2024
MEDIA
KIT
Dwell’s mission is simple: We champion home
design that improves people’s lives. From daily
content on Dwell.com to our social media
channels to our celebrated 23-year-old print
magazine, we feature new ideas about what a
home can and should be, offer expert advice for
making your own space a better place to live,
and provide a marketplace for the best-designed
products available.
Dwell joins Recurrent Home’s portfolio, alongside the
iconic Domino and Bob Vila brands.
No matter where you live, Recurrent Home’s brands
deliver the inspiration and know-how you need to create
your dream home. Whether you’re setting up your first
apartment, building a second home, or learning to DIY
with confidence, you’ll find what you’re looking for in our
portfolio of trusted brands. We provide indispensable
industry intel for seasoned pros and authoritative advice
for enthusiasts, as well as home tours, recipes, and
reviews to show you how to live better. We’re an endless
source for new design ideas and a marketplace for
everything you need to make them a reality.
Learn More About Recurrent Here
Dwell’s Audience
We Reach a Design-Obsessed Community of
11 Million
Dwell Magazine Dwell Digital Dwell Social Dwell Email
1.1M 4.4M 5.4M 657K
75 NPS
Avg Age Consumer Avg HHI
46 75%
Professional
25%
$178K
Dwell’s Audience
Home Buyers, Builders,
and Renovators
Avg Project Budget
92%
$345K+ Own a home
36%
94% reference Dwell as their guide
during a renovation
Plan to Purchase an
Investment Property
Avg Home Improvement Budget
$73K+ 83%
Of Dwell consumers
prefer to buy products
59% of Dwell audiences have plans to from Dwell partners
remodel in the next year
Source Quantcast & 3rd Party Research Study 2023
Dwell’s Audience
Multiple Channels and a Vast Community
Built Around a Passion for Design
Dwell.com / Your daily inspiration source and practical guide for
living with great design.
Dwell+ / Our 55K subscriber-only platform for exclusive Home
Tours, the Dwell Home Guide, the Dwell Archive, and more.
Dwell Magazine / Our obsessively read, 23-year-old print
publication dedicated to contemporary home design and
published six times per year.
Dwell Shop / Your shopping guide to new, well-designed products,
generating direct sales for brand partners.
Dwell Creative Services / Full-service, custom-integrated
marketing development and content studio.
Dwell Brand Licensing / Media / Product / Content
Dwell Digital
4.4M Monthly Unique Viewers
“It is perfect for those who love interior design and
architecture. Excellent curation of topics in an accessible
format for browsing, snacking, or gorging on the best in
architecture, design, and products.
— Dwell reader
AUDIENCE AT A GLANCE
1.8M 2.3M 336K 75% 53%
Avg Monthly Avg Monthly Avg Monthly Consumer Female
Dwell.com Dwell on Dwell on Apple
Uniques Flipboard Uniques
Uniques
72% $178K 10% 25% 47%
Age 21–54 Avg HHI Multigenerational Professional Male
Living
Source: 2024 GA, 3rd Party Research Study
Dwell Social
5.4 Million Active Followers
“I appreciate that Dwell is more than glamour shots.
It covers designers and architects dealing with real issues.
I also like the product recommendations.”
— Dwell reader
AUDIENCE
AT A GLANCE
4.3% Dwell Instagram
Editorial feed 67%
engagement rate versus Adults 25–54
industry rate of 1.22%
53%
Female
4.6% Dwell Facebook
Editorial feed
engagement rate versus
industry rate of 0.05% 47%
Male
Dwell Email Newsletters
650K Subscribers
Dwell Daily Dose / The flagship Dwell email newsletter,
highlighting the latest stories, home tours, design inspiration,
and more is sent daily to our entire subscriber list.
Dwell Pro: The Deep Dive / This monthly newsletter is designed
with our professional colleagues in mind. It's where designers
and architects can obsess further over the nitty-gritty details
from the pages of our magazine. 20K+ subscribers.
Dwell Shop / From expert product recs to sales our staffers love,
this weekly email is smart shopping in one place for the
design-obsessed.
Dwell Real Estate / This newsletter delivers each week’s
must-see, just-listed homes straight to your inbox.
Custom Branded Emails / We offer our brand partners
ownership of an email newsletter sent to our entire Daily Dose
subscriber list or custom segments. This custom email may drive
convergence to partners’ channels, support e-commerce
initiatives, or promote campaign marketing efforts on Dwell.com.
Dwell Magazine
1.1M Total Reach
“As an architect I have subscribed to Dwell since its
inception. The reason I continue my subscription is that
I appreciate the content. I’ve often used Dwell articles
to illustrate concepts to my clients.”
— Dwell reader
AUDIENCE AT A GLANCE
200K 336K $178K 70% 60%
Rate base Apple News Average HHI Consumer Female
Unique Opens
35% above
$200k HHI
96%
Read each issue 272K 3.89 48 30% 40%
for the latest Circulation Readers per Average age Professional Male
Issue
on architecture
and design
Source: 1H24 AAM, 3rd Party Research Study
Dwell Shop
eCommerce
We select the best new, well-designed products for
our consumers and generate direct sales for our
select brand partners. Integration available via
affiliate editorial inclusion or branded partnership.
● Product integrations in the Dwell Shop
● Exclusive e-commerce articles
● Inclusions in thematic e-commerce articles
● Email Newsletter and social promotions
90% 86% 89%
of Dwell consumers of Dwell consumers of Dwell consumers
are currently shopping value design quality cite Dwell in helping
for home furnishings over price when them make purchasing
purchasing decisions
Source: 3rd Party Research Survey 2024
Affiliate Networks: Skimlinks, Rakuten, Shareasale, Impact Radius.
“Dwell doesn’t just cover architecture. We present new ideas
for how to live and the people making it happen. A combination
of inspiration and practicality is why our audience
is so devoted to what we do.” –William Hanley, Editor-in-Chief
Editorial Landscape
Home Design Culture & Lifestyle
We visit remarkable residences In these stories we look outside
all over the world and report the design world to find the people
the latest design news. This and ideas shaping how we see our
vertical includes our signature homes. From a chef helping us
franchises. layout our kitchens to design’s
starring role in film and television,
Shopping & Guides our lifestyle vertical covers it all.
Which sofa should I buy? How
do I start propagating house Ideas & Opinion
plants? What are the best new We weigh in on the issues and
bathroom tiles out there? We ideas influencing our homes,
offer all the resources you need including sustainability and climate
to make your house a Dwell change, expert advice about
house. buying a home in a heated market,
designers tackling the affordable
housing crisis, and more.
Key Franchises
Home Tours Before & After Travel
Dwell’s signature visits to remarkable See what changed in all kinds of From our Design Detours series,
homes. We meet the people who live renovations—from careful restorations where we vacation with influential
there and discover how the design to dramatic transformations. creatives, to One Night In, our
responds to how they live. first-hand accounts of staying in
Rental Revamp architecturally amazing rentals,
Budget Breakdown (Dwell+) Tailored for the younger end of our Dwell’s travel stories cover the
How much did that project really audience, the homes we cover in our world’s top design destinations and
cost? Where did the owners choose Rental Revamp franchise show that undiscovered experiences.
to save or splurge? We get real about you can create an amazing
what goes into well-designed homes. space—and still get your security Kitchens & Bath
deposit back. Welcome to the hardest working
The Home Guide (Dwell+) and most frequently renovated
The design-first resource for buyers, Real Estate rooms in the house. From changing
builders, renovators, or anyone Exceptional architecture on the market fixtures and tiles to complete
getting serious about improving their around the world. Every day we post overhauls, these are real stories
home. the latest listings of architecturally about extraordinary spaces.
significant properties. Plus, a
comprehensive weekly newsletter
roundup.
Advertise with Dwell
Integrated Marketing
What We Do
Dwell develops industry-leading content and creative through the lens of
industry experts. We connect our partners into the fabric of our brand, driving
value and creating loyalty with design minded audiences.
Solutions
Brand & Performance Marketing → Customized distribution strategies
Branded Content & Creative Services → Custom storytelling, creative assets,
project sourcing, design / build partnerships
Marketing Strategy & Development → Big ideas driven by editorial insight
Lead Gen → Turning followers into customers through engagement and premium content
Affiliate Marketing → Providing a seamless link to your shopping portals through our
content
Data & Insights → Uncovering what your target audience watches, loves, and shares
White Label Production → Tailor-made creative for all your distribution needs
Content Licensing → Power your digital, print and social channels with Dwell’s influential
content
Product Licensing → Licensing service extends from product development to marketing
support
Dwell Creative Services
Content marketing is the critical ingredient in customer
acquisition.
Dwell Creative Services is a branded content studio,
offering full-service marketing solutions that seamlessly
integrate brands into the design conversation with custom
content across all platforms and experiences.
● Branded Content
● Location Scouting & Sourcing
● Photography, Video, and Illustration
● Event Support & Programming
● Custom Research
● White Label Publishing
● Licensing (Dwell House)
Editorial Calendar, Rates,
Deadlines, and Specs
2024 Editorial Calendar
Special Features spanning Print, Digital, and Social Channels
January/February
Sustainable Renovations/Home Technology
March/April
The Money Issue
May/June
The Outdoor Issue
July/August
The Travel Issue
September/October
Dwell 24
November/December
Made in America
2024 Print Rates
Ad Size 1x Rate 3x Rate 6x Rate
Full Page $26,000 $23,000 $20,000
Dwell is published six times per year. Rates include both digital and print editions of the
magazine. All rates are net. Covers, TOC, and Editor’s Note have 25-40% premiums.
Pricing for special units and programs available upon request.
2024 Print Dates
Materials
Issue Closing Date On-Sale Date
Deadline
Jan / Feb Nov 14th Dec 1st Jan 16th
Mar / Apr Jan 16th Jan 30th Mar 12th
May / Jun Mar 12th Mar 26th May 7th
Jul / Aug May 14th May 30th July 9th
Sept / Oct July 16th July 30th Sept 10th
Nov / Dec Sept 10th Sept 24th Nov 12th
Dwell Magazines Modern Market
Ad Size 1x Rate 3x Rate 6x Rate
Small $1,500 $1,100 $900
Medium Vertical $3,000 $2,500 $2,000
Medium Horizontal $3,400 $2,800 $2,400
Large $4,200 $3,800 $3,200
Ad Size Image Character Count
Small 2x2 175
Medium Vertical 2x4.5 450
Medium Horizontal 3x3 500
Large 4.5x4.5 550
Modern Market provides our partners with an affordable way to engage with modern design
seekers. All rates are net, net rate decreases with frequency. All files submitted to sales contact.
Print Ad Specifications
Unit Size Live Trim Bleed Vital Statistics
Spread 16.25"w x 16.75"w x 17"w x Magazine Trim Size Maximum Ink Density
10.3125"h 10.8125"h 11.0625"h 8 3/8”w x 10 13/16”h 280% recommended. Not to exceed 300% TAC
Image Resolution Fractional Ads
Full Page 7.875”w x 8.375” w x 8.625” w x
300dpi If boundaries of the ad are not defined by artwork or a rule, Dwell
10.3125”h 10.8125” h 11.0625” h
may add 0.50pt rule.
Line Screen Inserts
175 lpi All questions regarding insert pricing, specifications, and due
All ads should be submitted via our ad dates should be directed to your Brand Director.
portal: adshuttle.com/dwell
Colors Two Page Spreads
4/C Process [CMYK]; a 5th Gutter Safety: 3/16 inch on each side (total 3/8 inch). Perfect
All rates are net. Discounts are extended with frequency.
color is available on the inside alignment of type or design across the gutter of two facing
Covers, TOC, and Editor’s Note have 25-40% premiums.
front cover and inside back pages cannot be guaranteed.
Pricing for special units and programs available upon request.
cover only.
Printing Method For images crossing over an advertising spread, consider
CTP, web offset, SWOP potential image loss between LH and RH pages. Any image area
standards critical to remain continuous, please make sure this area does
not cross into the gutter.
Digital Ad Specifications
Sizes Specs Digital Assets Overview
- Assets due two weeks prior to launch
Banner Ads Mobile Desktop Tablet File Format: JPG, PNG, GIF - Are you rich media capable? Yes
320 x 50 970 x 250 728 x 90 Min File Size: 40 KB
300 x 250 970 x 90 300 x 250 Max File Size: 200KB - Can you accept expandable units? No
728 x 90 160 x 600 Max Roll Over: 100% - The backup GIF or JPG size is 40kb
300 x 250 Frame Rate: 24 - The max animation is 15 seconds
300 x 600 Looping: 3x Max
Client provides click through URL
- No preference on close button placement
- Third party tags are also accepted
Photo Viewer Mobile Desktop Tablet File Format: JPG, PNG, GIF
320 x 50 300 x 250 728 x 90 Min File Size: 40 KB
300 x 600 Max File Size: 200KB
Max Roll Over: 100%
Frame Rate: 24
Looping: 3x Max
Client provides click through URL
Pre-Roll Video MP4 Dimension: 960x540v
Length: 15/30 Seconds
Contact Us
General
[email protected]
Nicole Murphy Wolfgram
Chief Revenue Officer
[email protected] Tara Smith
VP of Sales
[email protected]
Maris Newbury
Client Partner
[email protected]
LET’S
WORK
TOGETHER!
