English 10

English – Grade 10
Quarter 2 – Module 3: The Language of Advocacy and Campaign
Edition, 2020

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Published by the Department of Education - Schools Division of Pasig City

Development Team of the Self-Learning Module

Writer: Charisma T. Alonzo

Editor/Reviewer (Content Language): Analyn De Leon
Illustrator: Edison P. Clet
Layout Artist: Marisol Aspuria Baguisi
Management Team: Ma. Evalou Concepcion A. Agustin
OIC-Schools Division Superintendent
Aurelio G. Alfonso EdD
OIC-Assistant Schools Division Superintendent
Victor M. Javeña EdD
Chief, School Governance and Operations Division and OIC-
Chief, Curriculum Implementation Division

Education Program Supervisors

Librada L. Agon EdD (EPP/TLE/TVL/TVE)

Liza A. Alvarez (Science/STEM/SSP)
Bernard R. Balitao (AP/HUMSS)
Joselito E. Calios (English/SPFL/GAS)
Norlyn D. Conde EdD (MAPEH/SPA/SPS/HOPE/A&D/Sports)
Wilma Q. Del Rosario (LRMS/ADM)
Ma. Teresita E. Herrera EdD (Filipino/GAS/Piling Larang)
Perlita M. Ignacio PhD (EsP)
Dulce O. Santos PhD (Kindergarten/MTB-MLE)
Teresita P. Tagulao EdD (Mathematics/ABM)

Printed in the Philippines by the Department of Education – Schools Division of Pasig City
 English 10
Quarter 2
Self-Learning Module 3
The Language of Advocacy and Campaign
Introductory Message

For the Facilitator:

Welcome to the English 10 Self-Learning Module on The Language of

Advocacy and Campaign.

This Self-Learning Module was collaboratively designed, developed, and

reviewed by educators from the Schools Division Office of Pasig City headed by its
Officer-in-Charge Schools Division Superintendent, Ma. Evalou Concepcion A.
Agustin, in partnership with the City Government of Pasig through its mayor,
Honorable Victor Ma. Regis N. Sotto. The writers utilized the standards set by the K to
12 Curriculum using the Most Essential Learning Competencies (MELC) in developing
this instructional resource.

This learning material hopes to engage the learners in guided and independent
learning activities at their own pace and time. Further, this also aims to help learners
acquire the needed 21st-century skills especially the 5 Cs, namely: Communication,
Collaboration, Creativity, Critical Thinking, and Character while taking into
consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their learning. Moreover, you are expected to encourage and assist the
learners as they do the tasks included in the module.
For the learner:

Welcome to the English 10 Self-Learning Module on The Language of

Advocacy and Campaign.

The hand is one of the most symbolized parts of the human body. It is often
used to depict skill, action, and purpose. Through our hands, we may learn, create,
and accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant competencies
and skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning material while being an active
learner.

This module has the following parts and corresponding icons:

Expectations - This points to the set of knowledge and skills that

you will learn after completing the module.

Pretest - This measures your prior knowledge about the lesson

at hand.

Recap - This part of the module provides a review of concepts

and skills that you already know about a previous lesson.

Lesson - This section discusses the topic in the module.

Activities - This is a set of activities that you need to perform.

Wrap-Up - This section summarizes the concepts and application

of the lesson.

Valuing - This part integrates a desirable moral value in the

lesson.

Posttest - This measures how much you have learned from the
entire module.
 EXPECTATIONS

This is your self-instructional learner module in English 10. All the

activities provided in this lesson will help you learn and understand: The
Language of Campaign and Advocacy.
It is hoped that after completing this module, you will be able to:
1. Define campaign and advocacy.
2. Use common terms in conducting campaigns and advocacies.

PRETEST

Write T if the statement is true, and F it is false. Write your answer on the blank
before the number.

______ 1. Advocacy means the act or process of supporting a cause, idea or

plan.
______ 2. Advocacy is based on the belief that you are the best person to make
decisions about your life.
______ 3. Campaign is defined as an action which is done for one purpose.
______ 4. Campaigns are conducted to persuade people.
______ 5. People campaign for their advocacy to ask support from people and
Safeguard their rights.

RECAP

In the previous lesson, you learned about the language of research. Here
are some common terms we use in making a research. Describe each in your
own words. Write the answer on the space provided for your response.
 1. research ____________________________________________________
2. data ____________________________________________________
3. hypothesis ____________________________________________________
4. analyze ____________________________________________________
5. variable ____________________________________________________

LESSON

What is advocacy?
Advocacy means the act or process of supporting a cause, idea or plan.
It is a service aimed at helping people to speak up and get involved when
decisions are being made about their life. It is also based on the belief that you
are the best person to make decisions about your life.

Why are advocacies created?

Advocacy seeks to ensure that all people in society are able to have their
voice heard, protect and promote their rights and have their views and wishes
considered when decisions are being made about their lives.

What is campaign?
Campaign is defined as a series of organized actions which are done for
one purpose.

Why is it important?
Campaigns are conducted to persuade and gain support from people.
 The photo above is a sample campaign launched by DEPED last 23
September 2019. It was named “Kainang Pamilya Mahalaga Day” as part of the
27th National Family Week Celebration from September 23 to 28 to rediscover
the importance of mealtime togetherness.

What is advocacy campaign?

Advocacy Campaign is a set of actions targeted to create support and
impact decisions for a policy or proposal.

What is its goal?

Its goal is to raise awareness among people.

Types of Campaign
Digital Marketing Campaigns
This is the most commonly used type of marketing campaign because most
people are into Internet. Digital marketing includes advertising on websites,
content marketing, social media marketing and anything that you do within
the digital space. Examples are the vloggers or You tubers who market a certain
product to their viewers.

Radio & Television Campaigns

Radio and television campaigns are still valid forms of advertising. Here,
the companies use television and radio to endorse a product or a person. It is
still effective today in spite of the growing popularity of internet and social
media. Many people still watch television and listen to the radio, which are
basic appliances at home. This is also the best way to reach out those who do
not have connections to internet.

Customer Referral Campaigns

Customer referral campaigns are those that are based upon the
recommendation of customers on a product or service – Example of this is what
the influencers in Social Media do when they endorse a product and
recommend them to their viewers and make testimonies of their efficiency.

How to structure your campaign and advocacy strategy

1. Identify your goal.
You should set your goal to keep you focus. It will help you identify your
desired outcome.
2. Analyze policies that may hinder or support your desired goal.
Make sure that every step you make in your campaign follows legal
policies and does not violate any rule.
3. Know your audience.
To make a campaign successful, you should know who your audiences
are. You need to know their interest to catch their attention.
4. Plan your activities.
Think of activities that will help you achieve your goals in your campaign.
The activities should be catchy and unique.
5. Create your evaluation procedure.
It is important to reflect if the campaign has been effective or if it has
reached its goal. There should be an evaluation to improve the campaign.
 ACTIVITY

Activity 1
Write T if the statement is True, and F if it is False. Write your answer on the
blank before the number.

______ 1. A person’s advocacy benefits the people in the society.

______ 2. A person’s advocacy is best attained by means of campaigning it to
the public.
______ 3. A person’s advocacy ends when there are still lots of people need
support.
______ 4. An advocacy becomes successful when people unite to attain its
purpose.
______ 5. Advocacy and campaign aim to achieve a purpose.

Activity 2
Write a campaign or advocacy that tackles the Fight Against Corona Virus. Use
any of the campaign types discussed in this module. Use common terms in
making an advocacy campaign too. Do this activity on a sheet of paper.

WRAP-UP

Let us have a quick review.

Advocacy means the act or process of supporting a cause, idea or plan.
It is a service aimed at helping people, understand their rights and express
their views.
Campaign is defined as a series of organized actions which are done for
one purpose.
 Advocacy Campaign is a set of actions targeted to create support and
impact decisions for a policy or proposal.
So, the next time that you are given a chance to make an advocacy
campaign, use appropriate jargons or the language of campaigns and
advocacies.

VALUING

There is no such thing as perfect family since each family faces different
problems. But, as along as the family is united, every problem can be
surpassed.

Most of all, we can meet people from all walks of life, but our family
members will always be the ones whom we can turn to when everyone else
walks out of our life.

POSTTEST

Directions: Complete the following sentences by using the appropriate words

related to campaigns and advocacies. Write the letter of the answer on the
space before the number.

_____ 1. It is a service aimed at helping people to speak up and get involved

when decisions are being made about their life.
A. advocacy C. advocate
B. campaign D. advocacy campaign
_____ 2. Advocacies are created for the people in the society. The following are
purposes why advocacies are created, except for ________.
A. protect their rights C. promote their rights
B. ensure stability in life D. have their voices heard

_____ 3. Campaign is a planned and organized set of actions to achieve a

purpose. The following are purposes of campaign, except for ________.
A. persuade people C. interact with people
B. gain support from people D. challenge people’s belief

_____ 4. Advocates campaign for their advocacy to get support and raise
________ among people.
A. interest C. curiosity
B. awareness D. participation

_____ 5. “Kainang Pamilya Mahalaga Day,” a campaign launched by DepEd,

aimed to restore the value of ________ among family members.
A. sharing something C. exchanging views
B. mealtime togetherness d. spending time together
 KEY TO CORRECTION

D 5. T 5. T 5.
B 4. T 4. T 4.
B 3. F 3. F 3.
D 2. T 2. T 2.
C 1. T 1. T 1.

Posttest Activity 1 Pretest

References
Grace Agada. “How To Maintain Unity in a Family for Many Generations,” November
11, 2019. https://businessday.ng/columnist/article/how-to-maintain-unity-in-a-
family-for-many-generations/.
Ryan Arcadio. “Sharon Cuneta raises P2 million for COVID-19 relief effort through
Online Concert,” May 11, 2020. https://entertainment.inquirer.net/374829/.
Lorenzo Cruz. “Angel Locsin raises over 11 million for hospital tents with
#UniTENTweStandPH campaign,”April 27, 2020.
https://www.goodnewspilipinas.com/angel-locsin-raises-over-11-million-for-
hospital-tents-with-unitentwestandph-campaign/.
“Four Advocacy Campaign Examples to Get You Inspired” January 13, 2020.
https://callhub.io/advocacy-campaigns-examples/language-for-an-advocacy-
campaign.
“Kainang Pamilya Mahalaga Day,” September 19,2019.
https://www/facebook.com/DepartmentofEducation.PH/photos/today-23-
september-2019-is-kainang-pamilta-mahalaga-day-as-part-of-the27th-nati/.
“Proclamation No. 326, s. 2012,” Signed on January 26, 2012.
https://www.officialgazette.gov.ph/2012/01/26/proclamation-no-326-s-2012/.
“Running Campaigns”
https://www.etu.org.za/toolbox/docs/organise/webcampaigns1.html.
“What is advocacy?”
https://www/advocacyfocus.org.uk/understandadvocacy#:text.
“What is campaign?” https://www.yourdictionary.com/campaign.
“What is Advocacy and Why is It Important?” October 30, 2010.
https://www.endvawnow.org/en/articles/92-what-is-advocacy-and-why-ist-it-
important.html.
https://www.businessownersideacafe.com/business_ideas/different-types-
marketing-campaigns.html