Sandra Johnson
https://www.linkedin.com/xyz
GLOBAL CHIEF MARKETING OFFICER
CUSTOMER EXPERIENCE – E-COMMERCE – GLOBAL MARKETING
Passionate global General Manager and Marketing executive who drives results and innovation across high
profile industries including retail, online financial services and food/ beverage. Cultivates iconic brands for
geographic and digital expansion. Metrics-driven leader who maximizes P&L opportunities. Recognized as a
savvy leader in driving consensus across diverse organizations and making difficult business decisions to
deliver results. Possesses an MBA from Harvard Business School.
CORE COMPETENCIES
Customer Obsession Digital/Social Marketing Strategy Marketing Analytics
International Operations Global Brand Management Strategic Planning
Bias for Action Employee Engagement P&L Management
PROFESSIONAL EXPERIENCE
XYZ RETAIL BRAND – New York, NY 2014 – Present
Chief Marketing Officer [CMO]
Recruited into a newly-created Customer Experience position as the General Manager (GM) for the $200MM XYZ
Retail Brand business while commanding a 100+ member global marketing team for the company. Spearhead
global marketing to align the company’s brand, revenue, and budget goals across 500+ stores ($1.5B in sales) and
50 countries.
Key Contributions:
▪ P&L owner of $200MM online business. Consistently surpassed YOY traffic expectations by 8 to 10+%.
▪ Launched first mobile e-commerce experience accounting for 50% of all customer engagements.
▪ Increased ROI on marketing spend by 50% in paid social and digital media within ROI ranges of 500 to 2000% in
total. Integrated digital to be a key element of XYZ’s brand growth, shifting over 50% in spend within a $60MM
global marketing budget to more measureable digital programs.
▪ Put the customer first by integrating all brand and seasonal campaigns in customer facing 360 experience across
mobile, website, print, direct mail, email, social media, store windows, and instore signage with consistent and
repeatable processes for the first time in 35+ year history.
▪ Drove 2.5MM follower engagement across Instagram, Twitter, Facebook, Pinterest, and Snapchat covering many
different campaigns including brand, celebrity, blogger, and UGC.
Senior Vice President [SVP]/ GM of International XYZ Retail Brand (2010 – 2014)
Entrusted with a newly-created position to own the P&L for the XYZ Retail Brand International business in Japan,
UK, Ireland, Italy, France and China while managing all global marketing, creative development, store design, and
store experience activities for XYZ Retail Brand. Size of total business $1B in sales growing 3-10% annually.
Key Contributions:
▪ Drove P&L Management for the International business of $500MM.
▪ Launched ABC Retail in China, driving profitable sales in less than 2 quarters of launch.
▪ Credited with multiple key launches in the same year, including XYZ Retail Brand Online (2014).
▪ Mentored a team of 60+ worldwide staff across Marketing, Merchandising, Buying and Stores with 98%
retention of “must keep” talent.
Vice President [VP] of Marketing, Visual & Store Design (2009 – 2010)
Achieved impressive traffic growth (with 500%+ ROI) for XYZ Retail Brand.
Key Contributions:
▪ Captured market share by turning around multiple year negative store traffic trend of -7 to -12% vs. prior year
to achieve consistent increasing traffic trends for 20 quarters from 2009-2010.
▪ Broke company history with the creation of the first ever XYZ Retail Brand customer marketing campaigns for
the factory businesses in print, email, direct mail, windows, instore and radio campaigns.
Sandra Johnson│ Resume, Page 2 │ 123-456-7899 │ [email protected]
Vice President of Brand Management (2008 – 2009)
Oversaw XYZ Retail Brand’s annual and seasonal marketing strategies, budgeting, and relationship marketing.
ABC FINANCIAL – San Francisco, CA 2001 – 2004
Senior Vice President/ Online Customer Experience
Based on success of managing customer engagement across all online properties including online bill payment and
related services, was promoted into a SVP role of launching and managing co-branded credit card programs. Key
Contributions:
▪ Launched a $5B co-branded credit business for ABC Financial with partners such as Home Shopping
Network.
▪ Responsible for all aspects of 10 $500MM-sized, co-brand credit card programs from initial strategic
development based on consumer input to program launch and customer retention programs. Managed a
team of Vice Presidents and Program Managers to oversee ongoing day-to-day relationships, co-brand credit
card portfolio and ongoing expansion of marketing channels for HSN and Bookspan among others.
▪ As Vice President, Online Customer engagement for GoTo (online mortgage arm of ABC Financial) oversaw
all site and email marketing, creative and customer service teams as well as defined ABC Financial’s 3- year
online marketing strategy to increase online revenues by 500%, yielded $12MM in annual profit
JKL.COM (ACQUIRED BY B Company) – San Francisco 2000 – 2001
Vice President of Marketing
JKL was an e-commerce business focused on selling consumers classes through an online experience.
Key Contributions:
▪ Responsible for all Marketing, PR, and Strategic positioning of e-Learning products and solutions.
▪ Assisted CEO in closing Headlight’s Series C by drafting business plan and presenting to investors.
LMN.COM (ACQUIRED BY C Company) – San Francisco 1999 – 2000
Director of Online Marketing
LMN.com was an online mortgage company that enabled consumers to find mortgages and home services.
Key Contributions:
▪ Developed a re-branding strategy for online mortgage broker from WXY to LMN.com.
▪ Developed overall partner content strategy, negotiated revenue-generating deals with content providers
and led cross functional implementation of integrated content increasing LMN’s revenue by 200%.
T CONSULTING COMPANY – Atlanta, GA 1997 – 1999
Consultant
Consulting Company is a global management consulting firm. Trusted advisor to the world’s leading business,
governments and institutions.
Key Contribution:
▪ Team member on strategy consulting engagements focused primarily on marketing and retail sectors across
coffee, beauty and sports clients.
ONE ASSOCIATES – Stamford, CT 1992 – 1995
Consultant
One is a premier corporate strategy firm.
Key Contribution:
▪ Team member on strategy consulting engagements focused across global brands for multinational wine
company (M Vineyards), and spirits (brand, brand and brand) as well as snack foods (brand).
EDUCATION
MASTER IN BUSINESS ADMINISTRATION (MBA) BACHELOR OF ARTS IN ENGLISH
HARVARD UNIVERSITY GRADUATE SCHOOL PRINCETON UNIVERSITY
OF BUSINESS [HBS] – Boston, MA Princeton, NJ
PROFESSIONAL AFFILIATIONS
CMO Advisory Board
VENTURE COMPANY
