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Tos Marketing

This document outlines a table of specifications for a principles of marketing exam at Batanes National Science High School. The table lists learning competencies, topics, exam questions mapped to Bloom's taxonomy levels, and details of question distribution.

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37 views

Tos Marketing

This document outlines a table of specifications for a principles of marketing exam at Batanes National Science High School. The table lists learning competencies, topics, exam questions mapped to Bloom's taxonomy levels, and details of question distribution.

Uploaded by

anamayamigo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Republic of the Philippines

Department of the Education


REGION II - CAGAYAN VALLEY
SCHOOLS DIVISION OF BATANES
BATANES NATIONAL SCIENCE HIGH SCHOOL
Basco, Batanes

TABLE OF SPECIFICATIONS
PRINCIPLES OF MARKETING
QUARTER 3

Bloom’s Taxonomy Level


Learning
(Item No.) No. of %
Competencies
Items Distribution
(With Codes) Remembering Understanding Applying Analyzing Evaluating Creating
TOPIC: DEFINE AND UNDERSTANDING MARKETING, DIFFERENT APPROACHES TO MARKETING
Define and understand
marketing Principles,
1,2,7,8 3,5 4,6 8 16%
Goals, and Approaches.

TOPIC: RELATIONSHIP MARKETING


Define relationship
marketing. 9,10,12,13,14,15,16 11 8 16%

TOPIC: CUSTOMER RELATIONSHIP MANAGEMENT


Explain the value of
customers.
19,20,21,22 17 23 24 18 8 16%

TOPIC: STRATEGIC AND TACTICAL PLANNING


Distinguish between
strategic and marketing 25,26,28,29,30,31,32 27 8 16%
planning in terms of

Address: Cavangan Drive, San Antonio, Basco, Batanes 3900 Philippines


Contact No.: 0921-3421573
Email Address: [email protected]
objectives and
processes.
TOPIC: STRATEGIC AND TACTICAL PLANNING
Analyze the elements of
macro- and micro-
environment and their 34,35,37,38,39 33 36 40 8 16%
influence to marketing
planning.
TOPIC: MARKETING RESEARCH
Define marketing
research, its
importance to a
business enterprise 43,44,45 41 42 5 10%
and identify the
steps in marketing
research.
TOPIC: THE BUYING BEHAVIOR AND DECISION MAKING
Differentiate the
buying behavior and
decision making of
individual/household 46,47 48,49 50 5 10%
customer versus the
business
(organizational)
customer.
Total 50 100%

Prepared by: Checked and reviewed by: Approved by:

CAESAR M. AMIGO JHON PAUL C. APOSTOL JOYCE G. BALLON CARMEN C. NOGUERA


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Republic of the Philippines
Department of the Education
REGION II - CAGAYAN VALLEY
SCHOOLS DIVISION OF BATANES
BATANES NATIONAL SCIENCE HIGH SCHOOL
Basco, Batanes

Address: Cavangan Drive, San Antonio, Basco, Batanes 3900 Philippines


Contact No.: 0921-3421573
Email Address: [email protected]

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