HO CHI MINH CITY UNIVERSITY OF INDUSTRY AND TRADE

FACULTY OF TOURISM AND CULINARY ARTS

SUMMER SEAFOOD WEEK

Instructor guides: Đinh Thiện Phương

HO CHI MINH CITY, APRIL 2024

HO CHI MINH CITY UNIVERSITY OF INDUSTRY AND TRADE
FACULTY OF TOURISM AND CULINARY ARTS

SUMMER SEAFOOD WEEK

Instructor guides: Đinh Thiện Phương

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 HO CHI MINH CITY, APRIL 2024

GROUP MEMBERS
ASSIGN
PICTURE FULL NAME CONFIRM SIGN
WORK

Lê Minh Dương 2.2, 2.3

Lê Thanh Hiền Chapter 3

Nguyễn Thị Ngọc Hiệp 2.1

Đinh Thị Ngọc Duyên Chapter 1

II
 Nguyễn Nhật Hào 2.1

Trương Tuyết Nhung 2.2, 2.3

III
 INSTRUCTOR'S REMARKS
During the process of guiding students to perform exercises, lecturers commented on
students' research activities as follows:

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Ho Chi Minh city, Day…month.....year 2024

Guides Instructor

Đinh Thiện Phương

IV
 THANK YOU
We would like to send a special thank you to Mr. Phuong for helping us practice and
accumulate knowledge and skills to perform our assignment and for his dedicated
guidance.

But not everything is perfect, we hope that teachers will sympathize with our
shortcomings in knowledge, comment, and remind us so that we can learn more from
our mistakes.

Finally, we would like to wish you good health and much success in your work.

Our sincerity

Ho Chi Minh City, Day…month.....year

V
 INTRODUCTION
The demand for culinary services is becoming increasingly complex and upscale as
people's quality of living improves. Since eating at home frequently takes time and the
standards for professionalism in the job are very high, many people find that they do
not have enough time to eat at home. Additionally, dining at restaurants and hotels
always fosters a pleasant and polite atmosphere appropriate for interacting with friends
and coworkers. Consumers visiting restaurants also have numerous opportunities to
sample the traditional culinary traditions of different areas and nations. Customers
would prioritize restaurants with traditional cuisine to enjoy with family or
companions. Ngọc Sương restaurant is well recognized for this reason.

The layout of the assignment includes 3 chapters:

- Chapters 1: INTRODUCTION TO NGOC SUONG RESTAURANT

- Chapters 2: SUMMER SEAFOOD WEEK PROGRAM OF NGOC SUONG
RESTAURANT
- Chapters 3: CONCLUDE

We hope to receive your feedback.

Ho Chi Minh City, Day…month.....year

2024

VI
 TABLE OF CONTENT

CHAPTER 1. INTRODUCTION OVERVIEW OF THE RESTAURANT AND

EVENTS...............................................................................................trang 1

1.1. RESTAURANT INTRODUCTION .............................................trang

1

1.2. RESTAURANT EVENTS INTRODUCTION..............................trang

2

CHAPTER 2. SUMMER SEAFOOD WEEK PROGRAM OF NGOC

SUONG RESTAURANT...................................................................trang
3

2.1. EVENT ACTIVITIES AND EVENT SCHEDULE ......................trang

3

2.2. EVENT PARTNERS......................................................................trang

8

2.3. EVENT PRICE............................................................................trang

10

CHAPTER 3. CONCLUDE............................................................trang
11

3.1. EVENT MARKETING PREPARATION....................................trang

11

3.1.1. FACEBOOK.............................................................................trang 11

3.1.2. INSTAGRAM..........................................................................trang 12

3.1.3. TIK TOK...................................................................................trang

12

3.2. PICTURES AND FIGURES........................................................trang

13

VII
3.2.1. LOGO.......................................................................................trang 13

3.2.2. BACKGROUNDS....................................................................trang
14

3.2.3. IMAGES...................................................................................trang
14

3.2.4. POSTER...................................................................................trang 16

REFERENCES................................................................................trang 17

VIII
 CHAPTER 1. INTRODUCTION OVERVIEW OF THE RESTAURANT
AND EVENTS

1.1. RESTAURANT INTRODUCTION

 The history of the restaurant

Established in 1955 right at the foot of Quy Mountain in Cam Ranh Bay, in 1990 the
first Ngoc Suong Restaurant in Saigon appeared in an old villa on Le Van Sy Street.
Becoming a brand loved by Saigon people, in 1994 Ngoc Suong Saigon built a new
location at No. 6, Hoang Viet Street, Tan Binh District.

In 2005, another Ho Chi Minh City Ngoc Suong restaurant was opened at 106, Suong
Nguyet Anh, Ben Thanh, District 1. The villa has a semi-classical architectural style
and is also the work of a famous Ho Chi Minh City architect, recreated from images
of the legendary luxury yacht.

Picture 1.1

Source: Website Ngọc Sương Restaurant

 Restaurant size

Ngoc Suong Saigon Suong Nguyet Anh Restaurant has a capacity of 300 seats,
following an architectural style that is a delicate blend of modern and classic. The
restaurant has become a famous brand, a familiar destination for the people of Saigon,
the whole country, and international tourists.

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Address: 106 Suong Nguyet Anh, Ben Thanh Ward, District 1

Picture 1.2

Source: Website Ngọc Sương Restaurant

1.2. RESTAURANT EVENTS INTRODUCTION

Event name: “Seafood Week Summer”.

Purpose of organizing the event: cultural exchange preparation of diverse dishes with
rich seafood ingredients from Vietnam.

The restaurant launched a seafood week event in the summer. Summer is the best and
richest seafood season, so the restaurant chose summer to hold the event.

The restaurant has chosen the freshest ingredients to prepare for the event. The chefs
have prepared dishes carefully and suitable for regional tastes for customers
participating in the restaurant's events.

The restaurant begins serving customers on the first 2 days from 6 pm to 10 pm. With
a promotion program for customers who come to the restaurant to dine during the
restaurant's seafood week. The last day is the day to announce the restaurant's lucky
winners with attractive gifts. The restaurant gives out lucky draw tickets when
customers come to the restaurant during the 3 days of the event. Starting to serve
customers from 2:00 p.m. to 10:00 p.m., serving earlier than the first two days helps
customers experience more about regional seafood. With attractive cultural programs
that the restaurant has prepared for this week, and is held after 3 days.

Takes place in 3 days: in the summer on June 14, 15, and 16.

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1.3.

3
 CHAPTER 2. SUMMER SEAFOOD WEEK PROGRAM OF NGOC
SUONG RESTAURANT

2.1. EVENT ACTIVITIES AND EVENT SCHEDULE

 June 14

The first day of the festival is "Summer Seafood Week". The restaurant will prepare a
lot of seafood for diners coming to Ngoc Suong restaurant. The restaurant will be open
from 6 pm to 10 pm on the first day of the festival. With a banquet hall size of more
than 250 seats, the design team carefully cares for it to make diners feel like they are
immersed in the sea space. In addition to serving A-la-cart as usual, the restaurant will
have set menus.

Ngoc Suong Restaurant on the first day will have outstanding seafood set menus such
as

This fresh summer menu : (Attractive seafood salad, Crispy fried cobia with orange
sauce, Steamed snails with lemongrass)

 Picture 2.1 Picture 2.2

Source: Italian Marinated Seafood salad Source: Mandu Kimbob

Picture 2.3
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 Source: Restaurant Hải Sản Tomato

 Summer is on fire: (Crab soup, Octopus in spicy sauce, Sichuan hot pot)

Picture 2.4 Picture 2.5

Source: Savory Tooth Source: Taming of the Spoon

Picture 2.5

Source: Tiffy Cooks

Starting the festival, Ngoc Suong restaurant organized a music festival with the theme
"Enthusiastic Summer" with the participation of many singers such as Hoa Minzy, Duc
Phuc, and Vu Cat Tuong.

Ngoc Suong will organize a "SEAFOOD DAY" contest for diners who intend to
challenge themselves with 8kg of seafood including many types such as crawfish,
crabs, green mussels, scallops, lobsters,...

The program rules do not specify which gender has a ticket to Ngoc Suong restaurant
to participate in the program. The prize for the winner will be 10 million VND in cash
and 2 tickets to the third night of the Seafood Week program. If the challenge fails, the
player will pay the restaurant a fee of 1 million VND.
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After participating in the restaurant's program, guests will be able to eat and drink for
free and the waiter will hand them vouchers for a lucky draw on the last night of the
festival.

 June 15

Come to day 2 of the festival program. Ngoc Suong Restaurant will bring more
delicious and attractive dishes to diners as well as fun activities at the restaurant. The
restaurant will open for service from 6 pm and close at 10 pm. With a banquet hall size
of more than 250 seats, carefully designed by the design team, diners feel like
immersing in the sea space.

When you visit the restaurant, the receptionist will warmly welcome you and introduce
you to the restaurant's "Summer Seafood Week" program. To create excitement for
customers when you eat here. The restaurant will set up a display house of rare
seafood like Alaskan king crab and shrimp, Fourshu lobster, and Fugu pufferfish...
along with other types of seafood.

After that, The customers will be led to the table by the restaurant receptionist at their
request. In addition to the restaurant serving A-la-cart dishes, during the three days of
the holiday program, the restaurant will launch delicious seafood combos for
customers to choose freely

 Refreshing Summer Combo: (Ngoc Suong Fish Capaccio, Seafood Spring

Rolls, Roasted Crab with Salt)

Picture 2.6 Picture 2.7

Source: Website Ngọc Sương Restaurant

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 Picture 2.8

Source: Website Ngọc Sương Restaurant

 Seafood Combo Beyond the Sea: (Ngoc Suong Island, King crab, Loster

Trio)
Picture 2.9 Picture 2.10

Source: Website Ngọc Suong Restaurant

Picture 2.11

Source:Website Ngọc Sương Restaurant

 Fish combo Beyond the Long Gate: (Char-Grilled Grouper, Seabass

Ceviche, Steamed Grouper with Soya sauce)
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 Pictur 2.12 Picture 2.13

Source: Website Ngọc Sương Restaurant

Picture 2.14

Source: Website Ngọc Sương Restaurant

To make the meal more bustling and fun, The chefs will participate in cooking
demonstrations in the open kitchen for diners to admire, allowing them to see how The
chefs transform raw ingredients into delicious dishes. In addition, guests can choose
ingredients for the chef to prepare directly for their meal

After watching the performance, the guests will have a gentle, quiet dining space with
Jazz music, and enjoy glasses of red and white wine under flickering candlelight,
creating a relaxing atmosphere and romantic feeling. At this time, the wait staff will
come to each table and give away preferential vouchers for the last day of the
"Summer Seafood Week" program series

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  June 16

On this last day, we at Ngoc Suong restaurant will let you experience unforgettable
moments during a meal on a mid-summer day in June. On this day, the restaurant will
open earlier than usual and will open at 2 pm and close later at 11 pm. Today, the
restaurant will re-establish and expand with a capacity of up to 500 guests

When you arrive at the restaurant at 2:00 p.m., the receptionist will ask if you want to
participate in the game "Hands on or by hand" with your family or lover. If you need
to participate, the staff will lead everyone to the "Happiness" room of the restaurant,
which will be decorated in the style of a fishing village, and they will provide
materials such as shells of all kinds. Seafood, glue, stickers, scissors, zinc, ribbon,...
for players. Our restaurant will set a time limit of 60 minutes to create a handmade
product from available materials. If any team wins first, second, or consolation prizes,
the restaurant will give the family a meal consisting of three dishes of their choice for
the first prize, and two dishes for the second prize. Finally a consolation prize with one
dish of your choice

After participating in the game, you will be invited to the party area. On the last day of
this "Summer Seafood Week" series, our restaurant will open a seafood buffet for
diners to enjoy. Guests can enjoy a variety of dishes prepared in the culinary style of
three regions of Vietnam. During the party, we will create activities to liven up the
dining space. Children can play games with clowns that the restaurant invites to create
surprises for the children. The buffet is presented in different areas such as essential
oils, seafood, drinks, etc. In addition, the restaurant also offers best-selling dishes and
more than 50 dishes. Made from seafood and transformed into different styles in the
spirit so that customers can enjoy more delicious dishes.

Coming to the key performance to end the series of "Summer Seafood Week" our
restaurant will organize a lucky draw. Based on the numbers marked on the vouchers
that the staff gave out the previous days, our restaurant will mix the secret leaves. After
that, we will read the numbers to find out that the owner of the highest position in
"Summer Seafood Week" will receive 3 tickets to travel to Phu Quoc, and the second
lucky person will receive a gift of "Seafood set includes one King crab, one Alasca

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shrimp, and one kilogram of abalone" the encourager will receive a seafood SuShi
including fish types: Muguro, Ika, Tako, Hatate.

2.2. EVENT PARTNERS

To make this activity the best investment possible, the restaurant has cooperated with
several sponsors to add more detail. The following are the names of the restaurant's
sponsors:
 Sanitary inspection companies:
 Ho Chi Minh City Center for Analysis and Testing Services (CASE)
 Ho Chi Minh City Drug, Cosmetic and Food Testing Center
 Pasteur Institute of Ho Chi Minh City
 Quatest 3
 Raw material source:

Vegetable:

 Khai Minh Food - Khai Minh Food Company Limited.

 Truong Thinh Food - Truong Thinh Food Distribution Company Limited
 VietMaximart fruit and vegetable distribution system

Seafood:

 Royal Seafood
 Seafood Island
 Saigon Seafood Supermarket
 Drinking water supplier:

Alcohol:

 TM Wine Vietnam
 Phuong Trang Wine Dealer
 Wines Supermarket

Soft drink:

 Van Hung Soft Drink Beer Dealer

 Soft drink distributor Khai San Food
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  Design unit:
 KenDesign Furniture Joint Stock Company
 Moc Decor
 Unique Interior Design and Construction Company - Gia Bao Group
 Event organizer:
 Hoabinh Events Company

2.3. EVENT PRICE

During the 3-day event, the restaurant invested in the amounts listed in the following
table:

Number Expenses Cost

1 99.000.000 VND
Advertising cost
2 130.000.000 VND
Event decoration services
3 Cost of preparing ingredients for 399.000.000 VND
food processing
4 Cost of hiring MC, music, circus 90.000.000 VND
shows, clowns ( Cost of hiring MC,
music, circus shows, clowns )
5 Water, electricity, and incurred 50.000.000 VND
( bills)
6 30.000.000 VND
Game cost
7 30.000.000 VND
Craft material costs
Table 2.1 Price List Of Event Materials

After 3 days of organization, the restaurant earned significant revenue. Expenses,

money,... are still within the restaurant's previously stated goals. To better understand,
we have produced the following data table:

Table 2.2 Holiday Revenue Table

Date Total revenue Cost of goods sold

14/6 650.000.000 VND 260.000.000 VND

15/6 800.000.000 VND 310.000.000 VND

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 16/6 590.000.000 vnd 258.000.000 VND

Gross profit 2,040.000.000 VND

Net profit 1,212.000.000 VND

According to the above data, the restaurant earned a significant profit, proving that the
event was successfully organized and enthusiastically participated by everyone. Minus
other costs, the restaurant earned a desirable figure of 1,212,000,000 VND

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 CHAPTER 3. CONCLUDE
3.1 EVENT MARKETING PREPARATION

3.1.1. Marketing

To better spread and promote the restaurant's Seafood Week image, we have posted
advertising images on social networking sites to let people know more information
about this seafood festival. We posted Seafood Week promotional images on
Facebook, Instagram, and TikTok on the restaurant's fanpages.

Picture 3.1

Source: Facebook Lê Thanh Hiền

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3.1.2. Instagram

Picture 3.2

Source: Instagram Lê Thanh Hiền

3.1.3. Tik Tok

Some people believe that an old and sophisticated restaurant will not be able to keep
up with modern trends in middle-class cuisine. That was when they did not know
about Ngoc Suong restaurant. Famous and long-standing restaurant in District 1, Ho
Chi Minh City. It will be the ideal place for those who love seafood because this
weekend there will be an extremely attractive seafood week for you to enjoy within 3
days. The menu of more than 200 extremely rich dishes and fresh seafood will bring
you wonderful and unforgettable flavors. For example, grilled oysters are a favorite
dish of many young people today. Ngoc Suong fish salad is an exclusive dish and was
voted the best-selling dish at the restaurant and there are countless dishes that you can
come and enjoy. Finally, with super attractive prices and lucky cards and prizes such as

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king shrimp, crab... We invite you to join Seafood Week at 2 pm. on June 14, 15, and
16 at 106 Suong Nguyet Anh ward. Ben Thanh District 1, Ho Chi Minh City.

3.2. PICTURES AND FIGURES

3.2.1. Logo

Picture 3.3

Source: Website Ngọc Sương Restaurant

Ngoc Suong is a restaurant brand with a 64-year tradition. The process of forming,
maintaining, and developing Ngoc Suong is associated with the fluctuations, ups and
downs of history. But even though times have changed, the sustainable values that
Ngoc Suong has always kept since his father started doing business until now are
always true values, preserving the beauty of Vietnamese culture hidden in each dish. ,
each space to enjoy the cuisine. Ngoc Suong Saigon's journey is not only a business
journey but also a journey of people who always want to enhance the beauty of
Vietnamese cuisine and preserve and promote true values.

However, recently Ngoc Suong has encountered many difficulties due to brand
counterfeiting. The original Ngoc Suong Saigon brand has been exclusively registered
since 1993 with both its name and anti-counterfeit logo to protect the fairness of its
brand and not let customers be deceived.

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3.2.2. Backgrounds

Picture 3.4

Source: Lê Thanh Hiền

To create a vibrant atmosphere but not lack the highlight of the ceremony, the
restaurant will create a stage with a seafood atmosphere to help everyone experience
the feeling of joy. This is the backstage of the online stage with images of shrimp and
crabs symbolizing today's seafood dishes that bring delicious flavors to everyone

3.2.3. Image

Joining the atmosphere of the seafood festival week, the house will display images of
the restaurant through each period so that diners who have experienced here as well as
first-time diners will understand more about the restaurant. Ngoc Suong Restaurant has
gone from a fairly small restaurant to a famous and longstanding restaurant standing
firmly in the busiest place in Ho Chi Minh City.

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17
 Ngoc Suong
Restaurant today

Le Quoc Vinh, 4th generation of Ngoc Suong

restaurant

Beautiful restaurant architecture modeled from

an ancient ship

Ngoc Suong was born in 1955 in Cam Ranh Strait

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3.2.4. Poster

Picture 3.5

Source: Lê Thanh Hiền

The restaurant has prepared posters with the restaurant's main color red and placed
them in the most visible places to help people enjoy the atmosphere of the seafood
festival.

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 REFERENCES
TDV, “Ngoc Suong Restaurant in Ho Chi Minh City and the journey to preserve true
value”, (11/01/2019), https://tuoitre.vn/nha-hang-ngoc-suong-tphcm-va-hanh-trinh-
gin-giu-gia-tri-that-20190111101346933.htm

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