CONTENT
STRATEGY
Presented by:
Oussama Aarjaoui
DEFINING THE TARGET
1.
AUDIENCE
Defining the target audience is a critical component of a content
strategy. Understanding the target audience is essential to create
content.
Demographics:
Psychographics: Pain Points:
Goals and Challenges:
Values health and wellness: Claire prioritizes using organic
and natural products, especially in her skincare and beauty Difficulty finding luxury bio-cosmetics Goal: Claire's primary goal is to maintain youthful
Female routine. She believes in the importance of sustainable and brands that meet her standards for quality, and radiant skin while minimizing her
Age: 25-40 eco-friendly practices.
efficacy, and sustainability. environmental footprint. She seeks out luxury
Income: Medium Appreciates luxury: Claire enjoys indulging in high-end,
luxurious experiences and products. She seeks out luxury Concerns about greenwashing: Claire is bio-cosmetics that deliver visible results without
Education: Bachelor's
brands that offer both quality and prestige. wary of brands that claim to be natural or compromising on quality or ethics.
degree or higher
Fashion-forward: Working in the fashion industry, Claire stays organic but fail to deliver on their promises. Challenge: Balancing her desire for luxury with
updated with the latest trends and strives to maintain a Limited availability: Claire may struggle to her commitment to sustainability can be
polished and stylish appearance. challenging. Claire wants to find brands that offer
access certain luxury bio-cosmetics brands,
Environmental consciousness: Claire is mindful of the
especially if they're not widely distributed the perfect combination of efficacy, luxury, and
environmental impact of her purchases. She prefers brands
or available online in her region. eco-friendliness.
that are environmentally responsible and cruelty-free.
Socially conscious: Claire supports brands that align with her
values of social responsibility and ethical practices.
MARKETING CHANNELS
Instagram Facebook TikTok Influencer Marketing:
Utilize visually appealing Share informative content, Capitalize on trends and Partner with influencers and
content such as product photos, engage with followers through challenges to showcase your beauty bloggers who align with
tutorials, user-generated comments and messages, and products in creative and your brand values and have an
content, and behind-the-scenes run targeted ads to reach engaging ways, reaching a engaged following. They can
glimpses to engage with your potential customers. younger demographic. help increase brand visibility and
audience. credibility through sponsored
posts, reviews, and
collaborations.
CONTENT IDEA AND
SCRIPT
SOON
MARKETING MIX
Marketed product/service Price Place Promotion
marketing channels
350 STORE ONLINE
(quelque point de vent en reel ) relation famililiale
Products + packaging + shiping + ADS afiiliaation des freelancer marketing direct
STORE ONLINE marketing channels
350 (quelque point de vent en reel ) relation famililiale
Products + packaging + shiping + ADS afiiliaation des freelancer marketing direct
STORE ONLINE marketing channels
350 (quelque point de vent en reel ) relation famililiale
Products + packaging + shiping + ADS afiiliaation des freelancer marketing direct
STORE ONLINE marketing channels
350 (quelque point de vent en reel ) relation famililiale
Products + packaging + shiping + ADS afiiliaation des freelancer marketing direct
BUDGET
The graph reflects all the expenses associated with the
campaign.
TRANSPORT
EMBALLAGE
Marketing
Advertising
PRODUCT
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