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(Group 5) Microenvironment

The document discusses tools for analyzing a company's micro-environment, including a SWOT analysis and Porter's five forces framework. Porter's five forces framework examines five competitive forces that impact an industry: industry rivalry, threat of new entrants, threat of substitutes, supplier power, and buyer power.

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Nhi Nguyễn Trần Liên
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35 views6 pages

(Group 5) Microenvironment

The document discusses tools for analyzing a company's micro-environment, including a SWOT analysis and Porter's five forces framework. Porter's five forces framework examines five competitive forces that impact an industry: industry rivalry, threat of new entrants, threat of substitutes, supplier power, and buyer power.

Uploaded by

Nhi Nguyễn Trần Liên
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Financial

Greater customer value and satisfaction GROUP 5


Media

Adapt to the needs of customer


Government

Strategic advantages
Competitors Publics Citizen-action

Internal

Resellers
Marketing Customers General
Promote, sell,
distribute goods intermediaries
Physical
distribution Local
firms
Include Micro-
Marketing environment
services Consumer markets
agencies The aim of the entire
value delivery network
Suppliers Business markets
Financial
intermediaries
Types of customer
markets Reseller markets

Government markets
The Company
Provide resources needed International markets
Work with other
departments
Link in the value delivery
network Customer relationships

Create
Treated like partners Customer value
TOOLS TO ANALYZE
MICRO-ENVIRONMENT IN MARKETING
1 2

Porter’s five forces


SWOT Analysis
framework
It involves looking at the
It is a tool used to
strengths and
examine different micro-
weaknesses of your
environmental groups in
business capabilities, and
order to understand the
any opportunities and
impact each group has on
threats to your business
a firm in an industry
Each of the forces represents
an aspect of competition that
affects a firm’s potential to
be successful in its industry

PORTER’S
FIVE FORCES
FIVE FORCES

01 02 03 04 05
Industry The Threat of Threat of Supplier Buyer Power
Rivalry New Entrants Substitutes Power

The question of If an industry has A substitute is Supplier power Buyer power


strength focuses a growing market any other product refers to the refers to the
on how hard firms or is very or service that can balance of power balance of power
must fight against profitable, satisfy the same in the relationship in the relationship
industry rivals to however, it may need of a between firms between a firm
gain customers attract new customer as an and their and its customers
and market share entrants industry’s suppliers in an
offerings industry
Substitute
STEPS TO ANALYZE

Determine whether the


Identify the different
Evaluate how strong the strength of the five
parties involved, and the
pressures stemming from competitive forces, overall,
specific factors that
each of the five forces are is conducive to earrning
bring about competitive
attractive profits in the
pressures
industry

Step 1 Step 2 Step 3

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