INTERNAL MEMO
___________________________________________________________________
TO : EXECUTIVE MANAGEMENT
FROM : ADEOLA HOPEWELL BRANCH
CUSTOMER : SUPERBRNADZ GLOBAL DISTRIBUTION LTD
SUBJECT : PRE-CALL MEMO/STATUS UPDATE
DATE : MARCH 19, 2024
_____________________________________________________________________
THE COMPANY BACKGROUND
Superbrandz Global Distribution Limited is a trading company incorporated in December
2018 and started business in 2019. They are involved in the importation and distribution of
personal care products, home appliances, food seasonings, beverages, Chemicals such as
Perfumed talcum powder, Home Theater, Thermol D, Chest Freezer, Cologne, Speakers,
Insecticide, Washing Machine, Beverages, Seasonings etc.
They have the following mandates to distribute some products of WIPRO UNZA, Quimicas,
Abitech Energy, Mirato SPA, Vita Products, Cadbury-Ghana, Cadbury-Nigeria, Godrej Nigeria
Limited, SNF Foods Limited, Quantum Consumer Products Nigeria Limited and Kids & More
in Nigeria. Customer also have mandate to supply electronics to Games Discount World
Nigeria Limited.
SHAREHOLDING STRUCTURE
NAME % HOLDINGS SHARES DESIGNATION NATIONALITY
Sundip Lulla 50% 5,000,000 Managing Director INDIAN
Sunil Gupte 50% 5,000,000 Executive Director INDIAN
TOTAL 100% 10,000,000
DIRECTORS/ MANAGEMENT
SUNDIP LULLA – EXECUTIVE DIRECTOR
Supply Chain & Logistics Specialist in emerging markets with over 30 years’ experience in
Nigeria. A Bachelor’s Degree holder in Business Administration from Franklin & Marshall
College, founded a company in Nigeria that has been providing supply chain and logistics
services to several multi-national companies for over 25 years
SUNIL GUPTE – EXECUTIVE DIRECTOR
Route-to-Market Specialist in emerging markets with 30 years Sales and Distribution
experience in Nigeria and other West African countries. Obtained Masters of Management
Studies (Marketing) from Mumbai University, held various senior positions over the last 25
years. The Last position held was Group CEO for Fareast Mercantile Group of companies
covering FMCG, Pharma, Appliances, manufacturing and services.
SUHAIL KAUL – MANAGING DIRECTOR
Route-to-Market Specialist with total experience of 28 years including 18 years in Sales &
Distribution in Nigeria.
MANOJ GORE – CHIEF FINANCIAL OFFICER
Finance and Business Professional with total experience of 30 years including 26 years in
West Africa. Masters of Business Administration (IIM Lucknow), Chartered Certified
Accountant (ACCA UK), Certified Professional Accountant (CPA Canada), Cost and
Management Accountant (ICWA India). Held various senior positions in multiple verticals
viz. Automotive, Mining, International Trade and Higher. Last position held was CEO – Vista
International Higher Education Group.
RAMESH BABU – GENERAL MANAGER MODERN TRADE
Work experience of over 31 years in Sales and Distribution of consumer products in Nigeria
and India. A Post Graduate Diploma in Business Administration from LIBA, Chennai, worked
with Hindustan Unilever Limited, Dabur and Anchor in India. Last position held was General
Manager Modern Trade for Fareast Mercantile Ltd, Nigeria where he spearheaded their
modern trade business for 8 years.
RANJAN SRIVASTAVA – GENERAL MANAGER TRADITIONAL TRADE
Work experience of over 27 years in Sales and Distribution of consumer products in
Nigeria and India. MSc in Mathematics from Purwanchal University, UP. Worked
with Hindustan Unilever Limited, Johnson & Johnson Ltd in Last position held was
Sr. General Manager Traditional Trade for Fareast Mercantile Co. Ltd, Nigeria where
he spearheaded their traditional trade business for 9 years.
ACCOUNT PERFORMANCE IN THE LAST 12 MONTHS
Month End
YEAR MONTH DR TURNOVER (N) CR TURNOVER (N)
Bal. (N)
2023 March 796,939,776.28 778,297,706.69 -465,631,467
2023 April 609,806,610.41 607,325,863.30 -476,777,280
2023 May 745,853,416.21 753,435,227.28 -465,675,788
2023 June 598,426,265.38 760,708,401.84 -312,450,411
2023 July 702,371,412.16 671,348,765.95 -360,419,556
2023 August 813,190,956.80 800,784,918.74 -369,803,333
2023 September 620,761,191.35 627,350,504.88 -370,457,150
2023 October 1,038,548,302.10 1,028,487,528.10 -387,525,745
2023 November 745,249,451.13 671,786,800.40 -478,388,531
2023 December 712,653,526.55 789,338,892.28 -406,732,343
2024 January 1,128,554,937.22 1,190,816,525.02 -327,494,831.87
2024 February 1,022,828,327.32 879,275,194.46 -404,233,319.87
TOTAL TURNOVER 9,535,184,172.91 9,558,956,328.94
AVG TURNOVER 794,598,681.07 796,579,694.07
CUSTOMER’S EXPOSURE SUMMARY:
ENHANCEME
EXISTING BAL AS AT MAR 19, NT/ NEW PROPOSED
FACILITY TYPE
LIMIT (N) 2024 (N) REQUEST (N) LIMIT (N)
DIRECT EXPOSURE
Overdraft 500,000,000 454,108,052.93 250,000,000 750,000,000
GRAND TOTAL 500,000,000 454,108,052.93 250,000,000 750,000,000
*The existing N500million Overdraft will expire on April 8 2024.
Unsettled Issues
1. The Customer expressed displeasure over the new Interest rate advised as
this will greatly affect the profitability of their business.
2. They have also complained about not getting FX against their bills. This has
since been addressed as the branch has consistently placed bids for this
purpose on a daily basis.
3. Customer also complained about delays in processing Facility Requests from
the branch.
Recent Developments
The Customer has requested for an enhancement of their N500m overdraft Facility
to N750m with the bank. Their pledged collateral is currently in the process of being
revalued to evaluate the adequacy of the collateral against the requested Facility
amount. This is closely being followed up by the branch.
Thank you.
Adedeji Adebowale
