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Komhay Fried Chicken Business Plan

The document provides details about a business plan for "Komhay Fried Chicken (KFC)", a food business that will operate within Commonwealth High School. KFC aims to serve affordable chicken bowls with rice and mashed potatoes. The business plan outlines the company description, products, industry, target market of senior high school students, marketing strategies of location in the school canteen, promotions through social media, and affordable pricing. It also describes the management structure as a sole proprietorship with roles such as general manager, financial manager, and production manager. Finally, it details the production process from purchasing raw materials to the cooking and packaging of the food items to be served.

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Aarhon Ablong
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0% found this document useful (0 votes)
159 views16 pages

Komhay Fried Chicken Business Plan

The document provides details about a business plan for "Komhay Fried Chicken (KFC)", a food business that will operate within Commonwealth High School. KFC aims to serve affordable chicken bowls with rice and mashed potatoes. The business plan outlines the company description, products, industry, target market of senior high school students, marketing strategies of location in the school canteen, promotions through social media, and affordable pricing. It also describes the management structure as a sole proprietorship with roles such as general manager, financial manager, and production manager. Finally, it details the production process from purchasing raw materials to the cooking and packaging of the food items to be served.

Uploaded by

Aarhon Ablong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

COMMONWEALTH HIGH SCHOOL

SENIOR HIGH SCHOOL DEPARTMENT

“KFC: Komhay Fried Chicken”

A BUSINESS PLAN

In Partial Fulfillment of the Requirements

for Entrepreneurship

By Group 1:

Abarquez, Viel Allen Almario, Princess Shaira R.

Ablong, Aarhon N. Agustin, Nico

Abregana, Krishandra Kate R. Ando, Kim Carlos T.

Almario, Princess Kristle R.

STEM B

Presented to:

Mrs. Cynthia Cabral


CHAPTER I

DESCRIPTION OF THE BUSINESS

KFC or Komhay Fried Chicken's goal is to serve mouth-watering chicken bowls of rice with side

dish mashed potatoes to customers of all ages at a budget friendly price. Komhay Fried Chicken

is best for people who love eating heavy meal at lunch. Komhay Fried Chicken offers to

customer a very nice tasting chicken just like any fast food chain that guarantee satisfaction in

customer's hungerness.

COMPANY NAME

Our company established named KFC or Komhay Fried Chicken. KFC is already used by a very

well-known fast food chain in the whole world which is Kentucky Fried Chicken. However, we

utilized to use the acronym of KFC but with the other meaning because our product "fried

chicken" is originated in our school which is Commonwealth High School that is why we called

it Komhay Fried Chicken (KFC).


PRODUCT

Komhay Fried Chicken will serve you a nostalgic taste with its chicken on top of a piping hot

rice. However, our freshly made chicken toppings are added with some fresh sweet corn and

gravy on top packed with great amount of protein, but wait there’s more, we come up with an

idea to have a side dish called mashed potato to amplify the ambience of the surrounding while

eating so the customer would feel the same feeling just like eating in the Kentucky Fried Chicken

fast food chain but in a school setting.

INDUSTRY

KFC or Komhay Fried Chicken is a Food Industry and will follow the steps of a one as well. It is

a complex global industry that clusters many small- to large-scale industries or businesses that

are related with food item production, processing, supply, and distribution.
PRODUCT
CHAPTER II

Marketing Aspects

This chapter will tackle the business marketing aspect of the company. You will be able to

know what will be the target customer, where will be the selling area, what will be the offers and

also what will be the price of the product.

TARGET MARKET

Our initial target market is the Grade 12 students of Commonwealth High School. Students have

access to KFC-inspired cuisine at a price that is affordable and convenient with our business.

This will facilitate their capacity to think clearly because they will be able to eat and complete

their school work more swiftly and effortlessly. Moreover, our business is also open to the

non-students such as the school teachers and school staffs of any ages and of any gender.

PRODUCT STRATEGY

Considering our business was inspired by the KFC Super Bowl, we want students to experience

the creamy mashed potatoes, sweet corn, and chicken piled together, topped with a perfectly

balanced combination of shredded cheese, and drizzled with homemade gravy at an affordable

price.
PLACE STRATEGY

The group plans to construct a small stall in the Commonwealth High School canteen or corridor,

targeting primarily senior high school students. In addition, we will ensure that the stall is easily

identifiable and distinctive.

PROMOTION STRATEGY

The group will use our Facebook accounts and create Facebook page to upload the business

poster to promote the product. wherever we may discuss the background of our product, add

details to our poster, and encourage word-of-mouth advertising. Whereby, it can encourage

everyone who walks by our room to buy the products being sold. In this instance, the

organization may be able to capture each customer's attention.

PRICING STRATEGY

In order to facilitate the promotion and sale of the product, the group employed a penetration

pricing strategy, in which the product is offered at a low price that is affordable for consumers.

And in order to attract them against our competitors which is the school cafeteria.
BUSINESS LOGO
CHAPTER III

MANAGEMENT AND ORGANIZATIONAL ASPECT

In this chapter, the group will discuss the organizational structure and management of

the business. The customer will be able to understand the various types of job analysis as well as

the ownership structure.

FORM OF OWNERSHIP

The group's ownership structure was sole proprietorship since it was an unincorporated,

unregistered business that was owned and operated by a single person without a separation

between the business and the owner. The business form is simple, less paperwork, easy to set up,

and nominal cost.

JOB ANALYSIS

Job analysis gives details about the human requirements and content of jobs. The group

uses this process to place employees in jobs according to their suitability for particular jobs. And

the jobs for our business are divided into five (5) groups: General manager, Financial manager,

Sales manager, Production manager, and Utility worker.


General Manager

In the business world, the person who hold all the titles is the general manager. They

oversee the management of the business's operations and they are in charge of boosting

departmental profits and efficiency.

Financial Manager

The financial manager is the one who analyzes the data and offer suggestions for

maximizing profits. They design plans for the organization's long-term financial objectives,

oversee investment activities, and produce financial reports.

Sales Manager

Sales managers are responsible for leading a sales team through guidance, training, and

mentoring. They set goals and quotas, make plans, analyze data and develop their team.

Production Manager

The production manager is in charge of organizing and supervising the workforce,

planning and controlling issues pertaining to capacity and quality, and designing products and

processes.

Utility Worker

The utility workers would act as the organizer of the product before it gets served and

delivered to our customers.


ORGANIZATIONAL STRUCTURE

Functional Chart

People are grouped according to their specialization and level of expertise in the functional

organization chart. They are arranged based on their roles and responsibilities on running a

business. In order to form the organizational structure our team talked about our strength and

weaknesses in order to put ourselves in the right position where we are fit and will surely finish

the job assigned to us by the organizational chart.


CHAPTER IV

PRODUCTION AND TECHNICAL ASPECT

DESCRIPTION OF THE PROJECT

Komhay Fried Chicken’s sole purpose is to satisfy famished students with our stomach

filling and packed with protein rice meal. Komhay Fried Chicken will serve customers from

Monday to Friday or weekdays from 8:30 am to 8:50 am or during lunch time of grade 12

students at Commonwealth High School. Our product will mostly contain protein and

carbohydrates in order to fill our customers stomach for their next classes, Hence our business

would mostly require and use Rice and Chicken in order to work.

MANUFACTURING PROCESS

Since our product is a food it shall follow a cooking process. A proper manufacturing

process is very important for a successful product output and that is why our product is made to

absolute perfection.

First the Raw Materials such as Chicken Breast, Seasonings, Paper cups, Spork, and etc.

will be bought from the nearby market and of course every ingredient will be carefully picked as

it should meet our freshly standard. And then the ingredients will be prepared such as the

chicken will be marinated overnight with buttermilk, the potatoes will be peeled and sliced to

cubes, and the chicken broth will be made for the next morning. Lastly the ingredients that we’re

prepared the night before will all be cooked before sunrise before being prepared and served at

Commonwealth High School.


MACHINERY AND EQUIPMENT

Our product will need basic kitchen equipment such as a Stainless bowl, Plastic Wrap,

Knife, Stove, Fryer, Strainer, Cooling sheet rack, Tongs, and a Rice Cooker. These are

Fundamental equipment for the preparation and production of our product. As for the cost, our

team decided to use one from each of our homes instead of buying new ones in order to save

money and use them instead to buy more Raw materials.

RAW MATERIALS

Since our product is a food, fresh raw materials are a must so in order to do that our raw

materials will be bought and prepared at the same time during the night. The raw materials will

consist of Vegetable oil, Chicken Breast, Non-fat Fresh Milk, Vinegar, White pepper, Black

pepper, Salt, Thyme, and Rosemary for the Fried Chicken while the Gravy will consist of Water,

Garlic, Butter, and All Purpose Flour (AFP). As for the packaging we’ll be using paper cups

which are environmentally friendly and a plastic spork for less plastic waste.

WASTE DISPOSAL

Our product is a take out food so the disposal of the waste would be obligated to our dear

customers and we hope that they will dispose of them accordingly. As for the Used Vegetable Oil

that we used for cooking our Fried Chicken it will first be transferred into a Container before

being disposed into a nearby Trash Can in order to avoid any hazardous incident such as ignition

of the oil or oil spill.


PROJECT SCHEDULE

For a business to be completely organized it must follow and have an arranged schedule.

Therefore we created a timetable for different stages and aspects of our business in the following

days. My group created two (2) timetables, one for the creation and preparation of the business

and one for the selling days of the business.

Timetable for the Creation and Preparation of Business

CHAPTER V

FINANCIAL ASPECT
SOURCE OF CAPITAL

Our main source of financing would be each member's own Investment where we’ll pool

our money in order to start our business and buy all the Raw Materials we need. Since the

equipment will also be a donation of each member it will have no cost. The amount of

contribution money was calculated by tallying the prices of every raw materials and then

dividing it by the number of members, Hence we have come up with the money contribution of

₱150.00 pesos each.

CAPITAL EXPENDITURE
SALES: NOV. 28 - 29, 2023

PROJECTED FINANCIAL STATEMENTS

Projected Sales Per Year

Projected Cost of Expense Per Year

Projected Income Statement/ Statement of Comprehensive Income for 5 years


DOCUMENTATION

Common questions

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Komhay Fried Chicken relies on pooled funds from its members as its primary capital source, with each contributing an equal amount to share expenses proportionately. The use of members' existing kitchen equipment eliminates additional capital outlay, allowing the focus to be on raw materials investment. This model minimizes costs, maintains operational stability, and supports profitability .

Komhay Fried Chicken's marketing and promotional strategy includes using a Facebook page to upload promotional content and encourage word-of-mouth advertising. The business also plans to establish a stall in a strategic location within the school's canteen or corridor, making it easily identifiable. These strategies aim to attract attention and facilitate convenience for potential customers .

The functional chart in Komhay Fried Chicken’s organizational structure categorizes team members based on specialization, facilitating focused role assignment and accountability. For instance, roles like general manager and financial manager are distinctly defined, optimizing workflows and decision-making processes. This structured approach aids in exploiting team strengths, vital for streamlined operations and achieving business goals .

The business plan of Komhay Fried Chicken targets Grade 12 students at Commonwealth High School, recognizing their need for affordable and convenient meal options. By offering a product at a low price using a penetration pricing strategy, it addresses their financial constraints while providing a high-protein, filling meal designed to help students focus better in their classes. The plan also identifies non-students such as school teachers and staff as potential customers, providing broad accessibility within the school environment .

Komhay Fried Chicken’s approach emphasizes sustainability by using environmentally friendly paper cups for product packaging and a plastic spork to reduce waste. This reflects a commitment to eco-friendly practices and contrasts with typical fast food packaging, aligning with broader values of environmental responsibility .

Komhay Fried Chicken's product strategy involves offering meals reminiscent of popular fast food items but in a school-friendly format, appealing directly to students seeking fast-food quality on a budget. The penetration pricing strategy ensures affordability, countering the competition posed by the school cafeteria. This approach aligns the product with students' financial and dietary needs while differentiating it from existing options .

The timetable created by Komhay Fried Chicken ensures that all phases of the business, from preparation to sales operations, are organized and executed in a timely manner. By having separate schedules for each stage, the business can manage resources efficiently, ensure readiness each day and maintain consistent product quality, which is crucial for operational success .

Komhay Fried Chicken operates as a sole proprietorship, allowing for simplicity in management and setup. The functional organization structure groups individuals by expertise, enabling clearer roles and responsibilities, such as a general manager overseeing operations and financial managers optimizing profits. This structured division of roles supports efficient business operations and helps the owner manage the business effectively without a separate legal entity .

The plan includes measures for environmentally friendly operations, such as using paper cups for packaging to minimize plastic waste and instructing customers on proper disposal of takeout waste. Additionally, used vegetable oil is carefully disposed of in containers to prevent hazardous incidents, emphasizing environmental responsibility in their waste management strategy .

The production process at Komhay Fried Chicken involves using basic kitchen equipment sourced from members' homes, therefore reducing costs. Fresh raw materials are acquired and prepared in advance, such as marinating chicken overnight. A detailed timetable ensures organized creation and preparation phases, enhancing efficiency and product quality consistency daily .

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