App 005 at Reviewer
App 005 at Reviewer
THEORETICAL FRAMEWORK
● The theoretical framework provides a to derive an understanding of essential meanings ETHNOGRAPHY
general representation of relationships as constructed through interpretation of people's The overall aim of ethnographic research is to
between things in a given phenomenon. lived experiences. develop an in-depth understanding of complex
● Statistically speaking, the conceptual ● In-depth interviews (usually 90 to 20 social and/ore cultural phenomena within
framework describes the relationship minutes) specific settings or groups, through direct
between specific variables identified in ● Small number of participants (typically immersion and interaction.
the study. 6-10, sometimes as much as 20) ● The researcher's own experiences,
● It also outlines the input, process and ● Data saturation is critical here to perspectives, and interpretations are
output of the whole investigation. The determine when adding new participants central to the findings and conclusions
conceptual framework is also called the stops yielding new or novel insights. of the study
research paradigm. ● Data collection must take place over an
CASE STUDIES extended period - includes participants
Case studies take a more holistic approach to and non-participants observation, as well
qualitative research. They can be descriptive, as interviews, review arcival documents,
artifacts, or symbols.
gathered from where and whom, by
METHODOLOGY
whom and when.
GROUNDED THEORY
The overall aim of grounded theory is to → RESEARCH DESIGN Data Analysis is the part that also
discusses how the data will be treated
construct a theoretical model that explains - is well-explained, which states the type of
and if necessary it discusses its
phenomena of interest, based on the direct technique/s the researcher utilized in
parameter limits.
experiences and persepective of participants. the study.
● Data collection involves interviews with
→ RESEARCH ENVIRONMENT
→ SAMPLING
participants who, are selected using
a process or technique of choosing a
theoretical sampling - is described briefly and concisely where
sub-group from a population to participate in
● Interactive process between data the research will be conducted but is not
the study; it is the process of selecting a number
collection and analysis to develop and limited to the details of the population,
of individuals for a study in such a way that the
elaboarte on the new theory emerging for situations and other important details.
individuals selected represent the large group
analysis.
→ RESEARCH SUBJECT/ RESPONDENT from which they were selected (Ogula, 2005)
What are qualitative methodologies? - clearly describe WHO or WHAT the → RANDOM SAMPLING
● Qualitative research refers to research research is all about, it includes
● Simple random sampling
which focuses on collecting and discussion of the sampling
● Fishbowl sampling
analysing words (written or spoken) and techniques/selection criteria.
● Lottery sampling
textual data, whereas quantitative
research focuses on measurement and
→ RESEARCH INSTRUMENT
→ NON-RANDOM SAMPLING
testing using numerical data. - is described in detail according to
● Quota sampling
● Qualitative analysis can also focus on parts, their validation procedures and
its qualification.
● Convenience sampling
other "softer" data points, such as body
● Purposive sampling
language or visual elements .It's quite
common for a qualitative methodology to
→ RESEARCH PROCEDURES
be used when the research aims and - are divided in 2 parts:
objectives areexploratory in nature. Data Gathering which provides detail
information about how the data were
Lesson Title: Describing Sample Size POINT 2: CHOOSE AN APPROPRIATE STUDY
large sample size risks having repetitive
and Sampling Procedures ( SAS 19) DESIGN data. The goal of qualitative research
should thus be the attainment of
saturation.
POINT 1: QUALITY OVER QUANTITY ● The type of qualitative study is another
● Saturation occurs when adding more
important factor to consider when
participants to the study does not result
choosing sample size. Various methods
● The first objective when conducting in obtaining additional perspectives or
can be used to gather insightful data, but
qualitative research should be to ensure information.
not all methods may apply to your study
the right people are recruited for the
and its aim. In-depth interviews, focus
study.
groups, and ethnographic research are the SAMPLE
● The right respondents for the study are
most common methods used in qualitative ● the group on which information is
those who meet every criterion line item
market research, each method being obtained. The larger group to which one
identified from quantitative research
unique in the information it can provide hopes to apply the results is called the
studies, and also the criteria that the
and the setting it can be used in. population.
clients have identified through their
● Moreover, the types of questions being
research.
studied have an equally important role to
● Thus, a high-quality panel includes much QUALITATIVE SAMPLE SIZE
play in deciding sample size. Thus before
more than just members who are pulled ● typically require a smaller sample size
choosing a sample size, make sure all the
from a general population that falls within than quantitative analyses.
parameters, aims, and controls are
broad parameters. ● Qualitative sample sizes should be large
clearly outlined.
● Only those participants who match the enough to obtain enough data to
audience specifications and background sufficiently describe the phenomenon of
relevance should be recruited. POINT 3: KEEP IN MIND THE PRINCIPLE OF
interest and address the research
SATURATION
questions.
NARRATIVE ANALYSIS
● used to analyze content from various
sources, such as interviews of
respondents, observations from the field,
or surveys.
● It focuses on using the stories and
experiences shared by people to answer
the research questions.
DISCOURSE ANALYSIS
● used to analyze interactions with people.
● it focuses on analyzing the social
context in which the communication
between the researcher and the
respondent occurred.
● also looks at the respondent's day-to-day
environment and uses that information
during analysis.
GROUNDED THEORY
● refers to using qualitative data to explain
why a certain phenomenon happened. It