check is a feature managed by the social networking company
Facebook. The feature is activated by the company during natural or man-made
disasters and terror-related incidents to quickly determine whether people in the
affected geographical area are safe.
The Facebook Safety Check is a feature that allows users to quickly alert their
friends and family that they are safe during a crisis or natural disaster. The feature
was first introduced in 2014 and has been used in various situations since then,
including natural disasters, terrorist attacks, and other crises.
Ingoude Company Social Media Policy
September 20, 2024
1. WHAT IS THE MAIN
MESSAGE OF THE Safety Check allows people to quickly share that
they're safe during a crisis with friends and family
CAMPAIGN? and helps them connect with people they care
about. You can find Safety Check by going to Crisis
Response.
The message of the Facebook Safety Check is
simple and clear: "Let your friends and family know
you're safe." When a user marks themselves as
safe, a notification is sent to their friends and
family, along with a message stating that the user
is safe. The message also includes a link to the
user's profile, where their friends and family can
see their updated status.
2. WHO IS THE TARGET AUDIENCE OF THE
CAMPAIGN?
The target audience for the Facebook Safety Check is
people who are in the affected area of a crisis or natural
disaster, as well as their friends and family who may be
concerned about their well-being. The feature is designed to
be easy to use and accessible to people of all ages and
technical abilities.
WHAT STRATEGIES OR TACTICS DOES THE
CAMPAIGN USE TO ADVOCATE FOR IT
CAUSE
The strategy behind the Facebook Safety Check is to
provide a simple and effective way for people to let their
loved ones know that they are safe during a crisis. By using
Facebook's existing social network infrastructure, the
Safety Check feature is able to quickly reach a large
number of people and provide them with critical
information.
4. HOW EFFECTIVE DO YOU THINK THE
CAMPAIGN IS IN ACHIEVING ITS GOALS?
The effectiveness of Facebook Safety Check depends on various
factors, including the nature of the incident and the response from
affected users. While it can provide a quick way for people to mark
themselves as safe during emergencies, its success relies on
widespread adoption and accurate reporting.
In addition, the feature has been used in various other crises,
including hurricanes, floods, and wildfires.
Overall, the Facebook Safety Check is a valuable
tool that has helped many people communicate
with their loved ones during times of crisis. Its
simple message, easy-to-use interface, and wide
reach have made it an effective way to share
critical information and provide peace of mind to
those who need it most.
SOME KEY POINTS
Emergency Communication: Facebook Safety Check allows users in crisis situations to quickly communicate
their well-being to friends and family.
User Activation: Individuals in an affected area can manually mark themselves as "Safe" to reassure their
connections.
Automatic Activation: In some cases, Safety Check is automatically triggered based on data from global
crisis reporting agencies, ensuring a timely response.
Notifications: Friends receive notifications when someone marks themselves safe, providing immediate
relief and reducing uncertainty during emergencies.
EXAMPLE
