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 Assessment Record of Outcome

Purpose: This sheet provides an overview of a student’s competency for each unit based on all assessment
tasks submitted.

Instructions: Assessor: Record the outcome of each assessment task and determine the student’s
competency for the unit based on all assessment tasks. Record the unit outcome below, sign and date.

Admin Team: Record the unit outcome in RTO Manager and save the assessment bundle in the student’s
file. A scanned copy of this document is to be retained once the assessment is destroyed.

Student Name ANGEL MHELOU JUBAY Student ID AIBL230880

Unit Code BSBTEC601

Unit Title Review organisational digital strategy

□ First Submission
Assessment Type of
10 DECEMBER 2023 □ First Re-submission
Submission Date submission
□ Second Re-submission

Assessment Task Results (Please tick)

Assessment 1 □ C (Competent) □ NYC (Not Yet Competent) □NA (Not Assessed)

Assessment 2 □ C (Competent) □ NYC (Not Yet Competent) □NA (Not Assessed)

Final Assessment Result for this unit ☐ Competent ☐ Not Yet Competent

In completing this assessment, I confirm that the participant has demonstrated all unit
outcomes through consistent and repeated application of skills with competent
Assessor
performance in multiple instances over a period of time.
Declaration
Evidence collected has been confirmed as: Valid  Sufficient  Current 
Authentic

Assessor
Assessor Name DR ASHRAF UNISSA SARAH KAZI
Signature

Feedback
 Data Entry

Admin Officer Date Entered In

☐ YES ☐ No
Initials RTO Manager

Student Declaration and Agreement

Section One: Declaration

a. I declare that this assessment is my own work, except where acknowledged, and has not
been submitted for academic credit elsewhere, and acknowledge that the assessor of this item
may, for the purpose of assessing this item:

i. reproduce this assessment item and provide a copy to another member of the Institute;
and/or,
ii. communicate a copy of this assessment item to a plagiarism checking service (which may
then retain a copy of the assessment item on its database for the purpose of future
plagiarism checking).

b. I understand it is my responsibility as a student to keep a copy of the assessment prior to

submission, Albright Institute takes no responsibility for lost in transit. If required I may be asked to
reproduce another copy of the assessment/s.

c. I understand that it is my responsibility to read all the policies relevant to my course and
college and if I am found to be in breach of policy, disciplinary action may be taken against
me.

Section Two: Agreement

Read through the assessments in this booklet before you fill out and sign the agreement
below. Make sure you sign this before you start any of your assessments.

i. Have you read and understood what is required of you in terms of

◻ Yes ◻ No
assessment?

ii. Do you understand the requirements of this assessment? ◻ Yes ◻ No

iii. Do you agree to the way in which you are being assessed? ◻ Yes ◻ No

iv. Do you have any special needs or considerations to be made for this
◻ Yes ◻ No
assessment? If yes, what are they?

v. Do you understand your rights to appeal the decisions made in an

◻ Yes ◻ No
assessment?
 10/12/2023
Student ANGEL MHELOU JUBAY Student
Date
Name Signature

Assessment Overview

This Student Assessment Booklet includes all your tasks for assessment of BSBTEC601 Review
organisational digital strategy

About your assessments

This unit requires that you to complete two (2) assessments. You must complete all
assessments with a competent result to achieve competency for this unit. Please read the
information below about each task included in this assessment.

Task Description

Short Answer Questions

In this assessment, you will demonstrate a sound knowledge

of the unit requirements through completing and submitting

written questions.
Assessment 1
You must correctly answer all questions to show that you

understand the knowledge required of this unit.

Task Description

This assessment is divided into six tasks:

▪ Task 1: Prepare a Digital Strategy Review Plan and Obtain

Approval

▪ Task 2: Execute Digital Strategy Review Plan

Assessment 2 ▪ Task 3: Update Digital Strategy Review Report
(Workplace
▪ Task 4: Prepare and Distribute Draft Digital Strategy Review
Project) Report

▪ Task 5: Finalise Digital Strategy Review Report

▪ Task 6: Present and Distribute Final Digital Strategy Review

Report

Student Information
What is competency?
To complete assessment tasks satisfactorily you will need to demonstrate competence – but
what does this mean?

In the Australian vocational education and training system, the concept of competence, is
defined as: “The ability to perform tasks and duties to the standard expected in the
workplace”. Competence involves the application of specific skills, knowledge and attitudes
to the work performance in an industry, an industry sector or an enterprise. Competence is
rarely achieved in a one-off demonstration. It needs to be developed holistically – that is,
bringing a range of skills and knowledge together – and over time in a real or simulated
workplace. To achieve competence, you need to demonstrate that you can perform a
given task to the standard defined in an endorsed unit of competency.

How to submit your assessments?

When you have completed each assessment you will need to submit it to your assessor.
Instructions about submission can be found at the beginning of each assessment task. Make
sure you photocopy your written activities before you submit them – your assessor will put the
documents you submit into your student file. These will not be returned to you.
Assessment Task Cover Sheet
At the beginning of each task in this booklet, you will find an Assessment Task Cover Sheet.
Please fill it in for each task, making sure you sign the student declaration.
Your assessor will give you feedback about how well you went in each task, and will write this
on the back of the Task Cover Sheet.

Assessment outcomes
Once the assessment has been completed the student will be given the result within 14 days.
Once the student has satisfactorily completed the required assessments for a unit of
competency he/she will receive an outcome of C (Competent) or otherwise NYC (Not Yet
Competent) in which case the student is entitled to apply for a resubmission of the
assessment.

Reasonable adjustments
Wherever possible, trainers/assessors will make reasonable adjustments to training and
assessment processes to ensure all people are treated equally in the training and assessment
process.

Students who have special needs may be allowed reasonable adjustment at the time of
assessment in line with the Albright Institute’s Policy and Procedures.

To meet the needs of all learners’ adjustments can be made to the way assessments are
conducted but not to the requirements of the assessment. The purpose of these adjustments
is to enhance fairness and flexibility so that the specific needs of students can be met.

Examples of reasonable adjustments

a. providing additional time for student to practice the assessment tasks

b. presenting questions orally for students with literacy issues

c. asking questions in a relevant practical context

d. adapting machinery and equipment to make it more easily used

e. presenting work instructions in diagrammatic or pictorial form instead of words and

sentences

f. simplifying the design of tasks

It is the responsibility of each assessor to assess students’ needs and make whatever
reasonable adjustments are practicable to maximise a students’ opportunity to demonstrate
their competence.
Assessment re-submission
If a student is deemed NYC (not yet competent) the Trainer/Assessor (TRN) will explain why
and inform the student of what needs to be completed in order to demonstrate
competence.

Re-assessment for assessments only occurs if the student has previously submitted the
assessment or has missed the relevant session(s) and has been afforded special
consideration which is approved by the Administration department.

If the result for the first submission of an assessment is NYC, students will be given two
re-submission opportunities to achieve a competent result (this re-assessment is conducted
free of charge). A suitable time will be arranged for the reassessment to occur within 14 days
of the completion of the unit in question. Should a student either not make an attempt within
this time frame (in spite of all efforts by Albright Institute, its Trainer/Assessor and administration
staff to have the student attend a reassessment session) or the student does not achieve a
satisfactory result after two re-assessments they may be charged for another attempt.

Should the student still not achieve competence after these assessment attempts, it will be
necessary for them to re-enrol in (repeat) the unit of competence at a cost.

Assessment appeals
You can make an appeal about an assessment decision by filling an appeal form. Ask for an
appeal for from a student support officer. Refer to Albright Institute’s Assessment Policy for
more information about our appeals process.

Plagiarism Policy
All student work must be written in their own words, except where acknowledged through
quotations and referencing. Plagiarism is a serious offence; Albright Institute may impose
severe penalties on students who plagiarise.

For more information on Plagiarism and Cheating refer to Albright Institute’s policies.
 Assessment 1 – Coversheet

Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a
copy of your work.

Student and Submission Details

Student
ANGEL MHELOU JUBAY Student ID
Name AIBL230880

Unit Code BSBTEC601 Review organisational Date of 10 DECEMBER

and Name digital strategy submission 2023

STUDENT DECLARATION

I declare that
a. this assessment is my own work.
b. None of this work has been completed by any other person.
c. I have not cheated or plagiarised the work or colluded with any other student/s.
d. I have correctly referenced all resources and reference texts throughout these
assessment tasks.
e. I understand that if I am found to be in breach of policy, disciplinary action may be
taken against me.

Student
Signature

Assessor To Complete

Assessment 1 Assessment Result Date Type Of Submission

□ C (Competent) ☐ First submission

□ NYC (Not Yet ☐ First re-submission
Short Answer Questions
Competent)
☐ Second
□NA (Not Assessed) re-submission
 Assessor feedback

Assessor Name DR ASHRAF UNISSA SARAH KAZI

Assessor Signature

Performance Criteria

Unsati Not
Satisfa
The task meets the following requirements: sfactor Presen
ctory
y t

● key features of organisational policies and

procedures, and objectives
● digital strategy review methodologies
● features of review plans, methodology and criteria
● sources of relevant digital strategy information
● methods of analysis of review information
● format and content of digital strategy report
● common recommendations for actions to
improve digital strategy
● methods of distribution of the final review report.
 Assessment 1 – Short Answer
Questions

🗹 Assessment summary

☐ You are required to answer all the written questions in this assessment.

🗹 Resources and equipment required to complete this assessment

o Access to textbooks and other learning materials.

o Access to a computer, printer, Internet and email software (if required).
☐

🗹 When and where should the assessment be completed?

o This assessment may be done in your own time as homework or you may
be given time to do this task in class (where applicable).
o Your assessor will provide you with the due date for this assessment.
☐

🗹 What needs to be submitted?

o Your answers to each question in this assessment along with references.

☐

🗹 Instructions

o This is an open book test – you can use your learning materials as reference.
o You must answer all questions in this assessment correctly.
o You must answer the questions by typing your answers in Microsoft
Word and converting it into a pdf.
o Please include the following details in the header section of each
page of your assessment document:
☐
● Student Name and ID
● Course Code and title
● Unit Code and title
● Trainer and assessor name
● Page numbers
☐
o You are required to submit your assessment on the LMS
(Moodle). No submissions will be accepted via emails.
 Short Answer Questions
Question 1
Complete the table below.
a. Outline at least two key characteristics that organisational policies
and procedures must possess to be effective.
b. Outline the five key characteristics based on the SMART acronym
that organisational objectives must possess to be effective.

A. Key Characteristics of Organisational Policies and Procedures

i. Human Resource Department - The Human Resource department is the

custodian of the organisational policies and procedures. They deal with the
human capital of the organisation and are responsible for briefing and
training existing and new employees on the overall organisational policies
and guidelines. They focused on the recruitment and retention of
employees within a company. (Albright Learners Guide, 2023 -
BSBTEC601)

ii. Organisation Intranet - Responsible and accountable for ensuring

adherence to the organisational policies and procedures related to the
application of technology and digitisation within their departments. They will
be able to explain the specific policies pertaining to their work. (Albright
Learners Guide, 2023 - BSBTEC601)

B. Key Characteristics of Organisational Objectives

i. Specific - Objective clearly states, so anyone reading it can understand,

what will be done and who will do it.
(https://www.samhsa.gov/sites/default/files/nc-smart-goals-fact-sheet.pdf)

ii. Measurable - Objective includes how the action will be measured.

Measuring your objectives helps you determine if you are making progress.
It keeps you on track and on schedule.
(https://www.samhsa.gov/sites/default/files/nc-smart-goals-fact-sheet.pdf)
 iii. Attainable - Objective is realistic given the realities faced in the community.
Setting reasonable objectives helps set the project up for success.
(https://www.samhsa.gov/sites/default/files/nc-smart-goals-fact-sheet.pdf)

iv. Relevant - A relevant objective makes sense, that is, it fits the purpose of
the grant, it fits the culture and structure of the community, and it addresses
the vision of the project.
(https://www.samhsa.gov/sites/default/files/nc-smart-goals-fact-sheet.pdf)

v. Time Bound - Every objective has a specific timeline for completion.

(https://www.samhsa.gov/sites/default/files/nc-smart-goals-fact-sheet.pdf)

Question 2
Complete the table below.
a. Identify at least two digital strategy review methodologies that can
be used to review the digital strategy for your
workplace/organisation.
b. In your own words, briefly explain how each digital strategy review
methodology identified can be used to review the digital strategy of
your workplace/organisation.

Digital Strategy Review How the Digital Strategy Review Methodology

Methodology Can Be Used to Review Digital Strategy for
Workplace/Organisation

A. GAP Analysis Identifying gaps in the internal organisational

strategy and policy that cause impediments
and roadblocks in the progress towards the
achievement of departmental and
organisational goals and objectives. Using this
methodology will give you a process for
comparing the current state of digital strategy
implementation and achievements to the
desired future state. (Albright Learners Guide,
Source:https://www.investopedia 2023 - BSBTEC601)
.com/terms/g/gap-analysis.asp
 B. SWOT Analysis An effective strategic planning and review
model that helps organisations identify their
strengths and weaknesses, both from an
internal and external perspective. In SWOT
Analysis you must collect a large number of
relevant data and information both from the
internal and external stakeholders —
employees, users, customers, suppliers,
vendors, etc. to analyze to find suitable
meanings. (Albright Learners Guide, 2023 -
Source: BSBTEC601)
https://medium.com/thrive-global
/how-to-complete-a-personal-sw
ot-analysis-2f8769aebd5e

Question 3
Complete the table below.
a. List at least two characteristics of a digital strategy review plan that
make it a comprehensive guide for reviewing digital strategy of a
workplace/organisation.
b. Identify at least one review methodology that can be used in a
digital strategy review plan.
c. List at least two characteristics of the identified review methodology.
d. List at least two characteristics of review criteria that can be used in
a digital strategy review plan.

A. Characteristics of Digital Strategy Review Plan

i. Digital marketing - all branding and marketing efforts of an organisation

using the internet or a digital/electronic device. The most prominent tools
used for digital marketing are search engines, social media, email, blogs,
email marketing, newsletters, and e-books to connect with current and
prospective customers. The promotion of brands to connect with potential
customers using the internet and other forms of digital communication.
(Albright Learners Guide, 2023 - BSBTEC601)
 ii. Customer Interaction Management - the communication and information
transaction between a customer and an organisation. It helps them capture
valuable customer information and collate it into usable data. Organisations
track and analyse historical data of each customer based on multiple
interaction points through emails, social media, and calls. A type of
Enterprise Software Application which is responsible for managing the
interaction between an organisation and its customers. (Albright Learners
Guide, 2023 - BSBTEC601)

B. Review
Methodology

i. SWOT Analysis

Source: Albright Learners Guide, 2023 - BSBTEC601

ii. PESTEL Analysis

Source: Albright Learners Guide, 2023 - BSBTEC601

C. Characteristics of Review Criteria

i. Overall study of the current digital strategy of the organisation and

benchmark against latest technology and digital trends in industry. (Albright
Learners Guide, 2023 - BSBTEC601)

ii. Study impact of new technology or software on business and revenue

growth — Key Performance Indicator (KPI) review. (Albright Learners
Guide, 2023 - BSBTEC601)

Question 4
Complete the table below.
a. Identify at least two primary sources of digital strategy information for a
workplace/organisation.

b. Identify at least at least two secondary sources of digital strategy

information for a workplace/organisation.

A. Primary Sources of Digital Strategy Information

i. Quantitative Survey - objective questions used to gain detailed insights

from respondents about a survey research topic. The answers received
for these quantitative survey questions are analyzed and a research
report is generated on the basis of this. The core of a survey and are
used to gather numerical data to determine statistical results.
(https://www.questionpro.com/)

ii. Qualitative Survey - use open-ended questions to produce long-form

written/typed answers. Questions will aim to reveal opinions,
experiences, narratives or accounts. Often a useful precursor to
interviews or focus groups as they help identify initial themes or issues
to then explore further in the research. Surveys can be used iteratively,
being changed and modified over the course of the research to elicit
new information. (Albright Learners Guide, 2023 - BSBTEC601)
B. Secondary Sources of Digital Strategy Information

i. External Research Report - to be shared with the public – either

broader audiences or your clients, investors, external partners. External
reports are sometimes used for marketing purposes. For most
companies is to make information available to shareholders and attract
potential customers and investors. (https://databox.com/)

ii. Internal Reports - Refers to data collection for internal use, you don’t
collect and analyze data to present it to a client or anyone outside of
your business, but to use it within your team for different purposes,
depending on report type: improving your marketing strategy, redefining
your KPIs, optimizing your expenses, etc. (https://databox.com/)

Source: https://www.enago.com/academy/qualitative-vs-quantitative-research/
Question 5
List at least four methods of analysis of review information.

a. Descriptive - the first step in the process of analysing the data set as it
helps to sort the data into groups and themes and gives an overall idea of
the distribution of the data. It helps to detect errors and identify associations
among various variables. The purpose of descriptive analytics is to simply
describe what the survey has captured through the data without any
explanation of the reasons behind the occurrences. (Albright Learners
Guide, 2023 - BSBTEC601)

b. Diagnostic Analysis - To delve deeper into the dataset to understand the

reason behind the occurrence of the event. ; It is more about getting deeper
insights concerning a particular occurrence. So, you may use it to
understand the reasons behind the tremendous positive response to a
particular advertising campaign or media content. (Albright Learners Guide,
2023 - BSBTEC601)

c. Predictive - predict future outcomes based on historical data and behaviour.

It uses many techniques like deep data mining, statistical models, artificial
intelligence, and machine learning to analyse current data to make
predictions.Predictive analytics is used to forecast all sorts of future
outcomes, and while it can never be one hundred per cent accurate, it
eliminates much of the blind assumptions. (Albright Learners Guide, 2023 -
BSBTEC601)

d. Prescriptive - a step beyond predictive analysis — it prescribes the best

course of action to deal with future events and manipulate outcomes. x type
of data analysis as it involves using currently available data to predict the
future by using mathematical algorithms, machine learning, statistical
methods, and computational modelling procedures. (Albright Learners
Guide, 2023 - BSBTEC601)
 Source: https://medium.com/co-learning-lounge/types-of-data-analytics
-descriptive-diagnostic-predictive-prescriptive-922654ce8f8f

Question 6
Complete the table below.
a. Identify the three primary sections in the format of the digital strategy report
for a workplace/organisation.

b. Outline the types of content commonly included for each primary section
of the digital strategy report identified.

A. Section I: The aim of the research

A broad statement indicating the general purpose of your research project. It

should appear in your introduction at the end of your problem statement, before
your research objectives. (https://www.scribbr.com/)

The type of data that needs to be

B. Section II:
collected
To measure statistical correlations or a cause-and-effect relationship between two
or more variables (like price and demand), then you need to collect quantitative
data. But if you want to understand behaviour, perception, and experiences, then
you must collect qualitative data. (Albright Learners Guide, 2023 - BSBTEC601)

C. Section III: The methods and procedures that will

be used to collect, process, and analyse
the data.
Methods are finalised based on the type of data that needs to be collected to
gather relevant information. Interviews/focus groups are qualitative methods that
help you collect data in the form of observations, feelings, and perceptions.
Surveys, polls, and other forms of secondary data collection can be either
quantitative or qualitative methods, depending on the review criteria. (Albright
Learners Guide, 2023 - BSBTEC601)

Question 7

Identify at least two common recommendations for actions to improve

digital strategy for a workplace/organisation.

a. Making the strategy user-centric rather than product or business-centric.

(Albright Learners Guide, 2023 - BSBTEC601)

b. Effectively leveraging analytics tools and services for data-backed

decisions. (Albright Learners Guide, 2023 - BSBTEC601)

Question 8
List at least four methods for distributing the final digital strategy review
report.

a. Internal organisation-wide and department-wide team meeting. (Albright

Learners Guide, 2023 - BSBTEC601)

b. Individual, one-on-one meetings with senior management or departmental

heads. (Albright Learners Guide, 2023 - BSBTEC601)

c. Stakeholder meetings (customers, distributors, suppliers, and others).

(Albright Learners Guide, 2023 - BSBTEC601)

d. Internal portal or project intranet site. (Albright Learners Guide, 2023 -

BSBTEC601)
REFERENCES:

● Albright Learners Guide, 2023 - BSBMKG621

● https://bouncefitness.precisiongroup.com.au
● Bhatia, M. (2018, September 5). Your guide to qualitative and quantitative
data analysis methods - atlan | humans of data. Atlan | Humans of Data.
https://humansofdata.atlan.com/2018/09/qualitative-quantitative-data-analysis
-methods/

● https://databox.com/
● https://www.questionpro.com/
● Data Analysis - Research-Methodology
● Key components of a digital strategy. (2013, August 29). Business
Queensland; Queensland Government.
https://www.business.qld.gov.au/running-business/it/digital-strategy/keycompo
nents
● Leconte, P. (2019, February 5). Conducting A gap analysis: A four-step
template. ClearPoint Strategy.
https://www.clearpointstrategy.com/gap-analysis-template/
● McCombes, S. (2019, February 25). How to write research methodology in
four steps | with examples. Scribbr.
https://www.scribbr.com/dissertation/methodology/
● Research presentation guidelines. (n.d.). College of Biological Sciences;
University of Minnesota. Retrieved December 18, 2020, from
https://cbs.umn.edu/sites/cbs.umn.edu/files/public/downloads/Research_Pres
entation_Gui delines_EEB3407.pdf
● Shlifer, D. (2014, April 7). Sample market research report. Virtual Support
Systems.
http://www.virtualsupportsystems.com/inbound-marketing-blog/bid/102972/Sa
mpleMarket-Research-Report Stevens, E. (2020, May 5).
● What are the different types of data analysis? Careerfoundry.com.
https://careerfoundry.com/en/blog/data-analytics/different-types-of-data-analys
is/
● https://www.samhsa.gov/sites/default/files/nc-smart-goals-fact-sheet.pdf

● https://www.scribbr.com/
● The 4 Types of Data Analysis [Ultimate Guide] (careerfoundry.com)
 Assessment 2 – Coversheet

Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a
copy of your work.

Student and Submission Details

Student
Angel Mhelou Jubay Student ID
Name AIBL230880

Unit Code BSBTEC601 Review organisational Date of 10 December

and Name digital strategy submission 2023

STUDENT DECLARATION

I declare that
🗹 This assessment is my own work.
🗹 None of this work has been completed by any other person.
🗹 I have not cheated or plagiarised the work or colluded with any other student/s.
🗹 I have correctly referenced all resources and reference texts throughout these
assessment tasks.
🗹 I understand that if I am found to be in breach of policy, disciplinary action may be
taken against me.

Student
Signature

Assessor to complete

Assessment 2 Assessment Result Date Type Of Submission

□ C (Competent) ☐ First submission

Assessment 2 □ NYC (Not Yet ☐ First re-submission

(Workplace project Competent)
☐ Second
□NA (Not Assessed) re-submission

Assessor feedback
 Assessor Name DR ASHRAF UNISSA SARAH KAZI

Assessor Signature

Assessment 2 – Workplace Project Assessment

This assessment meets the following performance criteria:

Performance Criteria

1. Develop plan for review of digital 1.1 Obtain and interpret

information on organisation’s
strategy
policies, procedures and
objectives related to digital
strategy
1.2 Develop a review
methodology
1.3 Prepare review plan detailing
established review criteria,
organisational objectives and
the information to be
collected

1.4 Ensure approval of plan from

relevant stakeholders
2. Collect review information 2.1 Source relevant information
according to review plan
2.2 Organise, interpret and
evaluate collected
information against
established review criteria
according to review plan
2.3 Discuss issues interpreting
information and address
appropriately in consultation
with relevant stakeholders

2.4 Organise interpreted review

information for analysis

3. Analyse the collected information 3.1 Analyse review information

according to review plan

3.2 Review and discuss

outcomes and findings of the
analysis with relevant
stakeholders

4. Determine review findings and 4.1 Develop and discuss

preliminary findings and any
outcomes
identified issues with relevant
stakeholders
4.2 Source additional information
required to clarify aspects of
findings and issues
4.3 Prepare recommendations for
actions to improve digital
strategy
 5. Document distribute 5.1 Prepare a draft report of the
and
outcomes, findings and
outcomes and recommendations
recommendations of digital
of review
strategy review according to
review plan
5.2 Distribute draft report to
relevant stakeholders
5.3 Edit the report based on the
feedback obtained
5.4 Proofread the report in
preparation for distribution
5.5 Present final report and obtain
approval from authorised
stakeholders
5.6 Distribute final report to
relevant stakeholders
according to review plan

This assessment meets the following performance Evidence:

Performance evidence

● review and develop and distribute recommendations relating

to the digital strategy of an organisation or work area.
● develop a review plan including:

● preparation of a review methodology

● prepare and submit final report for approval and
implementation.
This assessment meets the following Foundation Skills:

Foundation Skills

Reading ● Identifies, interprets, analyses or reviews complex texts

from various sources to determine, organisational
operations, specific requirements and responsibilities
● Checks documents for accuracy of content,
grammar, spelling and punctuation

Writing ● Collates and compiles results of research and analysis

using appropriate technical language and
organisational formats
● Develops materials to convey information,
requirements or recommendations using language
and structure appropriate to the audience
● Composes and edits texts, selecting appropriate
vocabulary and structure for audience and purpose

● Responsible for following policies, procedures and

Self-manage
legislative requirements
ment

● Plans, develops, implements and monitors processes

Planning and
for reviewing digital strategy performance
organising

● Uses digital technologies and systems safely, legally

Technology
and ethically to access, store and share information
Assessment 2 – Workplace assessment

Project Overview

This workplace project assessment requires you to review, develop and

distribute recommendations relating to the digital strategy of an

organisation or work area.

This assessment is divided into six tasks:

▪ Task 1: Prepare a Digital Strategy Review Plan and Obtain Approval

▪ Task 2: Execute Digital Strategy Review Plan

▪ Task 3: Update Digital Strategy Review Report

▪ Task 4: Prepare and Distribute Draft Digital Strategy Review Report

▪ Task 5: Finalise Digital Strategy Review Report

▪ Task 6: Present and Distribute Final Digital Strategy Review Report

This project requires you to complete the assessment tasks in a real

workplace, or simulated environment where the conditions are typical of

those in a working environment in this industry.

Each task comes with a set of instructions. You are to follow and perform

these instructions while being observed by the assessor and/or submit any

required documentation.

Before starting this assessment, your assessor will discuss with you these

tasks, including instructions and guidance for satisfactorily completing

them.

You are required to:

 ▪ Complete the tasks within the time allowed, as scheduled in-class

roll.

▪ Prepare a review plan for organisational digital strategy and obtain

approval for the plan.

▪ Execute the review plan by reviewing two organisational policies

and two organisational procedures relating to digital strategy, and

prepare a draft digital strategy review report.

▪ Consult stakeholders to discuss issues in interpreting information,

agree on how they should be addressed, and update the draft

digital strategy review report.

▪ Prepare and distribute draft digital strategy report including

additional information sourced and updated findings based on

discussions with stakeholders on outcomes of the review of

identified organisational policies and procedures relating to digital

strategy.

▪ Finalise the draft digital strategy report.

▪ Present and distribute final digital strategy report, and obtain

approval for implementation.

Forms and Templates

Generic forms and templates are provided in the project tasks, unless
otherwise specified. These can be accessed from the following link:
BSBTEC601 Forms and Templates
.Username: albrightlearner

Password: albright@123
Task 1: Prepare a Digital Strategy Review Plan and Obtain Approval

ASSESSMENT INSTRUCTIONS

This task will require you to prepare and obtain approval for a digital

strategy review plan, that you will use to review the digital strategy of your

workplace/organisation.

Use the Generic Digital Strategy Review Plan template provided at the

Bounce Fitness site.

To complete this task, you must:

▪ Obtain information that you need to develop a digital strategy review

plan for your workplace/organisation.

This will require you to access at least three different sources of information

relevant to digital strategy, including:

o Existing organisational digital strategy.

o Organisational policies and procedures relating to digital strategy.

o Organisational objectives relating to digital strategy.

o Standards, laws, regulations and industry codes related to the safe,

legal and ethical access, storing and sharing of information

o Organisational policies and procedures related to the safe, legal

and ethical access, storing and sharing of information.

o Digital strategy practices, requirements and responsibilities. For

example, relevant research reports.

▪ Interpret the information gathered related to digital strategy to determine

the following:

o Organisational operations covered by the digital strategy

 o Specific requirements that must be addressed by the digital

strategy

o Specific responsibilities that must be adhered to

▪ Develop a Digital Strategy Review Plan, including:

o Identifying at least two organisational policies and at least two

procedures relating to digital strategy for review.

o Outlining a review methodology to review digital strategy.

o Establishing review criteria against which the digital strategy can be

evaluated.
 o Identifying organisational digital strategy goals and objectives to be

addressed.

o Identifying information to be collected for the review.

▪ Seek approval of the digital strategy review plan with at least two relevant

stakeholders, safely, legally and ethically.

Relevant stakeholders refer to individuals or groups who are likely to be

impacted by the specific organisational policies and procedures that

you have identified for review of digital strategy.

Use the Generic Digital Strategy Review Plan template provided at the

Bounce Fitness site.

Submit the approved digital strategy review plan to your assessor. Include

any supplementary documents/sources used to create the digital strategy

review plan, such as:

▪ Organisational documents containing existing digital strategy.

▪ Organisational policies and procedures relating to each of the following:

o Digital strategy

o Safe, legal and ethical access, storing and sharing of information

▪ Organisational objectives relating to digital strategy

▪ At least two organisational policies and procedures relating to digital strategy

identified for review.

▪ Online or printed sources about digital strategy practices, requirements and

responsibilities. For example, relevant research reports.

You must also submit evidence of communication with at least two relevant

stakeholders seeking their approval of the Digital Strategy Review Plan

Evidence must be at least one of the following:

 ▪ Email correspondence

▪ Meeting minutes

▪ Video recording of the meeting conducted with the stakeholders

Learning and Development Methods Evaluation Report Form obtained from:

Bounce Fitness: BSBTEC601 Forms and Templates
https://bouncefitness.precisegroup.com.au/supplementary-files/technical-skills-bsbt
ec601/
Username: albrightlearner
Password: albright@123
 BSBTEC601 - Review organisational digital strategy

DIGITAL STRATEGY REVIEW PLAN

Learner Name Angel Mhelou Jubay

Bounce Fitness
Strathfield, 2135 NSW (02 5550 XXX)

Workplace/Organisation

Source: Bounce Fitness, 2023

https://bouncefitness.precisiongroup.com.au/

Date Prepared 01 December 2023

Approved By

Name Role Date Approved

Angel Mhelou Jubay CEO 01 December 2023

Lexter Deligos General Manager 01 December 2023

VERSION CONTROL AND DOCUMENT HISTORY

Date Summary of Modifications Version

01 December 2023 Initial Modification of Proposal for 1.0

Approval
BACKGROUND

The review helps you assess where your organisation is on

its digital journey – so you can plan for your digital future, and
Reason for Review identify practical objectives that will help you meet long-term
goals. (https://bouncefitness.precisiongroup.com.au)

Degree in advertising, marketing, communication science or

equivalent.

● Excellent written and verbal communication skills.

● Firm grasp of emerging digital tools.
● Thorough understanding of digital touchpoints.
Organisational Digital ● Excellent interpersonal skills.
Strategy Requirements ● Insightful and perceptive.
● Business knowledge.
● Deadline driven.
● Possess broad knowledge of best digital practices.

(https://www.betterteam.com/digital-strategist-job)

Evaluate and implement improvements on digital strategy.

● Research the latest digital tools and interactive trends.

● Optimize SEO.
● Create integrated and cost-effective digital strategies.
● Drive value for the organization.
Organisational Digital ● Analyze and report on digital campaigns.
Strategy ● Analyze customer and user data.
Responsibilities ● Engage with clients, sales teams, and management.
● Map out how digital assets will be optimized for
business results.
● Define and action digital events.

(https://www.betterteam.com/digital-strategist-job)
 "Digital Strategy is a plan that uses digital resources to
achieve one or more objectives."
Assess the strategic impact of Digital : ...
Organisational Policies
and Procedures ● Set your Digital Goal High: ...
relating to digital ● Company's VEV( Values, Ethics and Vision) : ...
strategy ● Execution & Action Plan: ...
● Adopt Digital transformation
(https://www.linkedin.com/pulse/)

The critical objective of every digital strategy is enhancing

your customer experience and letting your company gain a
Organisational competitive advantage by using artificial intelligence and
Objectives relating to data-driven decisions to understand its clients and adapt its
digital strategy supply chain
management. (https://www.resolutesoftware.com/)

There are multiple opinions and research studies about digital

transformation failures. They seem to have the following
common themes:

1. Failure to understand the complexity of digital

Issue/s in the initiatives
Organisational 2. Lack of ability to execute and maintain the momentum
Strategy/Policies and
of digitization
Procedures/Objectives

We’ll look at these themes in more detail and give some

examples of epic business failures. Then we’ll summarize the
success factors you might want to aim for.
(https://consultport.com/)

Businesses operate in an ever changing world. External

factors are things outside a business that will have an impact
External factors on its success. Their impact can be positive or
affecting the negative. These political, economic, social, technological,
organisational digital
environmental and legal factors are represented by the
strategy
acronym PESTEL. (https://www.bbc.co.uk/)
REVIEW METHODOLOGY

PESTEL ANALYSIS: methodologies used for the purpose of

reviewing business strategies. There are various review
Type of review
methodologies, but the ones mostly used to review strategies
methodology to be
adopted
at an organisational or departmental level
(https://libguides.libraries.wsu.edu/)

Tool used by marketers to analyze and monitor the

macro-environmental (external marketing environment)
factors that have an impact on an organization, company, or
industry. It examines the Political, Economic, Social,
Brief description of the
Technological, Environmental, and Legal factors in the
review methodology
external environment. A PESTEL analysis is used to identify
threats and weaknesses which are used in a SWOT analysis.
(https://libguides.libraries.wsu.edu/)

Methods of data collection

Reflect system, program, activity, and individual-level data.

Data collection systems should focus on sharing data across
Performance review systems and organizations and gathering information on
reports individuals served.
(https://bouncefitness.precisiongroup.com.au)

Qualitative Research Method: The qualitative review method

involves collecting and analysing non-numerical data (e.g.
text, video, or audio) to understand concepts, opinions, or
experiences. It can be used to gather in depth insights into a
Primary research data
problem or generate new ideas related to specific review
criteria or overall (McCombes, 2020).
(https://bouncefitness.precisiongroup.com.au)

Secondary Research: This encompasses all relevant

government and organisational policy and procedure
Secondary research documents, all research reports, and other readily available
data documents relevant to the review
topic. (https://bouncefitness.precisiongroup.com.au)
SOURCE LOG
Log all sources of information accessed for the digital strategy review plan.

a. Your Guide to Qualitative and Quantitative Data Analysis Methods - Atlan |

Humans of Data

b. Data Analysis - Research-Methodology

c. (PDF) Chapter 3 - Research Methodology and Research Method

(researchgate.net)
Task 2: Execute Digital Strategy Review Plan

ASSESSMENT INSTRUCTIONS

This task will require you to execute the Digital Strategy Review Plan you

completed in Workplace Project Task 1 and prepare a draft digital

strategy review report.

Before you begin this task, you must access the organisational policies and

procedures relating to digital strategy to be reviewed identified in

Workplace Project Task 1.

Use the Generic Digital Strategy Review Report template provided at the

Bounce Fitness site.

To complete this task, you must:

▪ Source information required for the review of at least two organisational

policies and procedures relating to digital strategy.

This will require you to source the following information as identified in the

Digital Strategy Review Plan, such as:

o Performance review data

o Primary research data

o Secondary research data

▪ Organise the collected information into databases and/or spreadsheets.

▪ Follow review methodology to interpret the organised information using

data analysis methods.

▪ Evaluate the organised information against established review criteria

according to the Digital Strategy Review Plan.

▪ Identify any issues in interpreting information.

 ▪ Prepare a draft Digital Strategy Review Report containing:

o Interpretation of organised information using data analysis

methods.

o Evaluation of organised information against established review

criteria.

o Issues identified in interpreting information.

Leave the ‘Approved for Implementation by’, ‘Findings’,

‘Outcomes’ and ‘Recommendations’ sections blank. These will be

completed in Workplace Project Task 4 and 6.

Use the Generic Digital Strategy Review Report template provided at the

Bounce Fitness site.

Submit the following to your assessor:

▪ The draft digital strategy review report.

Learning and Development Methods Evaluation Report Form obtained from:

Bounce Fitness: BSBTEC601 Forms and Templates
https://bouncefitness.precisegroup.com.au/supplementary-files/technical-skills-bsbt
ec601/
Username: albrightlearner
Password: albright@123
 BSBTEC601 - Review organisational digital strategy

DIGITAL STRATEGY REVIEW REPORT

Learner Name Angel Mhelou Jubay

Bounce Fitness
Strathfield, 2135 NSW (02 5550 XXX)

Workplace/Organisation

Source: Bounce Fitness, 2023

https://bouncefitness.precisiongroup.com.au/

Date Prepared 01 December 2023

Approved for Implementation By [Leave Blank till Approved for Implementation]

Name Role Date Approved

Angel Mhelou Jubay CEO 01 December 2023

Lexter Deligos General Manager 01 December 2023

VERSION CONTROL AND DOCUMENT HISTORY

Date Summary of Modifications Version

01 December 2023 Initial Modification of Proposal for 1.0

Approval
ORGANISATION POLICIES AND PROCEDURES UNDER REVIEW

Title of the Policies and Brief Description of the Policies and

Purpose of Review
Procedures Procedures

Digital Information Bounce Fitness adopts the This review aims to prove
storage and security Australian Privacy Principles that adding “live chat”
policy procedure. located within Privacy Act option through the Bounce
(https://bouncefitness.p 1988. Fitness website will give the
recisiongroup.com.au) (https://bouncefitness.precisio best customer service
ngroup.com.au)
experience for Bounce
Fitness Clients.
(https://bouncefitness.precis
iongroup.com.au)

Management of Bounce Fitness follows the This review aims to prove

electronic information principles and practices in the that adding “live chat”
policy procedure. information Management option through the Bounce
(https://bouncefitness.p Standard of the National Fitness website will give the
recisiongroup.com.au) Archive of Australia. best customer service
(https://bouncefitness.precisio
ngroup.com.au) experience for Bounce
Fitness Clients.
(https://bouncefitness.precis
iongroup.com.au)
 Key Results from Issues Identified
Brief Description of Database/Spread
Method of Data Evaluation of in Data
Type of Data Method of Data sheet with
Analysis Data against Interpretation
Collection Organised Data
Review Criteria and Evaluation

Quarterly Client Bounce Descriptive An increase ‘Live Chat”

Report Fitness Analysis in number of option
comparison Annual Client. • Smart Sheet people glitches
from last quarter (https://bounc visiting on website.
data aiming to • CRM Customer
efitness.preci Bounce
achieve 20% • Excel File keeps on
conversion rate. siongroup.co Fitness getting kicked
(https://bouncefitn m.au) (https://bounc website out of the
ess.precisiongrou however only chatbot due
p.com.au) efitness.preci to time
10%
siongroup.co client limitation.
m.au) conversion. (https://bounc
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efitness.preci m.au)
Performance siongroup.co
review m.au)
reports
Bounce Diagnostic The website Customer
Fitness Sales Analysis. traffic keeps getting
report. (https://bounc increased kicked out
(https://bounc efitness.preci resulting to
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https://bounc
efitness.preci
siongroup.co
m.au)
 Key Results from Issues Identified
Brief Description of Database/Spread
Method of Data Evaluation of in Data
Type of Data Method of Data sheet with
Analysis Data against Interpretation
Collection Organised Data
Review Criteria and Evaluation

Sent out survey Bounce Narrative Only overall Some clients

questionnaire Fitness Sales Analysis feedback did not
online for existing report (https://bounc from existing respond to
Bounce Fitness efitness.preci clients was the survey.
client and some (https://bounc achieved. (https://bounc
efitness.preci siongroup.co
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aiming to get
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feedback.
(https://bouncefitn
ess.precisiongrou
p.com.au)

Research studies Bounce Prescriptive Based on Based on

on the effects of Fitness Sales Analysis actual research
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to e-commerce (https://bounc efitness.preci study and costumer
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(https://bounc
efitness.preci
siongroup.co
m.au)
ON COLLECTED FOR REVIEW
FINDINGS [PRELIMINARY/FINAL]
Outline key findings from the analysis of information according to the review plan.

a. By allowing customers to speak through “live chat” it allows real time

resolution (https://bouncefitness.precisiongroup.com.au)

b. Through “Live Chat” feature customers are more engaged and interested
(https://bouncefitness.precisiongroup.com.au)

c. Customers tend to go through booking after a positive and engaging chat

with realtime support. (https://bouncefitness.precisiongroup.com.au)

OUTCOMES [PRELIMINARY/FINAL]
Outline outcomes and/or issues identified in the digital strategy from the review.

a. By giving clients immediate resolution impacts the increase in customer

resolution rate (https://bouncefitness.precisiongroup.com.au)

b. Increase in web-based traffic and customer satisfactory rate has been

obvious since “live chat” feature was added
(https://bouncefitness.precisiongroup.com.au)

c. Increase in Sales revenue (https://bouncefitness.precisiongroup.com.au)

Task 3: Update Draft Digital Strategy Review Report

ASSESSMENT INSTRUCTIONS

This task will require you to update the draft digital strategy review report

based on learnings from stakeholder consultation.

Prior to commencing this task, you must have completed Workplace

Project Tasks 1 and 2.

To complete this task, you must:

▪ Access and review the following:

o Digital Strategy Review Plan that you have written in Workplace

Project Task 1

o Draft Digital Strategy Review Report that you have written in

Workplace Project Task 2

▪ Consult with at least two stakeholders on:

o Issues identified in data interpretation and evaluation in the draft

Digital Strategy Review Report from Workplace Project Task 2.

o How each issue should be addressed

Relevant stakeholders are groups or individuals who have relevant

information or expertise in addressing issues in the interpretation and

evaluation of review data.

▪ Make required changes to organised information after consultation with

stakeholders to address any identified issues in data interpretation and

evaluation.

▪ Interpret the updated organised information using data analysis methods

as per the review methodology in the review plan.

 ▪ Evaluate the updated organised information against established review

criteria according to the review plan.

▪ Identify the following based on interpretation and evaluation of updated

organised information:

o Preliminary findings from the analysis of information according to

the review plan.

o Preliminary outcomes and/or issues identified in the digital strategy

from the review.

▪ Update the draft Digital Strategy Review Report after consultation with

stakeholders, including:

o Any changes in analysis of the collected information according to

the review plan, based on consultation with stakeholders and

addressing identified issues in data interpretation and evaluation.

o At least two preliminary findings from the review identified based on

the interpretation of updated organised information in this task.

o At least two preliminary outcomes and/or issues in the digital

strategy identified based on the evaluation of updated organised

information in this task.

Use the Generic Digital Strategy Review Report template provided at the

Bounce Fitness site.

Submit the following to your assessor:

▪ Evidence of consultation with at least two relevant stakeholders.

Evidence must be at least one of the following:

o Email correspondence

o Meeting minutes
 o Video recording of the meeting conducted with the stakeholders

▪ The updated draft digital strategy review report.

Learning and Development Methods Evaluation Report Form obtained from:

Bounce Fitness: BSBTEC601 Forms and Templates
https://bouncefitness.precisegroup.com.au/supplementary-files/technical-skills-bsbt
ec601/
Username: albrightlearner
Password: albright@123

BSBTEC601 - Review organisational digital strategy

DIGITAL STRATEGY REVIEW REPORT

Learner Name Angel Mhelou Jubay

Bounce Fitness
Strathfield, 2135 NSW (02 5550 XXX)

Workplace/Organisation

Source: Bounce Fitness, 2023

https://bouncefitness.precisiongroup.com.au/

Date Prepared 01 December 2023

Approved for Implementation By [Leave Blank till Approved for Implementation]

Name Role Date Approved

Angel Mhelou Jubay CEO 01 December 2023

Lexter Deligos General Manager 01 December 2023

VERSION CONTROL AND DOCUMENT HISTORY

Date Summary of Modifications Version

01 December 2023 Initial Modification of Proposal for 1.0

Approval

ORGANISATION POLICIES AND PROCEDURES UNDER REVIEW

Title of the Policies and Brief Description of the Policies and

Purpose of Review
Procedures Procedures

Digital Information Bounce Fitness adopts the This review aims to

storage and Australian Privacy Principles prove that adding “live
security located within Privacy Act 1988 chat” option through the
policy procedure Bounce Fitness website
(https://bouncefitness.precisiongr
(https://bouncefitn oup.com.au) will give the best
ess.precisiongroup customer service
.com.au) experience for Bounce
Fitness Clients
(https://bouncefitness.pr
ecisiongroup.com.au)

Management of Bounce Fitness follows the This review aims to

electronic principles and practices in the prove that adding “live
information policy information Management chat” option through the
procedure Standard Bounce Fitness website
of the National Archive of will give the best
(https://bouncefitn Australia
ess.precisiongroup (https://bouncefitness.precisiongr customer service
.com.au) oup.com.au) experience for Bounce
Fitness Clients
(https://bouncefitness.pr
ecisiongroup.com.au)
FINDINGS [PRELIMINARY/FINAL]
Outline key findings from the analysis of information according to the review plan.

d. As per analysis the customers find live chat the most satisfactory form of
communication with a company
(https://bouncefitness.precisiongroup.com.au)

e. As per analysis of the customers, immediate answer to their questions is

the main reason they choose live chat.
(https://bouncefitness.precisiongroup.com.au)

f. Bounce Fitness conversion rates rose to a spectacular after implementing

live chat. (https://bouncefitness.precisiongroup.com.au)

OUTCOMES [PRELIMINARY/FINAL]
Outline outcomes and/or issues identified in the digital strategy from the review.

d. Exceeded customer satisfactory target

e. Exceeded customer resolution target

f. Exceeded target sales revenue

RECOMMENDATIONS
Recommendations from digital strategy review of the identified organisational policies and procedures.

a. Update in website adding “live chat” feature has been proven effective
and is preferred by customer.
(https://bouncefitness.precisiongroup.com.au)

b. Continuous improvement on Digital Information storage and security

policy procedure is required.
(https://bouncefitness.precisiongroup.com.au)

c. Management of electronic information policy procedure must be update

regularly to achieve optimal results.
(https://bouncefitness.precisiongroup.com.au)
Task 4: Prepare and Distribute Draft Digital Strategy Review Report

ASSESSMENT INSTRUCTIONS

Submit the following to your assessor:

▪ Evidence of discussion with stakeholders on preliminary findings,

preliminary outcomes and/or issues identified in digital strategy, and

additional information required. Evidence must be at least one of the

following:

o Email correspondence

o Meeting minutes

o Video recording of the meeting conducted with the stakeholders

▪ Updated Draft Digital Strategy Review Report.

▪ Evidence of distributing the Draft Digital Strategy Review Report to

relevant stakeholders and obtaining feedback according to policies and

procedures.

Evidence must be at least one of the following:

o Email correspondence

o Meeting minutes

o Video recording of the meeting conducted with the stakeholders

01 December 2023

From: Angel Mhelou Jubay

Consultant

To: Lexter Deligos

General Manager

Subject: Re; Findings and Outcomes of Digital Strategy

Digital Strategy is very important and can improve the company goals and operations.
Stakeholders held a meeting which was successful and can be beneficial not just the
company but the stakeholders itself. Below are the proposals that we discussed during the
meeting:

Live Chats of the Bounce Fitness Website

Through this proposal, we are very confident that it is very useful to them and there is an
increase of customers that are active in exploring the bounce fitness website.
Your feedback is much appreciated on or before 05 December 2023

God Bless!

Regards,
Angel Mhelou Jubay
MEETING MINUTES
STAKEHOLDERS MEETING
​Date:​ 01 December 2023

​Time: ​ 01:00 pm

​Meeting called to order by:​ ​Angel Mhelou Jubay ​

​IN ATTENDANCE​

Gayle, Sarah, Angel, Glen

​APPROVAL OF MINUTES​

The meetings were approved by Ms Gayle as Head of the Operation.

​BUDGET​

The budget of this meeting was distributed and reviewed by the finance committee
and was approved all by its stakeholders.

​REPORTS​

● Generate High Quality Needs

● Brand Wareness
● Customer Satisfaction

​NEXT MEETING​

Motion to adjourn should be made by 03:00pm.

Next Meeting will be held 15 December 2023.
Task 5: Finalise Digital Strategy Review Report

ASSESSMENT INSTRUCTIONS

This task will require you to finalise the draft digital strategy review report

by obtaining feedback from stakeholders.

Prior to commencing this task, you must have completed Workplace

Project Tasks 1 to 4.

To complete this task, you must:

▪ Review the following information from Workplace Project Task 4:

o Updated draft digital strategy review report

o Feedback obtained from stakeholders on the draft digital strategy

review report

▪ Edit the draft digital strategy review report based on the feedback

obtained from at least two stakeholders on the draft digital strategy

review report in Workplace Project Task 4.

▪ Proofread the edited draft report for accuracy of content, grammar,

spelling and punctuation, and finalise report in preparation for distribution.

Use the Generic Digital Strategy Review Report template provided at the

Bounce Fitness site.

Submit the final digital strategy review report to your assessor.

Learning and Development Methods Evaluation Report Form obtained from:

Bounce Fitness: BSBTEC601 Forms and Templates
https://bouncefitness.precisegroup.com.au/supplementary-files/technical-skills-bsbt
ec601/
Username: albrightlearner
Password: albright@123
 BSBTEC601 - Review organisational digital strategy

DIGITAL STRATEGY REVIEW REPORT

Learner Name Angel Mhelou Jubay

Bounce Fitness
Strathfield, 2135 NSW (02 5550 XXX)

Workplace/Organisation

Source: Bounce Fitness, 2023

https://bouncefitness.precisiongroup.com.au/

Date Prepared 01 December 2023

Approved for Implementation By [Leave Blank till Approved for Implementation]

Name Role Date Approved

Angel Mhelou Jubay CEO 01 December 2023

Lexter Deligos General Manager 01 December 2023

VERSION CONTROL AND DOCUMENT HISTORY

Date Summary of Modifications Version

01 December 2023 Initial Modification of Proposal for 1.0

Approval
ORGANISATION POLICIES AND PROCEDURES UNDER REVIEW

Title of the Policies and Brief Description of the Policies and

Purpose of Review
Procedures Procedures

Digital Information Bounce Fitness adopts the This review aims to

storage and Australian Privacy Principles prove that adding “live
security located within Privacy Act 1988. chat” option through the
policy procedure. (https://bouncefitness.precisiongr Bounce Fitness website
(https://bouncefitn oup.com.au) will give the best
ess.precisiongroup
.com.au) customer service
experience for Bounce
Fitness Clients.
(https://bouncefitness.pr
ecisiongroup.com.au)

Management of Bounce Fitness follows the This review aims to

electronic principles and practices in the prove that adding “live
information policy information Management chat” option through the
procedure. Standard of the National Archive Bounce Fitness website
(https://bouncefitn of Australia. will give the best
ess.precisiongroup (https://bouncefitness.precisiongr
.com.au) oup.com.au) customer service
experience for Bounce
Fitness Clients.
(https://bouncefitness.pr
ecisiongroup.com.au)

FINDINGS [PRELIMINARY/FINAL]
Outline key findings from the analysis of information according to the review plan.

g. As per analysis the customers find live chat the most satisfactory form of
communication with a company.
(https://bouncefitness.precisiongroup.com.au)

h. As per analysis the customers, immediate answer to their questions is the

main reason they choose live chat.
(https://bouncefitness.precisiongroup.com.au)

i. Bounce Fitness conversion rates rose after implementing live chat.

(https://bouncefitness.precisiongroup.com.au)
OUTCOMES [PRELIMINARY/FINAL]
Outline outcomes and/or issues identified in the digital strategy from the review.

g. Exceeded customer satisfactory target

h. Exceeded customer resolution target

i. Exceeded target sales revenue

RECOMMENDATIONS
Recommendations from digital strategy review of the identified organisational policies and procedures.

d. Update in website adding “live chat” feature has been proven effective
and is preferred by the customer
e. Continuous improvement on Digital Information storage and security
policy procedure is required.
f. Management of electronic information policy procedure must be update
regularly to achieve optimal results
Task 6: Present and Distribute Final Digital Strategy Review Report

ASSESSMENT INSTRUCTIONS

This task will require you to distribute and present to relevant stakeholders

the final digital strategy review report that you developed in Workplace

Project Task 5, and obtain their approval for implementation of digital

strategy review.

You must have completed Workplace Project Tasks 1 to 5 prior to

commencing this task.

Your assessor will assess you on your practical skills to:

▪ Distribute the final digital strategy review report to relevant stakeholders.

▪ Present the final digital strategy review report to relevant stakeholders

including:

o Review methodology

o Established review criteria against which the digital strategy was

reviewed against

o Methods used to collect, organise, interpret and evaluate

information

o Key findings, outcomes and recommendations of the review

▪ Obtain approval of at least two authorised stakeholders for

implementation of the digital strategy review.

Authorised stakeholders are individuals who are responsible for the specific

organisational policies and procedures relating to digital strategy that you

have reviewed, and have the authority to approve implementation of the

digital strategy review.

 You must also submit any of the following written presentation materials

that you used to present the final digital strategy review report as

supplementary evidence:

▪ PowerPoint presentation

▪ Handouts

▪ Copy of written instruction or information

Learning and Development Methods Evaluation Report Form obtained from:

Bounce Fitness: BSBTEC601 Forms and Templates
https://bouncefitness.precisegroup.com.au/supplementary-files/technical-skills-bsbt
ec601/
Username: albrightlearner
Password: albright@123

Email:

To all Stakeholders!

I am pleased to present to you the final copy of the Digital Strategy Review Report
as agreed and approved last meeting. As discussed, we will be implementing certain
changes stipulated in the final proposal.

Your cooperation is highly necessary for the successful run through of the said
changes.
For any suggestions and further recommendations please feel free to reach out.

May God Bless us all and our Company!

Regards,
Angel Mhelou Jubay
REFERENCES:

● Albright Learners Guide, 2023 - BSBMKG621

● https://bouncefitness.precisiongroup.com.au
● Bhatia, M. (2018, September 5). Your guide to qualitative and quantitative
data analysis methods - atlan | humans of data. Atlan | Humans of Data.
https://humansofdata.atlan.com/2018/09/qualitative-quantitative-data-analysis
-methods/

● https://databox.com/
● https://www.questionpro.com/
● Data Analysis - Research-Methodology
● Key components of a digital strategy. (2013, August 29). Business
Queensland; Queensland Government.
https://www.business.qld.gov.au/running-business/it/digital-strategy/keycompo
nents
● Leconte, P. (2019, February 5). Conducting A gap analysis: A four-step
template. ClearPoint Strategy.
https://www.clearpointstrategy.com/gap-analysis-template/
● McCombes, S. (2019, February 25). How to write research methodology in
four steps | with examples. Scribbr.
https://www.scribbr.com/dissertation/methodology/
● Research presentation guidelines. (n.d.). College of Biological Sciences;
University of Minnesota. Retrieved December 18, 2020, from
https://cbs.umn.edu/sites/cbs.umn.edu/files/public/downloads/Research_Pres
entation_Gui delines_EEB3407.pdf
● Shlifer, D. (2014, April 7). Sample market research report. Virtual Support
Systems.
http://www.virtualsupportsystems.com/inbound-marketing-blog/bid/102972/Sa
mpleMarket-Research-Report Stevens, E. (2020, May 5).
● What are the different types of data analysis? Careerfoundry.com.
https://careerfoundry.com/en/blog/data-analytics/different-types-of-data-analys
is/
● https://www.samhsa.gov/sites/default/files/nc-smart-goals-fact-sheet.pdf

● https://www.scribbr.com/
● The 4 Types of Data Analysis [Ultimate Guide] (careerfoundry.com)
 Assessment Checklist

The learner has completed the Short Answer Questions in this workbook 
Short Answer Questions 
The learner has completed the Practical Assessments in this workbook 
and has submitted all the required evidence:
Workplace Project Assessment
Task 1: Prepare a Digital Strategy Review Plan and Obtain Approval

Digital strategy review plan 

Evidence of stakeholder communication and approval 
Specify evidence submitted:
Supplementary documents/sources used to create the digital 
strategy review plan
Specify evidence submitted:
Task 2: Execute Digital Strategy Review Plan
Draft Digital Strategy Review Report 
Evidence of data collected and organised 
Specify evidence submitted:
Supplementary documents/sources used to create the draft digital 
strategy review report
Specify evidence submitted:

Task 3: Update Draft Digital Strategy Review Report

Evidence of stakeholder consultation 

Specify evidence submitted:

Evidence of updated organised information 

Specify evidence submitted:

Updated draft digital strategy review report 

Task 4: Prepare and Distribute Draft Digital Strategy Review Report

Evidence of stakeholder discussion on preliminary findings and 

any issues identified in the digital strategy

Specify evidence submitted:

 Updated draft digital strategy review report 

Evidence of distribution of draft digital strategy review report to 

stakeholders

Specify evidence submitted:

Task 5: Finalise Digital Strategy Review Report

Final Digital Strategy Review Report 

Task 6: Present and Distribute Final Digital Strategy Review Report

Supplementary documents/sources used to present the final 

digital strategy review report

Specify evidence submitted:

Video recording of the presentation of final draft digital strategy 

review report to stakeholders and approval for implementation of
digital strategy review

Only if direct observation is not possible.