MU BMS MARKETING Sem 2

syllabus

Principles of Management

UNIT 1 - Nature of Management

• Management: Concept, Significance, Role & Skills, Levels of
Management,
Concepts of PODSCORB, Managerial Grid.
• Evolution of Management thoughts, Contribution of F.W Taylor,
Henri Fayol
and Contingency Approach.

UNIT 2 -Planning and Decision Making

• Planning: Meaning, Importance, Elements, Process, Limitations and
MBO.
• Decision Making: Meaning, Importance, Process, Techniques of
Decision
Making.

UNIT 3 - Organizing
• Organizing: Concepts, Structure (Formal & Informal, Line & Staff
and Matrix),
Meaning, Advantages and Limitations
• Departmentation: Meaning, Basis and Significance
• Span of Control: Meaning, Graicunas Theory, Factors affecting span
of
ControlCentralization vs Decentralization
• Delegation: Authority & Responsibility relationship

UNIT 4 - Directing, Leadership, Co-ordination and Controlling

• Directing: Meaning and Process
• Leadership: Meaning, Styles and Qualities of Good Leader
• Co-ordination as an Essence of Management
• Controlling: Meaning, Process and Techniques
• Recent Trends: Green Management & CSR

Principle of Marketing

Principles of Marketing

Introduction to Marketing

• Introduction to Marketing:Definition, features, advantages and

scope of
marketing. The 4P’s and 4C’s of marketing. Marketing v/s Selling.
Marketing as
an activity and function
• Concepts of Marketing: Needs, wants and demands, transactions,
transfer
and exchanges.
• Orientations of a firm: Production concept; Product concept; selling
concept
and marketing concept, social relationship, Holistic marketing.

Marketing Environment, Research and Consumer Behaviour

2 Marketing Environment, Research and Consumer Behaviour

• The micro environment of business: Management structure;
Marketing
Channels; Markets in which a firm operates; competitors and
stakeholders.
• Macro environment: Political Factors; Economic Factors; Socio
Cultural Factors
, Technological Factors (PEST Analysis)
• Marketing research: Meaning, features, Importance of marketing
research.
Types of marketing research: Product research; Sales research;
consumer/customer research; production research
• MIS:Meaning, features and Importance
• Consumer Behaviour: Meaning, feature, importance, factors
affecting
Consumer Behaviour

Marketing Mix

• Marketing mix: Meaning –elements of Marketing Mix.

• Product-product mix-product line lifecycle-product planning – New
product
development- failure of new product-levels of product.
• Branding –Packing and packaging – role and importance
• Pricing – objectives- factors influencing pricing policy and Pricing
strategy.
• Physical distribution – meaning – factor affecting channel selection-
types of
marketing channels
• Promotion – meaning and significance of promotion. Promotion
• tools (brief)

Segmentation, Targeting and Positioning and Trends In

Marketing

• Segmentation – meaning , importance , basis

• Targeting – meaning , types
• Positioning – meaning – strategies
• New trends in marketing – E-marketing , Internet marketing and
marketing
using Social network
• Social marketing/ Relationship marketing

Business Communication-II

Presentation Skills
Presentations: (to be tested in tutorials only) 4 Principles of Effective
Presentation
Effective use of OHP
Effective use of Transparencies
How to make a Power-Point Presentation

2 Group Communication
Interviews:Group Discussion Preparing for an Interview, Types of
Interviews –
Selection, Appraisal, Grievance, Exit
Meetings:Need and Importance of Meetings, Conduct of Meeting and
Group
Dynamics Role of the Chairperson, Role of the Participants, Drafting
of Notice,
Agenda and Resolutions
Conference:Meaning and Importance of Conference Organizing a
Conference
Modern Methods: Video and Tele – Conferencing
Public Relations: Meaning, Functions of PR Department, External and
Internal
Measures of PR

3 Business Correspondence
Trade Letters: Order, Credit and Status Enquiry, Collection (just a
brief
introduction to be given)
Only following to be taught in detail:-
Letters of Inquiry, Letters of Complaints, Claims, Adjustments Sales
Letters,
promotional leaflets and fliers Consumer Grievance Letters, Letters
under Right to
Information (RTI) Act

4 Language and Writing Skills

Reports: Parts, Types, Feasibility Reports, Investigative Reports
Summarisation: Identification of main and supporting/sub points
Presenting
these in a cohesive manner

Business Mathematics

Business Mathematics

1 Elementary Financial Mathematics

• Simple and Compound Interest: Interest compounded once a year,
more than
once a year, continuous, nominal and effective rate of interest
• Annuity-Present and future value-sinking funds
• Depreciation of Assets: Equated Monthly Installments (EMI)- using
flat
interest rate and reducing balance method.
• Functions:Algebraic functions and the functions used in business
and
economics, Break Even and Equilibrium point.
• Permutation and Combination: (Simple problems to be solved with
the
calculator only)

2 Matrices and Determinants

• Matrices: Some important definitions and some important results.
Matrix
operation (Addition, scalar multiplication , matrix multiplication,
transpose of
a matrix)
• Determinants of a matrix of order two or three: properties and
results of
Determinants
• Solving a system of linear equations using Cramer’s rule
• Inverse of a Matrix (up to order three) using ad-joint of a matrix and
matrix
inversion method
• Case study: Input Output Analysis

3 Derivatives and Applications of Derivatives

• Introduction and Concept: Derivatives of constant function,
logarithmic
functions, polynomial and exponential function
• Rules of derivatives: addition, multiplication, quotient
• Second order derivatives
• Application of Derivatives: Maxima, Minima, Average Cost and
Marginal Cost.
Total revenue, Marginal revenue, Average revenue. Average and
Marginal
profit. Price elasticity of demand

4 Numerical Analysis [Interpolation]

• Introduction and concept: Finite differences – forward difference
operator –
Newton’s forward difference formula with simple examples
• Backward Difference Operator. Newton’s backward interpolation
formula with
simple examples

Foundation Course - Value Education and Soft Skill -

II

UNIT -1 Globalization and Indian Society

Understanding the concepts of liberalization, privatization, and
globalization; Growth of information technology and communication
and its impact manifested in everyday life; Impact of globalization on
the industry: changes in employment and increasing migration;
Changes in the agrarian sector due to globalization; rise in corporate
farming and increase in farmers’ suicides.
UNIT -2 Human Rights
Concept of Human Rights; origin and evolution of the concept; The
Universal Declaration of Human Rights; Human Rights constituents
with special reference to Fundamental Rights stated in the
Constitution

UNIT-3 Ecology
Importance of Environment Studies in the current developmental
context; Understanding concepts of Environment, Ecology and their
interconnectedness; Environment as natural capital and connection
to quality of human life; Environmental Degradation‐ causes and
impact on human life; Sustainable development‐ concept and
components; poverty and environment

UNIT -4 Understanding Stress and Conflict

Causes of stress and conflict in individuals and society; Agents of
socialization and the role played by them in developing the individual;
Significance of values, ethics, and prejudices in developing the
individual; Stereotyping and prejudice as significant factors in
causing conflicts in society. Aggression and violence as the public
expression of conflict

UNIT 5 Managing Stress and Conflict in Contemporary Society

Types of conflicts and use of coping mechanisms for managing
individual stress; Maslow’s theory of self‐actualisation;Different
methods of responding to conflicts in society; Conflict‐resolution and
efforts towards building peace and harmony in society
Board

Business Environment

Business Environment

1 Introduction to Business Environment

• Business: Meaning, Definition, Nature & Scope, Types of Business
Organizations
• Business Environment: Meaning, Characteristics, Scope and
Significance,
Components of Business Environment
• Micro and Macro Environment: Definition, Differentiation, Analysis
of Business
Environment, SWOT Analysis.
• Introduction to Micro-Environment:
Internal Environment: Value system, Mission, Objectives,
Organizational
Structure, Organizational Resources, Company Image, Brand Equity
External Environment: Firm, customers, suppliers, distributors,
Competitors, Society
• Introduction to Macro Components: Demographic, Natural,
Political, Social,
Cultural, Economic, Technological, International and Legal)

2 Political and Legal environment

• Political Institutions: Legislature, Executive, Judiciary, Role of
government in
Business, Legal framework in India.
• Economic environment: economic system and economic policies.
Concept of
Capitalism, Socialism and Mixed Economy
• Impact of business on Private sector, Public sector and Joint sector
• Sun-rise sectors of India Economy. Challenges of Indian economy.

3 Social and Cultural Environment, Technological environment

and Competitive
Environment
• Social and Cultural Environment: Nature, Impact of foreign culture
on
Business, Traditional Values and its Impact, Social Audit - Meaning
and
Importance of Corporate Governance and Social Responsibility of
Business
• Technological environment: Features, impact of technology on
Business
• Competitive Environment: Meaning, Michael Porter’s Five Forces
Analysis,
Competitive Strategies

4 International Environment
• International Environment –
GATT/ WTO: Objective and Evolution of GATT, Uruguay round,
GATT v/s
WTO, Functions of WTO, Pros and Cons of WTO.
Globalization: Meaning, Nature and stages of Globalization,
features of
Globalization, Foreign Market entry strategies, LPG model.
 MNCs: Definition, meaning, merits, demerits, MNCs in India
FDI: Meaning, FDI concepts and functions, Need for FDI in
developing
countries, Factors influencing FDI, FDI operations in India,
• Challenges faced by International Business and Investment
Opportunities for
Indian Industry.

Industrial Law

Industrial Law

1 Laws Related to Industrial Relations and Industrial Disputes

• Industrial Disputes Act, 1947: Definition, Authorities, Awards,
Settlements,
Strikes Lockouts, Lay Offs, Retrenchment and Closure
• The Trade Union Act, 1926

2 Laws Related to Health, Safety and Welfare

• The Factory Act 1948: (Provisions related to Health, Safety and
Welfare)
• The Workmen’s Compensation Act, 1923 Provisions:
Introduction: The doctrine of assumed risk, The doctrine of
Common
Employment, The doctrine of Contributory Negligence
Definitions
Employers liability for compensation (S-3 to 13)
Rules as to Compensation (Sec 4 to Sec 9) (14 A & 17)

3 Social Legislation
• Employee State Insurance Act 1948: Definition and Employees
Provident Fund
• Miscellaneous Provision Act 1948: Schemes, Administration and
determination of dues

4 Laws Related To Compensation Management

• The payment of Wages Act 1948: Objectives, Definition, Authorised
Deductions
• Payment of Bonus Act, 1965
• The Payment Of Gratuity Act, 1972
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