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E Business Management QP 2 23.11.23

The document outlines an assessment test for an e-business management course. It contains 10 questions across 3 sections testing students' knowledge of e-business models, payments systems, security, marketing and other topics. The test aims to evaluate students' understanding of e-business concepts and applications.

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Vasugi Kumar
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251 views3 pages

E Business Management QP 2 23.11.23

The document outlines an assessment test for an e-business management course. It contains 10 questions across 3 sections testing students' knowledge of e-business models, payments systems, security, marketing and other topics. The test aims to evaluate students' understanding of e-business concepts and applications.

Uploaded by

Vasugi Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Reg.

Date: .11.2023
No:
GRT INSITITUTE OF
ENGINEERING AND
TECHNOLOGY –TIRUTTANI – 631209
ASSESSMENT TEST–II ODD SEMESTER 2023
Second Year / Third Semester SET-A
Department of Management Studies
BA4030 E BUSINESS MANAGEMENT (Regulation 2021)
Time: 2 Hours Maximum: 60 Marks
Q. No Questions CO PO BL
PART – A (6x2 = 12 Marks)
1 Write short notes on consumer oriented E- Business? CO4 PO1 1
2 Give the characteristics of E- Retailing? CO3 PO3 2
3 What is Electronic Consumer Relationship management E-CRM? CO3 PO4 1
4 Write the steps for E payment System. C04 PO4 2
5 Define the need of Internet security. CO4 PO3 1
6 What is the need for security? CO3 PO4 2
PART –B (3x13=39 Marks)
Give the introduction & characteristics of Electronic Payment System
7.a CO4 PO3 2
EPS?
(or)
7.b Explain the different E-Tailing Models? CO4 PO4 2
8.a What is marketing on Web? Write the features of Web marketing? CO4 PO3 1
(or)
8.b What is security threats? Explain any five security threats? CO3 PO4 1
9.a What is the purpose of online advertising? CO4 PO4 1
(or)
9.b Explain the network securities and security attacks? CO3 PO3 1

PART-C (1x9=9 Marks)

10.a What are micro payments? Explain the types of micro payments? CO4 PO4 2
(or)
Explain the social media marketing. Describe the process of creating a
10.b CO3 PO4 1
social media campaign?
COURSE OUTCOMES:
Upon successful completion of this course, students will be able to:
CO1: Ability to build and manage an e-business.
CO2: Knowledge about Technology Infrastructure
CO3: Understanding of customer oriented business applications
CO4: Knowledge of e business payment protocols and security
CO5: Understanding of ethical, legal , privacy issues and encryption policies

COURSE COORDINATOR FACULTY INCHARGE HOD-MBA


Reg.
Date: 27.11.23
No:
GRT INSITITUTE OF
ENGINEERING AND
TECHNOLOGY –TIR
ASSESSMENT TEST–II ODD SEMESTER 2023
Second Year / Third Semester SET-B
Department of Management Studies
BA4030 E BUSINESS MANAGEMENT (Regulation 2021)
Time: 2 Hours Maximum: 60 Marks
Q. No Questions CO PO BL
PART – A (6x2 = 12 Marks)
1 What is E Payments? CO4 PO1 1
2 What is E-Cash? CO3 PO3 2
3 What is E-Cheque? CO3 PO4 1
4 What are micro payment systems? C04 PO4 2
5 What is E-governance CO4 PO3 1
6 What is social media marketing? CO3 PO4 2
PART –B (3x13=39Marks)
7.a Explain delivery management system. CO4 PO3 2
(or)
7.b Briefly explain about online services of business. CO4 PO4 2
8.a Explain about E-Business protocols. CO4 PO3 1
OR
8.b Explain about Advertising on Web portals. CO3 PO4 1
9.a What is E-CRM? Explain its concepts. CO4 PO4 1
OR
9.b What do you understand about E-Governance? CO3 PO3 1

PART-C (1x9=9Marks)

10.a What are Virtual communities Discuss? CO4 PO4 2


(or)
10.b Explain EDI on the internet. CO3 PO4 1
COURSE OUTCOMES:
Upon successful completion of this course, students will be able to:
CO1: Ability to build and manage an e-business.
CO2: Knowledge about Technology Infrastructure
CO3: Understanding of customer oriented business applications
CO4: Knowledge of e business payment protocols and security
CO5: Understanding of ethical, legal , privacy issues and encryption policies

COURSE COORDINATOR FACULTY INCHARGE HOD-MBA

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