19 - 22 February 2012

T H E W O R L D S B I G G E S T A N N U A L F O O D A N D H O S P I T A L I T Y S H O W .
FLAVOURS
I NTERNATI ONAL
BUSINESS
WORLD-CLASS
www.gulfood.com
Dubai International Convention and Exhibition Centre, UAE
www.gulfood.com
International avours...
International opportunities...
International buyers...
When Gulfood launched 25 years ago one could little
imagine how it would grow to become one of the worlds
most important food and hospitality events. Of course, some
of the signs were always written in the sand. In a region where
climate severely limits agricultural production, food imports
were inevitably going to be essential and international
producers were sure to nd a good export market.
Yet the pace and scale of growth surprised even the most
optimistic industry observers - especially in recent years.
Whilst the global economy put the brakes rmly on elsewhere,
Gulfood bucked the trend and powered ahead to deliver
bigger, better business and new export opportunities
unmatched by any other market.
For the exporter seeking new sales from the Middle East,
Africa and South Asia, Gulfood provides a trade and sourcing
platform without equal, where international avours nd
world-class business.
...at one of the worlds most important
food and hospitality events
62,024
serious buyers
57%
3,800+
international
visitors
exhibitors
INTERNATIONAL FLAVOURS WORLD-CLASS BUSINESS
Although trade was the grit around which the pearl of Dubai was formed, it
was the ruling familys vision that ensured the true potential of Dubai Creeks
natural harbour was realised. Noting the inux of merchants to the Arab
coastal settlements, Sheikh Maktoum bin Hasher Al Maktoum established
Dubai as a free trade port, abolished import and export tariffs, and welcomed
businesses to relocate with the guarantee of safe and peaceful trading that
exists to this day.
For centuries now, traders have routed goods through Dubai to avoid the
high customs elsewhere in the region and the city has enjoyed growth,
prosperity and a diverse and open economy as a result.
Today, Dubai is more than just a safe harbour. It is the regions import and
re-export hub with a world-class logistics, trade and business infrastructure
including the Middle Easts Best Seaport, Best Container Terminal
Operator and Best Air Cargo Airport.
The world trades in Dubai
Gulfood has provided a great opportunity to penetrate markets
within the region and to meet with African markets that currently
have no PepsiCo manufacturing. We were delighted also with the
number of traders that attended the exhibition from the European
markets - we did not expect this.
Ahmed El Dafrawy, North East Africa Franchise Manager, PepsiCo
Makram Haidar, Brand Manager, 4HZH
Th|s was the ffth t|me we have part|c|pated Gu|food and we have
received excellent new business prospects from beyond the GCC,
including Morocco, Lebanon, Japan and a number of countries in
Africa and Asia. This year has also brought a new segment of visitors
to our stand in the form of wholesalers and retailers, and a valuable
add|t|on to our trad|t|ona| v|s|tor prof|e of exporters and buyers.
www.gulfood.com
Gulfood provides a
trade and sourcing
platform without equal
international
pavilions
107
93,201
sqm of
exhibition space
INTERNATIONAL FLAVOURS WORLD-CLASS BUSINESS
A global platform
for global business
When you invest in Gulfood, youre choosing a trade show with proven credentials.
Established over 25 years, Gulfood has a well deserved reputation amongst exporters
for delivering spectacular return on investment.
Gulfood ROI checklist
Oheck! S|nce 2006 Gu|food has a|most DOB|ED
attendance, attract|ng 62,024 buyers |n 2011.
More visitors
More business
As the established trading hub that reaches emerging, developing
and fast growth markets, Gulfood brings real buyers with the
budgets to match. Those in the know, know that Gulfood generates
onsite sales that other media simply cannot match.
More networking
With online product locators, one to one meetings, VIP
connect, and a host of fringe events, Gulfood offers
more opportunities to meet, network and build lasting
business relationships.
More learning
From conferences to workshops and breakfast
br|efngs to |ndustry |uncheons and reg|ona| events,
Gulfood delivers information, inspiration and
innovation to buyers keen to explore and understand
the latest product and business improvement tools.
More quality buyers
Of course new bus|ness |sn`t just about the numbers. Oua||ty counts.
This is precisely why Gulfood invests to deliver buyers from the top -
the owners, principals, board directors, importers, distributors, chefs,
retailers and procurement decision-makers. It means exhibitors get to
meet the buyers that count and can get straight to business. No
wonder Gulfood delivers such incredible sales returns.
More leads
On-line, in-person and in-print Gulfood delivers year round
connection with the region. Take advantage of the many lead
generation and buyer meeting programmes.
www.gulfood.com
Generating business growth
Number of visitors
Essa Al Ghurair, Chairman, Al Ghurair Foods
Gulfood has provided us with an ideal platform
to strengthen our position as a leader in the food
manufacturing industry and the opportunity to
explore wider markets and new horizons. We are
pleased to stand out once again in one of the best
|nternat|ona| trade events |n the F&B |ndustry.
Trade visitors
from
152
of buyers make
purchasing
decisions at Gulfood
74%
countries
30,000
35,000
40,000
45,000
50,000
55,000
60,000
65,000
70,000
2011
62,204
2010
55,379
2009
45,738
2008
39,147
INTERNATIONAL FLAVOURS WORLD-CLASS BUSINESS
Gulfood has your
market covered
A spectacular showcase of the very best food and drink brands from around the world is
the only way to describe the collection of international pavilions, regional exhibitors and
specialist food producers that come to Gulfood to proudly present and share their products
with a global audience.
Food and Drink Market
Restaurant & Oafe M|dd|e East |s des|gned to meet the needs of |ndustry profess|ona|s at every
stage of the restaurant and cafe set up and operat|on. lf you`re |ook|ng for new sa|es |n des|gn,
ambience, logistics or business solutions, this show within a show will provide a comprehensive
range of interior design, tableware, contract furnishing and kitchen equipment, through to point
of sale equipment and the latest business technology.
Restaurant and Caf Market
Whether you can provide total kitchen installation through to replacement, refurbishment and
upgrade, you`|| fnd a|| the major buyers attend|ng the equ|pment ha||s |n search of the |atest
foodserv|ce and hosp|ta||ty products. For profess|ona|s who understand that effc|ency,
environment and service require the very best equipment.
Equipment and Services Market
Gulfood is the key default marketing activity in our annual business
plan. It provides us with the platform to meet visitors from across the
reg|on from a|| aspects of the food & beverage |ndustry. Th|s year we
have 50 d|fferent |nnovat|ons be|ng showcased on our stand -
Gulfood is an essential facilitator for our business success here.
Bala Nair, Deputy General Manager, Dhler Middle East Ltd
We exhibit at three key food exhibitions around the world but we
consider Gulfood the best in terms of being the most useful and the
most effc|ent for grow|ng our bus|ness. The h|gh||ght for us th|s year
has been in the number of African contacts we have made at the
show. Africans are the third largest bread consumers in the world,
so this is a key target market for Lesaffre.
Laurent Groux, Marketing and Innovation Manager,
Overseas Region, Lesaffre
www.gulfood.com
The worlds biggest annual
food and hospitality show
Be part of the only event in the region to address the growing food manufacturing and
process|ng sector. ldent|fed as a key strateg|c object|ve |n the reg|on, supp||ers w||| fnd a market
in the ascendant with excellent sales prospects for everyone who cultivates, extracts, processes
or supplies raw materials and ingredients.
Ingredients Market
Machinery and packaging continues to be one of the fastest growing areas of purchase interest for
buyers attending Gulfood. Of course you probably already know that Gulfood is the BIGGEST food
and dr|nk event |n the ent|re MENASA reg|on, but d|d you know that the new add|t|on of 26,000 m
2

of exh|b|t|on space |n 2011 enab|ed the Gu|food process|ng & packag|ng ha||s to grow by 300%.
Processing and Packaging Market
The highly successful Gulfood Awards celebrate the people and companies behind the regions
exceptional food and drink industry. Twenty categories reward, recognise and champion innovation
and exce||ence. Entr|es are open to products and |n|t|at|ves |aunched s|nce 1 March, 2011 and w||| be
judged by an |nternat|ona| pane| of |ndependent |ndustry experts.
The 2012 Gulfood Awards
We c|osed fve new dea|s |n d|fferent categor|es th|s week - Gu|food
is the place to meet suppliers and manufacturers, particularly of the
most prestigious brands in the world that are eyeing the market as
a potential opportunity. We have applied to double our space for
next year as we believe this show holds the greatest promise.
Adel Al Nowais, Managing Director, Federal Foods
We opened our offces here |n the M|dd|e East just 10 months ago and
have seen growth of 36% |n our bus|ness here |n that t|me. Our frst
time experience here at Gulfood has been excellent - we have signed
a number of s|gn|fcant dea|s w|th hosp|ta|s, hote|s and academ|c
|nst|tut|ons |n Oman, Oatar, Kuwa|t, Saud| Arab|a and the AE over the
past four days. We are 200% comm|tted to part|c|pat|ng next year.
Mohamed Karam, Business Development Manager,
M|dd|e East & Afr|ca, Insinkerator
INTERNATIONAL FLAVOURS WORLD-CLASS BUSINESS
For visitors, Gulfood takes a lot of the perspiration out of nding the best ideas and new products
by bringing the entire industry together to showcase the latest innovations. With education, training,
competitions and dozens of live events there is always something to inspire and inform.
World-class content for
a top class audience
Top class competitions
\ Over 1,300 chefs compete for top honours at the
Emirates International Salon Culinaire.
\ The Baking & Pastry Guild Competition Finals.
Top class conferences
\ Inspiring learning programmes delivered by captains of
industry, thought leaders and international experts.
\ Dubai International Food Safety Conference. Over 1,200
delegates tackle food safety and food security.
Top class benets
\ Gulfood Majlis. Exclusive buyers club with VIP
membership benets.
\ Networking & one to one programmes. Delivering more
value by hosting thousands of industry meetings.
www.gulfood.com
Demetri Politis, Production Manager, A.I. Louvaras Bioland Ltd.
We have been overwhelmed by the amount of interest we have
received, not only from UAE distributors, but from Saudi Arabia
and Oatar as we||. Th|s |s a comp|ete|y new market for us, but
following the interest we have received during the show, we see
our products being available here before next years Gulfood.
of exhibitors
said Gulfood 2011
met their
expectations
of exhibitors rated
the quality of visitors
as good to excellent
81%
92% 98%
of exhibitors stated
that Gulfood is a
must attend event
INTERNATIONAL FLAVOURS WORLD-CLASS BUSINESS
From branding to press relations, from logistics to engineering, from catering to travel and accommodation
Gulfood and the Dubai World Trade Centre can provide a complete service. Let us take care of your event
requ|rements, s|mp|y contact your account manager or offc|a||y appo|nted agent for deta||s.
A world-class exhibitions organiser
Gulfood is professionally managed and hosted by the Dubai World Trade Centre (DWTC) which provides more than
three decades of experience in delivering world-class events in the Middle East, featuring local, regional and
international exhibitors with unmatched expertise and in-depth market knowledge. The extensive portfolio of
leading trade and consumer brand events include GITEX TECHNOLOGY WEEK, Dubai International Boat Show
and Dubai International Motor Show. The DWTCs commitment to ongoing innovation within the exhibition industry
has supported the rapid growth and development of a wide range of business-to-business and
business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the
leading trade bodies and industry associations to ensure that all exhibitions deliver full value, and are built upon the
rea| needs of the|r spec|fc sector.
World-class service
Exhibiting packages at a glance
Shell Scheme - AED 1,775 / $ 484* per m (min. 12 m)
lnc|udes carpet t||ed foor, wa||s, name p|ate |n Eng||sh, 1 x 13 amp power po|nt and 3 spot||ghts.
No furniture is provided.
Space Only - AED 1,565 / $ 427* per m (min. 24 m)
Floor space for exhibitors who wish to design and build their own stand. Power supply is charged separately.
Stand ftt|ng ru|es & regu|at|ons app|y.
Double Decker - AED 995 / $ 271 additional per m
2
(on application)
Double height stands make a powerful brand statement and maximise space utilisation.
Height and construction restrictions apply.
Concourse shell scheme - AED 2,275 / $ 620* per m
Premium location. Limited availability.
Concourse space only - AED 2,065 / $ 563* per m
Prime location on main visitor concourse. Limited availability. Brand and construction restrictions apply.
DO remember to budget an add|t|ona| AED 1,850/ $ 504 per stand app||cat|on as a|| exh|b|tors w||| need
to ava|| of the on||ne market|ng package (AED 1,300} and |oca| pub||c ||ab|||ty (AED 550}.
For further information visit www.gulfood.com or contact the teams directly.
Te|: +971 4 308 6081/ 6062/ 6047/ 6462/ 6546 \ Fax: +971 4 318 8607 \ Email: [email protected]
Organised by
Optional services
The following are available at extra cost: Additional electrics\Furniture\Te|ephone/ Fax/ Data connect|ons\Audiovisual systems
\Design and construction services\Display aids\Temporary promotional staff\Stand cleaning service
The above serv|ces need to be ordered by the dead||ne spec|fed on the Order Form to avo|d any surcharge or |nconven|ence.
* NB. Oustomers w||| be |nvo|ced |n AED. S $ |nc|uded here for compar|son on|y and |s of course subject to exchange rate fuctuat|on.