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UE Curriculum MAMA 90-ECTS EN

The document outlines the course structure and requirements for a MA in Marketing Management program over 3 semesters. It includes required courses in areas like corporate positioning, customer management, entrepreneurship, leadership and research methods. Electives can be taken from the student's own program or other university programs and faculties.

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30 views1 page

UE Curriculum MAMA 90-ECTS EN

The document outlines the course structure and requirements for a MA in Marketing Management program over 3 semesters. It includes required courses in areas like corporate positioning, customer management, entrepreneurship, leadership and research methods. Electives can be taken from the student's own program or other university programs and faculties.

Uploaded by

rayakathinapro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MA Marketing Management

English

1st Semester ECTS HWS 2nd Semester ECTS HWS 3rd Semester ECTS HWS

Corporate Positioning & Dialogical Communication:


5 3 5 3
Decision Processes Influencer, Social & Co.

Customer Centric
5 3 Strategic & Digital Marketing 5 3
Management

Thesis & Colloquium 20 2


Extended Marketing
5 3 Data-driven Marketing topics 5 3
Management Skills

Internal Marketing & Culture


5 3 Sales Excellence 5 3
Shaping

Entrepreneurial Thinking & Comparative Corporate Social


5 3 5 3 5 3
Digital Models Cultural Studies Responsibilty & Ethics

Contemporary Leadership Interdisciplinary Elective Advanced Research


5 3 5 3 5 3
Culture (Social Skills) (e.g. IDM or ISEM) Methodologies

30 18 30 18 30 8

90 ECTS

Specialization Modules from your study programme

Faculty-wide modules (interdisciplinary projects from other programmes)

Elective module from another UE faculty

University-wide modules (interdisciplinary projects from other UE faculties)

List of abbreviations

HWS: Hours per week (1 hour = 45 min.)

ECTS: European Credit Transfer System

05.09.2023 09:28

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