Assignment Brief

Pearson BTEC HND in Art & Design & Creative Media (All
Qualification (s)
Courses)
AMDT Unit Creative Career Development 1
Pearson Unit & Art & Design (AD) – Unit 1: Professional Development
Number Creative Media Production (CMP) – Unit 3: Professional Practice
Written By Satheesh Kumar. M

Assignment Title Me, myself and I

Important

80% attendance will be mandatory to submit this assignment. Resubmissions will affect
your course duration and assessed with a pass result. For any improper submission your
assignment will be considered as a non-submission. So please check your submission
thoroughly before sending them. Refer assignment submission guidelines for more
information.

Academic Integrity

You pledge and declare that the work submitted for this assignment has been researched,
undertaken, completed, and submitted solely by yourself, except the assignment
guidelines require you to work in groups. Further, you declare that the work entitled is
your original work and you have not copied from any other students’ work or any other
sources except where adequate reference or acknowledgment is made explicitly in the text,
nor has any part been written for you by another person.

AMDT Assessments – www.amdt.lk Page 1

 Resources

1. Writing blogs
a. How to Write a Blog Post in 24 Hours -
https://www.youtube.com/watch?v=3fdl7JLmUWs
b. How to write a blog - https://www.grammarly.com/blog/how-to-write-a-blog
c. How to write blog post - https://www.grammarly.com/blog/how-to-write-blog-
post
d. 16 blogging tips - https://www.grammarly.com/blog/16-blogging-tips-for-
beginning-writers
e. How to start a blog - https://blog.hubspot.com/marketing/how-to-start-a-blog
2. Presentations
a. Presentation tips - https://www.skillsyouneed.com/present/presentation-tips.html
b. How to Give a Killer Presentation - https://hbr.org/2013/06/how-to-give-a-killer-
presentation
c. 19 Ideas for More Compelling and Effective Presentations -
https://www.circlesstudio.com/blog/presentations-tips-ideas
d. 14 PowerPoint Presentation Tips to Make More Creative Slideshows -
https://blog.hubspot.com/marketing/easy-powerpoint-design-tricks-ht
e. 11 Secrets To Great Interactive Online Presentations In Companies And
Universities - https://www.forbes.com/sites/michellegreenwald/2020/03/30/9-
secrets-to-great-online-presenting-in-corporations-and-academia
f. 10 Ways to Keep Your Audience Engaged During an Online Presentation -
https://visme.co/blog/engage-audience-online-presentation
g. How to Give an Effective Online Presentation From Home -
https://www.americanexpress.com/en-us/business/trends-and-
insights/articles/how-to-give-an-effective-online-presentation-from-home
h. 12 Tips to Give an Amazing Online Presentation -
https://www.scienceofpeople.com/online-presentation
3. Milanote - Organize ideas, notes, tasks, and projects - https://milanote.com
a. Getting started - https://www.youtube.com/watch?v=y4Aj3gPXNs4
b. Guides - https://milanote.com/guide
c. Templates - https://milanote.com/templates
d. Inspiration - https://milanote.com/inspiration
e. Creative Techniques - https://milanote.com/product
f. Download for mobile - https://milanote.com/download-mobile-app
g. Download for desktop - https://milanote.com/download-desktop-app
h. Download Web Clipper - https://milanote.com/download-web-clipper
4. Referencing - https://www.mybib.com
5. Grammar and Spell checker - Grammarly https://www.grammarly.com
6. Thesaurus - https://www.thesaurus.com
7. Note taking - Google Keep https://keep.google.com or EverNote
https://evernote.com

AMDT Assessments – www.amdt.lk Page 2

 Assignment Brief and Guidance

The Creative industries are always changing; in response to development in technology,

social change and cultural conditions. These, in turn, have an effect on the professions
and roles that are required within the industries. Through this unit, you will explore the
development of the professions within the creative industries and the roles that make up
those professions.

Developing an awareness of the breadth of the industry; and the opportunities and
challenges within, is a key skill for those entering the field. Evaluating one’s own aims and
ambitions, in relation to the roles within the industry, allows for planning and growth
toward a desired future.

As a Creative practitioner it’s important to schedule time, both to reflect and plan for
personal development needs. This can help those working in creative industries to find
inspiration and innovate, as well as prepare for external factors, such as keeping up with
trends and new developments in their specialist field. The aim of this unit is for students
to begin to define areas for personal professional development, in the context of a growing
awareness of the broad scope of the creative industries.

This assignment is all about you. Let’s begin with congratulations; you have battled your
way through to become a Creative professional and start your journey. You must first
understand what you are getting yourself into. Creativity is a born talent? No, it is not. It
is a skill that you can learn and develop in order to become a Creative professional.
However, it usually requires a high level of commitment to what you will be learning from
this study block to the next few years. The biggest question to ask ourselves is whether
we have the discipline to reflect and pursue a career in the Creative industries, where the
real magic happens.

Your journey focuses on two critical aspects: how to get into the creative industry and what
to do once you're there. So, why are you here? It's all about love. You've come because
you want to make a living doing what you love. This means you're prepared to accept both
praise and criticism, as well as unrelenting depression when an idea you thought was
brilliant turns out to be a complete flop when you try to develop it. But it may not always
be love; if you suppose it isn't love but still want it, be prepared for that as well.

What you submit for your assignment can be practiced by you to help you advance in your
career. This is your life we’re talking about, so make it count. In this assignment, you will
be compiling information that would be focused towards planning and creating your own
Creative career that could help you kick-start your journey.

You must conduct research on the Creative industry focusing on your Career path, which
must include the range of roles and the required skills. You must create your career plan
and supportive information such as personal skills audit, personal development plan, etc.

AMDT Assessments – www.amdt.lk Page 3

 What you need to submit:

1. Research and Investigations [PDF] - maximum 1,500 words

 Explore the development of the creative industries by studying historical and
modern precedents.
 Examine the creative industry by focusing on the body of work produced by a
practitioner of your choosing. Evaluate how your chosen career path has
changed over time in relation to the development of the Creative media
production industry.

2. Creative Career Plan [PDF] - maximum 1,500 words

 Discuss about your individual professional aspirations in relation to the wide
variety of jobs and fields available in the Creative industries.
 Explore the various jobs and positions available in the creative industry,
putting a particular emphasis on the path you intend to take. Examine your
knowledge and skills in comparison to what is needed to work in your chosen
pathway. Discuss the importance of skills and knowledge that are common
between different creative media production roles.

3. Personal Development Plan [PDF] - maximum 1,500 words

 Create a personal development plan to support your growth towards your
chosen career recognizing skills and knowledge gained in education and in
professional practice.

4. Reflective Practice [PDF] - maximum 1,500 words

 Critically reflect on the achievement of your personal development goals and
plan for the future.

Your submission is what determines your grade. You must carefully read the assessment
criteria to ensure that your submission meets the requirements.

All documents must be submitted in PDF format. While you will not be penalized for
exceeding the length of your pitch/presentation or word count, keep in mind that precision
and clarity are characteristics of professional work. Work that is too long reflects a lack of
professionalism.

AMDT Assessments – www.amdt.lk Page 4

 Learning Outcomes and Assessment Criteria
Art & Design (AD) – Unit 1: Professional Development

PASS MERIT DISTINCTION

LO1 Explore the creative industries professions through research

into historic and contemporary precedent

P1 Examine the development of

the creative industries. M1 Evaluate the historic
development of the creative
P2 Discuss the creative industries industries as they relate to
through a review of the work of a chosen pathway. LO1 and LO2
chosen practitioner. D1 Analyse the
changes in skills and
LO2 Discuss personal career goals in relation to the range of knowledge required,
roles and subjects in the creative industries for a chosen creative
industry sector,
P3 Examine own knowledge and
through time.
skills in relation to those required
to work in a creative industry M2 Discuss the importance
sector. of skills and knowledge that
are common between
P4 Explore the careers and roles different creative industry
within the creative industry, with sectors.
specific emphasis on chosen
pathway.

LO3 Define personal a development plans, highlighting areas to

support specific career goals and general skills

P5 Define areas for personal

professional development to
support growth toward chosen
M3 Compare the types of
career.
development that may be
achieved in education versus
P6 Create a personal
those achieved in
development plan, recognizing LO3 and LO4
professional practice.
skills and knowledge gained in D2 Analyse own
education and in professional future development
practice. plans in relation to
achievement of
LO4 Critically reflect on the achievement of personal goals.
development goals and plan for the future.

P7 Document personal
professional development M4 Assess own development
throughout the course of the unit. towards the skills and
knowledge necessary to an
P8 Evaluate own development identified role within the
achieved in relation to goals and creative industries.
plan for the future.

AMDT Assessments – www.amdt.lk Page 5

 Learning Outcomes and Assessment Criteria
Creative Media Production (CMP) – Unit 3: Professional Practice

PASS MERIT DISTINCTION

LO1 Explore the creative media production professions, through

research into historic and contemporary precedent.

P1 Examine the development of the

M1 Evaluate the historic
creative media production industry.
development of the creative
media production industry
P2 Discuss the creative media
as it relates to chosen LO1 LO2
production industry through a review
pathway. D1 Analyze the
of the work of a chosen practitioner.
change in skills and
LO2 Discuss personal career goals in relation to the range of roles knowledge required
and subjects in the creative industries. for a chosen
P3 Examine own knowledge and creative media
skills in relation to those required to production industry
work in the creative media M2 Discuss the importance role, through time.
production industry. of skills and knowledge that
are common between
P4 Explore the careers and roles different creative media
within the creative media production production roles.
industry, with specific emphasis on
chosen pathway.
LO3 Define personal development plans, highlighting areas to
support specific career goals and general skills.

P5 Define areas for personal

professional development to support
M3 Compare the types of
growth towards a chosen career.
development that may be LO3 LO4
achieved in education D2 Analyze own
P6 Create a personal development
versus those achieved in future development
plan, recognizing skills and
professional practice. plans in relation to
knowledge gained in education and
personal
in professional practice.
professional
LO4 Critically reflect on the achievement of personal development development
goals and plan for the future. towards a specific
role within creative
P7 Evaluate own development in M4 Assess own personal media production.
relation to defined goals. professional development,
and further skills and
P8 Present future planning for own knowledge necessary to
development, considering both gain employment in creative
education and employment. media production.

AMDT Assessments – www.amdt.lk Page 6