© MAKE IT HAPPEN
SELF-BELIEF
VOLUME 3
AN I N S P IR ATI O N A L G UI D E
BY S P E N CER LO D G E 1
© MAKE IT HAPPEN
SELF-BELIEF
In order for you to truly reach your potential as a sales
professional, you’ll have to believe in yourself. And
I’m not just talking about having a healthy dose of self-
confidence. What I’m talking about is a belief system
that can’t be swayed. A mind-set that’s able to keep
you going no matter what. Having a winning mentality
plus determination will give you the power to move
forward and produce remarkable results.
Successful sales professionals, regardless of the industry
they work in, are able to harness this power of self-
belief to assist them in achieving success. Believing in
your own ability to reach your full potential is the key.
Here’s how to get started:
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Self-belief starts with you. When I’m faced with
a challenge, I look myself in the mirror and speak
through all of my concerns. I tell myself that anything
is possible and that I can achieve anything I set my
mind to. By having a serious conversation with myself
(and I mean serious), I can create my own belief
system. Perhaps if you were a bystander watching
me do this you’d think I was a little bit crazy but
researchers have identified that talking to yourself is
great for the brain, and it’s also a great trick to boost
self-confidence.
THE MAN IN
THE MIRROR
Our subconscious is very susceptible to the things
we say out loud. The more we verbalise something,
the more we believe it. So when you combine saying
positive statements with looking yourself confidently in
the eyes, the results can be amazing. I urge you to give
this technique a go. Don’t knock it before you try it.
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JUST DO IT
In my previous e-book ‘Fear’, we learnt why that little
voice at the back of your head can keep you safe but
if you let that fear rule you it can also keep you from
achieving your goals. It’s normal to be afraid sometimes,
but what you have to realise is that most of the time, if
you give in to these fears, all you’re going to do is start
fuelling the fire of negativity.
If you don’t achieve what you set out to do, then
you shouldn’t be asking yourself why you failed
but rather why you didn’t fully believe in yourself
- because from experience, if you have conviction
you can do anything. If you truly set your mind to
something, there’s nothing that can stop you.
I recently went on a trip to an outdoor adventure centre
with my daughter who happens to be terrified of heights.
She was petrified of bungee jumping. Standing at the
top of that platform and looking down would frighten
most people but once she jumped she ended up doing
it another eight times! That’s how it is with her and her
fear of heights. I reminded her of this before she did her
first jump and refused to let her back down. Because she
knew that there was no other option she faced her fear
head on and did amazingly well.
It’s the same with sales. Sometimes you need to just jump.
Let go of the fear that has been occupying your mind and
go for it. It’s a liberating feeling!
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In order to be a convincing sales professional, you’ll have
to believe in the product that you’re selling. A friend of
mine recently beat cancer. She also happens to sell critical
illness insurance. Because of what she went through with
her cancer, she truly believes that the product she’s selling
will make a difference to people’s lives, just as it did hers,
and that makes it that much easier to sell.
BELIEVE IN WHAT
YOU’RE SELLING
If you don’t truly believe in the product you’re selling then
how can you sell it? It’s this human-approach that will
help you. If you can’t personally connect with what you’re
selling and if you don’t truly believe that it has any value,
then why are you selling it?
Studies show that most 25-year-old men don’t believe in
critical illness insurance. But after talking to my friend who
had cancer, most would now.
Always put yourself into the sale. Believe in
yourself as much as you believe in the product
and it’ll make a world of difference.
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THE PROOF IS IN
THE PUDDING
Sometimes, due to many years of preconditioning,
our brains can trick us into believing something that may
or may not be true. Think back to when you were a kid.
Chances are, you didn’t like Brussels sprouts- I know I
certainly didn’t. I thought they were revolting. I spent many
years during adulthood still avoiding them until I had to
convince my daughter to eat them, and the only way she’d
eat them was if I did too. Lo and behold, when I actually
tried them again I realised that they weren’t all that bad.
Plus they’re healthy. Who would have thought?
That same thinking can be applied to other things that your
mind controls. You may think that you’re a terrible public
speaker because you had a few bad experiences in school
or as a teenager, but in actual fact if you relaxed and used
that mirror technique that I was talking about earlier, you’d
definitely gain some confidence and have the ability to win
any crowd over.
As Nike says: Just do it! Do whatever scares you.
Do whatever you think you can’t do. Because you can
make it happen! The proof is in the pudding… 6
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1. Don’t listen to the naysayers- there will always be
people who say it can’t be done!
A positive mind-set will always be better than a negative mind-set.
In a meeting of two people, the person with the most conviction
is usually the person who succeeds. Don’t be swayed by other
people’s negativity. Remain focused and believe in yourself.
TOP TIPS
FOR SELF-BELIEF
2. Prepare yourself for body blows:
I wish I could tell you that the road to success is easy but it’s not.
You’re going to face rejection and failure along the way, but it’s
up to you to turn that failure into something positive. Precondition
yourself by preparing yourself for setbacks, and then when you
encounter problems, you’ll know how to handle them.
3. Know the difference between right and wrong:
If you don’t believe in what you’re selling, and it goes against who
you are and what you believe in then you shouldn’t be selling it.
Stay on the path that keeps you motivated and inspired.
To quote the verse that was printed on one of my very first business
cards: “Life’s battles don’t always go to the stronger or
faster man. But sooner or later, the man who wins is the
man who thinks he can.” – Vince Lombardi
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“SUCCESS OCCURS WHEN
YOUR DREAMS GET BIGGER
THAN YOUR EXCUSES”
SPENCER LODGE
services and sales industry, with over 23 years of experience.
He has personally trained over 500 people during his
career and has helped build some of the largest and most
for clients and investors from all over the world.
