B10704056 - Write Up Week 2
B10704056 - Write Up Week 2
錢華妮 B10704056
(3) The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers
In the preface, this article begins with an acknowledgment of the intricate nature of achieving success in
the business realm, particularly in the face of global competition and rapidly advancing technological
sophistication. This recognition notes the challenges inherent in seeking quick and simplistic solutions
within the complexities of business growth. At the same time, the alliance formed between busy managers
and consultants providing solutions, appears, at first glance, to be mutually beneficial. However, it is
encouraged to the managers that this wishful thinking for oversimplified answers might distort the true
understanding of company performance.
There is a crucial emphasis on the need for managers to cultivate discernment and wisdom, which involve
the ability to differentiate between oversimplified solutions and seemingly attractive yet flawed approaches
when assessing company performance. Perhaps, opting for quick and easy solutions may not always yield
optimal long-term results, cautioning against being solely blinded by workplace pressures. Drawing an
instance from the Lego Company’s strategy, which lived off the spin-off merchandise sales over a short
period and led to an adverse impact on company performance. Focusing solely on short-term profits, it
advocates a “return to basic,” refocusing on the products they have best known for. This approach, it
suggests, is applicable in business thinking. When encountering challenges, addressing the “core” problem
is advocated as the best solution to prevent any enduring negative effects on the company's performance.
Furthermore, Lego also received wise perspectives from other industry experts: Lego has to remember its
heritage; listen to customers; be innovative; focus on the key issues for long-term success; and go for
evolution, not revolution.
In conclusion, this article highlights that simple, easy, and short-term solutions will be insufficient, and
perhaps even lead to a worse downturn. Therefore, what leads to high performance with no such solutions?
It's hard to say for sure. The intricate nature of the business world makes it challenging to pinpoint absolute
answers. The phrase, “try and see” is proposed as a practical method to navigating the complexities of the
business landscape. On the other hand, treating business as science experiments is considered dangerous,
due to the potentially fatal consequences for even a minor mistake, especially when opportunities for
corrections are limited. It also questions the abstract nature of suggestions from business stories around the
world, which has the unique nature of each scenario and led to the impracticality of applying scenarios from
one business to others. For example, I draw an example between H&M and Berskha, which both are fast
fashion businesses with distinct approaches, which implies a recognition that there are no one-size-fits-all
predictors and solutions in the business.