LAPTOP SATISFACTION
STUDY 2024
STUDY OVERVIEW
ABOUT THE SURVEY
The Laptop Satisfaction Study 2024 is intended to track the evolution of the
laptop ecosystem in India. Along with finding the top laptop brands, the survey
digs deeper into the laptop users' research preferences, usage patterns, and
more.
SURVEY METHODOLOGY
The survey was conducted by collecting responses from laptop users who
filled up a questionnaire on Google Forms and stated their preferences. The
data that was collected was then cleaned and analysed to bring out insights.
THE REPORT FOCUSES ON
1. Determining laptop ownership trends and popular price ranges.
2. Evaluating user satisfaction with different laptop brands.
3. Determining future market share gains for laptop brands.
4. Identifying key factors influencing new laptop purchases (e.g., retailer
choices, new features).
DEMOGRAPHICS
The respondents are primarily male as more than 89% of the survey responses
were from this gender.
Prefer not to say
2.0%
Women 9.0%
89.0% Men
LAPTOP SATISFACTION STUDY 2024
Concentration Analysis: Top 5 Brands
% Share of top 5 brands among survey respondents
22.5%
Others 22.6%
18.2%
8.5%
10.7% 14.1%
Top 5 brands account for 74% of the market share
LAPTOP SATISFACTION STUDY 2024
Current
Ownership
Trends
LAPTOP SATISFACTION STUDY 2024
LAPTOP BRANDS OWNED BY USERS CURRENTLY
Brand-Wise split of Laptops owned by users
HP leads the pack followed by Dell and Lenovo
Most Popular Laptop Brands in Different Price Segments
% of users owning the following laptop brands priced under ₹50K
1.6% 1.4%
0.8%
1.7%
0.6%
2.2%
2.3%
3.1%
3.9% 26.1%
9.3%
20.2%
10.4%
16.4%
In the affordable segment, HP is the most popular laptop brand followed by
Dell and Lenovo
LAPTOP SATISFACTION STUDY 2024
% of users owning the following laptop brands priced above ₹50K
1.1%
1.2% 1.0%
1.7% 0.8%
2.0%
7.4% 18.7%
13.7%
18.1%
15.1% 17.6%
Dell tops the list of the most popular laptop brands in the mid-premium and
premium segments followed by ASUS and HP
Laptop ownership cycle
How long have you been using your current laptop for?
11.3% Recently bought
More than 3
year old 31.3%
20.2% 6 months - 1 year
2 - 3 year old 16.3% 21.6% 1 - 2 year old
More than 50% of users have purchased laptops in the last two years only
LAPTOP SATISFACTION STUDY 2024
Price Range of Laptops Owned by Users
% split of respondents who own the laptop in the following price segment
More than ₹1,00,000 6.0%
₹75,000 - ₹1,00,000 9.8%
24.5% Less than ₹30,000
₹50,000 - ₹75,000 24.5%
35.3% ₹30,000 - ₹50,000
The ₹30,000 to ₹50,000 price range is the most popular, with over 35% of
users owning laptops in this segment
Primary Use of Laptops
% split of Respondents and their primary laptop uses
Content Consumption
Graphic designing & Video editing 4.0%
7.4%
Gaming 11.1% Work - Emails /
Assignments /
51.6% Projects
Programming 12.4%
Internet Browsing 13.5%
The majority of respondents primarily use their laptops for work-related tasks
(51.61%), followed by internet browsing (13.52%), with programming
(12.43%) and gaming (11.09%) also constituting significant usage
LAPTOP SATISFACTION STUDY 2024
User satisfaction
with different
laptop brands
LAPTOP SATISFACTION STUDY 2024
Customer Satisfaction
% split of people satisfied with their laptops
HP
81.7%
Apple
78.4%
Acer
76.3%
Lenovo
74.4%
Samsung
74.0%
LG
73.0%
Dell
71.5%
ASUS
70.3%
Infinix
66.6%
Mi
65.5%
Microsoft
65.0%
MSI
58.6%
Google
53.8%
Tecno
40.0%
Honor 16.6%
0. 0% 25.0% 50. 0% 75.0%
HP tops the satisfaction charts with Apple and Acer closely following behind
Most Common Issues Faced with Laptops
Which issues have you faced with your laptop the most?
Haven’t faced any issues Hardware failure
(Overheating, keyboard malfunction,
20.7% issues with RAM & ROM, etc.)
Connectivity issues
34.0%
(Wi-Fi/Bluetooth not working,
USB portsnot working
Software issues
properly, etc.) 16.4% (Operating system glitches,
lagging, compatibility issues, etc.)
6.3%
Battery & power issues (Laptop
Display issues (Dead pixels, 6.7% 16.0%
not getting charged, adapter
display not working, etc.)
getting damaged, etc.)
Common problems reported among laptop users include hardware failures
(27.3%), software glitches (21.6%), power issues (21.1%)
LAPTOP SATISFACTION STUDY 2024
Satisfaction for Laptop's build quality
% of users satisfied with their laptop's build quality
Apple
85.4%
ASUS
74.6%
Acer
74.1%
Honor
74.0%
Lenovo
72.8%
HP
72.0%
MSI
71.4%
Dell
71.2%
Samsung
68.5%
Infinix
66.6%
Microsoft
65.0%
Google
63.6%
Xiaomi
63.3%
LG
61.5%
Mi
58.6%
Tecno 50.0%
0.0% 25.0% 50.0% 75.0% 100.0%
8 in 10 Apple users are satisfied with their laptop's build quality
Satisfaction for Laptop's Screen Quality
% of users satisfied with their laptop’s screen quality
Acer
82.8%
ASUS
81.5%
Apple
80.8%
HP
79.6%
Infinix
74.0%
Samsung
74.0%
Lenovo
70.5%
Xiaomi
70.0%
Dell
68.7%
LG
61.5%
Microsoft
61.0%
Mi
48.2%
Honor
16.6%
Google 9.0%
0.0% 25.0% 50.0% 75.0%
More than 8 in 10 Acer, ASUS, and Apple users are satisfied with their laptop’s
screen quality
LAPTOP SATISFACTION STUDY 2024
Satisfaction for Laptop's Performance
% of users satisfied with their laptop’s performance
Lenovo
88.6%
HP
81.3%
Dell
80.3%
Apple
79.6%
Samsung
79.6%
LG
76.9%
Microsoft
75.0%
Acer
70.4%
ASUS
69.1%
MSI
65.7%
Xiaomi
60.0%
Infinix
59.2%
Mi
51.7%
Google
44.4%
Honor 16.6%
0.0% 25.0% 50.0% 75.0%
Lenovo laptops are the best in terms of performance with almost 9 in 10 users
stating their satisfaction
Satisfaction for Laptop's BATTERY LIFE
% of users satisfied with their laptop’s Battery Life
HP
74.1%
Apple
73.2%
Dell
72.2%
ASUS
71.6%
Acer
69.3%
Xiaomi
66.6%
Infinix
62.9%
Microsoft
60.0%
LG
57.6%
Mi
55.1%
Samsung
51.8%
Lenovo
51.7%
MSI
47.6%
Google
33.3%
Honor 16.6%
0.0% 20.0% 40.0% 60.0%
As per users, HP has the best battery life, followed by Apple, Dell, and ASUS
LAPTOP SATISFACTION STUDY 2024
Value for Money
% split of users saying their laptops are value for money
HP
74.1%
Apple
73.2%
Dell
72.2%
ASUS
71.6%
Acer
69.3%
Xiaomi
66.6%
Infinix
62.9%
Microsoft
60.0%
LG
57.6%
Mi
55.1%
Samsung
51.8%
Lenovo
51.7%
MSI
47.6%
Google
33.3%
Honor 16.6%
0.0% 20.0% 40.0% 60.0%
More than 7 in 10 users say HP, Apple, Dell, and ASUS laptops are value for
money
Brand Loyalty
% split of respondents who would buy laptops from the same brand again
Apple
69.1%
ASUS
43.0%
Acer
40.1%
HP
37.2%
Samsung
36.3%
Lenovo
33.0%
Dell
32.2%
Infinix
29.6%
Realme
27.2%
Microsoft
25.0%
LG
19.2%
Mi
17.2%
Xiaomi
16.6%
MSI 14.2%
0.0% 20.0% 40.0% 60.0%
Apple wins this round by a long distance with 69.1% of its users highlighting
that they'll buy from the brand again.
LAPTOP SATISFACTION STUDY 2024
Movers & shakers:
brands that could gain
market share when
users upgrade next
LAPTOP SATISFACTION STUDY 2024
Laptop Brands Users want to buy next
% Split of Preferred Brands for Next Purchase
1 in 4 users aspire to purchase Apple laptops when they upgrade next
LAPTOP SATISFACTION STUDY 2024
Detractors: Which Brands’ users will move to from
their current Laptop brand?
owners might move to owners might move to
Apple
HP
Dell
ASUS
Apple
HP
22.3% 10.7% 8.1% 17.7% 17.7% 13.9%
owners might move to owners might move to
Apple
ASUS
Dell
Apple
ASUS
Dell
21.7% 17.2% 11.0% 22.3% 15.5% 12.3%
owners might move to owners might move to
Apple
HP
ASUS
Apple
ASUS
Dell
22.6% 15.0% 9.4% 22.3% 15.5% 12.3%
LAPTOP SATISFACTION STUDY 2024
Price Range for Next Laptop Purchase
% of users and price ranges for their next laptop purchase
Less than ₹30,000 11.3%
26.6% ₹50,000 - ₹75,000
More than ₹1,00,000 15.9%
₹75,000 - ₹1,00,000 22.5% 23.6% ₹30,000 - ₹50,000
6 in 10 people are planning to buy a laptop priced above ₹50,000
Laptop upgrade preferences: price segments people
will move to when they buy their next laptops
Users owning laptops in the
Users owning laptops in the Users owning laptops in the
“under ₹30K” price segment “₹30K - ₹50K” price segment “₹50K - ₹75k” price segment
80.0%
60.0%
60.0%
59.1% 53.8%
64.5%
60.0%
40.0%
40.0%
40.0%
36.6% 36.4%
35.4%
20.0%
20.0%
20.0%
4.1% 9.6%
0.0% 0.0% 0.0%
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LAPTOP SATISFACTION STUDY 2024
key factors
influencing
new laptop
purchases
LAPTOP SATISFACTION STUDY 2024
Processor Brand Preferences
% Split of processor brands preferred by users
M edia T k e
4.4%
’
Doesn t matter to me
8. 0 %
AM D 13.6%
49.2% Intel
A pple M Series Chipset 24. 7 %
Intel dominates the processor preference with almost 50% of the mind share,
while Apple M series Chipset jumps to the 2nd spot overtaking AMD
Laptop Features that matter the most when buying
a new laptop
% of users and the features that matter the most
Connectivity options 1.8%
Portability and weight 3.8%
Storage capacity 4.1%
Display quality & resolution 4.9%
52.9% Processing power and speed
Battery life 14.3%
Graphics performance 16.6%
1 in 2 users prefer processing power and speed the most when buying a new
laptop
LAPTOP SATISFACTION STUDY 2024
New-age features that matter the most when buying
a new laptop
% of users and the features that matter the most
40.0%
49.2%
30.0%
24.7%
20.0%
13.6%
10.0%
8.0%
0.0%
AI-powered High-resolution
Futuristic form
Fast charging
capabilities touchscreen
factors - convertible, support
and features display dual displays, and more
>35% of people prefer of users prefer AI-powered capabilities when choosing a
new laptop
Willingness to Pay Premium for Laptops with Advanced
AI Capabilities
% split of respondents and their willingness to pay a premium
No, I don't see the value in
advanced AI capabilities 9.2%
47.0% Maybe, If the features justify the cost
Yes, Definitely 43.8%
Overall more than 90% of the users are willing to pay a premium for AI
capabilities
LAPTOP SATISFACTION STUDY 2024
Retailer Choice for next Laptop Purchase
% of users who prefer to buy laptops from the following places
Small local retailers 2.4%
Other online retailers 2.9%
Local 2.9%
Flipkart 13.2%
33.0% Amazon
Offline brand stores
like Croma, Reliance 16.4%
Digital, etc.
Wherever I get the 28.9%
best deal
The majority of users prefer purchasing laptops from Amazon (33.05%),
followed by users seeking the best deal regardless of platform at 28.92%
How do you decide on which laptop to buy?
% of users and the features that matter the most
y f
Ask our riends/relatives
y
Alwa s but the latest model
4.3%
fy f
o our avourite brand 6.2%
Visit offline stores to 10.6%
check out the laptops
Read expert reviews/
46.3% watch Youtube videos
Find on gadget research
f
plat orms like My P
Smart rice 5
32. %
7 in 10 users choose to research online i.e. watch expert reviews, and use
gadget research sites when buying laptops
LAPTOP SATISFACTION STUDY 2024
SUMMARY
Ownership Trends:
• HP is the most popular laptop brand overall, leading in market share.
• Dell and Lenovo follow HP in ownership, with Dell being popular in mid-
premium and premium segments.
User Satisfaction:
• HP ranks highest in customer satisfaction, closely followed by Apple and
Acer.
• Apple excels in build quality satisfaction, while Lenovo leads in performance
satisfaction.
• HP boasts the best battery life, followed by Apple, Dell, and ASUS.
• Apple enjoys the highest customer loyalty, with one in four users aspiring to
purchase Apple laptops next.
User Preferences:
• Intel is the most used processor, with Apple's M series chipsets rising to
second place.
• Users prioritize processing power and speed when buying laptops, with over
35% preferring AI-powered capabilities.
• More than 90% of users are willing to pay extra for AI features, with 44%
definitely willing to pay a premium.
• Online research, including expert reviews and gadget research sites, is the
preferred method for 7 in 10 users.
LAPTOP SATISFACTION STUDY 2024
THANK YOU!
For reading our Laptop Satisfaction Study 2024
In case you have any queries, feel free to mail us at
[email protected]For more information on technology and gadgets, you
can visit us at www.mysmartprice.com
