BusinessPlan Delos Santos Marcelo Rupinta
BusinessPlan Delos Santos Marcelo Rupinta
Manufacturing Company
ENTR 20063
BS ENTREPRENEURSHIP 3-4
Rupinta, Kaycee C
TABLE OF CONTENTS
EXECUTIVE SUMMARY 1
COMPANY DESCRIPTION 2
Vision 2
Mission 2
Target Market 3
Industry 3
Legal Structure 3
Product Description 4
Competitive Advantage 5
Product Pricing 6
MARKETING PLAN 7
Market Research 7
SWOT Analysis 10
Advertisement Plan 11
OPERATIONAL PLAN 11
Operational Schedule 11
Production Process 12
Management Plan 13
Organizational Plan 16
FINANCIAL PLAN 17
Income Statement 18
Balance Sheet 19
APPENDICES 21
Curriculum Vitae 21
UVD Manufacturing Company is built to create products that will help consumer to protect
themselves from unseen germs, viruses, and bacteria, especially in this time of pandemic, through
the use of Portable UV Disinfection Bag. This bag serves its purpose as a main tool for disinfecting
the objects that everyone commonly brings in their daily outdoor activities. The efficiency of this bag
is to help consumers to save time and to ease the disinfection process of the items inside the bag
through utilization of Ultraviolet lights. UV Light has become popular as disinfection tools and is
The company aims to be recognized as one of the top manufacturers of disinfection product
locally in its first year of operation. While continuously penetrating the market, UVD Manufacturing
Company plans to make its product be known nationally and be able to export its goods with other
countries in the succeeding years. The proposed target market of this product are the people who
significantly need to go out for their daily activities such as works, gatherings, and leisure. The firm’s
usual competitors are those of manufacturing company that sells existing disinfection product while
the Portable UV Disinfection Bag can be differentiated from its rivals as a portable, fashionable,
The projected financial expenses for the creation of Portable UV Disinfection Bag are allotted
for the acquisition of raw materials, labour, operation, transportation, and advertisement which is
estimated at one million costs. To expand the venture of this idea, this study will be proposed to
1
II. COMPANY DESCRIPTION
A. Vision Statement
With our sincere dedication to protect our customers from harmful microorganisms, UVD
Manufacturing Company targets in the coming years to reach more consumers through expanding
store branch and be able to distribute many kinds of disinfection goods locally and internationally by
being invested in company research and development to continuously create, meet and satisfy the
B. Mission Statement
As we offer products that promotes hygiene and safety, our company aims to ensure the product
availability for each customer group, produce high-quality, eco-friendly, and effective disinfection
goods.
C. Short-Term Goals
D. Long-Term Goals
2
E. Target Market
Portable UV Bag is designed specifically for individuals who constantly need to go out and carry
valuable items with them. Apparently, there is a huge percentage of people who is included to the
specified statement and most of them are employees, students, parents, public servant, and etc.
Locally, people who were at the age bracket of eighteen and above that resides around Santa Maria,
Bulacan are the first target market of this business as they are seen to be essentially working or doing
errands outside and are more prone to viruses. The abovementioned consumers are capable of
F. Industry
Bag and Disinfectant Manufacturing Industry have a strong edge in the business world. One of the
most top selling products that is essential in everyday use is the disinfection tools and bags. It is a
great advantage to the company to make the essential goods as one product.
G. Legal Structure
security and continuity in terms of investment of funds to fulfil company’s needs. It is structured
through securing necessary permits from concerned government agencies to be able to operate. Any
legal matters that the company will be concerned about will be taken care of its legal department and
3
III. PRODUCT AND SERVICE DESCRIPTION
A. Product Description
Portable UV Disinfection Bag is the generation of new normal fashion bag that features its multi
purposed design for the health and safety of each user especially in the time of pandemic . It can be
conveniently operated by simply clicking the power button and selecting the desired period of time to
According to Food and Drug Administration, Ultraviolet C radiation has been shown to destroy the
outer protein coating of the SARS-Coronavirus that leads to ultimately destruction of the virus.
In terms of power, the product has installed four lithium-ion batteries that can be fully charged through
solar energy within 16 hours facing southwest direction. It can also load power via electrical energy
in a span of 8 hours charging. This bag is employed with Ultraviolet-C light radiation which is proven
to be effective for disinfecting air, water, and nonporous surfaces that eliminates the spread of germs,
The main materials used in manufacturing Portable UV Disinfection Bag are the canvas fabric,
water repellent / UV resistant fabric, non-toxic UV light, lithium - ion batteries, solar panel, framed
Canvas and UV resistant fabric compromise most part of the bag while the UV light serve as
the disinfection agent and the solar panel and lithium ion batteries provides the power for the product
to operate. Framed stretch mesh nets act as the item holder and divider for the UV rays to penetrate
the object.
It also comes with a handle and shoulder strap where it is easy to take and operate wherever the user
goes. Aside from its useful benefits, it is equipped with batteries that can source out its power through
solar energy with its connected to solar panel or through the use of electrical energy.
4
B. Competitive Advantage
When pandemic started, death rates has been rising day by day. It is the reason why a lot of people
realized how health is important. And to achieve good health and high stamina, people must learn to
change their daily routine by having a proper sleep, exercise, diet, and of course, a proper hygiene.
UVD Manufacturing Company focuses on disinfection and sanitation. It has a large competitive scope
that provides high chance of percentage that people will patronize the business. The product that the
company offers give unique features to attract consumers such as portable that has essentiality, and
effectiveness that can create barriers for the potential competitors. It doesn’t need any protection from
the environment because it is made for outdoor activities that can maintain the product well.
Aside from its advantages, UVD Manufacturing Company have an advance and quality differences
from the other product that also uses UV Lights. It is innovated and constructed as handy item to be
convenient for every user. In terms of payment, we accept different methods such as online banking,
5
cards, crypto currencies, and cash. We can also do scheduled delivery for the customer who is busy
or currently in vacation or same day delivery to reduce waiting time of the customer.
C. Product Pricing
Portable UV Disinfection Bag will be priced dependently on the final costing of the product: (1) the
materials must be identified specifically such as fabric, UVC light, zipper, threads, mesh nets, solar
panel, and other necessary accessories, (2) the labour of the employees including the delivery men,
guards, janitors and etc., (3) the total expenses on how much you have spent to process your product
as well as the monthly bills, and lastly (4) the additional profit to the product to allow more investment
6
IV. MARKETING PLAN
A. Market Research
Marketing is a very important aspect of business because it is where the sales came from. The aim
of marketing is the exchange of goods and services from the manufacturers to consumers. In doing
so, we need to identify the population of our target markets, primarily because they will be the one
TOTAL POPULATION
BAGBAGUIN 7,839
BALASING 9,732
BUENAVISTA 2,821
BULAC 10,015
CAMANGYANAN 5,019
CATMON 15,938
CAYPOMBO 32,674
CAYSIO 14,979
GUYONG 16,909
LALAKHAN 2,319
MAG-ASAWANG SAPA 10,381
MAHABANG PARANG 5,140
MANGGAHAN 2,779
PARADA 9,419
POBLACION 12,871
PULONG BUHANGIN 41,218
SAN GABRIEL 9,630
SAN JOSE PATAG 13,985
SAN VICENTE 24,451
SANTA CLARA 12,419
SANTA CRUZ 11,364
SILANGAN 2,102
STO TOMAS 5,410
TUMANA 10,406
TOTAL 289,820
Among the twenty-four barangays in the town of Santa Maria, Bulacan, Barangay Pulong Buhangin
have the highest population in the area which equates to 41,218 people followed by Barangay
7
Table 3. Barangay with Lowest Population
Despite the municipality’s highest population, four barangays have top the lowest population in the
area such as Barangay Silangan that comprise of 2,102 citizen, followed by Lalakhan that holds 2,319
inhabitants.
Target Barangays
In addition, the company chooses to supply the selected barangays in Santa Maria that have
various stores through a contract of consignment. It is a great opportunity for the product to be easily
recognized and to give awareness to other consumers. The selected barangays are Caypombo, Mag-
The reason why the company selected the said barangay is because they garner the numbers
when it comes to positivity rate of COVID 19, because of their enormous population, they should be
the one to be marketed with the Portable UV bags which purpose is to protect its holder against the
harm of viruses while Mag-asawang Sapa is the closest Barangay to Caypombo and Pulong Buhangin
thus considering its location, will bring more customers to the manufacturers.
The table below the data of COVID in Santa Maria. The targeted population has a total of 258 out
of 818 COVID positive in the town, contributing 32% to the numbers of the said disease.
8
ACTIVE CASES
BAGBAGUIN 36
BALASING 21
BUENAVISTA 4
BULAC 30
CAMANGYANAN 9
CATMON 32
CAYPOMBO 98
CAYSIO 27
GUYONG 34
LALAKHAN 4
MAG-ASAWANG SAPA 22
MAHABANG PARANG 21
MANGGAHAN 5
PARADA 25
POBLACION 65
PULONG BUHANGIN 138
SAN GABRIEL 21
SAN JOSE PATAG 43
SAN VICENTE 52
SANTA CLARA 33
SANTA CRUZ 33
SILANGAN 8
STO TOMAS 28
TUMANA 29
TOTAL 818
9
B. SWOT Analysis
Strength
Weaknesses
• Rely on investors.
Opportunities
Threats
• Sort finances
• More competition
10
C. Advertisement Plan
The most effective strategies that every company do to attract more potential customers and investors
is having an advertisement plan. It is by creating a well-presented photos and details of the products
to introduce it to everyone. One of the most famous promotion method is social media because a lot
of people spend their time into their phones especially in this new normal setting. Ex: Facebook,
Instagram, Twitter, YouTube Ads and etc. Also, we can create physical advertisement like posters,
billboards, flyers, and magazines for the people who have no interest in using gadgets. And lastly, the
customer’s experience would be the best promoting idea because there are the one who already use
the product.
Sample Photo
V. OPERATIONAL PLAN
A. Operational Schedule
UVD Manufacturing Company follows the standard business operation in the country which is from
Monday to Saturday in eight hours working day schedule beginning at eight in the morning and ends
11
B. Production Process
1. Cutting – cutting the fabric into the specific sizes to create the bag.
6. Attachment of UV Lights and other major accessories - putting all the materials.
12
VI. MANAGEMENT AND ORGANIZATIONAL
A. Management Plan
UVD Manufacturing Company has its own organizational charts which is composed of Shareholders,
Board of Directors, Legal Department, and Director and under his supervision are the Production
The following are the roles and responsibilities of the abovementioned job position:
Shareholders Duties
Takes part in decision-making with relation to the company’s goals and overall performance which
13
• Declaring a dividend
Shareholders decision are published through either a resolution (ordinary or special) or at meetings
8. Recruit and orient new board members and assess board performance.
Legal matter management: The legal department is typically responsible for all legal and legal
related external matters such as litigation, investigations, compliance, mergers and acquisitions.
• Making sure that any decisions or actions align with the interests of all stakeholders.
14
• Represents and protects the interests of shareholders, or the individuals, companies or
• Help make important decisions on any issues a company or organization may face.
Managing Relation
A good and effective working relationship is an essential factor that is needed for a business
to function efficiently. If there's no good working relationship between the employees and the
management it will cause misunderstanding, inability of accomplishing tasks, lack of interest, and
many more.
So in order to prevent that an organization must have a good working relationship. A good
• Trust
• Honesty
• Open Communication
• Forgiveness
• Mutual Respect
• Support
Those are the foundation of a good working relationship. It can help the employees and the
management to grow. In terms of becoming more productive, creative, and innovative. Having the
"It takes months to find a customer... seconds to lose one." - Vince Lombardi
A business without good customer relationship is nothing. The purpose of the business is to earn
money but how can a business earn if there's no customer. It is not all about the product you sell, it
15
is also about how you treat your customers. If you treat your customers well then they will become
loyal to you.
• Show Appreciation
B. Organizational Plan
1. Strategic Plan. Set target goals that is align with the company’s mission, vision, and
objectives.
4. Create Operational Plans. Make plans for the process of each department and employees.
6. Monitor Progress & Adjust. Analyze the reports of each progress in meeting the goals.
16
VII. START-UP EXPENSES AND CAPITALIZATION
A. Financial Plan
17
2. Income Statement
Sales 400,000
Cost of goods sold:
Merchandise Inventory, Beginning Balance 320,000
Add Net Purchases 260,000
Cost of goods available for sale 580,000
Less merchandise inventory, Ending Balance 300,000
Cost of goods sold 280,000
Gross Profit 120,000
Less Operating Expenses:
Selling 40,000
General and Administrative 15,000
Operating Profit 65,000
18
3. Balance Sheet
Investments 50,000
Intangible assets
Patents 60,000
Other intangible assets 52,000
Total Intangible assets 112,000
19
LIABILITIES
Current Liabilities
Short-term loans payable P 50,000
Accounts Payable 5,000
Income Taxes Payable 35,600
Utilities Expense 72,500
Salaries Expense 80,000
Total Current Liabilities 243,100
Long-term liabilities
Notes Payable 35,000
Bonds Payable 105,000
Deferred Income Taxes 20,500
Total Long-term Liabilities 160,000
STOCKHOLDER’S EQUITY
Common Stock 95,000
Paid in Capital 125,000
Retained Earnings 55,000
Total Stockholder’s Equity 275,000
20
VIII. APPENDICES
CURRICULUM VITAE
OBJECTIVE
To work with new challenges and take every hurdle as an opportunity to show my mettle. I wish
to contribute meaningfully to the growth and success of the organization by undertaking
challenging assignments and delivering results using my professional knowledge and skills.
SKILLS
• Communication Skills
• Critical thinking
• Imaginative thinking
• Customer Service
Languages Known:
English (Proficient both written & oral)
WORK EXPERIENCES
Service Crew (Part-time job)
Sweet Blend and Brew, Parada, Sta. Maria, Bulacan
April 26, 2019 – September 16, 2019
• Responsible for providing first-class sales service by answering any questions the
consumers might have about a product.
• Responsible for selling goods that meet their needsand desire.
• Ensures good packaging condition and proper update barcoding and pricing of
merchandise delivered against the Supplier Invoice and the approved Stock Transfer
Form
• Responsible for receiving returned goods for assessment.
• Responsible for checking and maintaining minimal display requirement.
21
• Responsible for handling any irate customers and helping for their needs.
• Responsible for assisting and teaching clients on how to use the products they
purchase.
ACADEMIC QUALIFICATION
Bachelor of Science in Entrepreneurship
Polytechnic University of the Philippines
2019- Present
REFERENCES
Marilou Policarpio
Business Woman
0951-011-9433
Angelina G. Bulatao
Owner of Angeli Treats
0920 634 731
I hereby certify that the above information is true and correct to the best of my knowledge
and belief.
22
JOYNALYN C. DELOS SANTOS
Km.40 Buenaventura St. Pulong Buhangin Santa Maria Bulacan
09557003664
Objective:
Pursuing opportunity which will allow me to grow professionally, while effectively utilizing my versatile
skill set to help promote your corporate mission exceed team goals.
Education:
Elementary
College
Achievement:
Grade 12 – Honor
Seminar Attended:
23
Polytechnic University Of The Philippines (2019)
Stress Management
Gender Development
- Goal Oriented
- Trustworthy
- Responsible
Character Reference:
09168582246
SSC Coordinator
09558456372
24
Name: Allan Joseph R. Marcelo
Address: 0571 Tumana, Sta. Maria, Bulacan
Email Address: [email protected]
Mobile Number: (0922)–580-3051
Educational Background
Tertiary Level:
Bachelor of Science in Entrepreneurship (2019-Present)
Polytechnic University of the Philippines
Santa Maria, Bulacan Campus
Secondary Level:
Senior High School (2017 – 2019)
Parada National High School
Junior High School (2013 – 2017)
Parada National High School
Primary Level
Tumana Elementary School
2007 – 2013
Awards and Recognition
Best in Research “The Satisfaction Level of 4Ps Beneficiaries in Tumana, Santa Maria,
Bulacan”
With High Honors
Best in Work Immersion
Skills
Computer Literate (MS Word, Excel, Adobe Photoshop, PowerPoint)
Can speak English averagely
Able to work under pressure
Seminars / Trainings Attended
1. Drug Awareness and Violence Against Women and Children
2. A Quantitative Research Training – Workshop
3. Leadership Training
25
KAYCEE CASTILLO RUPINTA
165B Malawak Strt, Caypombo, Santa Maria, Bulacan
09617778432
Objective:
I will successfully follow any given task that is handed upon me. I am hardworking person that has
dedication in my work. I will surely share any ideas to improve the company’s progress.
Education:
Elementary
College
Achievement:
Seminar Attended:
26
Polytechnic University Of The Philippines (2019)
Stress Management
Gender Development
- Creativity
- Leadership experience
- Trustworthy
- Responsible
Character Reference:
Former Adviser
09058233389
Kaycee C. Rupinta
27
A. Permits and Licenses
28
BARANGAY CLERANCE
29
BIR PERMIT
30
CERTIFICATE OF OCCUPANCY
31
COMMUNITY TAX CERTIFICATE OR CEDULA
32
FIRE SAFETY INSPECTION CERTIFICATE OR FIRE PERMIT
33
SANITARY PERMIT
34