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B2B Question Paper NOV 2023

The document contains instructions for an exam on business to business marketing. It lists 7 questions covering topics like the differences between B2B and B2C marketing, the role of personal selling in B2B, trends in B2B markets, and methods of distribution for commercial refrigerators.

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190 views1 page

B2B Question Paper NOV 2023

The document contains instructions for an exam on business to business marketing. It lists 7 questions covering topics like the differences between B2B and B2C marketing, the role of personal selling in B2B, trends in B2B markets, and methods of distribution for commercial refrigerators.

Uploaded by

ganesh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Total No. of Questions: 5] 312 MKT SEAT No.

:
M.B.A. [Total No. of Pages : 1
Dr. Vithalrao Vikhe Patil Foundation’s
Institute of Business Management & Rural Development
M.B.A. - INTERNAL EXAM – NOV. 2023

312 MKT: BUSINESS TO BUSINESS MARKETING


(2019 Pattern) (Semester - III) (Theory)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) Solve ANY FIVE Questions.
2) Each question carries 10 marks.
3) Figures to the right side indicate full marks.

Q.1) Give Comparison of Business-to-Business & Business-to-Consumer Marketing

Q.2) For MRF tyres, highlight any five differences between B2B marketing and B2C marketing.

Q.3) Explain Role & Characteristics of Personal Selling in Business-to-Business Marketing.

Q.4) Give Distinctive Nature of B To B Distribution Channels Business-to-Business Marketing.

Q.5) Write a detail note on Current Trends for B to B markets.

Q.6) Comment on Use of Social Media, technology, digital platforms by B to B organizations

Q.7) Voltas makes commercial refrigerators which are used by Hotels, Commercial Kitchens,

restaurants etc. These are customized according to customer requirements and the prices start from 5

lacs onwards. The marketing manager has to decide whether Voltas should direct distribution or indirect

distribution. Please recommend the method Voltas should use giving reasons for the same.



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