Unit Number 20 OB
Unit Number 20 OB
Assignment Brief
Student Name/ID Number
Issue Date
Submission Date
Submission Format
and 3 above.
Word count is 3000–4500 words, although you will not be penalized for going under
or exceeding the total word limit.
Organization:
The organization is a retailer*, with stores in multiple countries, for example England,
Germany, Singapore, Thailand Vietnam. The retailer offers the latest fashion, beauty
and
homeware at the best value on the high street. They keep the prices low and offer a
large range of own-brand items.
They pay well and expect their staff to work hard. Managers can expect to work in a
fast-paced environment but with a family feel and with good training and expertise on
hand for support.
Role:
You are currently working as a Graduate Trainee Store Manager. You are responsible
for
leading, motivating and developing the team of store employees to ensure consistent
sales potential and profitability. You ensure that the delivery of the brand is in line with
all visual merchandising guidelines and with creative flair, you proactively drive store
As part of your graduate training, the retail company provides ‘Master Class’
management training sessions led by the Executive Team. In each session, you
will carry out individual and group activities with your peers. You are to record
what you do and use the information gathered to reflect on your contribution,
how you would adapt and make justified improvements for self, and in creating
an effective workforce. Each ‘Master Class’ focuses on different aspects of
leadership and management and involves different activities.
Complete a personality and attribute evaluation that audits your skills and
personality traits.
As part of the training, you have been asked to provide solutions for addressing
low morale, lack of focus and productivity of employees on the shop floor. Staff
work long shifts, are often dealing with challenging customers and work can be
repetitive. They often work in isolation. You are to work in a small group of your
peers to prepare, produce and deliver a short, dynamic motivational activity for
the rest of the management team to take part in. You should fully participate in
the creation and management of this activity. The activity should apply content
and process theories of motivation.
Discuss the outcome of the activity with your peers to critically assess how
successful the application of motivation theories can be.
Following the group activity in Master Class 2 and the completion of the audits
in Master Class 1, you are to present the outcome of your results and
participation in the group activity. To support your improvements and
recommendations, appropriate literature and additional business examples should
be used. In your presentation, you should consider the following areas.
● Exploration of team and group behavior and its relevance to an effective team.
● Assessment and reflection on the results of the audits, your participation in the
group activity and the importance of personality etc. in effective workforce and
managerial relationships.
In your position as Graduate Trainee Store Manager, central office has raised
concerns with you that organisational power and politics are negatively
influencing the culture of the business. This is preventing some stores from
achieving set business goals. As a Graduate Trainee Store Manager running an
operation, you must be commercially aware and be responsible for delivering on-
sales targets while delighting your customer at every interaction.
You have been asked to investigate how power, politics and culture influence
employee behaviour and impact customer satisfaction and sales. Your
investigation will be presented as an academic poster in your next Master Class
training session and will focus on driving performance and productivity.
● levels of culture and how national culture can influence management and
employee behaviour.
● the combined effect of power, politics and culture on behaviour and the