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UE Curriculum MAMA 120ECTS EN

The document outlines the course structure and requirements for a MA Marketing Management program over 4 semesters. It lists the required courses each semester including topics like corporate positioning, customer management, data-driven marketing, and capstone projects. It also provides information on credit hours and abbreviations.

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18 views1 page

UE Curriculum MAMA 120ECTS EN

The document outlines the course structure and requirements for a MA Marketing Management program over 4 semesters. It lists the required courses each semester including topics like corporate positioning, customer management, data-driven marketing, and capstone projects. It also provides information on credit hours and abbreviations.

Uploaded by

rayakathinapro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MA Marketing Management

English

1st Semester ECTS HWS 2nd Semester ECTS HWS 3rd Semester ECTS HWS 4th Semester ECTS HWS

Corporate Positioning & Dialogical Communication:


5 3 5 3
Decision Processes Influencer, Social & Co.

Customer Centric
5 3 Strategic & Digital Marketing 5 3 Capstone Project 15 9
Management

Extended Marketing
5 3 Data-driven Marketing topics 5 3
Management Skills

Thesis & Colloquium 30 2


Internal Marketing & Culture Advanced Research
5 3 Sales Excellence 5 3 5 3
Shaping Methodologies

Entrepreneurial Thinking & Comparative Corporate Social


5 3 5 3 5 3
Digital Models Cultural Studies Responsibilty & Ethics

Contemporary Leadership Interdisciplinary Elective (e.g.


5 3 5 3 Business Coaching 5 3
Culture (Social Skills) IDM or ISEM)

30 18 30 18 30 18 30 2

120 ECTS

Specialization Modules from your study programme

Faculty-wide modules (interdisciplinary projects from other programmes)

The Capstone Project: Practical-oriented (consulting) project, which can be organised across mutiple study programmes.

Elective module from another UE faculty

University-wide modules (interdisciplinary projects from other UE faculties)

List of abbreviations

HWS: Hours per week (1 hour = 45 min.)

ECTS: European Credit Transfer System

05.09.2023 09:28

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